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Hasil Pencarian

Ditemukan 25 dokumen yang sesuai dengan query
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Himmatul Aliyah
"Usaha Mikro Kecil dan Menengah (UMKM) merupakan salah satu penyumbang terpenting bagi perekonomian Indonesia. Di era digital, pemanfaatan e-commerce menjadi salah satu strategi untuk menghadapi persaingan dalam dunia bisnis yang semakin meningkat. Namun, UMKM di Indonesia masih dihadapkan pada berbagai kendala, terutama terkait penguasaan teknologi yang masih lemah dan pemanfaatan e-commerce yang belum optimal di dalam bisnis. Berdasarkan hal tersebut, diperlukan penyelidikan terhadap beberapa faktor yang mana dapat mendorong peningkatan kinerja UMKM. Penelitian ini bertujuan untuk menganalisa pengaruh orientasi kewirausahaan, kesiapan organisasi, manajemen pengetahuan, dan adopsi e-commerce yang diharapkan dapat mendorong peningkatan kinerja UMKM di era digital. Metode yang digunakan untuk menganalisis hubungan di antara variabel-variabel ini adalah Partial Least Squares Structural Equation Modeling (PLS-SEM). Penelitian ini melibatkan 241 pemilik/pengelola UMKM yang telah mengadopsi e-commerce dalam bisnisnya di industri makanan dan minuman. Hasil penelitian menunjukkan bahwa kesiapan organisasi, orientasi kewirausahaan, manajemen pengetahuan, dan adopsi e-commerce dapat meningkatkan kinerja UMKM yang menjalankan bisnis di industri makanan dan minuman. Temuan ini memberikan pemahaman yang lebih baik kepada pelaku UMKM untuk meningkatkan sumber daya internal organisasi secara optimal guna mencapai keunggulan kompetitif yang berkelanjutan dan kinerja bisnis yang superior.

Micro, Small and Medium Enterprises (MSMEs) are among the most important contributors to the Indonesian economy. In the digital era, using e-commerce is one of the strategies to face the increasing competition in the business world. However, MSMEs in Indonesia are still faced with various obstacles, primarily related to the lack of mastery of technology and the unoptimized utilization of e-commerce in business. It is necessary to check the factors that can enhance MSME performance. This study aims to analyze the influence of organizational readiness, entrepreneurial orientation, knowledge management, and e-commerce adoption, which are expected to improve MSME performance in the digital era. Partial Least Squares Structural Equation Modeling (PLS-SEM) is used to test the relationship between these variables. This study involved 241 MSME owners/managers who have adopted e-commerce in their businesses in the food and beverage industry. The results showed that organizational readiness, entrepreneurial orientation, knowledge management, and e-commerce adoption can significantly improve the performance of MSMEs in food and beverage businesses. These findings better explain how MSME players can optimally improve their internal organizational resources to achieve sustainable competitive advantage and superior business performance.
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Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2024
T-pdf
UI - Tesis Membership  Universitas Indonesia Library
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Muhammad Saktioko
"Orientasi kewirausahaan dan kapabilitas dinamik telah menjadi subjek penelitian yang menarik berkaitan dengan organisasi yang menghadapi ketidakpastian lingkungan eksternal. Implementasi dari orientasi kewirausahaan dan kapabilitas dinamik diharapkan mampu mendorong kinerja organisasi ke tingkat yang lebih tinggi. Penelitian ini mengenai analisis pengaruh dari orientasi kewirausahaan dan kapabilitas dinamik terhadap kinerja dalam menghadapi ketidakpastian lingkungan eksternal. Unit analisisnya merupakan karyawan manajerial bandar udara yang dikelola salah satu Badan Usaha Milik Negara di Indonesia. Hasil temuannya adalah walaupun orientasi kewirausahaan memiliki pengaruh yang positif terhadap kapabilitas dinamik, namun orientasi kewirausahaan tidak memiliki pengaruh terhadap peningkatan kinerja. Kombinasi antara orientasi kewirausahaan dan kapabilitas dinamik merupakan sumber potensial untuk menciptakan keunggulan kompetitif dan peningkatan kinerja dalam menghadapi ketidakpastian lingkungan eksternal.

Orientation entrepreneurial and dynamic capability have been the subject of interesting research related to organization facing uncertainty of the external environment. Implementation of entrepreneurial orientation and dynamic capability are expected to drive performance of the organization to a higher level. This study about the effect of entrepreneurial orientation and dynamic capabilities on performance in the face of the uncertainty of external environment. The unit of analysis are airports managerial employees managed by one of the State-Owned Enterprises in Indonesia. Although its findings are entrepreneurial orientation has a positive influence on the dynamic capability, but entrepreneurial orientation has no influence on performance improvement. The combination of entrepreneurial orientation and dynamic capabilities are potential sources for creating competitive advantage and achieve higher performance dealing with external environment uncertainty.
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Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015
T43659
UI - Tesis Membership  Universitas Indonesia Library
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Pearce, Craig L.
Jakarta: Ufuk Press, 2010
658.421 PEA dt
Buku Teks SO  Universitas Indonesia Library
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Vendre Virgorita K.
"Penelitian ini bertujuan untuk menganalisis pengaruh orientasi kepada pelanggan dan orientasi kewirausahaan terhadap persepsi mengenai efisiensi dan efektivitas ritel kecil. Data untuk penelitian menggunakan metode kuantitatif yaitu penyebaran kuesioner secara langsung pada 130 pemilik ritel kecil dan diolah menggunakan program SPSS 22 dan LISREL 8.51. Penelitian ini dilakukan di Kota Depok, Jawa Barat. Setelah penelitian dilakukan selama bulan April hingga Juni 2015 didapati penerapan strategi orientasi pelanggan pada ritel kecil berpengaruh secara positif terhadap kinerja bisnis. Lain halnya dengan orientasi kewirausahaan yang tidak berpengaruh secara langsung terhadap kinerja bisnis melainkan harus mempengaruhi orientasi pelanggan terlebih dahulu. Dimana orientasi kewirausahaan juga mempengaruhi terjadinya orientasi pelanggan. Kinerja bisnis yang dimaksudkan pada penelitian ini yakni efisiensi dan efektivitas.

This study aimed to analyze the effect of orientation to customer and entrepreneurial orientation towards effectiveness and efficiency perceptions of small retail. Data for this research using quantitative methods for distributing questionnaires directly to the 130 owners of small retail and processed using SPSS 22 and LISREL 8.51. This research was conducted in Depok City, West Java. After the study was conducted during the months of April to June 2015 found the application of the strategy of customer orientation on small retail impact positively on the performance of the business. As with the entrepreneurial orientation that does not directly affect business performance, but should affect customer orientation first. The entrepreneurial orientation also affect the occurrence of customer orientation. Business performance intended in this research are effectiveness and efficiency.
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Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
S59929
UI - Skripsi Membership  Universitas Indonesia Library
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Rusbiansyah Perdana Kusuma
"Penelitian ini mengkaji pengaruh Orientasi pasar dan Orientasi Wirausaha terhadap kinerja pengembangan produk baru pada Industri fashion di DKI Jakarta. Dalam penelitian ini, peneliti juga menambahkan variabel moderasi yaitu turbulensi lingkungan dan Networking Capability untuk menguji apakah masing-masing variabel tersebut dapat meningkatkan pengaruh Orientasi pasar dan Orientasi Wirausaha terhadap kinerja pengembangan produk baru. Alat uji yang digunakan adalah SEM PLS. Penelitian ini berimplikasi secara teoritis dan manajerial. Secara teoritis, penelitian ini berkontribusi memperkaya konsep strategic entrepreneurship dan secara manajerial memberikan arah kepada manajer maupun pelaku usaha dalam menerapkan Oreintasi Pasar dan Orientasi Wirausaha dan juga factor yang mempengaruhinya terhadap pengembangan produk baru. Dengan demikian tingkat manajerial dapat menciptakan faktor-faktor pendukung yang kuat dalam rangka meningkatkan kinerja dari Pengembangan produk baru.

This study examines the effect of market orientation and entrepreneurial orientation on the performance of new product development in the fashion industry in DKI Jakarta. In this study, researchers also added moderating variables namely environmental turbulence and Networking Capability to test whether each of these variables can increase the influence of market orientation and entrepreneurial orientation on the performance of new product development. Test equipment used is SEM PLS. This research has theoretical and managerial implications. Theoretically, this research contributes to the enrichment of the concept of strategic entrepreneurship and managerially provides direction to managers and business people in implementing Market Ore across and Entrepreneurial Orientation and also the factors that influence it on new product development. Thus the managerial level can create strong supporting factors in order to improve the performance of new product development."
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020
T55488
UI - Tesis Membership  Universitas Indonesia Library
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Clair, Guy St.
London: Bowker, 1996
025.1 CLA e
Buku Teks SO  Universitas Indonesia Library
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F.D. Wara Timur Hayuwardhani
"Penelitian ini bertujuan untuk mengetahui adanya pengaruh persepsi mengenai kemampuan mengenali peluang dengan self-efficacy terhadap motivasi berwirausaha pada mahasiswa perguruan tinggi program magister. Penelitian dilakukan pada 211 orang mahasiswa program magister manajemen dengan menggunakan model persamaan struktural. Hasil penelitan menunjukkan bahwa pengaruh langsung variabel self-efficacy terhadap variabel motivasi berwirausaha lebih kecil daripada pengaruh tidak langsug self-efficacy terhadap motivasi berwirausaha melalui variabel persepsi mengenai kemampuan mengenali peluang. Hasil ini sekaligus memperkuat hasil-hasil penetitian sebelumnya bahwa persepsi terhadap kemampuan mengenali peluang sebagai faktor kognitif berperan positif dalam mempengaruhi minat seseorang untuk berwirausaha. Dengan demikian, persepsi terhadap kemarnpuan mengenali peluang lebih berperan daripada self-efficacy dalarn mendorong seseorang untuk berwirausaha.
Saran yang diajukan untuk penelitian selanjutnya adalah: (1) mengingat besarnya pengaruh persepsi mengenai kemampuan mengenali peluang terhadap pilihan karir usaha mandiri, perlu diberikan pelatihan-pelatihan atau materi mengenai kewirausthaan di sekotah-sekolah, (2) penelitian dapat dilakukan pada mahasiswa dari berbagai perguruan tinggi lain balk negeri maupun swasta, sehingga dapat diperoleh gambaran yang lebih komprehensif, (3) penelitian mengenai pengaruh kreativitas, pngetahuan sebelurnnya (prior knowledge) dan faktor kognitif seperti peran mental skema terhadap persepsi mengenai kemampuan mengenali peluang perlu dilakukan mengingat dalam penelitian ini yang diuji hanyalah kewaspadaan (allertness), (4) penelitian lanjutan mengenai hubungan yang sating mempengaruhi antara perspesi rnengenai kernampuan mengenali petuang dan self-eficacy motivasi berwirausaha dan (5) Teknik wawancara mendalarn dan focus group discussion dapat digunakan untuk melengkapi hasil penelitian, karena dalam penelitian ini kedua hal tersebut belum dilakukan.

The purpose of this study is to examine the influence of perception of opportunity recognition ability and self-efficacy to entrepreneurial motivation on university students of magister program. This study administered the measure of structural equation modelling to 211 students of magister management program. Results showed that the direct influence of self-efficacy variable is smaller than the indirect influence of self-efficacy to entrepreneurial motivation through variable of perception of opportunity recognition ability. The result is strengthening the prior result that perception of opportunity recognition ability as cognitive factor had positive role in influencing people's interest to entrepreneurship. Thus, perception of opportunity recognition ability has more important role than self-efficacy in pursuing individual to become an entrepreneur.
Suggestions for future research are: (1) since the important role of perception of opportunity recognition ability to entrepreneurial motivation, it is recommended to have trainings and entrepreneurial material program at schools, (2) study could be conducted on student of the other private and state universities, in order to obtained more comprehensive output, (3) it is needed to study about the role of creativity, prior knowledge and other cognitive factors such as schema mental to opportunity recognition because of the only factor of allertness that has been examined in this study, (4) further research to study mutual-relationship of perception of opportunity recognition and self-efficacy, and (5) depth interview and focus group discussion techniques could be used to add the results of this study.
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Depok: Fakultas Psikologi Universitas Indonesia, 2008
T34341
UI - Tesis Open  Universitas Indonesia Library
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Hafiz Rahman
"The aim of this paper is to expose an informal entrepreneurial learning pattern that is undertaken by the Minangkabau tribe in Indonesia and relate it to cultural dimension and perceived value of a society. This informal entrepreneurial learning pattern is called as ‘Merantau’ - which can simply be meant as ‘to emigrate’, in which the young males (mostly during the ages of 15-20, or even younger) leave their homeland; move to other places nationwide or abroad, and running entrepreneurial activities for their daily life. The existence of merantau as an informal cultural based entrepreneurial learning for the young Minangkabau tribe combined with their cultural dimension and perceived values have contributed to the creation of and bring positive impacts to entrepreneurial culture of the Minangkabau tribe. The Minangkabau tribe, as one of tribes in Indonesia, experiences very supportive social environment in which entrepreneurial culture is recognised as part of the way of life. Therefore, Minangkabau tribe is known as one of the most entrepreneurial tribes in Indonesia. This paper considers perceived value and cultural dimension that may bring consequence to entrepreneurial culture of a society, with particular analysis to Minangkabau tribe in Indonesia. Analysis is undertaken by considering the elements and index of cultural dimension and perceived values of a society that can create and intiate entreprenuerial habits and relate them to entrepreneurship. Result of the analysis shows an evidence that culture of a society also plays an important role to create and maintain entrepreneurial habits and experience of a society. Together with cultural dimension of a society, perceived values that a society has, also contributes to the creation of entrepreneurial culture of that society. This is shown in the context of the Minangkabau tribe who is well known as an entrepreneurial tribe in Indonesia. However, this study analyses one single cultural background from a specific tribe in Indonesia and since it was undertaken to a single cultural background, it will be worth to extend this study and investigation into several cultural and value backgrounds from various ethnic groups/tribes in Indonesia or any other countries. Comparatively, this will add knowledge and dimension regarding entrepreneurship and its relationship to cultural dimension and perceived values of a society/community/ethnic group."
Universitas Pelita Harapan. Fakultas Ekonomi,
338 DEREMA 11:1 (2016)
Artikel Jurnal  Universitas Indonesia Library
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Patricia, Silange
"This research studied the relationship between entrepreneurship education and entrepreneurial intention of University Students. Following original research by Zhang, Duysters, Cloodt (2014), Ajzen's theory of planned behavior and Shapero's entrepreneurial event model would be incorporated to identify the effect of exogenous variables such as entrepreneurship education, prior entrepreneurial exposure, perceived desirability and feasibility towards entrepreneurial intention in university students. Furthermore, this study aimed to investigate the selection hypothesis of entrepreneurship education for entrepreneurial intentions. Lastly, this study was also proposing to investigate the moderating effect of the teachers and instructors' enthusiasm (Frenzel et al., 2009), pre-educational entrepreneurship intention (Bae et al., 2014), gender (Verheul et al., 2012), as well as the moderating effect of peers in the classroom (Falck et al., 2012). The data would be collected from one of the private and reputable universities in Indonesia in multiple departments with a form of entrepreneurship education. In this study we found that entrepreneurship education does shape entrepreneurial intention. Students with pre-educational entrepreneurial intention would be more likely to have higher entrepreneurial intention. We also learned that there’s a strong relationship between social influence of classmates and entrepreneurial intention. In addition, we found that male and female students have a different perspective about entrepreneurship education that affected their entrepreneurial intention.
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Universitas Pelita Harapan. Jurusan Manajemen, {s.a.}
338 DEREMA 11:1 (2016)
Artikel Jurnal  Universitas Indonesia Library
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