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"ABSTRAKTugas praktisi PR adalah menciptakan publisitas melalui kerja sama dengan pihak pers/wartawan dengan tujuan menguntungkan citra lembaga atau organisasi yang diwakilinya melalui fungsi media relations. Organisasi Jakarta Movement of Inspiration (JKTMOVEIN) memperkenalkan identitas organisasi dan rangkaian acara perdananya ?Musikal Sekolahan? melalui media massa dan online yang melibatkan peran media relations. Analisis pada kegiatan media relation Organisasi JKTMOVEIN menunjukkan bahwa upaya tersebut berhasil baik. Hal ini tampak dari hasil publisitas organisasi yang optimal di berbagai media massa yang dipilih menjadi media partner.

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ABSTRACT

PR practitioners task is to create publicity through cooperation with the press / journalists with the aim of favorable image of the institution or organization represented through media relations function. Jakarta Organization Movement of Inspiration (JKTMOVEIN) introduced the organization's identity and the series premiere "the School Musical" through mass media and online that involve the role of media relations. Analysis on the activities of media relations JKTMOVEIN Organization show that the effort is successful. This is evident from the results of optimal organizational publicity in various media were chosen as media partner."

"ABSTRAKTulisan ini membahas mengenai aktifitas Public Relations Officer ZALORA Indonesia terutama dalam kegiatan Media Relations untuk meningkatkan publisitas ZALORA adalah perusahaan yang bergerak di bidang e commerce yang harus membutuhkan publisitas agar publik mengetahui keberadaaan produk produk ZALORA Indonesia Tulisan ini menggunakan teori Media Relations yang dikemukakan Yosal Iriantara mengenai pengertian Media Relations prinsip Media Relations yang baik cara membina Media Relations dan tujuan dari Media Relations Selain itu teori mengenai publisitas dan bentuk publisitas Digunakan juga metode wawancara Narasumber yang dipilih adalah Public Relations Manager dari ZALORA Indonesia Media Relations adalah komponen terkuat untuk strategi Public Relations yang dilakukan di ZALORA Indonesia Media Relations ZALORA Indonesia dilakukan dengan banyak cara dari mulai mengirimkan hadiah yang lebih personal gift dan berbagai privilege ZALORA Indonesia telah melakukan aktifitas Media Relations dengan baik hal itu ditunjukkan dari publisitas yang baik di beberapa media massa terutama radio media cetak dan media online.

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ABSTRACT

This article discusses the activities of the Public Relations Officer of ZALORA Indonesia particularly in Media Relations activities to increase publicity ZALORA is a company which is engaged in e commerce that should get the publicity that the public is aware of the existence of the Supreme products ZALORA Indonesia This article uses the theory of Media Relations Yosal Iriantara expressed about the notion of Media Relations Media Relations is a good principle how to build Media Relations and the goal of Media Relations There are also theories about the publicity and publicity form While this study used interview methods Subject was chosen among Public Relations Manager from ZALORA Indonesia Media Relations is the strongest component for Public Relations strategy undertaken in ZALORA Indonesia Media Relations ZALORA Indonesia done in many ways ranging from sending a gift more personal gift and various privileges ZALORA Indonesia has conducted Media Relations activities as well as possible and it is shown by the good publicity of some mass media especially radio print media and online media."

"ABSTRAKSeorang presiden perlu melakukan tindakan membangun dan menjaga hubungan dengan media seperti jurnalis, pemimpin redaksi, dan pemilik media. Hubungan tersebut tidak hanya dilaksanakan oleh staf kepresidenan atau staf humas Presiden, tetapi dari Presiden sendiri juga harus ikut terlibat secara personal dengan para awak media. Tujuan dari penulisan ini adalah untuk menggambarkan tindakan Presiden Jokowi menjalin hubungan dengan para awak media dari semenjak beliau menjabat sebagai Walikota Solo, Gubernur DKI Jakarta, dan menjadi Presiden RI ke-7 hingga tulisan ini dibuat. Hal yang ditemukan dalam penulisan ini, bahwa hubungan Jokowi dengan media sangat dekat dengan dibuktikan bahwa yang bersangkutan mendapat label media darling dari kalangan media sendiri yang dianugrahkan pada Hari Dewan Pers Nasional tahun 2014. Selain itu, Jokowi juga melaksanakan berbagai program media relations sesuai dengan metode media relation menurut Michael Bland, Alison Theaker, dan David Wrag.Kesimpulan yang didapatkan adalah adanya perubahan strategi media relations Presiden Jokowi dari menjadi seorang Walikota hingga menjadi Presiden RI ke-7. Hal yang perlu diingat dalam membangun hubungan dengan para media membutuhkan usaha dan proses yang cukup besar dan lama.

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ABSTRACT

A president needs to take action in order to build and maintaining relationships with the media, such as a journalist, editor, and media owners. The relationship is not only carried out by the presidential staff or public relations staff of the President, but the President himself should also be involved personally with the media crew. The purpose of this paper is to describe Jokowi?s action in maintaining a relationship with the media crew, since he served as mayor of Solo, Jakarta Governor, and ultimately, became the seventh President until now. It is found in this article, regarding the relationship between Jokowi and the media in the form of a label obtained by Jokowi as a media darling. The ?media darling? label Jokowi got from media crew in National Press Council Day in 2014. Then any changes since the Jokowi media relations strategy of becoming Mayor of Solo to become President 7th. In addition, in this article it will be discussed about how to implement various Jokowi?s media relations programs in accordance with the method according to Michael Bland, Alison Theaker, and David Wrag.

The conclusion obtained is that there are some changes in the form of President Jokowi media relations strategy from the beginning he as mayor until he became the seventh President of Indonesia. Another thing to make sure that in building relationships with the media requires great effort and a fair amount of time."

"Seiring perkembangan teknologi komunikasi, dunia public relations bertransformasi menuju arah yang lebih dinamis dan cepat. Memanfaatkan kelebihan platform digital dan menggunakan media sosial seperti Twitter, public relations officer (PRO) saat ini seolah difasilitasi untuk bisa berkreasi dalam melaksanakan perannya di perusahaan. Penelitian ini bertujuan untuk mengetahui aktivitas sebuah akun Twitter milik perusahaan perbankan yaitu Bank BNI 46 sebagai wujud pelaksanaan customer relations. Bank BNI 46 dipilih karena menjadi pelopor pengguna social media dan memiliki akun Twitter paling aktif dengan jumlah followers terbanyak dibandingkan perusahaan perbankan lainnya. Penelitian ini menggunakan pendekatan kualitatif dengan menggunakan metode analisis percakapan. Temuan penelitian ini menunjukkan bahwa penggunaan Twitter sebagai sarana pelaksanaan customer relations terbukti menjanjikan dalam menumbuhkan keterikatan antara perusahaan dengan customer-nya. Namun dibutuhkan suatu langkah yang lebih stratejik lagi agar manfaat dari Twitter ini bisa lebih optimal.

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As the development of communication technology, the public relations's world has transformed into a more dynamic and fast. Utilize the advantages of digital platforms and also using social media such as Twitter, public relations officer these days as facilitated to be creative in carrying out its role in the company. This study aims to determine the activities of a banking company's Twitter account which is BNI 46 Bank as a form of implementation of customer relations. BNI 46 Bank was chosen for being the pioneers of social media users and has the most active Twitter account with the number of followers than any other banking companies. This research used a qualitative approach using the method of conversation analysis. The findings of this research indicate that the use of Twitter as an implementation of customer relations proved a promising in a growing attachment between the company and its custumers. But also needs a more strategic moves in order to get this Twitter's advantages optimally."

"Dialog dipertimbangkan sebagai cara paling etis dalam praktik public relations. Sama halnya dengan public relations pemerintah, dialog seharusnya mendapatkan tempat utama dalam melakukan komunikasi dengan publik. Potensi media terutama media sosial untuk terlibat dalam dialog sebagian besar belum dimanfaatkan secara maksimal. Media sosial meyediakan saluran komunikasi dua arah sehingga public relations, khususnya pemerintah dapat membangun hubungan dialogis dengan para pemangku kepentingan atau publiknya. Penelitian ini bertujuan untuk menggambarkan bentuk komunikasi dialogis public relations pemerintah di media sosial, khususnya twitter. Penelitian ini hanya berfokus pada sisi formal dialog dan bukan pada isinya. Dalam rangka untuk melihat ada atau tidaknya komunikasi dialogis, dua media sosial twitter kementerian komunikasi dan informatika akan dianalisis dengan menggunakan metode analisis isi. Sejumlah sampel tweet akan dianalisis menggunakan prinsipprinsip dialogis di media sosial dan karakteristik pesan Twitter. Hasil penelitian menunjukkan bahwa kedua media sosial Twitter Kementerian Kominfo tidak termasuk kedalam kelompok dialogis. Dengan demikian, media sosial tidak digunakan sebagai sarana untuk membangun hubungan dialogis antara organisasi dengan publik atau stakeholdernya.

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Dialogue is considered as the most ethical way in the practice of public relations. Similarly with the government's public relations, dialogue should have a major place in their communication with the public. Especially social media potential for engaging in dialogue mostly not exploited to its full potensial. Social media providing two-way communication so that the government public relations can build dialogic relatinship with theirs stakeholders or public. This study aimed to explain the form of the government public relations dialogical communication in social media, especially in Twitter.

This study focuses only on the formal side of the dialogue, not the content of dialogue itself. In order to see whether or not the dialogical communication, two social media Twitter ministry of communications and information technology will be analyzed using content analysis method. Sample tweet will be analyzed using the principles of dialogue in social media and Twitter message characteristics. The results showed that both social media Twitter Ministry of Communications is not included in the dialogic group. Therefore, social media is not used to build a dialogical relationship between the organization and the public or stakeholders."

"ABSTRAKHubungan antara PR (Public Relations) dengan jurnalis media secara ideal merupakan hubungan profesional yang saling membutuhkan. Hal ini disebabkan oleh PR yang membutuhkan pemberitaan klien mereka di media, dan jurnalis yang membutuhkan informasi untuk dapat diberitakan di media yang dapat menarik pembaca. Meskipun demikian, akibat keterbatasan kolom dan kriteria tersendiri yang dimiliki setiap media, maka media tidak dapat memuat seluruh informasi yang diberikan oleh PR. Atas alasan ini akhirnya PR menerapkan strategi-strategi tertentu yang melibatkan pertukaran 'gift' agar tercipta hubungan resiprositas dengan tujuan membuat jurnalis merasa memiliki kewajiban untuk menulis berita terkait klien mereka. Skripsi ini berkonsentrasi pada hubungan resiprositas yang terbentuk atas pertukaran 'gift' antara PR dan jurnalis juga pemahaman-pemahaman yang terbentuk di antara mereka. Hubungan ditelusuri melalui observasi selama empat bulan bekerja di salah satu PR consultant di Jakarta, wawancara mendalam, dan partisipasi dalam kegiatan-kegiatan yang melibatkan praktisi PR dan jurnalis. Skripsi ini menggambarkan bagaimana hubungan antara PR dan jurnalis yang berasal dari dua organisasi yang berbeda telah menghasilkan interorganizational cultures yang merupakan perpaduan nilai antara keduanya.

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ABSTRACTThe relationship between PR (Public Relations) and media journalists is supposed to be professional, where each other need for working matters. This is because PR needs media coverage for their clients, while the journalist needs publishable information to attract its readers. However, the media's column limitations and particular criteria tend to become barrier to the PR's desired coverage for the information they have provided. Thus PR applies special strategies involving gift- giving to build reciprocal relationship with media journalists. This way, PR expects that the journalists involved would assume a sense of obligation, so that they do harder work to give the PR's clients media coverage. This undergraduate thesis does not only concentrate on the reciprocal relationship formed as a consequence of the gift exchange, but also the unspoken understandings between PR and Journalists. This relationship is examined through ethnographic research methodology as platform, where the writer spent four months working in a Jakarta-based PR consultant. While working as PR, the writer was involved with various activities where PR and Journalists meet. Furthermore, this undergraduate thesis illustrates the interorganizational cultures formed as a consequence of the distinctive PR's gift-giving strategy to approach journalists."

"[ABSTRAKMedia relation merupakan salah satu praktik yang terdapat dalam sistem dari Departemen Public Relations (PR) dan bertujuan supaya informasi dari suatu organisasi dapat disebarluaskan kepada publik melalui saluran suatu industri media. Ternyata terdapat departemen PR dari suatu industri media melakukan praktik media relations dengan industri media lain meskipun telah memiliki saluran media untuk menyebarkan informasi. Dalam praktik media relations yang terdapat dalam sistem Departemen PR, para anggota departemen PR sebagai para agen berhubungan dengan para agen lain dari redaksi industri media lain berdasarkan struktur yang terus-menerus diproduksi dan direproduksi. Struktur diproduksi dan direproduksi melalui interaksi dan tindakan para agen, baik dalam lingkungan internal dan lingkungan eksternal departemen. Ketika para agen berinteraksi, mereka juga melakukan tindakan komunikasi. Struktur dan sistem dalam praktik media relations yang terus diproduksi dan direproduksi dapat berlangsung secara dinamis (transformasi) dan stabil (rutinitas). Untuk mengetahui bagaimana proses produksi dan reproduksi tersebut dalam interaksi para agen, maka diperlukan analisis menggunakan teori strukturasi yang dikembangkan oleh McPhee dan Poole.Penelitian ini bertujuan untuk menggambarkan dan memberikan pemahaman mengenai strukturasi komunikasi internal dan komunikasi eksternal dalam praktik media relations yang terjadi di dalam departemen PR. Metode yang digunakan dalam penelitian ini adalah studi kasus instrumental tunggal dengan pendekatan kualitatif deskriptif. Dari penelitian ini ditemukan bahwa di dalam sistem departemen PR, staf berhubungan dengan atasannya di lingkungan internal dan berhubungan dengan jurnalis dan atasan jurnalis di lingkungan eksternal. Dalam melakukan praktik media relations, para agen menggunakan struktur aturan berupa prosedur, kebijakan, job description, dan kode etik sebagai pedoman dan sumber daya berupa pengalaman, pengetahuan, dan kemampuan/skill dalam bertindak dan berinteraksi sehingga sistem dan praktik dapat berlangsung terus-menerus baik secara dinamis maupun statis.

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ABSTRACT

Media relation is one of the practices that are found in the system of Public Relations (PR) department and it aims to spread information from an organization to its public through channel of a media industry. Apparently, a PR department of a media industry implements the media relations practice with other media industries, although it has already had its own channel to spread the information. In the practice of media relations in the PR department system, members of the PR department as agents are in contact with the other agents from the newsrooms of other media industries and it is done based on the structure that is continuously produced and reproduced. The structure is produced and reproduced through interactions and actions of the agents, both in the internal environment and external environment of the department. When the agents interact, they also do the actions of the communication. The structure and the system in the practice of media relations that are continuously produced and reproduction can happen dynamically (transformation) and stable (routines). To know how the process of production and reproduction in the interaction of the agents, then required an analysis using structuration theory developed by McPhee and Poole.

This research aims to describe and provide understanding of structuration of internal communication and external communication in the practice of media relations that occur in the department of PR. The method used in this research is instrumental case studies with single descriptive qualitative approach. From this study, it is found that in the PR department system, the staff is connected with his superiors in the internal environment and connected with the journalist and superiors journalists in the external environment. In conducting the practice of media relations, the agents utilize the structure of rules, such as procedure, policy, job description and code of ethics as the guidelines and of resources, such as experience, knowledge and skill to act and interact so that the system and practice can take place continuously, either dynamically or statically.

, Media relation is one of the practices that are found in the system of Public Relations (PR) department and it aims to spread information from an organization to its public through channel of a media industry. Apparently, a PR department of a media industry implements the media relations practice with other media industries, although it has already had its own channel to spread the information. In the practice of media relations in the PR department system, members of the PR department as agents are in contact with the other agents from the newsrooms of other media industries and it is done based on the structure that is continuously produced and reproduced. The structure is produced and reproduced through interactions and actions of the agents, both in the internal environment and external environment of the department. When the agents interact, they also do the actions of the communication. The structure and the system in the practice of media relations that are continuously produced and reproduction can happen dynamically (transformation) and stable (routines). To know how the process of production and reproduction in the interaction of the agents, then required an analysis using structuration theory developed by McPhee and Poole.

This research aims to describe and provide understanding of structuration of internal communication and external communication in the practice of media relations that occur in the department of PR. The method used in this research is instrumental case studies with single descriptive qualitative approach. From this study, it is found that in the PR department system, the staff is connected with his superiors in the internal environment and connected with the journalist and superiors journalists in the external environment. In conducting the practice of media relations, the agents utilize the structure of rules, such as procedure, policy, job description and code of ethics as the guidelines and of resources, such as experience, knowledge and skill to act and interact so that the system and practice can take place continuously, either dynamically or statically.

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