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Yusuf Pratama
"Indonesia memiliki banyak potensi pasar untuk pengembangan startup. Namun kebanyakan startup umumnya hanya mampu bertahan kurang dari dua tahun. Hal ini karena startup menghadapi banyak ketidakpastian dalam menemukan model bisnisnya. Salah satu tantangan yang dihadapi adalah agar model bisnis yang dijalankan selaras dengan capaian product-market fit. Penelitian ini bertujuan untuk melakukan analisis model bisnis startup pelayanan kesehatan hewan agar tercapai model bisnis yang product-market fit. Pendekatan kualitatif dilakukan dalam menganalisis hipotesis model bisnis yang telah dijalankan oleh beberapa startup pada domain bisnis ini. Untuk analisis model bisnis direpresentasikan dalam bentuk hipotesis Business Model Canvas (BMC). Untuk mendapatkan Minimum Viable Product (MVP) yang selaras dengan model bisnis tersebut, digunakan metode Customer Development, sedangkan untuk penentuan prioritas fitur MVP digunakan pendekatan KANO. Responden dalam penelitian ini terdiri dari 18 orang pemilik hewan peliharaan dan 3 orang penyedia jasa pelayanan kesehatan hewan. Penelitian ini menghasilkan rekomendasi berupa model bisnis dalam bentuk BMC dan MVP yang dapat digunakan sebagai dasar (baseline) dalam membangun sebuah startup pada industri pelayanan kesehatan hewan. Berdasarkan umpan balik dari pengguna, model bisnis ini sejalan dengan tingkat konversi MVP sebesar 95%.

Indonesia has many potential markets for startup development. However, most startups generally only last less than two years. It is because startups face a lot of uncertainty in finding their business model. One of the challenges faced is ensuring that the implemented business model is in line with product-market fit achievements. This study aims to analyze the veterinary service startup business model to achieve a product-market fit business model. The author uses the qualitative approach in analyzing the business model hypotheses run by several startups in this business domain. Business model analysis is represented in the form of a Business Model Canvas (BMC) hypothesis. The author uses the Customer Development method to get the Minimum Viable Product (MVP) that is in line with the business model. In contrast, we used the KANO approach to determine the priority of the MVP feature. Respondents in this study consisted of 18 pet owners and three animal health service providers. This research produces recommendations in the form of business models in the form of BMC and MVP that can be used as a baseline in building a startup in the animal health service industry. Based on user feedback, the business model is in line with the MVP conversion rate by 95%.

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Jakarta: Fakultas Ilmu Komputer Universitas Indonesia, 2021
TA-pdf
UI - Tugas Akhir  Universitas Indonesia Library
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Nadira Indianti
"Indonesia adalah pasar terbesar di Asia Pasifik dan mendapat peringkat ketiga di Asia setelah Cina dan India. Lebih dari separuh penduduk Indonesia aktif mengakses jaringan internet setiap hari untuk menikmati layanan beragam, termasuk e-commerce, fintech, dan juga layanan on-demand. Dengan peluang pasar ekonomi digital yang berkembang, Indonesia dalam beberapa tahun terakhir yang terakhir aktif memproduksi startup yang diharapkan akan dibangun ekonomi negara. Namun sebuah startup tidak akan bisa berjalan mulus saat menghadapi suatu masalah, salah satu yang utama adalah keterbatasan pendanaan. Dengan karakteristik startup yang melekat pada sifat kewirausahaan, Penelitian ini bertujuan untuk mengetahui akses pendanaan suatu perusahaan startup dapat dipengaruhi oleh orientasi kewirausahaan dalam perusahaan, Apalagi bagaimana hubungan keduanya jika dimediasi oleh variabel pertumbuhan perusahaan. Berdasarkan hasil regresi linier berganda dan regresi logistik biner, dimensi pengambilan risiko dan inovasi dari orientasi kewirausahaan terbukti mempengaruhi akses pendanaan dari modal ventura, dan kepemilikan hubungan menjadi lebih baik jika dimediasi oleh pertumbuhan perusahaan.

Indonesia is the largest market in Asia Pacific and ranked third in Asia after China and India. More than half of Indonesia's population actively accesses the internet network every day to enjoy various services, including e-commerce, fintech, as well as on-demand services. With the opportunity for a growing digital economy market, Indonesia in the last few years has been actively producing startups that the country's economy hopes to build. However, a startup will not run smoothly when faced with a problem, one of the main things is limited funding. With startup characteristics inherent in entrepreneurial traits, this study aims to determine whether access to funding of a startup company can be influenced by entrepreneurial orientation within the company, especially how the relationship between the two is mediated by company growth variables. Based on the results of multiple linear regression and binary logistic regression, the dimensions of risk-taking and innovation from entrepreneurial orientation are proven to affect access to funding from venture capital, and ownership of the relationship is better if it is mediated by company growth."
Depok: Fakultas Ekonomi dan Bisnis Universitas IndonesiaE, 2019
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UI - Skripsi Membership  Universitas Indonesia Library
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Mawaddah Akmalia
"Digitalisasi menawarkan kesempatan yang besar untuk lingkungan bisnis, tak terkecuali untuk perusahaan rintisan (startup). Menanggapi desakan teknologi, banyak perusahaan rintisan yang menggunakan platform digital sebagai strategi bisnis mereka. Namun kenyataannya, banyak perusahaan rintisan yang gugur karena tidak adanya entrepreneurial orientation dan digital platform capability yang sebanding. Selain itu, perusahaan rintisan menghadapi tantangan yang unik karena sumber daya mereka yang terbatas maka perusahaan rintisan harus mampu mengelola hubungan internal dan eksternal mereka sehingga dibutuhkan network capability yang baik. Dalam mengelola hubungan tersebut, perusahaan juga harus mampu mengembangkan pendekatan strategic flexibility mereka. Karena skala perusahaan yang kecil, maka dibutuhkannya kemampuan untuk mengambil tindakan yang fleksibel dan cepat dalam menanggapi perubahan lingkungan. Dengan adanya kapabilitas dan orientasi tersebut diharapkan bahwa perusahaan rintisan dapat meningkatkan startup performance mereka.
Penelitian ini bertujuan untuk menguji secara empiris pengaruh entrepreneurial orientation dan digital platform capability yang dipengaruhi network capability dan strategic flexibility terhadap startup performance. Survey dilakukan terhadap 124 perusahaan rintisan berbasis digital dalam bidang jasa di Indonesia. Selanjutnya hasil survey dianalisis menggunakan structural equation modelling-partial least square (SEM-PLS) untuk menguji hipotesisnya.
Hasilnya, entrepreneurial orientation dan digital platform capability berpengaruh secara langsung terhadap network capability dan tidak langsung terhadap startup performance melalui peran network capability dan strategic performance. Namun berdasarkan penelitian ini bahwa pengaruh network capability terhadap startup performance tidak didukung data

Digitization offers great opportunities for the business environment, and there are no exceptions for startup companies. Responding to the pressure of technology, many startup companies are using digital platforms as their business strategy. However, in reality, many startups fail due to the lack of an entrepreneurial orientation and comparable digital platform capability. In addition, startups face unique challenges because of their limited resources, so startups must be able to manage their internal and external relationships hence good network capability is needed. In managing these relationships, companies must also be able to develop their strategic flexibility approach. Due to the small scale of the company, it requires the ability to take flexible and fast actions in response to environmental changes. With this capability and orientation, it is hoped that startup companies can improve their startup performance.
This study aims to empirically examine the influence of entrepreneurial orientation and digital platform capability that effect network capability and strategic flexibility on startup performance. The survey was conducted on 124 digital-based startups in the service sector in Indonesia. Furthermore, the survey results were analyzed using the structural equation modeling-partial least square (SEM-PLS) to test the hypothesis.
As a result, entrepreneurship orientation and digital platform capabilities have a direct effect on network capabilities and indirectly on startup performance through the role of network capabilities and strategic flexibility. However, based on this research, the effect of network capability on startup performance is not supported by data.
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Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
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UI - Tesis Membership  Universitas Indonesia Library
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Siti Nurmalasari
"Tren gaya hidup konsumtif berdampak besar pada lingkungan yaitu peningkatan drastis dalam limbah tekstil maupun elektronik. Menurut data Sistem Informasi Pengelolaan Sampah Nasional, Kementerian Lingkungan Hidup dan Kehutanan tahun 2021, Indonesia menghasilkan 2,3 juta ton limbah tekstil dan 2 juta ton limbah elektronik. Tren gaya hidup minimalis muncul sebagai suara yang berbicara tentang pentingnya kembali kepada sederhana dan menghormati alam. Namun ada beberapa permasalahan yang dihadapi, misalnya kesulitan menemukan pembeli atau penerima sumbangan untuk barang second hand mereka. Di era digital yang terus berkembang, teknologi telah memainkan peran yang semakin penting dalam upaya menjaga lingkungan dan mendukung keberlanjutan. Inilah saat yang tepat bagi para startup untuk menciptakan solusi kreatif yang menggabungkan teknologi, inovasi, dan kepedulian lingkungan yang mendukung tren gaya hidup minimalis. Penelitian ini bertujuan untuk melakukan analisis terhadap model bisnis dan fitur platform startup decluttering barang second hand menggunakan metode Lean Startup. Pendekatan kualitatif dilakukan dalam menganalisis hipotesis model bisnis dari startup sejenis dan direpresentasikan dalam bentuk Lean Canvas. Untuk merancang Minimum Viable Product (MVP) yang selaras dengan model bisnis tersebut, digunakan metode Customer Development. Hasil dari penelitian ini yaitu rekomendasi model bisnis dan fitur platform yang dapat dijadikan baseline dalam membangun sebuah startup decluttering barang second hand. Model bisnis tersebut selaras dengan MVP conversion rate 100% berdasarkan feedback dari pengguna.

The consumer lifestyle trend has a significant environmental impact, specifically the dramatic increase in textile and electronic waste. According to data from the Ministry of Environment and Forestry's National Waste Management Information System, Indonesia produced 2.3 million tonnes of textile waste and 2 million tonnes of electronic waste in 2021. The minimalist lifestyle trend arose as a voice emphasizing the importance of returning to simplicity and respecting nature. However, there are several issues, such as difficulty finding buyers or recipients of donations for their used goods. Technology has become increasingly important in efforts to protect the environment and support sustainability in the ever-expanding digital era. This is an excellent time for startups to develop innovative solutions that combine technology, innovation, and environmental consciousness in order to support the minimalist lifestyle trend. Using the Lean Startup method, this study will examine the business model and features of a second hand goods decluttering startup platform. A qualitative approach is used to analyze business model hypotheses from similar startups, which is represented by a Lean Canvas. The Customer Development method is used to create a Minimum Viable Product (MVP) that is in line with the business model. The findings of this study include business model recommendations and platform features that can be used as a starting point for developing a startup that sells second hand goods. Based on user feedback, this business model conforms to the MVP conversion rate of 100%."
Jakarta: Fakultas Ilmu Komputer Universitas Indonesia, 2024
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UI - Tesis Membership  Universitas Indonesia Library
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Ade Maulana
"ABSTRAK
Startup dengan model bisnis berbasis platform dan jenis layanan on-demand tidak hanya menyebabkan disrupsi namun juga memunculkan istilah pengusaha mandiri yang dimana secara teknis merupakan pekerja yang bekerja secara mandiri dalam ldquo;gig economy rsquo;. Gig economy telah berperan menciptakan lapangan pekerjaan baru yang diharapkan dapat menekan angka pengangguran. Mengingat angka pengangguran di Indonesia pada 7 Agustus 2017 mencapai 7,03 juta orang. Pada tahun 2016, Presiden Republik Indonesia, Joko Widodo mencanangkan visi agar Indonesia menjadi ldquo;The Digital Energy of Asia rdquo; lalu dibentuk Gerakan Nasional 1000 Startup Digital Commerce dengan harapan pada tahun 2020 dapat melahirkan 1000 startup dengan total valuasi mencapai US 10 miliar. Meskipun telah mendapat pendanaan dari investor, beberapa startup mengalami kegagalan dan harus gulung tikar. Tercatat pada tahun 2015 ada 20 startup di Asia yang mengalami kegagalan dan harus tutup, tujuh diantaranya berasal dari Indonesia. Sementara pada tahun 2017 tercatat ada enam startup yang harus tutup.Tujuan dari penelitian ini adalah menganalisis apa saja hal yang memengaruhi keberlanjutan startup dengan model bisnis berbasis platform di Indonesia. Penelitian ini dilakukan dengan metode kualitatif dengan menggunakan model wawancara semi terstruktur ke para pendiri founders sekaligus c-level pada startup dengan model bisnis berbasis platform di Indonesia. Hasil dari penelitian ini adalah enam tema utama yang memengaruhi keberlanjutan startup dengan model bisnis platform yakni dukungan dari ekosistem startup, kolaborasi dan kemampuan dari sumber daya manusia, dukungan investor, keadaan finansial, pengembangan produk berkelanjutan yang berfokus ke pelanggan serta kolaborasi dan kompetisi yang sehat.
ABSTRACT
Startups with platform-based business models and on-demand service types not only cause disruption but also generate self-employed terms which are technically workers who work independently in a gig economy . Gig economy has been instrumental in creating new jobs that are expected to reduce the unemployment rate. Given the unemployment rate in Indonesia on August 7, 2017 reached 7.03 million people. In 2016, the President of the Republic of Indonesia, Joko Widodo launched a vision for Indonesia to become The Digital Energy of Asia and then formed the National Movement 1000 Startup Digital Commerce in the hope that in 2020 can give birth to 1000 startup with total valuation reached US 10 billion. Although it has received funding from investors, several startups have failed and must be closed. Recorded in 2015 there are 20 startup in Asia that failed and must close, seven of which come from Indonesia. And during 2017 there are six startups that must be closed.The purpose of this research is to produce startup sustainability analysis with platform based business model in Indonesia. This research is conducted by qualitative method by using semi-structured interview model to founders or C-level at startup with platform based business model in Indonesia. The results of this study are six main themes that affect the startup sustainability with the platform business model ie the support from startup ecosystems, collaboration and capabilities from human resources, investor support, financial circumstances, sustainable customer-focused product development and healthy collaboration and competition."
2018
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UI - Tugas Akhir  Universitas Indonesia Library
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Daniel Tjeong
"Sejalan dengan pertumbuhan ekonomi, produksi sampah nasional diprediksi akan terus tumbuh seiring pertambahan jumlah penduduk dan pertumbuhan daya beli penduduk. Hal tersebut mendorong pertumbuhan sustainability themed fund untuk bertumbuh. Namun, Startup dengan tema keberlanjutan di Indonesia masih kurang bertumbuh. Penelitian ini mengevaluasi model bisnis Startup pengelolaan sampah dan pengaruhnya terhadap ketersediaan kas, valuasi, reputasi dan pengurangan emisi CO2 startup. Penelitian ini menunjukan bahwa startup pengelolaan sampah dapat menghasilkan arus kas yang positif, Namun, Startup ini memiliki waktu komersialisasi yang panjang, sehingga startup disarankan untuk mencari venture capital yang memiliki sustainability fund untuk melakukan pendanaan.

In line with economic growth, national waste production is predicted to continue to grow in line with population growth and population purchasing power. This encourages the growth of the sustainability theme fund to grow. However, startups with the theme of sustainability in Indonesia are still not growing. This study evaluates the waste management Startup business model and its effect on cash availability, valuation, reputation and reduction of Startup CO2 emissions. This research shows that waste management startups can generate positive cash flow. However, these startups have a long commercialization time, so startups are advised to look for venture capital that has a sustainability fund to fund."
Depok: fakultas Teknik Universitas Indonesia, 2021
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UI - Skripsi Membership  Universitas Indonesia Library
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Johnson, Luke
London: Penguin book, 2013
658.11 JOH s
Buku Teks SO  Universitas Indonesia Library
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Bradberry, John, 1961-
"Over six million Americans start businesses every year. That's 11 startups a minute launched by passionate dreamers hop ing to transform their lives for the better. But a huge gap exists between the skyrocketing levels of desire and what entrepreneurs actually achieve. The harsh reality is that most new businesses fail within a few years of launch. Why do so few startups make it? And what distinguishes those that do succeed? Entrepreneur, consultant, and investor John Bradberry set out to discover the answer and came to a surprising conclusion that the passion that drives and energizes so many founders is also the very thing that leads many of them astray. Filled with compelling real-life stories of both success and failure, this groundbreaking book reveals the key principles entrepreneurs must follow to ensure their big idea is on the right track. In "6 Secrets to Startup Success", readers will learn how to: convert their passion into economic value with a moneymaking business model; improve their readiness to launch and lead a new venture; manage funding and cash flows; chart a path to breakeven and beyond; avoid the pitfalls that often accompany unfettered passion; and, build the stamina needed to persevere over time. Complete with indispensable tools including an assessment to gauge a venture's strengths and weaknesses, "6 Secrets to Startup Success" will help entrepreneurs everywhere turn their dreams into reality."
New York: American Management Association, 2011
e20436684
eBooks  Universitas Indonesia Library
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Blank, Steve
"More than 100,000 entrepreneurs rely on this book for detailed, step-by-step instructions on building successful, scalable, profitable startups. The National Science Foundation pays hundreds of startup teams each year to follow the process outlined in the book, and it's taught at Stanford, Berkeley, Columbia and more than 100 other leading universities worldwide. Why? 'The startup owner's manual' guides you, step-by-step, as you put the Customer Development process to work. This method was created by renowned Silicon Valley startup expert Steve Blank, acknowledged catalyst of the "Lean Startup" movement, and tested and refined by him for more than a decade. This 608-page how-to guide includes over 100 charts, graphs, and diagrams, plus 77 valuable checklists that guide you as you drive your company toward profitability. It will help you: avoid the 9 deadly sins that destroy startups' chances for success, use the Customer Development method to bring your business idea to life, incorporate the Business Model Canvas as the organizing principle for startup hypotheses, identify your customers and determine how to "get, keep and grow" customers profitably, compute how you'll drive your startup to repeatable, scalable profits. "
California: K & S Rench, Inc Publishers, 2012
658.11 BLA s
Buku Teks SO  Universitas Indonesia Library
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Ario Teguh Prasetya
"Peningkatan rasio kewirausahaan di berbagai sektor pada penduduk usia produktif dapat mendorong pertumbuhan ekonomi. Pertumbuhan ini juga dapat membantu mengurangi permasalahan sosial yang ada. Salah satu cara yang bisa dilakukan adalah dengan mendukung program perusahaan rintisan atau startup. Di Indonesia, startup sudah ada dimana-mana dalam satu dekade terakhir. Namun, terlepas dari potensi yang dapat dihasilkan, startup-startup tersebut menghadapi berbagai permasalahan yang menghalangi mereka untuk tumbuh dan berkembang, seperti kehabisan modal dan terbatasnya akses terhadap pendanaan, masalah keterampilan dan pengetahuan, masalah regulasi, dan kesalahan strategis. Dengan menggunakan Structural Equation Model, penelitian dilakukan untuk mengidentifikasi faktor-faktor yang dapat mendukung startup yang dan berkelanjutan. Hasil penelitian menunjukkan bahwa variabel yang mempunyai pengaruh signifikan terhadap Sustainable Business Startups adalah Business Environment, Network, Startup Internal Factors, dan Training Programs dari inkubator bisnis. Hasil ini diharapkan dapat meningkatkan pemahaman para pengambil kebijakan dalam pengambilan keputusan.

Increasing the ratio of entrepreneurship in various sectors among the productive age population could encourage the economic growth. This growth can also help reduce existing social problems. One of the ways that can be done is by supporting startup programs. In Indonesia, startups have been everywhere in the last decade. However, despite the potential that can be generated, these startups encounter various problems that prevent them from growing and developing, such as running out of capital and limited access to funding, skills and knowledge problems, regulatory issues, and strategic errors. Using Structural Equation Model, research was carried out to identify factors that can support successful and sustainable startups. Result shows that the variables that have a significant influence on Sustainable Business Startups are Business Environment, Network, Startup Internal Factors, and Training Programs from business incubator. These results could improve current understanding of the policymakers in decision making."
Depok: Fakultas Teknik Universitas Indonesia, 2024
T-pdf
UI - Tesis Membership  Universitas Indonesia Library
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