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"Makalah ini melaporkan analisis tentang penggambaran peran gender perempuan dalam video musik terbaru tahun 2015 oleh grup band perempuan asal Korea (termasuk Girl’s Day’s Hello Bubble, SNSD’s Lion Heart, Oh My Girl’s Cupid, Miss A’s Only You, dan Red Velvet’s Ice Cream Cake). Video musik populer Korea telah mendominasi ruang media Asia selama dua dekade terakhir, dan telah menjadi agen yang berpotensi dalam membentuk pandangan masyarakat tentang pengertian gender. Penelitian ini bertujuan untuk menguji penggambaran peran gender sekaligus memvalidasi stereotip, serta, pandangan masyarakat tentang kekuatan perempuan dalam masyarakat bersangkutan melalui gambar yang ditampilkan dalam video. Dengan menggunakan mise-en-scene dalam studi film dan kategori Erving Goffman tentang penggambaran perempuan di media (1979), penelitian ini mengungkapkan bahwa representasi perempuan dalam video menggambarkan kategori Goffman tentang representasi perempuan di media, juga stereotip peran gender dalam masyarakat. Representasi perempuan yang melakukan peran gender memvalidasi stereotip gender, dan juga merefleksikan nilai perempuan dalam masyarakat.

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This paper reports an analysis on gender roles portrayals of women in recent 2015 Korean girl group music videos (including Girl’s Day’s Hello Bubble, SNSD’s Lion Heart, Oh My Girl’s Cupid, Miss A’s Only You, and Red Velvet’s Ice Cream Cake). Korean popular music videos have been dominating Asian media space for the last two decades, and have become a potential agent in shaping the society’s view on gender notions. This research aims to examine the gender roles performances which are validating stereotypes, as well as, society’s view on women’s power in the respected society through the images portrayed in the videos. By using mise-en-scene in film studies and Erving Goffman’s depictions of women images in media (1979), this study reveals that the representations of women in the videos portray Goffman’s depictions of women images and also the stereotypical gender roles performances. The images of women performing gender roles are validating gender stereotypes, and are also suggesting a reflection of women’s value in the society."

"ABSTRAKSkripsi ini membahas tentang konsep pernikahan putih di dalam budaya Baratyang direpresentasikan oleh film Bride Wars. Dengan menggunakan teorisemiotik milik Roland Barthes, beberapa ritual serta atribut pernikahan putih yangditampilkan dalam film tersebut dianalisa untuk mengetahui makna yang terdapatdi dalamnya, terkhusus makna konotasi atau mitos. Dari analisa tersebut,diketahui bahwa di dalam ritual dan atribut pernikahan putih terdapat mitos-mitosyang memanipulasi perempuan. Mitos-mitos tersebut membentuk tataran idealpernikahan yang harus dipenuhi oleh perempuan. Tuntutan untuk perempuanmengikuti tataran ideal tersebut akhirnya membangun karakter-karakter di dalamdiri perempuan, yang tanpa disadari merugikan diri perempuan itu sendiri

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ABSTRACTThe focus of this study is to show the way the white wedding concept manipulate

women as represented in a movie, titled Bride Wars. Using the semiotic theory of

Roland Barthes, some white wedding rituals and attributes in Bride Wars are

analyzed in order to find the denotative and conotative meanings within them.

From the analysis, it is shown that the connotative meanings or myths which lies

within the rituals and attributes manipulate the idea of wedding on women?s

minds. The myths unconciously put pressure in women?s mind so that women

follow the ideal standard of a wedding which is constructed by the myth.

Unfortunately, the pressure build some characters within women that causes

detriment to women."

"Perempuan disabilitas menjadi kelompok rentan yang dapat mengalami kekerasan seksual akibat kondisi disabilitas dan ketidaksetaraan gender yang saling beririsan. Pada tahun 2020, kekerasan pada perempuan disabilitas di Indonesia sebesar 77 kasus. Tujuan penelitian ini adalah untuk mengetahui help seeking behavior oleh perempuan disabilitas penyintas kekerasan seksual dengan menggunakan model perilaku pencarian bantuan dari Liang (2005) yang meliputi faktor individu, faktor interpersonal, faktor sosial budaya. Dimana faktor tersebut akan memengaruhi pengenalan masalah, pengambilan keputusan untuk mencari bantuan, dan pemilihan sumber dukungan. Penelitian kualitatif ini menggunakan pendekatan studi kasus di lembaga X Yogyakarta dengan 4 perempuan disabilitas penyintas kekerasan seksual dan 7 informan kunci. Hasil wawancara mendalam pada mayoritas penyintas menggambarkan persepsi keliru mengenai pemahaman kekerasan seksual dimana kekerasan diartikan sebagai tindakan disertai pemukulan dan bukan pemaksaan. Penyintas memahami kekerasan seksual setelah bergabung ke komunitas disabilitas dan mengikuti pelatihan kekerasan. Semua penyintas awalnya diam dan tidak langsung memutuskan untuk mencari bantuan karena adanya budaya yang menyebutkan bahwa disabilitas adalah orang yang terpinggirkan, kekerasan dalam rumah tangga wajar, dan istri harus patuh pada suami. Sumber bantuan informal dipilih sebagai problem focused coping pada penyintas dibandingkan dengan sumber bantuan formal. Hanya sebagian penyintas yang lanjut mencari bantuan hingga ke sumber formal akibat keluarga yang mendukung atau karena dilakukan pasangan hidupnya. Penelitian ini merekomendasikan pentingnya pemerintah melakukan sosialisasi kepada lembaga yang menangani kasus kekerasan terkait kebijakan tentang penyandang disabilitas serta penyebaran informasi mengenai hak disabilitas, cara pelaporan, dan penanganan kasus. Bagi masyarakat, maka diperlukan sosialisasi terkait kekerasan seksual agar dapat melindungi perempuan disabilitas.

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Women with disabilities are a vulnerable group who can experience sexual violence due to disability conditions and intersecting gender inequality. In 2020, violence against women with disabilities in Indonesia was 77 cases. The purpose of this study was to determine the help seeking behavior of women with disabilities who survived sexual violence by using the help seeking behavior model from Liang (2005) which includes individual factors, interpersonal factors, and socio-cultural factors. Where these factors will affect problem recognition, decision making to seek help, and selection of support sources. This qualitative research uses a case study approach at Institution X Yogyakarta with 4 women with disabilities survivors of sexual violence and 7 key informants. The results of in-depth interviews with the majority of survivors illustrate the wrong perception of understanding sexual violence where violence is defined as an act accompanied by beatings and not coercion. Survivors understand sexual violence after joining the disability community and attending violence training. All of the survivors were initially silent and did not immediately decide to seek help because of the culture which states that people with disabilities are marginalized, domestic violence is normal, and wives must obey their husbands. Informal sources of assistance were chosen as problem focused coping for survivors compared to formal sources of assistance. Only some survivors continue to seek help to formal sources due to supportive families or because of their spouse. This study recommends the importance of the government conducting socialization to institutions that handle cases of violence related to policies on persons with disabilities and disseminating information on disability rights, reporting methods, and handling cases. For the community, socialization related to sexual violence is needed in order to protect women with disabilities."

"Penelitian ini bertujuan menggambarkan karakter wanita di film-film orisinil Netflix. Ada beberapa gerakan perempuan yang telah muncul di industri film, namun masih banyak masalah mengenai peran perempuan di dalam industri ini. Oleh karena itu, penelitian ini menganalisis bagaimana karakter dan peran wanita sesuai jenis kelaminnya dan menggolongkannya ke dalam dua kategori, yaitu sifat maskulin dan feminin. Ppenelitian ini dilakukan menggunakan metode kuantitatif, yaitu analisis konten.

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This paper is about the portrayal of women in Netflix Original movies. There have been several movements of women empowerment in the film industry, however some are inapparent as there are still numerous issues rising on women`s roles in the industry. Therefore, this study sheds light on how female characters behave in accordance to their gender and be interpreted into two categories, masculine and feminine traits. Based on Muted-Group Theory, this study was carried out by using a quantitative method on content analysis."

"Film animasi Disney pertama, Snow White and the Seven Dwarfs (1937) adalah pelopor film animasi Disney yang mengandung gender bias, dimana sang pangeran dan putri sebagai subyek gender bias . Penelitian ini bertujuan untuk menjelaskan penggambaran gender para kurcaci dalam film Snow White and the Seven Dwarfs (1937) ditinjau melalui empat dimensi - sifat, perilaku, karakteristik fisik, dan pekerjaan dengan menggunakan metode content analysis. Dugaan sementara, penggambaran gender para kurcaci tidak menunjukkan gender bias. Sebab, mereka tidak digambarkan dalam karakter pangeran atau putri. Hasil penelitian menunjukkan bahwa dari 204 insiden yang telah diteliti, satu kurcaci digambarkan memiliki lebih banyak sifat maskulin daripada sifat feminin. Sedangkan, enam kurcaci lainnya digambarkan memiliki lebih banyak sifat-sifat feminin daripada sifat maskulin. Hasil penelitian menunjukkan bahwa para kurcaci tidak menunjukkan gender bias. Dengan demikian, karakter para kurcaci lebih menguntungkan bagi anak-anak dalam membantu proses gender knowledge development.

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Disney's first full-length animated film, Snow White and the Seven Dwarfs (1937) is the pioneer of Disney's animated film containing gender biases with the prince and princess as the subjects. This research aims to examine gender portrayals of the dwarfs in the film Snow White and the Seven Dwarfs (1937) through four dimensions traits, behaviors, physical characteristics, and occupations by using content analysis method. Since the dwarfs are not depicted in the prince or princess characters, it is expected that they do not show gender biases.

The results of the research shows that out of 204 incidents coded, one dwarf is found to be depicted as having more masculine traits than the feminine one. In contrast, the other six dwarfs are depicted as having more feminine traits than the masculine ones. The results suggest that the dwarfs do not show gender biases. Thus, they are more beneficial than gender-biased prince and princess characters for children in helping the process of gender knowledge development."

"Periklanan merupakan salah satu industri terbesar di dunia. Bisnis mengetahui bahwa salah satu penentu utama keberhasilan bisnis mereka adalah efektivitas iklan yang dikeluarkan. Namun, tidak semua iklan yang dikeluarkan suatu bisnis diterima dengan baik oleh masyarakat. Penggunaan daya tarik yang dianggap menyinggung tidak jarang dilakukan oleh pemasar, walaupun penerimaan daya tarik menyinggung itu tidak bersifat universal, dan dapat berbeda untuk masing-masing negara dan masing-masing gender. Maka, penelitian ini dilakukan untuk mengetahui apakah portrayal of women in ads, cultural & social diversity, ethical judgement, dan attitude towards portrayal memiliki pengaruh terhadap purchase decision wanita muslim di Indonesia. Serta, untuk mencari tahu apakah portrayal of women in ads dan ethical judgment memiliki pengaruh terhadap attitude towards portrayal. Data dari penelitian ini diuji dengan menggunakan metode PLS-SEM. Pengambilan data dilakukan dengan menyebar kuesioner online dan diisi secara individu oleh responden. Data dari 247 responden wanita muslim Indonesia memberi hasil bahwa portrayal of women in ads, cultural & social diversity dan attitude towards portrayal  memiliki pengaruh terhadap purchase decision wanita muslim Indonesia. Dan juga, portrayal of women in ads memiliki pengaruh terhadap attitude towards portrayal iklan wanita muslim Indonesia.

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Advertising is one of the largest industries in the world. Businesses know that one of the key factors to achieve success is through the effectiveness of their advertisements. However, not all advertisements issued by a business are well received by the public. The use of appeals that are considered offensive by marketers is quite common, however the acceptance of offensive appeals is not universal, and can be different for various countries and each gender. Thus, this study was conducted to determine whether portrayal of women in ads, cultural & social diversity, ethical judgment, and attitude towards portrayal  affect the purchase decision of muslim women in Indonesia. And also, to find out whether portrayal of women in ads and ethical judgment have any influence on their attitude towards the portrayal The data from this study was tested using the PLS-SEM method. The data was collected by spreading online questionnaires and was individually filled in by the respondents. Data from 247 Indonesian muslim women respondents revealed that portrayal of women in ads, cultural & social diversity and attitude towards portrayal have an influence on the purchase decision of Indonesian muslim women. Also, portrayal of women in ads have an influence on the attitude towards portrayal of Indonesian muslim women."

"[ABSTRAKSnow White and the Huntsman merupakan sebuah film Hollywood tahun 2012 yang mendekonstruksi jalan cerita dan penokohan yang terdapat dalam film Snow White karya Brothers Grimm sehingga dianggap sebagai film yang memuat nilai feminis yang kuat. Meskipun begitu, jumlah penelitian yang mengkaji nilai patriakal dan ambivalensi terhadap representasi perempuan dalam film ini masih terbatas. Penelitian ini bertujuan untuk melihat bagaimana kontrol konsep Idealized Beauty dalam tokoh utama perempuan, dan bagaimana perempuan direpresentasikan dalam film Snow White and the Huntsman melalui penokohan tokoh utama perempuan. Hasil penelitian membuktikan bahwa Snow White and the Huntsman memiliki ambivalensi. Dalam satu sisi perempuan ditampilkan sebagai seorang pahlawan, namun perempuan juga ditampilkan sebagai men?s stuff yang dikontrol oleh konsep Idealized Beauty pada di sisi yang lain. Penelitian ini bermanfaat sebagai rujukan untuk memahami ambivalensi nilai-nilai patriakal yang masih berlaku dalam masyarakat sekarang.

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ABSTRACTSnow White and the Huntsman is a 2012 Hollywood film that dramatically deconstructs a classic Grimm?s fairytale story of Snow White both in its plot and character, and is regarded as a film that is made with a conscious feminist agenda. Unfortunately, this film has not been extensively discussed for the ambivalences in women?s representation that perpetuate the long-held patriarchal beliefs of women. This is what this study attempts to accomplish through a critical and textual analysis of Snow White and Huntsman. It explores, in particular, how women are controlled by men?s idealized beauty and how the ambivalence towards women?s representation is depicted in this film. The findings show that Snow White and the Huntsman has ambivalences towards feminism: on the one hand, women are strongly depicted as heroes, but on the other hand they are depicted as men?s stuff that controlled by men?s idealized beauty. This study contributes to women studies on the representations of women in today?s film, providing a framework for understanding how patriarchal bias is in today?s society., Snow White and the Huntsman is a 2012 Hollywood film that dramatically deconstructs a classic Grimm’s fairytale story of Snow White both in its plot and character, and is regarded as a film that is made with a conscious feminist agenda. Unfortunately, this film has not been extensively discussed for the ambivalences in women’s representation that perpetuate the long-held patriarchal beliefs of women. This is what this study attempts to accomplish through a critical and textual analysis of Snow White and Huntsman. It explores, in particular, how women are controlled by men’s idealized beauty and how the ambivalence towards women’s representation is depicted in this film. The findings show that Snow White and the Huntsman has ambivalences towards feminism: on the one hand, women are strongly depicted as heroes, but on the other hand they are depicted as men’s stuff that controlled by men’s idealized beauty. This study contributes to women studies on the representations of women in today’s film, providing a framework for understanding how patriarchal bias is in today’s society.]"

"Artikel ini menganalisa penggambaran dari tiga etnis melalui karakter-karakter utama pada drama medis House, M. D. yaitu Dr. Gregory House, Dr. Robert Chase, Dr. Eric Foreman dan Dr. Chi Park. Sebagaimana drama medis tidak hanya memaparkan dunia medis kepada penonton, namun juga membentuk persepsi publik mengenai bagaimana para praktisi kesehatan dan sistem pelayanan kesehatan bekerja, artikel ini berupaya untuk menunjukkan bagaimana diskriminasi-diskriminasi rasial muncul pada otoritas dan keahlian biomedis para praktisi kesehatan. Melalui analisis tekstual, artikel ini berargumen bahwa drama ini tidak hanya mendekonstruksi dan memperkuat citra stereotipikal dari orang-orang Afrika-Amerika dan Asia, namun juga merepresentasikan supremasi kulit putih di Amerika Serikat.

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This article analyses the portrayals of three different ethnicities through the leading characters, which are Dr. Gregory House, Dr. Robert Chase, Dr. Eric Foreman and Dr. Chi Park, in the medical drama House, M.D. As medical drama not only exposes the world of medicine to the audiences but also shapes public perceptions about how the physicians and health care system work, this article attempts to show how racial discriminations occur among the physicians? biomedical authority and expertise. Through textual analysis, this article argues that the show not only deconstructs and reinforces the widely-accepted, stereotypical images of African-Americans and Asians but also represents white supremacy in the United States."