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"Tesis ini membahas pengalaman kenikmatan bermedia dengan muatan fiksi boy(s)?s loveJepang atau yang lebih dikenal dengan yaoi oleh remaja putri. Dengan menggunakankerangka pemikiran dalam perkembangan teori entertainment, penelitian ini mengkajikenikmatan yang diperoleh fujoshi remaja dalam mengonsumsi fiksi yaoi, baik dalam halpemilihan preferensi yang disukai, alasan, hingga pengalaman kenikmatan yang dirasakansecara individual. Penelitian ini adalah studi kualitatif dengan paradigma post positifistisdengan indepth interview sebagai metode pengambilan data.Hasil penelitian menunjukkan bahwa fiksi yaoi memberikan pengalaman kenikmatan berupaengagement feeling seperti perasaan terhanyut ke dalam cerita serta pleasant joy yangmembuat individu fujoshi mengalami perasaan emosional seperti bahagia, sedih dan marah.Pemilihan media yaoi didasari atas pertimbangan unsur-unsur di dalam media yaoi (sepertiartwork, tema cerita, dan gaya bahasa), maupun di luar individu (seperti teknologi, pergaulandan lingkungan sekitar). Selain itu karakter fujoshi remaja dengan perkembangan psikologiskhusus serta pengalaman terkait lingkungan keluarga dan sosial menentukan pola konsumsidan pandangan mereka terhadap media bermuatan yaoi.Secara akademis, penelitian ini memberikan pandangan baru terhadap pengaplikasiankerangka pemikiran teori entertainment dan konsep media enjoyment dalam media yangdiakses melalui on line serta dalam konten isi pornografi yang menentang norma asusila dimasyarakat Indonesia pada umumnya.

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This thesis explores the experience of media enjoyment of Japanese Boy(s) 's love contentfiction, or better known as yaoi by young women. Using the framework in the development ofentertainment theory, this study examines the pleasure that teens fujoshi obtained fromconsuming yaoi fiction, both in terms of the selection of a preferred preference, reasons, andpleasure experiencse that they perceived individually. This research is a qualitative studywith post positivist paradigm and indepth interview as a data collection method.The results showed that yaoi fiction make teens fujoshi experience enjoying experience, as thefeeling of drifting into a pleasant story and joy that make them feel emotional feelings such ashappy, sad and angry. Yaoi media selection is based on the consideration of the elements inthe media yaoi, (such as artwork, the theme of the story, and writing style), and outside theindividual (such as technology, social relationships, and environment). Additionally fujoshiwith adolescents character with special psychological development and related experience infamily and social environment determine consumption patterns and their mindview of yaoimedia.Academically, this study provides a new view of the application of the theoretical frameworkand the concept of media entertainment and enjoyment in media accessible via on-line aswell as the content of pornographic content that defy the immoral norm in Indonesian societyin general."

"Ikatan sosioemosional tidak hanya terjadi antara individu dalam hubungan sosial dua arah, namun juga dapat terjadi pada hubungan satu arah atau parasosial dengan karakter fiksi. Pola kelekatan individu menjadi salah satu faktor yang memengaruhi individu dalam membentuk hubungan sosial dan juga parasosial. Penelitian ini mengukur efek utama dan efek interaksi dari dua dimensi kelekatan dewasa, yaitu kecemasan dan penghindaran terkait kelekatan, terhadap hubungan parasosial pada kelompok penggemar manga di Indonesia (N = 373, 76,7% perempuan). Hasil analisis regresi berganda menunjukkan bahwa kecemasan terkait kelekatan, penghindaran terkait kelekatan, dan interaksi antara kedua dimensi kelekatan secara signifikan dapat menjelaskan hubungan parasosial, F(3,369) = 3,948, p < 0,009, R2 = 0,031, R2adjusted = 0,023, f2 = 0,031. Namun, hanya kecemasan terkait kelekatan yang secara signifikan memprediksi hubungan parasosial (β = 0,314, t(372) = 2,096, p < 0,037). Sementara penghindaran terkait kelekatan (β = 0,170, t(372) = 1,099, p > 0,05) dan hasil efek interaksi (β = -0,228, t(372) = -1,052, p > 0,05) tidak signifikan memprediksi hubungan parasosial. Hasil penelitian ini menunjukkan bahwa kecemasan terkait kelekatan secara signifikan memengaruhi hubungan parasosial yang mana semakin tinggi kecemasan terkait kelekatan individu maka semakin kuat hubungan parasosial yang dialami individu.

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Socioemotional ties not only can occur between individuals in a two-way social relationship, but can also occur in parasocial or a one-way relationship with fictional character. Attachment style is one of the important factors that influence people in forming social as well as parasocial relationships. This study measured the main effect as well as interaction effect of two dimensions of adult attachment, attachment anxiety and attachment avoidance, to parasocial relationships among Indonesian manga fans (N = 373, 76,7% female). The results of multiple regression analysis showed that attachment anxiety, attachment avoindance, and interaction of both dimensions significantly can explain parasocial relationships, F(3,369) = 3,948, p < 0,009, R2 = 0,031, R2adjusted = 0,023, f2 = 0,031. But, only attachment anxiety significantly predicted parasocial relationships (β = 0,314, t(372) = 2,096, p < 0,037). Meanwhile, attachment avoidance (β = 0,170, t(372) = 1,099, p > 0,05) and interaction of both dimensions (β = -0,228, t(372) = -1,052, p > 0,05) were not significantly predict parasocial relationships. This results indicated that only attachment anxiety significantly affect parasocial relationships where the higher attachment anxiety level, the stronger parasocial relationships experienced."

"[ABSTRAK

Studi ini mempelajari niat membeli produk resmi pada penggemar serta peran

kegemaran itu sendiri sebagai moderator antara niat membeli produk umum dan

spesifik (terkait kegemaran), ditengah maraknya pembajakan dan tantangan

seperti perbedaan budaya khususnya untuk produk luar. Model TPB (Theory of

Planned Behavior) yang diajukan Ajzen (1991) digunakan dalam menjelaskan

kecenderungan tingkah laku ini. Studi dilakukan pada beberapa komunitas

penggemar budaya pop Jepang (anime-manga) lewat kuesioner fisik dan online,

menunjukkan TPB dapat menjelaskan niat membeli produk resmi namun

kegemaran tidak memoderasi kekuatan hubungan antara niat membeli produk

resmi dan umum.

ABSTRACT

Theory of planned behavior (TPB) model (Ajzen, 1991) was used in present study

to examine the intention to purchase official goods in fans and the role of fan

(liking) itself as moderator between intention to buy general and specific goods

(related to liking), regardless of digital piracy and challenges in purchasing

foreign goods. Research was conducted through paper-and-pencil and online

questionnaire to Japanese pop culture fans, especially anime-manga, suggested

that TPB could explain the intention to purchase official goods but liking failed to

moderate the relationship between general and specific intention to purchase

official goods., Theory of planned behavior (TPB) model (Ajzen, 1991) was used in present study

to examine the intention to purchase official goods in fans and the role of fan

(liking) itself as moderator between intention to buy general and specific goods

(related to liking), regardless of digital piracy and challenges in purchasing

foreign goods. Research was conducted through paper-and-pencil and online

questionnaire to Japanese pop culture fans, especially anime-manga, suggested

that TPB could explain the intention to purchase official goods but liking failed to

moderate the relationship between general and specific intention to purchase

official goods.]"

"Since the sexual revolution began in Europe, the sexual discourse i.e. homosexuality, lesbianism, bisexuality and transexuality could be a scientific discourse and many scholars start doing research this area. The development of sexual revolution is also bring up the movement of homosexual revolution communities.

This thesis describes and analyzes the Same Sex Marriage Policy in the Netherlands, Belgium and Spain from the international perspective. The Netherlands is one of the European states which is having a free and liberal sexual tradition because the government could accommodate the sexual attitude into non-bias gender policy. The legalization of homosexuality in the Netherlands took by the French through "French Napoleonic Code at 1811. The code explained that the liberation and marriage of homosexuality is guarantee by policy. This Code is follow by the Dutch government and they make a non-bias gender policy such as Same Sex Marriage Policy and also Prostitution Policy. From the democracy theory, it is visible that the Netherlands have a "Sexual Social Democracy" because they give the tolerance for another aspiration, expression, the difference and human rights.

The liberal democration in the Netherlands, it should be like a pioneer for the other European countries. After Dutch government legalizes the Same Sex Marriage Policy in 2001, Belgium is also legalizing it in 2003. One of the European countries which is surprised all over the world is Spain. Spain is the country in the Mediterranean bay which has a strong Catholic tradition, but the Spanish government could accommodate the homosexual communities with the Same Sex Marriage Policy in 2005. From this point of view, the Netherlands it should be use a "latent" ideology to marketization their liberal democration. This pattern is one of the contemporary powers at the global era which is named Soft Power. This power is like a psychological power because they use values, morals and cultures as a dominant power. The method is to promote the attractive values and cultures, not with the repression but with the persuasion and argumentation.

The method of this research is descriptive. After describing the whole problems then we analyze it from the cases. In the mean time, the data's research technique of this thesis is from books, scientific journals, newspapers, the documents and internet.

In brief, this thesis analyzes the Same Sex Marriage Policy in the Netherlands, Belgium and Spain, complete with the international debates regarding this policy. On chapter 4 and 5, the researcher make a differentiation between homosexual communities in Europe and Indonesia, and this differentiation will be a challenge to advocate them to achieve their rights as a human being."

"Perkembangan budaya pop Jepang di Indonesia sebagai soft power, membuat banyak hal baru yang masuk ke Indonesia. Banyak istilah, konsep, hingga akhirnya subkultur baru yang muncul menyusul munculnya media-media yang berisi budaya pop dari Jepang. Seperti cosplay, idol, komunitas penggemar karakter, dan fetishist dari sebuah tipe karakter. Salah satu yang muncul dari sini adalah penggemar loli dan shota. Penggemar loli dan shota merupakan salah satu aspek di dalam budaya pop Jepang yang cukup kontroversial karena keterkaitannya dengan pedofilia. Terkadang, makna bahkan definisi jelas loli dan shota yang memiliki variasi antar individu atau antar komunitas membuat kedua fenomena ini saling berdekatan, tumpang tindih, dan bahkan saling bertabrakan. Hal ini membuat kita bertanya-tanya, apa sebenarnya makna dari loli dan shota bagi para penggemarnya dan apa yang mereka lihat. Sekaligus, membuat kita melihat gambaran yang lebih luas tentang sejauh mana teknologi dapat memunculkan ikatan antara sebuah hal yang nyata, dan yang maya.

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The development of Japanese Pop Culture in Indonesia as a soft power, creates a whole new culture in Indonesia. This includes new term, concept, and a new sub-culture that appears as the result of various media from Japan. Such as: Cosplay, Idol, Character Fan Club and fetishist which comes from a certain type of character. One of the group of them is the fans of Loli and Shota. These group of fans is one of the aspect of whats inside the Japanese Pop Culture. However, this group of fans are also one of the most controversial due to the fact that it carries a relation to paedophilia. Sometimes, the meaning and even, the clear definition of loli and shota have a lot of variations between the individual or between the communities itself, makes the two phenomenon close to each other, as if it overlaps between one another and even it collides between themselves. This makes some people wonder, what is the actual definition of loli and shota for the fans and what they see through their point of view. Also, it creates a broader picture about how far wide technology can create a bond between something that is real and something that is virtual."

"ABSTRAKPenelitian ini bertujuan untuk menganalisis pengaruh dari kegiatan online marketing yang dan mobile marketing terhadap brand love penggemar FC Barcelona. Terdapat 178 responden pada penelitian ini yang merupakan penggemar FC Barcelona yang berdomisili di Jabodetabek. Metode pengolahan data yang digunakan di dalam penelitian ini adalah multiple regression. Hasil yang diperoleh dari penelitian ini adalah hanya online marketing melalui Instagram yang berpengaruh secara positif terhadap brand love penggemar FC Barcelona di Jabodetabek.

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ABSTRACTThis study aimed to analyze influences of online marketing and mobile marketing on brand love FC Barcelona fans. There are 178 respondents of this study who are FC Barcelona fans in Jabodetabek. This study uses multiple regression to process the data. The result of this study shows that its only online marketing using Instagram are significantly affect brand love FC Barcelona fans in Jabodetabek"

"Perempuan penggemar fans kisah percintaan antar lelaki tersebut di sebut fujoshi Fujoshi sendiri adalah sebutan istilah yang diambil dari bahasa Jepang sedangkan boy s love adalah sebutan untuk genre penerbitan media fiksi yang berfokus pada hubungan antar pria yang bersifat homoerotis maupun homoromantis Di Jepang ada beberapa istilah atau genre yang berkaitan dengan boy s love dalam komik manga Istilah istilah tersebut adalah june shota con shounen ai yaoi dan lain lain Dalam skripsi saya ini saya berfokus pada genre yaoi yaitu kisah percintaan antar lelaki yang berisikan materi hubungan seksual yang lebih banyak dan lebih jelas Penelitian yang digunakan adalah penelitian etnografi dengan mengunakan metode wawancara mendalam in depth interviews dan pengamatan berperanserta participant observation dengan para informan di dunia maya atau biasa dikenal dengan metode cyberetnography dimana subyek fujoshi yang di ambil tidak terbatas Melalui wawancara mendalam dan pengamatan berperanserta diharapkan bisa mengetahui apa saja fantasi dan representasi fujoshi terhadap gay terutama dalam genre yaoi.

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Females who is into and is a fan of love story between men is called fujoshi. Fujoshi itself is a reference term taken from the Japanese language, while "boy's love" is the term used as the genre of a fiction story focusing on the relationships between men in a homoromantic and homoerotic nature. In Japan there are several terms or genre of comic books (manga) that are associated with "boy's love", these terms are june, shota-con, shounen-ai, yaoi and others. My thesis will be focusing on the genre, yaoi, which is a love story between men with a more obvious depiction of sexual relationship. This thesis is an ethnographic research using in-depth interviews and participative observation as the data collecting methods. These methods are used as I interact with the informants in cyberspace, commonly known by the method of 'cyberethnography', where fujoshi subjects are unlimited. Through in-depth interviews and observations this thesis is expected to be able to inform the fantasies and representation of fujoshi towards gays, especially in the genre, yaoi."

"Manga sebagai salah satu bagian dari kebudayaan populer Jepang memiliki satu genre yang unik yaitu Boys Love (BL). Genre ini berfokus kepada romansa yang terjadi di antara dua orang laki-laki homoseksual. Penelitian ini menggunakan teori wacana dan menggunakan metode semiotika untuk mengkaji tanda-tanda yang terdapat di dalam manga Boys Love. Tanda-tanda tersebut melingkupi apa yang menggambarkan anti-heteronormativitas dan anti-hegemoni maskulinitas dalam masyarakat Jepang. Melalui kajian tanda dalam manga tersebut, diharapkan perlawanan-perlawanan terhadap wacana heteronormativitas dan hegemoni maskulinitas dapat dilihat dan diteliti secara mendalam.

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Manga as one aspect of Japanese Popular Culture has one unique genre called Boys Love (BL). This genre focuses on romance between homosexual men. This research uses discourse theory and semiotic method to decipher the signs contained in Boys Love manga. Those signs includes the depictions of anti-heteronormativity and anti-hegemonic masculinity in Japanese society. Through the sign deciphering, it is expected that the oppositions against heteronormativity and hegemonic masculinity can be seen and researched thoroughly."

"Kurangnya hubungan sosial di dunia nyata dapat mendorong remaja untuk membangun kedekatan dengan sosok idola atau biasa disebut relasi parasosial. Penelitian ini bertujuan untuk mencari tahu apakah kesepian berhubungan dengan kepemilikan relasi parasosial pada remaja penggemar K-pop. Penelitian ini dilakukan dengan metode kuantitatif dan menyasar pada sampel remaja penggemar K-Pop (N=575) yang berkewarganegaraan Indonesia dan berusia 15-19 tahun. Analisis data dilakukan menggunakan teknik analisis Pearson Product Moment Correlation. Hasil penelitian menunjukkan bahwa kesepian tidak berhubungan dengan kepemilikan relasi parasosial pada remaja penggemar K-pop. Adapun implikasi dari penelitian ini adalah sebagai sumber pengetahuan dan sarana refleksi diri terkait kesepian dan kepemilikan relasi parasosial di usia remaja.

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Lack of social relations in the real world would encourage adolescence to build closeness with idol figures through parasocial relationships. This study aims to find out whether loneliness is related to having parasocial relationships in adolescent K-pop fans. This research was conducted using a quantitative method and targeted a sample of young K-Pop fans (N=575) who are Indonesian citizens aged 15-19. The Pearson Correlation analysis technique is used to do data analysis. This study shows that loneliness is not related to parasocial relationships in adolescent K-pop fans. However, this study could be used as a source of knowledge and self-reflection related to loneliness and ownership of parasocial relations in adolescence"

"Korean Pop atau K-Pop yang merupakan genre musik asal Korea Selatan memiliki peminat yang cukup besar di Indonesia, terlebih di kalangan remaja. Penelitian ini hadir untuk mengkaji mengenai hubungan antara relasi parasosial dan peer attachment pada remaja yang masih sangat terbatas di Indonesia. Relasi parasosial tersebut diukur menggunakan Parasocial Interaction Scale, sedangkan peer attachment diukur menggunakan The Inventory of Peer and Parent Attachment. Partisipan dalam penelitian ini adalah remaja berusia 15-19 tahun yang merupakan penggemar dari idola K-Pop, serta tinggal di Indonesia (N = 563). Penyebaran kuesioner dilakukan secara daring melalui Google Form. Data yang telah diperoleh tersebut dianalisis menggunakan Pearson Correlation. Hasil dari penelitian ini menunjukkan bahwa terdapat hubungan yang positif dan signifikan (r = 0.147, p < 0.01) antara relasi parasosial (M = 30.46, SD = 4.7) dan peer attachment (M = 67.4, SD = 8.12) pada remaja penggemar K-Pop di Indonesia. Kesimpulan dari penelitian ini adalah hasil penelitian mendukung hipotesis peneliti bahwa terdapat hubungan antara relasi parasosial dan peer attachment. Implikasi dari penelitian ini adalah melihat hubungan antara relasi parasosial dan peer attachment pada remaja.

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Korean Pop, or K-Pop, which is a music genre from South Korea, has a fairly large following in Indonesia, especially among teenagers. This study is present to examine the relationship between parasocial relationships and peer attachment in adolescents, who are still very limited in Indonesia. Parasocial relationships are measured using the Parasocial Interaction Scale, while peer attachment is measured using the Inventory of Peer and Parent Attachment. Participants in this study were teenagers aged 15–19 who are fans of K-Pop idols and also live in Indonesia (N = 563). The questionnaire was distributed online via Google Form. The data were analyzed using Pearson correlation. The results of this study indicate that there is a positive and significant relationship (r = 0.147, p 0.01) between parasocial relationships (M = 30.46, SD = 4.7) and peer attachment (M = 67.4, SD = 8.12) in adolescent K-Pop fans in Indonesia. The conclusion of this study is that the results support the hypothesis that there is a relationship between parasocial relationships and peer attachment. The implication of this study is to look at the relationship between parasocial relationships and peer attachment in adolescents."