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"Penelitian ini bertujuan untuk menjelaskan bentuk gastrodiplomasi Jepang di Indonesia melalui program JETRO Japan Food Festival (JFF) 2016, dan menjelaskan pandangan orang Indonesia terhadap gastrodiplomasi Jepang di Indonesia melalui program JETRO JFF 2016. Metode yang digunakan dalam penelitian ini adalah metode kuantitaif dan kualitatif. Teknik pengumpulan data dilakukan dengan cara mengumpulkan data dari buku atau jurnal artikel yang membahas tentang gastrodiplomasi secara umum maupun yang dilakukan oleh Jepang, data hasil wawancara dari perwakilan pihak JETRO Jakarta, dan data melalui penyebaran angket sebagai data primer. Berdasarkan hasil analisis data, gastrodiplomasi Jepang melalui program JETRO, yakni JFF 2016 ini disimpulkan sebagai bentuk keseriusan/kesungguhan pemerintah Jepang dalam melaksanakan gastrodiplomasi, dengan acara ini akan ada atau banyak restoran Jepang di Indonesia. Pandangan orang Indonesia terhadap gastrodiplomasi Jepang melalui program JETRO JFF 2016 adalah belum banyak orang Indonesia, khususnya di wilayah Jabodetabek yang mengetahui washoku dan wagashi yang dijual di JFF 2016. Orang Indonesia lebih memilih untuk menikmati washoku dan wagashi di restoran Jepang di wilayah Jabodetabek, khususnya yang ada di dalam mall. Selain itu, gastrodiplomasi juga dapat meningkatkan softpower atau pandangan yang baik tentang Jepang dan minat untuk berwisata ke Jepang, serta dapat meningkatkan penjualan ekspor bahan-bahan dari Jepang ke restoran yang ada di Indonesia.

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This study aims to explain the form of Japanese gastrodiplomacy in Indonesia through the JETRO Japan Food Festival (JFF) 2016 program, and to explain the views of Indonesians on Japanese gastrodiplomacy in Indonesia through the JETRO JFF 2016 program. The methods used in this research are quantitative and qualitative methods. The data collection techniques are carried out by collecting data from books or journal articles that discuss gastrodiplomacy in general and those carried out by Japan, data from interviews from representatives of JETRO Jakarta, and carried out by distributing questionnaires as primary data. Based on the results of data analysis, Japanese gastrodiplomacy through the JETRO program, namely JFF 2016, is concluded as a form of seriousness of the Japanese government in carrying out gastrodiplomacy, with this event there will be or many Japanese restaurants in Indonesia. The view of Indonesians on Japanese gastrodiplomacy through the JETRO JFF 2016 program is that not many Indonesians, especially in the Jabodetabek area, known that washoku and wagashi are sold at JFF 2016. Indonesians prefer to eat washoku and wagashi at Japanese restaurants in the Jabodetabek area, especially those in the malls. Therefore the Japanese government made a Japanese food expo with the aim of opening a Japanese restaurant in Jabodetabek due to the high number of Jabodetabek people eating washoku and wagashi in Japanese restaurants, especially those in malls. In addition, gastrodiplomacy can also increase softpower or a good view of Japan and interest in traveling to Japan, and can increase export sales of Japanese ingredients to restaurants in Indonesia."

"Penelitian ini bertujuan untuk menjelaskan bentuk gastrodiplomasi Jepang di Indonesia melalui program JETRO Japan Food Festival (JFF) 2016, dan menjelaskan pandangan orang Indonesia terhadap gastrodiplomasi Jepang di Indonesia melalui program JETRO JFF 2016. Metode yang digunakan dalam penelitian ini adalah metode kuantitaif dan kualitatif. Teknik pengumpulan data dilakukan dengan cara mengumpulkan data dari buku atau jurnal artikel yang membahas tentang gastrodiplomasi secara umum maupun yang dilakukan oleh Jepang, data hasil wawancara dari perwakilan pihak JETRO Jakarta, dan data melalui penyebaran angket sebagai data primer. Berdasarkan hasil analisis data, gastrodiplomasi Jepang melalui program JETRO, yakni JFF 2016 ini disimpulkan sebagai bentuk keseriusan/kesungguhan pemerintah Jepang dalam melaksanakan gastrodiplomasi, dengan acara ini akan ada atau banyak restoran Jepang di Indonesia. Pandangan orang Indonesia terhadap gastrodiplomasi Jepang melalui program JETRO JFF 2016 adalah belum banyak orang Indonesia, khususnya di wilayah Jabodetabek yang mengetahui washoku dan wagashi yang dijual di JFF 2016. Orang Indonesia lebih memilih untuk menikmati washoku dan wagashi di restoran Jepang di wilayah Jabodetabek, khususnya yang ada di dalam mall. Selain itu, gastrodiplomasi juga dapat meningkatkan softpower atau pandangan yang baik tentang Jepang dan minat untuk berwisata ke Jepang, serta dapat meningkatkan penjualan ekspor bahan-bahan dari Jepang ke restoran yang ada di Indonesia.

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This study aims to explain the form of Japanese gastrodiplomacy in Indonesia through the JETRO Japan Food Festival (JFF) 2016 program, and to explain the views of Indonesians on Japanese gastrodiplomacy in Indonesia through the JETRO JFF 2016 program. The methods used in this research are quantitative and qualitative methods. The data collection techniques are carried out by collecting data from books or journal articles that discuss gastrodiplomacy in general and those carried out by Japan, data from interviews from representatives of JETRO Jakarta, and carried out by distributing questionnaires as primary data. Based on the results of data analysis, Japanese gastrodiplomacy through the JETRO program, namely JFF 2016, is concluded as a form of seriousness of the Japanese government in carrying out gastrodiplomacy, with this event there will be or many Japanese restaurants in Indonesia. The view of Indonesians on Japanese gastrodiplomacy through the JETRO JFF 2016 program is that not many Indonesians, especially in the Jabodetabek area, known that washoku and wagashi are sold at JFF 2016. Indonesians prefer to eat washoku and wagashi at Japanese restaurants in the Jabodetabek area, especially those in the malls. Therefore the Japanese government made a Japanese food expo with the aim of opening a Japanese restaurant in Jabodetabek due to the high number of Jabodetabek people eating washoku and wagashi in Japanese restaurants, especially those in malls. In addition, gastrodiplomacy can also increase softpower or a good view of Japan and interest in traveling to Japan, and can increase export sales of Japanese ingredients to restaurants in Indonesia."

"Penelitian ini bertujuan untuk menjelaskan bentuk gastrodiplomasi Jepang di Indonesia melalui program JETRO Japan Food Festival (JFF) 2016, dan menjelaskan pandangan orang Indonesia terhadap gastrodiplomasi Jepang di Indonesia melalui program JETRO JFF 2016. Metode yang digunakan dalam penelitian ini adalah metode kuantitaif dan kualitatif. Teknik pengumpulan data dilakukan dengan cara mengumpulkan data dari buku atau jurnal artikel yang membahas tentang gastrodiplomasi secara umum maupun yang dilakukan oleh Jepang, data hasil wawancara dari perwakilan pihak JETRO Jakarta, dan data melalui penyebaran angket sebagai data primer.Berdasarkan hasil analisis data, gastrodiplomasi Jepang melalui program JETRO, yakni JFF 2016 ini disimpulkan sebagai bentuk keseriusan/kesungguhan pemerintah Jepang dalam melaksanakan gastrodiplomasi, dengan acara ini akan ada atau banyak restoran Jepang di Indonesia. Pandangan orang Indonesia terhadap gastrodiplomasi Jepang melalui program JETRO JFF 2016 adalah belum banyak orang Indonesia, khususnya di wilayah Jabodetabek yang mengetahui washoku dan wagashi yang dijual di JFF 2016. Orang Indonesia lebih memilih untuk menikmati washoku dan wagashi di restoran Jepang di wilayah Jabodetabek, khususnya yang ada di dalam mall. Selain itu, gastrodiplomasi juga dapat meningkatkan softpower atau pandangan yang baik tentang Jepang dan minat untuk berwisata ke Jepang, serta dapat meningkatkan penjualan ekspor bahan-bahan dari Jepang ke restoran yang ada di Indonesia

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This study aims to explain the form of Japanese gastrodiplomacy in Indonesia through the JETRO Japan Food Festival (JFF) 2016 program, and to explain the views of Indonesians on Japanese gastrodiplomacy in Indonesia through the JETRO JFF 2016 program. The methods used in this research are quantitative and qualitative methods. The data collection techniques are carried out by collecting data from books or journal articles that discuss gastrodiplomacy in general and those carried out by Japan, data from interviews from representatives of JETRO Jakarta, and carried out by distributing questionnaires as primary data.

Based on the results of data analysis, Japanese gastrodiplomacy through the JETRO program, namely JFF 2016, is concluded as a form of seriousness of the Japanese government in carrying out gastrodiplomacy, with this event there will be or many Japanese restaurants in Indonesia. The view of Indonesians on Japanese gastrodiplomacy through the JETRO JFF 2016 program is that not many Indonesians, especially in the Jabodetabek area, known that washoku and wagashi are sold at JFF 2016. Indonesians prefer to eat washoku and wagashi at Japanese restaurants in the Jabodetabek area, especially those in the malls. Therefore the Japanese government made a Japanese food expo with the aim of opening a Japanese restaurant in Jabodetabek due to the high number of Jabodetabek people eating washoku and wagashi in Japanese restaurants, especially those in malls. In addition, gastrodiplomacy can also increase softpower or a good view of Japan and interest in traveling to Japan, and can increase export sales of Japanese ingredients to restaurants in Indonesia"

"ABSTRAKGastrodiplomasi Jepang di Indonesia Abstrak Artikel ini membahas terhadap Gastrodiplomasi yang dilakukan oleh Jepang di Indonesia. Pada tahun 2013 Jepang melakukan Gastrodiplomasi di Indonesia melalui program yang bernama ldquo;Japan Halal Food Project rdquo;. Sejak dilakukannya program tersebut mulai melabelkan restoran dan produk makanan Jepang dengan label halal dari Majelis Ulama Indonesia organisasi halal Indonesia . Tidak semuanya restoran dan produk makanan Jepang memiliki label halal, walaupun belum mendapatkan label halal, restoran dan perusahaan makanan Jepang dapat beroperasi di Indonesia dikarenakan mereka dapat meyakinkan konsumen mereka di Indonesia bahwa mereka tidak menggunakan bahan-bahan yang tidak halal. Selain dari halal, restoran dan perusahaan makanan Jepang di Indonesia juga melakukan beberapa strategi dan promosi dalam menarik perhatian masyarakat Indonesia. Artikel ini akan menggunakan website restoran dan perusahaan makanan Jepang dan artikel yang berkaitan dengan restoran dan perusahaan makanan tersebut sebagai sumber data. Tujuan dari penelitian ini adalah mengetahui strategi-strategi restoran dan perusahaan makanan Jepang di dalam melakukan bisnis di Indonesia seperti segmentasi pasar dan adaptasi menu yang dilakukan untuk memenuhi konsep halal dari Majelis Ulama Indonesia. target dari restoran dan perusahaan makanan Jepang adalah remaja dan dewasa sehingga Jepang menggunakan strategi yang menarik perhatian masyarakat usia tersebut.

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ABSTRACTJapan rsquo s Gastrodiplomacy in Indonesia Abstract This Article will Discusses Japan rsquo s Gastrodiplomacy in Indonesia. In 2013 Japan started their Gastrodiplomacy program in Indonesia through ldquo Japan Halal Food Project rdquo . After that, Japanese restaurants and food companies in Indonesia started to label their restaurant and food products with halal label from Majelis Ulama Indonesia Indonesian Halal Organization . Not every restaurant and food product have halal label, but even though they do not have a halal label, they can operate in Indonesia by convincing Indonesian people that they do not use any non halal ingredients. Other than halal, Japanese restaurants and food companies use strategies in order to attract Indonesian consumers. This article will use Japanese restaurants and food company rsquo s websites and articles that related to Japanese restaurants and food companies as a data source. The purpose of this article is to learn the business strategies of Japanese restaurants and food companies in Indonesia, such as promotion, market segmentation, and adaptation of the menu in order to follow the requirement of Majelis Ulama Indonesia. The main target of Japanese restaurants and food companies are teenager and adult. Because of that, they use strategies that suited to attract people among teens and adult "

"Gastrodiplomasi merupakan diplomasi publik yang menggunakan makanan atau budaya kuliner dengan tujuan menyampaikan pesan tertentu, serta menjadi sarana dan upaya suatu negara dalam meningkatkan brand image dengan nilai-nilai kebudayaan suatu negara untuk memproyeksikan persepsi masyarakat internasional dalam ajang mempromosikan negaranya melalui budaya kuliner. Jepang menjadi salah satu negara yang berdiplomasi menggunakan makanan untuk sarana diplomasinya dengan tujuan menyebarluaskan budaya sekaligus sebagai sarana promosi di dunia internasional. Salah satunya adalah makanan tradisional Jepang yang disebut dengan washoku. Washoku mempunyai ciri khusus dalam kuliner Jepang yaitu selalu mengutamakan musim, bahan, keseimbangan, dan keestetisan dalam sajian makanannya. Washoku sendiri ditetapkan sebagai “Intangible Cultural Heritage list”. Untuk mewujudkan hal ini salah satu implementasi program gastrodiplomasi Jepang diwujudkan melalui program Japan Restaurant Overseas (JRO). Program ini dilakukan untuk menyebarkan restoran Jepang dan membuat budaya masakan Jepang dapat dinikmati dan dikenal oleh seluruh orang di dunia. Penelitian ini akan membahas terkait gastrodiplomasi Jepang di Indonesia melalui program Japan Restaurant Overseas serta untuk mengetahui cara Jepang berdiplomasi menggunakan gastrodiplomasi di Indonesia. Metode analisis data yang digunakan dalam penelitian ini adalah metode deskriptif kualitatif yaitu cara atau proses ilmiah untuk mendapatkan suatu data dengan tujuan dan kegunaan dengan pendekatan dan prosedur penelitian deskriptif berupa kata-kata tertulis daripada angka-angka. Hasil penelitian ini menunjukan bahwa pada dasarnya Japan Restaurant Overseas menjadi alat gastrodiplomasi Jepang yang bertujuan untuk mengubah opini publik asing termasuk masyarakat Indonesia tentang Jepang. Namun, di sisi lain, Jepang juga menerapkan budaya washoku dalam praktik gastrodiplomasi Jepang melalui Japan Restaurant Overseas.

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Gastrodiplomacy is public diplomacy that uses food or culinary culture with the aim of conveying certain messages, as well as being a means and effort of a country in enhancing a country's brand image with cultural values to project the perceptions of the international community in the arena of promoting their country through culinary culture. Japan is one of the diplomatic countries using food as a means of diplomacy with the aim of spreading culture as well as a means of promotion in the international world. One of them is a traditional Japanese food called washoku. Washoku has a special characteristic in Japanese cuisine, namely always prioritizing season, ingredients, balance, and aesthetics in its food preparation. Washoku itself is designated as an “Intangible Cultural Heritage list”. To realize this, one of the implementations of the Japanese gastrodiplomacy program is realized through the Japan Restaurant Overseas (JRO) program. This program is carried out to spread Japanese restaurants and make the culture of Japanese cuisine can be enjoyed and known by all people in the world. This research will discuss Japanese gastrodiplomacy in Indonesia through the Japan Restaurant Overseas program and find out how Japan uses gastrodiplomacy in Indonesia. The data analysis method used in this study is a qualitative descriptive method, namely a scientific way or process to obtain data with a purpose and use with descriptive research approaches and procedures in the form of written words rather than numbers. The results of this study indicate that basically Japan Restaurant Overseas is a Japanese gastrodiplomacy tool that aims to change foreign public opinion, including Indonesian people, about Japan. However, on the other hand, Japan has also implemented washoku culture in Japanese gastrodiplomacy practices through Japan Restaurant Overseas."

"[ ABSTRAK Karya tulis ini membahas hubungan Jepang dengan dunia internasional melalui International Drama Festivalin Tokyo. Penulis memilih acara ini untuk diteliti karena serangkaian acara yang termasuk di dalamnyatermasuk ke dalam bentuk diplomasi kebudayaan, yang dilakukan dengan pendekatan yang berbeda pada setiapacaranya. Penelitian ini bertujuan untuk mencari tahu bagaimana Jepang melakukan diplomasi kebudayaanmelalui beberapa rangkaian acara yang ada dalam International Drama Festival in Tokyo. Selain itu, juga untukmengetahui karakteristik diplomasi kebudayaan Jepang dan apakah International Drama Festival in Tokyomewakili karakteristik tersebut. Serta faktor apa yang menyebabkan penyebaran nilai secara tidak kentara dapatdilakukan Jepang melalui drama produksinya. Penelitian ini menggunakan metodologi penelitian kualitatif,dengan teknik pengumpulan data berupa studi dokumen, baik dari sumber primer maupun sekunder. Hasilpenelitian menunjukkan bahwa Jepang melakukan diplomasi kebudayaan melalui serangkaian acara diInternational Drama Festival in Tokyo dengan cara kompetisi, eksibisi, dan penetrasi. International DramaFestival in Tokyo juga mewakili karakteristik diplomasi Jepang, sehingga merupakan media yang tepat untukmemasukkan nilai-nilai yang ada pada Jepang ke dunia internasional demi mencapai kepentingan nasionalnya

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ABSTRACTThis paper examines Japan?s international relations through International Drama Festival in Tokyo. This event

had been chosen as subject of the research because Japan had been implementing cultural diplomacy in various

content in International Drama Festival in Tokyo, and it?s conducted in different approaches. This research

intend to find out how Japan implement cultural diplomacy through various events in International Drama

Festival in Tokyo. Writer also try to find out Japan?s cultural diplomacy characteristics and whether this

event represent it. Furthermore, to know what makes Japan able to spread their values through their drama

production, subtly. This research use qualitative data collection method, involve collecting some amount of

data, including primary and secondary data. Result showed that Japan implement cultural diplomacy through

various events in International Drama Festival in Tokyo in three different forms: exhibition, competition, and

penetration. International Drama Festival in Tokyo also represent Japan?s cultural diplomacy characteristics,

and expected to help Japan to spread their values through their drama production among foreign audiences,

which in turn is useful to achieve their national interests.;This paper examines Japan?s international relations through International Drama Festival in Tokyo. This event

had been chosen as subject of the research because Japan had been implementing cultural diplomacy in various

content in International Drama Festival in Tokyo, and it?s conducted in different approaches. This research

intend to find out how Japan implement cultural diplomacy through various events in International Drama

Festival in Tokyo. Writer also try to find out Japan?s cultural diplomacy characteristics and whether this

event represent it. Furthermore, to know what makes Japan able to spread their values through their drama

production, subtly. This research use qualitative data collection method, involve collecting some amount of

data, including primary and secondary data. Result showed that Japan implement cultural diplomacy through

various events in International Drama Festival in Tokyo in three different forms: exhibition, competition, and

penetration. International Drama Festival in Tokyo also represent Japan?s cultural diplomacy characteristics,

and expected to help Japan to spread their values through their drama production among foreign audiences,

which in turn is useful to achieve their national interests., This paper examines Japan’s international relations through International Drama Festival in Tokyo. This event

had been chosen as subject of the research because Japan had been implementing cultural diplomacy in various

content in International Drama Festival in Tokyo, and it’s conducted in different approaches. This research

intend to find out how Japan implement cultural diplomacy through various events in International Drama

Festival in Tokyo. Writer also try to find out Japan’s cultural diplomacy characteristics and whether this

event represent it. Furthermore, to know what makes Japan able to spread their values through their drama

production, subtly. This research use qualitative data collection method, involve collecting some amount of

data, including primary and secondary data. Result showed that Japan implement cultural diplomacy through

various events in International Drama Festival in Tokyo in three different forms: exhibition, competition, and

penetration. International Drama Festival in Tokyo also represent Japan’s cultural diplomacy characteristics,

and expected to help Japan to spread their values through their drama production among foreign audiences,

which in turn is useful to achieve their national interests.]"