"[
ABSTRAKPesatnya pertumbuhan media sosial membawa banyak perubahan. Dengan
karakternya yang berbeda dengan media lama, media sosial membuka banyak
kemungkinan, termasuk bagi representasi identitas lokal. Seperti komunitas
Banyumas, mereka menjadikan media sosial sebagai ruang baru untuk
menunjukkan identitasnya. Sebuah pertanyaan mengemuka, apakah kehadiran
media sosial yang berkarakter global akan melemahkan identitas lokal, atau
sebaliknya justru memperkuatnya.Penelitian ini mencoba melihat transformasi
identitas komunitas Banyumas dari ranah offline ke online, dengan melihat
bagaimana realitas kontemporer praktik kebahasaan orang Banyumas dalam
kehidupan sehari-hari dan di media sosial. Pengamatan praktik kebahasaan di
media sosial dikhususkan pada pesan-pesan terpilih di blog, Twitter, dan
Facebook. Analisis dilakukan dengan menggunakan teori Pierre Bourdieu yang
melihat identitas sebagai sebuah kontestasi dalam sebuah ranah dinamis. Hasil
penelitian menunjukkan bahwa karakter dasar orang Banyumas seperti cablaka,
penjorangan, dan dopokan, tergambar kuat dalam berbagai pesan di media sosial.
Uniknya, pesan-pesan ini banyak yang ditampilkan secara kreatif, sebagai bentuk
adaptasi karakter media sosial. Sebagai sebuah kontestasi, representasi identitas
lokal dipengaruhi oleh relasi antara ranah, habitus, dan modal. Ranah
menunjukkan setting media sosial itu sendiri. Sedangkan habitus ditunjukkan oleh
kecenderungan yang berbeda di antara para pengguna Banyumas dengan latar
belakang yang beragam. Sementara modal, ditandai kepemilikan modal yang
berbeda, baik yang berupa modal sosial, budaya, simbolik, maupun modal
ekonomi. Secara teoritis, hasil penelitian ini menunjukkan perbedaan nilai dan
kekuatan modal, antara realitas offline dan online. Jika di ranah online, modal
ekonomi menjadi dominan perannya, maka di ranah online, modal simbolik lebih
berperan. Secara praktis, hasil penelitan ini menumbuhkan optimisme bahwa
identitas lokal akan terus bertahan, bahkan menguat, di era media sosial.;
ABSTRACTThe rapid growth of social media brings many changes. Distinguishing characters
with the old one, social media opens many possibilities, including the
representation of local identity. For instance, Banyumas community uses social
media as a new space to show their identity. A question arose whether the
presence of social media which has global character may weaken or strengthen
their local identities instead. This study tries to figure out the transformation of
identity of Banyumas community from offline to online field, by paying more
attention on how the contemporary reality of Banyumas people‟s linguistic
practices in their daily life and in social media is. The Observation on linguistic
practices in social media particularly focuses on the selected messages available in
blogs, Twitter, and Facebook. The analyses were conducted using Pierre Bourdieu
theories that viewed identity as a contestation within a dynamic field. The results
showed that the basic characters of the Banyumas people, such as cablaka,
penjorangan, and dopokan, were strongly reflected in various messages available
in social media. These messages were uniquely displayed in creative ways, as
forms of character adaptation in social media. As contestation, the representation
of local identity was influenced by the relationship between field, habitus, and
capitals. Field showed the setting of social media itself. Habitus were shown by
the different tendencies among users of Banyumas with different backgrounds.
Capitals were marked by the possession of different capitals, either in the form of
social, cultural, symbolic, or economic capital. Theoretically, the results of this
study showed differences in values and capital powers, between offline and online
reality. If in online field, the economic capital had the dominant roles, the
symbolic capital had more roles. Practically, the results of this study grow
optimism that local identity will surely survive and even be stronger in the era of
social media.;The rapid growth of social media brings many changes. Distinguishing characters
with the old one, social media opens many possibilities, including the
representation of local identity. For instance, Banyumas community uses social
media as a new space to show their identity. A question arose whether the
presence of social media which has global character may weaken or strengthen
their local identities instead. This study tries to figure out the transformation of
identity of Banyumas community from offline to online field, by paying more
attention on how the contemporary reality of Banyumas people‟s linguistic
practices in their daily life and in social media is. The Observation on linguistic
practices in social media particularly focuses on the selected messages available in
blogs, Twitter, and Facebook. The analyses were conducted using Pierre Bourdieu
theories that viewed identity as a contestation within a dynamic field. The results
showed that the basic characters of the Banyumas people, such as cablaka,
penjorangan, and dopokan, were strongly reflected in various messages available
in social media. These messages were uniquely displayed in creative ways, as
forms of character adaptation in social media. As contestation, the representation
of local identity was influenced by the relationship between field, habitus, and
capitals. Field showed the setting of social media itself. Habitus were shown by
the different tendencies among users of Banyumas with different backgrounds.
Capitals were marked by the possession of different capitals, either in the form of
social, cultural, symbolic, or economic capital. Theoretically, the results of this
study showed differences in values and capital powers, between offline and online
reality. If in online field, the economic capital had the dominant roles, the
symbolic capital had more roles. Practically, the results of this study grow
optimism that local identity will surely survive and even be stronger in the era of
social media., The rapid growth of social media brings many changes. Distinguishing characters
with the old one, social media opens many possibilities, including the
representation of local identity. For instance, Banyumas community uses social
media as a new space to show their identity. A question arose whether the
presence of social media which has global character may weaken or strengthen
their local identities instead. This study tries to figure out the transformation of
identity of Banyumas community from offline to online field, by paying more
attention on how the contemporary reality of Banyumas people‟s linguistic
practices in their daily life and in social media is. The Observation on linguistic
practices in social media particularly focuses on the selected messages available in
blogs, Twitter, and Facebook. The analyses were conducted using Pierre Bourdieu
theories that viewed identity as a contestation within a dynamic field. The results
showed that the basic characters of the Banyumas people, such as cablaka,
penjorangan, and dopokan, were strongly reflected in various messages available
in social media. These messages were uniquely displayed in creative ways, as
forms of character adaptation in social media. As contestation, the representation
of local identity was influenced by the relationship between field, habitus, and
capitals. Field showed the setting of social media itself. Habitus were shown by
the different tendencies among users of Banyumas with different backgrounds.
Capitals were marked by the possession of different capitals, either in the form of
social, cultural, symbolic, or economic capital. Theoretically, the results of this
study showed differences in values and capital powers, between offline and online
reality. If in online field, the economic capital had the dominant roles, the
symbolic capital had more roles. Practically, the results of this study grow
optimism that local identity will surely survive and even be stronger in the era of
social media.]"
