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"Bagian Satu Analisis Situasi: Menjelang dibukanya Komunitas ASEAN tahun 2015 masih banyak masyarakat Indonesia yang belum mengetahui hal ini Salah satunya anak muda yang akan sangat merasakan dampak dari Komunitas ASEAN Oleh karena itu penulis merasa dibutuhkan suatu program khusus yang membahas Komunitas ASEAN untuk anak muda Media yang akan digunakan adalah radio karena sifatnya yang interaktif dan juga personal Hasil riset kepada 40 anak muda pendengar radio yang dituju menunjukkan mayoritas dari mereka tertarik untuk mengetahui lebih lanjut tentang Komunitas ASEAN dan setuju dengan pembuatan program Komunitas ASEAN khusus anak muda. Bagian Dua Manfaat dan Tujuan Pengembangan Prototipe: Manfaat bagi khalayak Mendapatkan informasi menarik seputar Komunitas ASEANManfaat bagi pengelola Meningkatkan citra radio di mata masyarakat Tujuan sosial Mempersiapkan anak muda menghadapi Komunitas ASEANTujuan ekonomi Mendatangkan keuntungan melalui iklan dan sponsorship. Bagian Tiga Prototipe yang Dikembangkan: Prototipe yang dikembangkan adalah program radio bertema Komunitas ASEAN yang interaktif untuk anak muda Rencananya program bernama ldquo TeenASEAN rdquo Teenager of ASEAN ini akan disiarkan di KBR setiap Sabtu pukul 19 00 ndash 20 00 WIB Acara ini berdurasi satu jam dan akan diisi dengan bincang bincang dan interaksi dengan pendengar. Bagian Empat Evaluasi: Media pre test dilakukan dengan metode FGD sebanyak dua kali dan dilakukan setelah prototipe program selesai dibuat minimal 1 bulan sebelum diluncurkan ke publik Untuk evaluasi akan dilakukan dengan metode kuesioner digital dan memantau respon yang masuk ke email maupun Twitter. Bagian Lima Anggaran: Anggaran pembuatan program per episode Rp 1 430 000 00Total biaya produksi program selama tiga bulan 13 episode Rp 18 590 000 00Anggaran Evaluasi per bulan Rp 400 000 00.

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Part One Analysis of Situation: Towards the opening of ASEAN Community in 2015 many people in Indonesia still have no idea about that including teenagers the one who will face the biggest impact of ASEAN Community Therefore the writer think they need special program about ASEAN Community The program will be made on the radio because radio is interactive and personalSurvey of 40 teenagers that listen to radio shows most of them are interested in knowing more about ASEAN Community They also agree to the idea of the program.

Part Two Benefits and Goals: Benefit for public Getting interesting informations about ASEAN CommunityBenefit for media Creating a good image of the radio in public eyes Goal for public Preparing the teenagers to face ASEAN CommunityTujuan ekonomi Profitable for the radio company through advertising and sponsorship.

Part Three Prototype: The writer is making an interactive radio program about ASEAN Community special for teenagers The program will be called ldquo TeenASEAN rdquo Teenager of ASEAN It will be broadcasted on KBR every Saturday from 7 to 8 PM This program lasted for one hour The segment of this program are chit chat with guest star and audiences.

Part Four Evaluation: The media pre test will be conducted using FGD method in twice It will be conducted one month before the program rsquo s launched Media evaluation is conducted by using digital questionnaire method and feedback from the audiences.

Part Five Budgeting: Cost for program production per episode Rp 1 430 000 00Total cost of program production in 3 months 13 episode Rp 18 590 000 00Evaluation cost per month Rp 400 000 00."

"[ABSTRAKBagian 1: Analisis SituasiMinat membaca masyarakat Indonesia masih tergolong rendah karena minimnya sarana, informasi, serta koleksi buku. Di sisi lain, upaya mengapresiasi karya sastra Indonesia mulai berkembang baik. Namun, kebanyakan orang cenderung menganggap sastra itu berat. Padahal sastra banyak memberikan manfaat. Diperlukan adanya program khusus soal karya sastra Indonesia untuk segmen dewasa muda. Media yang digunakan adalah radio karena meski jangkauannya luas tetapi bisa membangun hubungan personal.Hasil riset khalayak terhadap 55 pendengar radio menunjukkan mayoritas dari mereka merasa butuh dan tertarik dengan ide program bertema sastra. Hampir semua responden setuju jika program karya sastra Indonesia ini direalisasikan.Bagian 2: Manfaat dan Tujuan Pengembangan PrototipeManfaat bagi khalayak: Meningkatkan kesadaran masyarakat terhadap pentingnya mengenal karya sastra Indonesia.Manfaat bagi pengelola: Meningkatkan citra positif karena menghadirkan program yang mendidik masyarakat tentang sastra Indonesia.Manfaat ekonomi: Pengelola mendapatkan pemasukan tambahan.Tujuan sosial: Mengenalkan karya-karya sastrawan Indonesia.Tujuan ekonomi: Menambah keuntungan lewat iklan dan sponsor.Bagian 3: Prototipe yang DikembangkanProgram bertema sastra ini mengusung format talkshow, dengan nama ?AKSARA? (Apresiasi Karya Sastra Indonesia). Program akan mengudara di KBR, setiap Sabtu, selama 1 jam, pukul 19.00-20.00 WIB. Program ini menghadirkan sastrawan, penyair, budayawan, atau kritikus sastra sebagai narasumber.Bagian 4: EvaluasiMedia pre-test dilakukan dengan metode Focus Group Discussion (FGD) sebanyak 2 kali. Peserta FGD adalah 10 orang berusia 20-30 tahun. Pre-test dilakukan sebulan sebelum hari siaran program dan setelah prototipe program diproduksi.Evaluasi akan dilaksanakan secara aktif dan pasif, setelah program disiarkan. Metodenya adalah kuesioner digital dan memantau respon pendengar via SMS, email, dan Twitter.Bagian 5: AnggaranAnggaran pembuatan prototipe: Rp 143.000,-Anggaran pembuatan program per edisi: Rp 1.265.000,-Total biaya produksi program selama tiga bulan (13 edisi):Rp 16.445.000,-Anggaran pre-test: Rp 1.925.000 dan Evaluasi per bulan: Rp 1.800.000;

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ABSTRACTPart 1: Situation AnalysisIndonesian literacy awareness is still low due to the lack of facilities, information, and book collections. On the one hand, the effort to appreciate Indonesian literature is growing immensely. On the other hand, many people tend to assume that literature is way too heavy, when actually it may give a very rewarding results to the ones study it. There is a growing need for a special program that discusses Indonesian literature targeting young adults segment. Radio became the media that the writer choose because it has the ability to reach a wide-scope of listeners, while still maintaining intimate-personal relationship with its designated listeners.The result of audience?s research to the 55 radio listeners show that the majority of them need and excited to the idea of literature-themed programme. Most of them agree, incase this program of Indonesian literature to be created.Part 2: The Advantages and the Purposes of Prototype DevelopmentBenefits for the audience: Raising the public awareness on the importance of knowing Indonesian literature. Benefits for managers:Managing a positive image for the radio itself because it uses Indonesian literature as a tool to educate people. Economic benefits: Getting additional income. Social objectives: Introducing the works of Indonesian author. Economic objectives: Getting profits from advertisement and sponsorship.Part 3: The Developed PrototypeThis programme carries a talk show format, called "AKSARA" (Appreciation for Indonesian Literature). The program will air at KBR, every Saturday, for 1 hour, from 19:00 to 20:00 pm. This program presents a writer, a poet, a cultural observer, or literature critics as source persons.Part 4: The EvaluationA media pre-test will be conducted using Focus Group Discussion (FGD) method twice. The participants consist of 10 people aged 20-30 years. This pre-test will be done a month before the day of the broadcast program and after the program prototype is produced.The evaluation will be carried out in both active and passive ways, right after the program is broadcast. A digital questionnaire will be used while monitoring the response of listeners via SMS, email, and Twitter simultaneously.Part 5: BudgetBudget for prototype making : Rp 143.000 ,-Budget for making programme per edition : Rp 1.265.000 ,- The total cost production for three months (13 editions): Rp 16.445.000 , -Budget pre -test : Rp 1.925.000 and Evaluation each month: Rp1.800.000;Part 1: Situation AnalysisIndonesian literacy awareness is still low due to the lack of facilities, information, and book collections. On the one hand, the effort to appreciate Indonesian literature is growing immensely. On the other hand, many people tend to assume that literature is way too heavy, when actually it may give a very rewarding results to the ones study it. There is a growing need for a special program that discusses Indonesian literature targeting young adults segment. Radio became the media that the writer choose because it has the ability to reach a wide-scope of listeners, while still maintaining intimate-personal relationship with its designated listeners.The result of audience?s research to the 55 radio listeners show that the majority of them need and excited to the idea of literature-themed programme. Most of them agree, incase this program of Indonesian literature to be created.Part 2: The Advantages and the Purposes of Prototype DevelopmentBenefits for the audience: Raising the public awareness on the importance of knowing Indonesian literature. Benefits for managers:Managing a positive image for the radio itself because it uses Indonesian literature as a tool to educate people. Economic benefits: Getting additional income. Social objectives: Introducing the works of Indonesian author. Economic objectives: Getting profits from advertisement and sponsorship.Part 3: The Developed PrototypeThis programme carries a talk show format, called "AKSARA" (Appreciation for Indonesian Literature). The program will air at KBR, every Saturday, for 1 hour, from 19:00 to 20:00 pm. This program presents a writer, a poet, a cultural observer, or literature critics as source persons.Part 4: The EvaluationA media pre-test will be conducted using Focus Group Discussion (FGD) method twice. The participants consist of 10 people aged 20-30 years. This pre-test will be done a month before the day of the broadcast program and after the program prototype is produced.The evaluation will be carried out in both active and passive ways, right after the program is broadcast. A digital questionnaire will be used while monitoring the response of listeners via SMS, email, and Twitter simultaneously.Part 5: BudgetBudget for prototype making : Rp 143.000 ,-Budget for making programme per edition : Rp 1.265.000 ,- The total cost production for three months (13 editions): Rp 16.445.000 , -Budget pre -test : Rp 1.925.000 and Evaluation each month: Rp1.800.000;Part 1: Situation AnalysisIndonesian literacy awareness is still low due to the lack of facilities, information, and book collections. On the one hand, the effort to appreciate Indonesian literature is growing immensely. On the other hand, many people tend to assume that literature is way too heavy, when actually it may give a very rewarding results to the ones study it. There is a growing need for a special program that discusses Indonesian literature targeting young adults segment. Radio became the media that the writer choose because it has the ability to reach a wide-scope of listeners, while still maintaining intimate-personal relationship with its designated listeners.The result of audience?s research to the 55 radio listeners show that the majority of them need and excited to the idea of literature-themed programme. Most of them agree, incase this program of Indonesian literature to be created.Part 2: The Advantages and the Purposes of Prototype DevelopmentBenefits for the audience: Raising the public awareness on the importance of knowing Indonesian literature. Benefits for managers:Managing a positive image for the radio itself because it uses Indonesian literature as a tool to educate people. Economic benefits: Getting additional income. Social objectives: Introducing the works of Indonesian author. Economic objectives: Getting profits from advertisement and sponsorship.Part 3: The Developed PrototypeThis programme carries a talk show format, called "AKSARA" (Appreciation for Indonesian Literature). The program will air at KBR, every Saturday, for 1 hour, from 19:00 to 20:00 pm. This program presents a writer, a poet, a cultural observer, or literature critics as source persons.Part 4: The EvaluationA media pre-test will be conducted using Focus Group Discussion (FGD) method twice. The participants consist of 10 people aged 20-30 years. This pre-test will be done a month before the day of the broadcast program and after the program prototype is produced.The evaluation will be carried out in both active and passive ways, right after the program is broadcast. A digital questionnaire will be used while monitoring the response of listeners via SMS, email, and Twitter simultaneously.Part 5: BudgetBudget for prototype making : Rp 143.000 ,-Budget for making programme per edition : Rp 1.265.000 ,- The total cost production for three months (13 editions): Rp 16.445.000 , -Budget pre -test : Rp 1.925.000 and Evaluation each month: Rp1.800.000, Part 1: Situation AnalysisIndonesian literacy awareness is still low due to the lack of facilities, information, and book collections. On the one hand, the effort to appreciate Indonesian literature is growing immensely. On the other hand, many people tend to assume that literature is way too heavy, when actually it may give a very rewarding results to the ones study it. There is a growing need for a special program that discusses Indonesian literature targeting young adults segment. Radio became the media that the writer choose because it has the ability to reach a wide-scope of listeners, while still maintaining intimate-personal relationship with its designated listeners.The result of audience’s research to the 55 radio listeners show that the majority of them need and excited to the idea of literature-themed programme. Most of them agree, incase this program of Indonesian literature to be created.Part 2: The Advantages and the Purposes of Prototype DevelopmentBenefits for the audience: Raising the public awareness on the importance of knowing Indonesian literature. Benefits for managers:Managing a positive image for the radio itself because it uses Indonesian literature as a tool to educate people. Economic benefits: Getting additional income. Social objectives: Introducing the works of Indonesian author. Economic objectives: Getting profits from advertisement and sponsorship.Part 3: The Developed PrototypeThis programme carries a talk show format, called "AKSARA" (Appreciation for Indonesian Literature). The program will air at KBR, every Saturday, for 1 hour, from 19:00 to 20:00 pm. This program presents a writer, a poet, a cultural observer, or literature critics as source persons.Part 4: The EvaluationA media pre-test will be conducted using Focus Group Discussion (FGD) method twice. The participants consist of 10 people aged 20-30 years. This pre-test will be done a month before the day of the broadcast program and after the program prototype is produced.The evaluation will be carried out in both active and passive ways, right after the program is broadcast. A digital questionnaire will be used while monitoring the response of listeners via SMS, email, and Twitter simultaneously.Part 5: BudgetBudget for prototype making : Rp 143.000 ,-Budget for making programme per edition : Rp 1.265.000 ,- The total cost production for three months (13 editions): Rp 16.445.000 , -Budget pre -test : Rp 1.925.000 and Evaluation each month: Rp1.800.000]"

"Bagian 1 Analisis Situasi: Lingkungan hidup tidak bisa terpisahkan dari manusia karena lingkungan sangat penting bagi kehidupan manusia, sehingga manusia perlu melestarikan lingkungan hidup. Kelestarian lingkungan hidup merupakan tanggung jawab semua lapisan masyarakat, termasuk generasi muda yang merupakan agen perubahan di negara ini. Namun, kesadaran generasi muda akan melestarikan lingkungan hidup sangat minim karena pengetahuan akan lingkungan hidup sangat minim juga. Oleh karena itu, dengan dibuatnya program feature "TraxGreen Spotlight" di radio Trax FM dapat memberikan pengetahuan dan meningkatkan kesadaran anak muda betapa pentingnya melestarikan lingkungan hidup. Bagian 2 Manfaat dan Tujuan Pengembangan Prototipe: Manfaat bagi khalayak: pendengar dapat mengetahui dan menambah wawasan mengenai lingkungan hidup. Manfaat bagi pengelola: menimbulkan citra positif bagi stasiun radio Trax FM karena menyiarkan sebuah program yang bersifat mengangkat lingkungan hidup Indonesia Tujuan secara sosial: membentuk generasi muda yang peduli dan cinta terhadap lingkungan hidup Indonesia. Tujuan secara politik: menjadi data atau referensi pemerintah dalam menentukan program kerja pemerintah dalam gerakan peduli lingkungan. Bagian 3 Prototipe yang Dikembangkan: Program ini berjudul "TraxGreen Spotlight", berformat feature, secara spesifik mengangkat isu tema lingkungan hidup di Indonesia, direncanakan untuk ditayangkan di radio TraxFM setiap hari Senin pukul 16.15 WIB selama 10 menit pada acara "Skuldesak". Program ini akan disiarkan ulang sebanyak dua kali dalam seminggu pada program yang berbeda, yaitu pada program "Morning Zone" hari Rabu pukul 07.15 WIB dan pada program "ClubSky" hari Jumat pukul 23.10 WIB. Program ini ditargetkan untuk khalayak anak muda yang berusia 15 - 25 tahun dengan S.E.S A dan B. Bagian 4 Evaluasi: Pre-test terhadap prototipe akan dilakukan sebelum siaran dengan metode Focus Group Discussion (FGD) yang terdiri dari 20 pendengar Trax FM berusia 15 ? 25 tahun; menggunakan instrumen berupa Panduan FGD dan dilakukan setelah prototipe selesai dibuat. Evaluasi akan dilakukan setelah program disiarkan; dilakukan baik secara aktif maupun pasif. Metode yang akan digunakan adalah survei via telepon untuk evaluasi produksi dan kualitas program serta khalayak. Bagian 5 Anggaran: Jumlah total anggaran pembuatan prototipe program: Rp 240.000Jumlah total anggaran pembuatan promosi program: Rp 84.000Jumlah total biaya produksi selama 13 mingggu: Rp 5.304.000Jumlah total/harga penjualan program selama 13 minggu sebelumdiskon Rp 44.000.000 dan setelah diskon Rp 24.000.000Jumlah anggaran pre test: Rp 5.340.000Jumlah anggaran evaluasi (post test): Rp 2.750.000Jumlah anggaran evaluasi (post test): Rp 2.750.000

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Part 1 Situation Analysis: Environment cannot be separated from human beings because it is very vital for human's life, so we need to preserve the environment very carefully. The environment preservation is our responsibility, altogether, especially the young generation as the agent of change in this country. Nowadays, young people are less aware to preserve the environment because in fact they are also lack of information and knowledge of doing so. Therefore, presenting feature program TraxGreen Spotlight in Trax FM hopefully can give information, and increase the awareness of young generation about the importance of preserving the environment.

Part 2 The Advantages and the Purposes of Prototype Development: The advantages to listeners: listeners can find out and increase knowledge of Indonesia's environment. The advantages for the radio station: create a positive image for the Trax FM radio station for broadcasting a program which promotes Indonesia?s environment. Purposes: socially, to establish young generation to be more aware and to love the environment wholeheartedly. Politically, it is used to be data or references for goverment to establish many programs of caring and preserving the evironment.

Part 3 The Developed Prototype: The program "TraxGreen Spotlight", is formatted as a feature, specifically to raise the local environmental issues as the main theme. The program is planned to be broadcasted on radio Trax FM every Monday at 4.15 pm for 10 minutes on the program "Skuldesak" and will be re-run twice a week in different programs every Wednesday at 07.15 am on the program "Morning Zone" and Friday at 23.10 pm on the program "ClubSky". This program is targeted for young people aged 15-25 years with Social and Economic Class A and B.

Part 4 The Evaluation: Pre-test of prototype will be performed before the program is aired, by using Focus Group Discussion (FGD) method, in which it is consisted of 20 listeners of Trax FM aged 15-25 years; the instrument that will be used is the form of FGD guide, and will be done after the prototype is made. Evaluation will be done after the program is aired. It will be done either actively or passively. The methods to be used: a telephone survey for the evaluation of production, examining the quality of programs by the audiences evaluation.

Part 5 Budget:

Total budget of prototipe program process : 240.000 IDR

Total budget of program promotion process: 84.000 IDR

Total budget of program production process for 13 weeks:

5.304.000 IDR

The price of program sale for 13 weeks before discount: 44.000.000 IDR

The price of program sale for 13 weeks before discount: 24.000.000 IDR

Total budget of pre test: 5.340.000 IDR

Total budget of evaluation (post-test): 2.750.000 IDR"

"Bagian I - Analisis SituasiEra ekonomi baru, yakni ekonomi kreatif sedang berkembang di Indonesia. Ekonomi kreatif dilihat sebagai suatu era ekonomi yang berpeluang untuk mendukung pertumbuhan ekonomi bangsa. Dalam sektor ini, perempuan mempunyai peluang yang cukup besar untuk berpartisipasi karena sektor ini mengandalkan kreasi dan inovasi dalam pengerjaannya. Di sinilah media berperan sebagai sarana komunikasi yang dapat menambah wawasan sekaligus memotivasi perempuan-perempuan Indonesia agar berani mengembangkan potensi mereka. Karena itulah, program profile feature ?Inspirative Female? hadir di Female Radio, yang memiliki target khalayak perempuan. Program ini diharapkan dapat menjawab kebutuhan perempuan-perempuan Indonesia akan sebuah program yang dapat menginspirasi mereka dalam mengembangkan potensi dan kreasi mereka.Bagian II - Manfaat dan Tujuan Pengembangan PrototipeManfaat bagi khalayak: memberikan informasi yang mendalam kepada khalayak mengenai profil perempuan pelaku ekonomi kreatif, serta memberikan program alternatif yang bersifat inspiratif kepada khalayak. Manfaat bagi pengelola: memperoleh keuntungan dari pihak pengiklan dan sponsor yang memiliki target konsumen perempuan.Tujuan: untuk memotivasi perempuan Indonesia agar terdorong untuk berani mengembangkan keahlian, bakat dan kreativitas mereka dalam bidang ekonomi, serta untuk menambah wawasan khalayak terkait peran perempuan dalam bidang ekonomi kreatif.Bagian III - Prototipe yang DikembangkanProgram ini merupakan program dalam bentuk profile feature yang berjudul ?Inspirative Female?. Dalam program ini akan ditampilkan profil perempuan-perempuan sukses yang bergelut di bidang ekonomi kreatif. Profil perempuan yang ditampilkan akan bervariasi sesuai dengan beragamnya subsektor industri kreatif yang ada. Program ini disiarkan di Female Radio setiap hari Senin pada pukul 17.00-17.10 WIB di program Female Afterglow. Target pendengar program ini adalah perempuan berusia 25-35 tahun, dengan Status Ekonomi Sosial A,B.Bagian IV - Evaluasi1. Pre-test dilakukan setelah program ini selesai diproduksi, namun belum disiarkan kepada khalayak. Metode yang dilakukan adalah evaluasi di dalam tim internal produksi dan juga dengan metode Focus Group Discussion (FGD). FGD terdiri dari 2 kelompok yang dibagi berdasarkan kelompok usia mereka, yakni perempuan yang berusia 25-30 tahun dan yang berusia 31-35 tahun. Tiap kelompok berisi 8 orang. Instrumen yang digunakan dalam FGD adalah berupa daftar pertanyaan terkait materi program yang sudah disiapkan oleh tim evaluasi2. Post-test dilakukan setelah program disiarkan kepada khalayak. Metode evaluasi yang digunakan mencakup evaluasi produksi dan kualitas program, evaluasi khalayak, dan evaluasi biaya. Untuk evaluasi produksi dan kualitas program, serta khalayak dilakukan dengan metode penyebaran kuisioner secara langsung kepada pendengar program. Selain itu, pihak stasiun radio juga melakukan evaluasi berdasarkan kritik dan saran yang masuk ke dalam email dan social media (Facebook dan Twitter) Female Radio.Bagian V - Anggaran1. Jumlah total anggaran pembuatan prototipe: Rp 200.0002. Jumlah total anggaran pembuatan program: Rp 480.0003. Jumlah total biaya produksi selama 12 minggu: Rp 5.760.0004. Jumlah total biaya promosi: Rp 180.0005. Jumlah anggaran evaluasi - Pre-test: Rp 4.460.000 - Post-test: Rp 4.550.0006. Jumlah total pendapatan - Sebelum diskon: Rp 314.060.000 - Setelah diskon: Rp 186.060.000

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Part I - Situation Analysis

There's such a new era in economy called ?the creative economy', which is now growing in Indonesia. Creative economy is seen as an economic era that has the chance to support the nation's economic growth. In this sector, women have a big opportunity to participate because this field emphasize the participants' creation and inovation. This is where the media rules as a means of communication that can motivate Indonesian women to develop their potential. For that reason, ?Inspirative Female? the profile feature program, presented at Female Radio, the radio which target audience's are women. This program is expected to meet the need of Indonesian women for a program that can inspire them to develop their potential and creativity.

Part II - The Advantages and the Purposes of Prototype Development

The advantages for the listeners: listeners will get in-depth information about the profile of the women who has participated in creative economy. Furthermore, listeners will get an alternative inspiring program. The advantages to the radio station: the radio station will gain some benefits from the advertisers and sponsors who have targeted female consumers.

The aim to listeners: motivating the women listeners to be encouraged to bodly develop their skill, talents, and creativity in the field of economic, as well as to broaden the listeners' insight about women's role in the fields of creative economy.

Part III - The Developed Prototype

The program is formatted as profile feature program, named ?Inspirative Female?. This program will show many profiles of Indonesian women that successfully as creative economic actors. The women profile will be showed according to the variety of existing creative industry sub-sectors. This program is planned to be broadcasted on Female Radio every Monday at 17.00-17.10 WIB in Female Afterglow program. Target listeners are women in the ages about 25-35 which their social economic class belongs to A and B.

Part IV - Evaluation

1. The pre-test will be held after the production is done, but this won't be broadcasted to the audiences. It will apply internal evaluation method within the production team and also use Focus Group Discussion (FGD) method. FGD will be divided into two groups, based on their ages, which is women aged 25-30 years old and 31-35 years old. Each group consists of eight persons. The instrument that will be used in the FGD is question lists related to the content program which has been prepared by the evaluation team.

2. Post-test will be held after the program is broadcasted. The evaluation method that will be used are production and programme quality evaluation, audience evaluation and cost evaluation. The production and programme quality evaluation, and audience evaluation will use questionnaires that are distributed directly to the listeners. Beside that, the radio station will also conduct the evaluation based on criticism and suggestions from listeners to the radio by email or Female Radio's social media.

Part V- Budget

1. Total budget of prototype's production: Rp 200.000

2. Total budget of program production process: Rp 480.000

3. Total budget of program production process for 12 weeks: Rp 5.760.000

4. Total budget of promotion: Rp 180.000

5. Total budget of evaluation

- Pre-test: Rp 4.460.000

- Post-test: Rp 4.550.000

6. Total budget of income

- Before discount: Rp 314.060.000

- After discount: Rp 186.060.000"

"BAGIAN I Analisis Situasi Tingginya arus urbanisasi ke Jakarta menyebabkan penduduk Jakarta sebagian besar merupakan pendatang. Masih banyak penduduk Jakarta, terutama anak muda, yang belum banyak tahu tentang sisi lain Kota Jakarta, yang sebenarnya unik dan menarik untuk diketahui. Oleh karena itu, anak muda Jakarta membutuhkan satu program yang menyajikan informasi mengenai Kota Jakarta, demi meningkatkan kepedulian mereka terhadap kotanya. BAGIAN II Manfaat dan Tujuan Pengembangan Prototipe Manfaat bagi Khalayak Pendengar: Sebagai sumber informasi bagi anak muda untuk hal-hal yang berkaitan dengan Kota Jakarta. Manfaat bagi Stasiun Radio: Membangun citra positif bahwa Radio Oz Jakarta bukan hanya memutarkan lagu, tapi juga menyiarkan informasi untuk merayakan ulang tahun Kota Jakarta. Tujuan Sosial: Membangkitkan kepedulian anak muda Jakarta terhadap kotanya. Tujuan Komersial: Menarik pihak sponsor dan pengiklan, agar mendatangkan profit bagi stasiun radio. BAGIAN III Prototipe yang dikembangkan Program berformat air magazine, dengan judul "Viva Jakarta". Program ini mengulas informasi unik dan menarik seputar Kota Jakarta, dan akan disiarkan di Radio Oz Jakarta tiap Senin-Jumat pukul 08.00-08.10 WIB dan 20.00-20.10 WIB sepanjang bulan Juni 2013 (bertepatan dengan perayaan ulang tahun Jakarta ke- 486). Sasaran pendengarnya adalah anak muda usia 15-30 tahun yang tinggal di Jabodetabek, dengan S.E.S A, B, dan C. BAGIAN IV Evaluasi Pre test akan dilakukan melaluiFocus Group Discussion (FGD) terhadap 2 kelompok pendengar Radio Oz Jakarta yang masingmasing terdiri dari 6 orang. Pre test akan dilakukan setelah prototipe program Viva Jakarta selesai dibuat, dengan instrumen FGD sebagai panduan. Evaluasi akan dilakukan berkesinambungan setelah program Viva Jakarta disiarkan, melalui metode survei online, pengamatan respon pendengar dari berbagai media, serta pembandingan biaya produksi program. BAGIAN V Anggaran Jumlah anggaran produksi prototipe program: Rp198.000,00 Jumlah anggaran produksi program: Rp3.072.000,00 Harga penjualan paket program: Rp80.000.000,00 Perkiraan pendapatan program: Rp44.928.000,00 Rencana anggaran pre test program: Rp1.370.000,00 Rencana anggaran evaluasi program: Rp1.200.000,00

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PART I The Analysis of Situation

The urbanization level of Jakarta nowadays is high, so that it causes the condition where its new comers dominate its inlanders. There are so many citizens in Jakarta, especially teenagers and early adults, who do not know yet about Jakarta's thing which actually unique and interesting. By that case, Jakarta's teenagers and early adults need a program which gives them the information about Jakarta, to raise their awareness about their city.

PART II The Advantages and The Purposes of Prototype Development

Advantages for listeners: As a source of information about Jakarta City for teenagers and early adults.

Advantages for radio station: To build a positive image of radio station, that Oz Radio Jakarta is not only play the songs but also spread the knowledge about Jakarta to celebrate its birthday.

Social Purposes: To enhance the teenagers and early adults' awareness of Jakarta City.

Commercial Purposes: To attract sponsor and advertiser, so that it could give profit for the radio station.

PART III The Developed Prototype

The program is named “Viva Jakarta”, and it is formatted as air magazine. The program talks about all the unique and interesting information about Jakarta City, and will be broadcasted on Oz Radio Jakarta every Monday to Friday at 08.00-08.10 am and 08.00-08.10 pm along June 2013 (month of Jakarta's 486th birthday celebration). The program's primary target are teenagers to early adult aged 15-30 years old, who live in Jabodetabek, with the social economic class level A,B, and C.

PART IV The Evaluation

The method applied for the pre test is Focus Group Discussion (FGD). There will be 2 group of Oz Radio Jakarta's listeners, which each group consists of 6 people. The pre test will be conducted after the prototype created, and the FGD's instrumen will be used as a guideline.Meanwhile, the evaluation of program will be executed continuously, after the program broadcasted on the radio. The evaluation will be performed by doing online survey, monitoring the responses of the program from many channels, and also by comparing the budget.

PART V The Budget

Total budget of the prototype production: Rp198.000,00

Total budget of the program production: Rp3.072.000,00

Price of program package: Rp80.000.000,00

Estimation of income: Rp44.928.000,00

Budget plan for the program pre test: Rp1.370.000,00

Budget plan for the program evaluation: Rp1.200.000,00"

"[ABSTRAKAnalisis SituasiCreative entrepreneur adalah seseorang yang menanam modal melaluibakatnya sendiri atau orang lain, yang jika dikelola dengan baik akanmenghasilkan manfaat bagi lingkungan dan ekonomi. Creativeentrepreneur merupakan langkah untuk mewujudkan ekonomi kreatifIndonesia. Beberapa tahun belakangan, konsep creative entrepreneurdiminati oleh kalangan anak muda, tak terkecuali mahasiswaUniversitas IndonesiaManfaat dan Tujuan Pengembangan PrototipeManfaat program ini antara lain memberikan informasi lengkap danmemperkenalkan mahasiswa UI tentang creative entrepreneur.Program ini bertujuan untuk memicu semangat kewirausahaan, melaluibakat yang dimilikinya.Prototipe yang DikembangkanProgram radio yang diajukan adalah program yang khusus membahascreative entrepreneur dengan sasaran khusus mahasiswa UI dansasaran umum anak muda Indonesia, dengan usia 18-35 tahun.Program tersebut disajikan dalam format talk show denganmengundang narasumber, sesuai topik per pekannya. Topik-topik yangditawarkan tiap pekannya, berpedoman pada subsektor industri kreatifPekan Produk Kreatif Indonesia 2011 dan riset khalayak.Evaluasi-Pre test dilakukan dengan kuesioner online untuk mendapatkanmasukan agar program bisa lebih baik dan sesuai kebutuhan khalayak.-Evaluasi dilakukan dengan metode penyebaran kuesioner onlinekepada pendengar program Be Creativepreneur!.-Evaluasi dari pendengar juga dilakukan melalui analisis pesan yangmasuk melalui e-mail, SMS, maupun media sosial. Dari evaluasi iniakan terlihat pula seberapa besar respon dan interaksi pendengarterhadap program Be Creativepreneur!AnggaranAnggaran Biaya Produksi Prototipe = Rp 265.000,00Anggaran Biaya Produksi Program per episode = Rp 145.000,00Anggaran Biaya Produksi per episode khusus kompetisi = Rp 715.000,00Total biaya produksi = Rp 3.595.000,00Perkiraan Pendapatan = Rp 500.000Rencana Anggaran Evaluasi = Rp 150.000,00

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ABSTRACTSituation AnalysisCreative entrepreneur is when a person invests through his own orother people?s skills, which will be useful for environment andeconomy if managed well. Creative entrepreneur is a step to realizeIndonesia?s creative economy. For the past few years, the concept ofcreative entrepreneur interests youth, with no exception ofUniversitas IndonesiaThe Advantages and The Purposes of Prototype DevelopmentThe benefits of this program are giving full information andintroducing UI students about creative entrepreneur.This program aims on triggering the spirit of entrepreneurshipthrough the skills that are owned.The Developed PrototypeRadio program that is proposed is the particular program thatdiscusses creative entrepreneur with UI students as the certain targetand Indonesian youth aged 18-35 as the general target. Theprogram is presented in a format of talk show by invitinginterviewee, according to weekly topic. The topics that are offeredevery week are based on subsector creative industry, Pekan ProdukKreatif Indonesia 2011 and public research.The Evaluation-Pretest is done with online questionnaire to get suggestion so theprogram can be better and fit the public needs.-Evaluation is done by spreading online questionnaire method to thelisteners of program Be Creativepreneur!-Evaluation is also done by analyzing messages in e-mail, SMS, andsocial media. Through this evaluation, it will be clear how muchresponse and listeners interaction to the program BeCreativepreneurs!BudgetPrototype Production Cost Budget= Rp 265.000,00Program Production Cost Budget each episode = Rp 145.000,00Program Production Cost Budget each competition episode = Rp715.000,00Total Production Cost = Rp 3.595.000,00Estimated Income = Rp 500.000Evaluation Budget Plan = Rp 150.000,00, Situation AnalysisCreative entrepreneur is when a person invests through his own orother people’s skills, which will be useful for environment andeconomy if managed well. Creative entrepreneur is a step to realizeIndonesia’s creative economy. For the past few years, the concept ofcreative entrepreneur interests youth, with no exception ofUniversitas IndonesiaThe Advantages and The Purposes of Prototype DevelopmentThe benefits of this program are giving full information andintroducing UI students about creative entrepreneur.This program aims on triggering the spirit of entrepreneurshipthrough the skills that are owned.The Developed PrototypeRadio program that is proposed is the particular program thatdiscusses creative entrepreneur with UI students as the certain targetand Indonesian youth aged 18-35 as the general target. Theprogram is presented in a format of talk show by invitinginterviewee, according to weekly topic. The topics that are offeredevery week are based on subsector creative industry, Pekan ProdukKreatif Indonesia 2011 and public research.The Evaluation-Pretest is done with online questionnaire to get suggestion so theprogram can be better and fit the public needs.-Evaluation is done by spreading online questionnaire method to thelisteners of program Be Creativepreneur!-Evaluation is also done by analyzing messages in e-mail, SMS, andsocial media. Through this evaluation, it will be clear how muchresponse and listeners interaction to the program BeCreativepreneurs!BudgetPrototype Production Cost Budget= Rp 265.000,00Program Production Cost Budget each episode = Rp 145.000,00Program Production Cost Budget each competition episode = Rp715.000,00Total Production Cost = Rp 3.595.000,00Estimated Income = Rp 500.000Evaluation Budget Plan = Rp 150.000,00]"

"Gerakan bersepeda tengah mengalami kenaikan yang signifikan seluruh dunia dalam beberapa tahun terakhir. Di Indonesia, jumlah pengguna sepeda juga mengalami peningkatan. Meski belum tersedia data yang akurat, namun pemerintah provinsi DKI Jakarta memperkirakan dari 9,6 juta, sekitar seratus ribu warganya menggunakan sepeda. Programprogram untuk menggalakkan penggunaan sepeda juga dilakukan oleh pemerintah, diantaranya dengan membangun lajur sepeda serta mengadakan Car Free Day di setiap akhir pekan. Dengan adanya dukungan-dukungan tersebut, berbagai komunitas sepeda menjamur di seluruh Indonesia. Pada tanggal 16-18 Juli 2010 lalu, 50 ribu pesepeda dari berbagai komunitas membentuk Kongres Sepeda Indonesia. Kongres sepeda pertama ini menghasilkan Komite Sepeda Indonesia (KSI). KSI memiliki visi mempersatukan dan memperjuangkan hak-hak pesepeda di seluruh tanah air. Untuk mewujudkan visi tersebut, KSI mendirikan Radio Komite Sepeda Indonesia (KSI). Apalagi melihat banyaknya pengguna sepeda dan besarnya potensi penggunaan sepeda di masa depan, muncul sebuah kebutuhan masyarakat akan berita dan informasi seputar sepeda. Prototipe program dibuat berlandaskan kepada kebutuhan tersebut. Program adalah Air Magazine tentang berita dan informasi seputar sepeda dan diberi judul "It's a Bike World After All!".

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After All! in Radio Komite Sepeda Indonesia (KSI) Within the last years, cycling movement has been significantly increasing all over the world. In Indonesia, the numbers of cyclist is also increasing. Even though, an accurate data is not available yet, but the government of DKI Jakarta estimates, out of 9.6 million, approximately one hundred Jakarta citizens are using bicycle. Programs to encourage people to use bicycle are implemented by the government. Building the bike lane across the city and Car Free Day during the weekends are some of them. With those supports, many bicycle community are formed all across the country.

On July 16-18 2010, 50 thousands cyclist from various bicyce community held Indonesian Bicycle Congress. The first bicycle congress results in Indonesian Bicycle Committee (KSI). The committee has a vision to unify and fight for cyclist's rights throughout the country.

To bring the vision itu reality, KSI built KSI Radio. Moreover, seeing the numbers of cyclist and the potential that bicycle has, a need for news and information about cycling world emerged. This prototype is made according to that need. The program is made in the form of Air Magazines concerning news and information about cycling world, and is titled "It's a Bike World After All!"."

"

BAGIAN 1 Analisis Situasi 
Kini, Organisasi non-Pemerintah atau organisasi sosial, khususnya untuk anak muda mulai banyak terbentuk di Indonesia. Masing-masing youth movement fokus pada suatu isu tertentu seperti pencegahan HIV dan AIDS, pendidikan, lingkungan, dan lain-lain. Sebagai sebuah organisasi, mereka hanya memanfaatkan media online sebagai medium berkomunikasi. Bagaimanapun, radio, khususnya radio anak muda masing tetap exist sebagai media komunikasi dan hiburan bagi remaja. Untuk itu, youth movement dapat memanfaatkan radio sebagai salah satu media komunikasi. FYI (Figure out Young Inspiration) sebagai sequence radio pertama yang memberikan kesempatan kepada youth movement untuk berbagi informasi dengan anak muda lainnya. 
BAGIAN 2 Manfaat dan Tujuan Pengembangan Prototipe
Manfaat Sosial: Menambah pengetahuan remaja mengenai isu sosial dan mengajak mereka terlibat dalam kegiatan sosial. 
Manfaat Bagi Stasiun Radio: Memperkuat citra radio, yang tidak hanya sekedar memainkan musik, tetapi juga menambah wawasan.
Tujuan Sosial: membentuk generasi muda yang peduli dengan masalah sosial. 
Tujuan Komersial: Mendatangkan pengiklan dan sponsor yang dapat memberikan keuntungan bagi stasiun radio. 
Tujuan Politik: Sejalan dengan visi misi stasiun radio. 
BAGIAN 3 Prototipe yang Dikembangkan
Program ini bernama "FYI" (Figure out Young Inspiration) dan berformat sequence. Program ini mengangkat berbagai isu-isu sosial, dan organisasi sosial berbasis anak muda. Program ini direncanakan untuk disiarkan di Trax FM Jakarta setiap Kamis pukul 20.00-22.00 WIB. Target pendengar program ini adalah remaja dengan SES A dan B. 
BAGIAN 4 Evaluasi
- Pre Test dilakukan dengan metode FGD. Pesertanya dibagi menjadi empat kelompok berisi enam orang. Masing-masing kelompok dibagi berdasarkan jenis kelamin dan pendidikan.I Instrumen FGD digunaka sebagai panduan. 
- Evaluasi akan dilakukan secara berkala setiap bulan. Evaluasi melalui metode penyebaran kuesioner (bagi khalayak) dan melihat berbagai respon yang diterima dari berbagai channel. 
BAGIAN 5 Anggaran 
Jumlah Anggaran Pembuatan Prototype Program: Rp 120.000
Jumlah Biaya Produksi 13 Minggu + Biaya Promo : Rp 11.040.000
Prakiraan pendapatan bersih per episode (tanpa sponsor) : Rp 2.678.400
Jumlah Angaran Evaluasi:
Pre Test : Rp 6.055.000
Post Test : Rp 2.100.000 

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PART 1 Situation Analysis
Nowadays, non-govermental organizations (NGO) or social organizations, especially for young people are formed all accross the country. Each youth movement focused on the many issues, such as HIV and AIDS prevention, education, environmental, etc. As a Organization, they are likely to use online media as communication medium. However, radio, especially radio station which segmented for young people, has been existence as a communication medium or entertaiment for teenegers. So that, youth movement can using radio as one of the medium communication. FYI (Figure out Young Inspiration) as the first sequence radio that provides the opportunity for youth movement to share information with other young people. 
PART 2 The Advantages and The Purposes of Prototype Development
Social advantage: Enhance the teenager's knowledge about social issues and invite the to involved in the social activity.
Advantage for Radio Station: Improve the image of radio station, not just a means to play songs; they can also enhance the knowledge of their listeners. 
Social Purpose: To create a young generation which aware about social problems. 
Commercial Purpose: To attract advertiser and sponsor, and this will give profit for the radio station. 
Political Purpose: In the line with vision and mision radio station. 
PART 3 The Developed Prototype
The program is called “FYI” (Figure out Young Inspiration) and it formatted as sequence. This program talks about social issues and social organization expecially for young people, and planned to be broadcasted at Trax FM Jakarta every Thursday at 8 to 10 p.m. The program is aimed to be listened by teenager to early adult aged 15 to 25 years old, with social economic class level A, and B. 
PART 4 The Evaluation
- Pre-test will be held after the prototype had been made by using Focus Group Discussion method (FGD). There will be four groups consisted of six people in each group. Every groups divided by gender and education. FGD instrument will be used as a guide. 
- The Evaluation will be executed periodically every month. The Evaluation will be performed with spreading questionnaire to the listener and checking the listener’s response from many channels. 
PART 5 Budget 
Total budget of prototype production: 120.000 IDR
Total budget of program production for 13 weeks + promotion : 11.040.000 IDR 
Estimation income per episode without sponsor: 2.678.400 IDR
The budget for evaluation
PreTest :6.055.000 IDR
Protest : 2.100.000 IDR

"

"Analisis situasi: Informasi bahaya sampah tertentu dan cara mengolahnya masih kurang disosialisasikan sehingga kesadaran masyarakat untuk mau mengolah sampah sendiri masih kurang. Padahal, sampah-sampah tertentu memiliki andil dalam pemanasan global. Oleh karena itu, adanya program air magazine “Green Waste” diharapkan dapat membantu masyarakat untuk meningkatkan kesadaran akan bahaya sampah tertentu dan menimbulkan kemauan untuk mengolahnya. Manfaat dan Tujuan Pengembangan Prototipe Manfaat bagi khalayak: pendengar dapat mengetahui bahaya-bahaya sampah tertentu dan cara mengolahnya. Manfaat bagi pengelola: menambah jumlah varian program lingkungan yang dapat menimbulkan citra positif bahwa Green radio benar-benar peduli pada isu lingkungan. Tujuan: secara sosial menyosialisasikan bahaya sampah tertentu dan cara mengolahnya guna menumbuhkan kemauan masyarakat untuk mau mengolah sampahnya sendiri. Prototipe yang dikembangakan: Program ini berjudul "Green Waste", berformat air magazine yang secara spesifik mengangkat isu seputar sampah, direncanakan tayang di Green radio setiap selasa pukul 17.30-18.00, berdurasi 30 menit, dan ditargetkan untuk khalayak wilayah Jabodetabek, usia 20-40 tahun dengan S.E.S A dan B. Evaluasi:- Pre-test. Pre-test akan dilakukan dengan metode Focus Group Discussion (FGD) yang terdiri dari 36 orang berusia 20 – 40 tahun yang dibagi ke dalam 6 kelompok; menggunakan instrumen berupa Panduan FGD dan dilakukan setelah prototipe selesai dibuat.- Evaluasi Evaluasi akan dilakukan setalah program disiarkan; dilakukan secara pasif. Metode yang akan digunakan: kuesioner untuk evaluasi produksi dan kualitas program akan digabung dengan evaluasi khalayak yang ditanyakan melalui kuesioner online. Anggaran:- Jumlah total anggaran pembuatan prototipe: Rp 300.000 - Jumlah total anggaran pembuatan program: Rp 880.000- Jumlah total biaya produksi selama 13 mingggu: Rp 11.440.000- Jumlah anggaran evaluasi: Rp 4.855.000

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Situation analysis: Information specific waste hazards and how to process them socialized so that awareness is still lacking people to want to process waste itself is still lacking. In fact, certain waste has contributed to global warming. Therefore, the water program magazine "Green Waste" is expected to help the community to raise awareness of the dangers of certain waste and pose a willingness to work at it.

The advantages and Purposes of Prototype Development: The advantages to the audience: the listener can know the dangers of certain waste and how to process them.

Benefits for managers: increasing the number of variants that can cause environmental program a positive image that the Green radio really care about environmental issues.

Purpose: to socialize socially specific waste hazards and how to process them in order to foster willingness to want to cultivate their own garbage.

The Developed Prototype: The program is titled "Green Waste", formatted as air magazine, specifically raised all the issues about waste, planned to air on the radio every Tuesday at Green 17:30 to 18:00, a duration of 30 minutes, and the audience targeted for the Greater Jakarta area, aged 20-40 years with SES A and B

The evaluation:

- Pre-test. Pre-test will be performed by using Focus Group Discussion (FGD) in which consists of 36 persons aged 20-40 years who were divided into 6 groups; using the instrument in the form of FGD guide and will be done after the prototype is made.

- Evaluation the evaluation will be done after the program is aired; done passively. Methods to be used: a questionnaire for evaluation of production and quality evaluation program will be merged with the audience by using online questionnaire.

Budget

- Total budget of prototypes production process: 300.000 IDR

- Total budget of programs production process: 880.000 IDR

- Total budget of program production process for 13 weeks: 11.440.000 IDR

- Total budget of evaluation: 4.855.000 IDR"

"Bagian SatuAnalisis SituasiSaat ini, sudah banyak program acara wisata di televisi, namun, di radio belum banyak. Maka dari itu, memberikan informasi tentang tempat wisata yang menarik kepada khalayak radio adalah cara untuk menyadarkan masyarakat terhadap kekayaan alam Indonesia. Dengan membuat sebuah program yang mengulas tempat indah di Indonesia yang bisa dikunjungi untuk wisata, akan menarik masyarakat untuk mencintai kekayaan alam Indonesia.Berdasarkan hasil riset kepada 100 pendengar Mustang FM, dapat disimpulkan seluruh responden memiliki minat dengan dunia pariwisata dan membutuhkan informasi tentang akomodasi wisata sampai tips menarik dalam melakukan perjalanan wisata. Mereka menyambut positif rencana Mustang FM untuk membuat program radio semacam ini. Informasi ini mereka perlukan karena mayoritas responden menyatakan berencana melakukan perjalanan wisata untuk menghilangkan kejenuhan dari rutinitas.Bagian DuaManfaat dan Tujuan Pengembangan PrototipeManfaat bagi khalayak:Mendapatkan informasi tentang wisata, mulai dari akomodasi, harga perjalanan, cara untuk ke destinasi, sampai tips yang dibutuhkan untuk jalanjalan efektif.Tujuan sosial:Memenuhi kebutuhan pendengar tentang destinasi wisata di Indonesia yang bisa dikunjungi.Tujuan ekonomi:Mendapatkan pengiklan yang banyak, terutama pada bidang pariwisata, misalnya perusahaan travel atau iklan pariwisata dari kementrian pariwisata.Bagian TigaPrototipe yang DikembangkanPrototipe yang dikembangkan adalah program radio wisata berbentuk sequences dengan segmentasi anak muda Jakarta dengan status sosial ekonomi AB. Rencananya, program bernama "Eksonesia" (Eksotik Indonesia) ini akan disiarkan di Mustang FM setiap Jumat, pukul 16.00 - 18.00 WIB. Acara ini berdurasi dua jam dengan pembagian dua sesi, Di setiap episode “Eksonesia” membahas berbagai tujuan wisata yang berbeda-beda. Di sesi pertama akan membahas destinasi wisata yang menarik dari kota yang sedang dibahas. Pada sesi kedua akan membahas destinasi wisata yang menarik dari kota yang sedang dibahas.Bagian EmpatEvaluasiPre-test dilakukan dengan menggunakan metode FGD dan mengambil peserta sebanyak 30 orang. FGD akan dilaksanakan dua minggu sebelum hari pertama siaran perdana. Instrumen media pre-test berupa panduan FGD. Sedangkan evalusi dikelompokan menjadi dua, yaitu: evaluasi produksi dan kualitas program serta evaluasi khalayak; dan evaluasi biaya. Evaluasi khalayak dan evaluasi produksi dan kualitas program akan dilakukan secara bersamaan. Untuk melakukan dua evaluasi tersebut harus melakukan sebuah metode. Metode yang dimaksud adalah telesurvei kepada pendengar. Survei juga dilakukan melalui website Mustang FM atau email respon dari pendengar. Evaluasi dengan telesurvei yang diadakan pada empat episode pertama (satu bulan). Sedangkan evaluasi dengan memantau respon yang masuk, baik melalui email maupun Twitter dilakukan secara terus-menerus. Evaluasi biaya dilakukan setiap bulan dengan dengan membandingkan biaya produksi program, dan pendapatan program.Bagian LimaAnggaranAnggaran pembuatan program per episode: Rp 2.640.000Total biaya produksi program selama tiga bulan (13 episode): Rp 34.320.000Anggaran Pre Test: Rp 1.825.000Anggaran Evaluasi: Rp 1.800.000

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First Section

Situation Analysis

Nowadays, many traveler programs on television, however, it's just a few on the radio. Therefore, provide information about tourist destination in the radio is a way to make people aware about Indonesia. By creating a program to review the beautiful places in Indonesia that can be visited for tours, it will make people love the nature of Indonesia.

Based on the research results to the 100 Mustang FM's listeners, it can be concluded that all respondents have an interest about tourism and need information about tourist accommodation, and tips how to make a travel. They responded positively to this travel programs plan. They need this information to make a travel planning for eliminate boredom of routine.

Second Section

Benefits and Prototype Development Goals

Benefits to the audience: Get the information about traveler, from accommodation, the price of the trip, how to go to the destination, until the tips needed to be an effective travel.

Social objectives: Suit of listeners about tourist destinations that can be visited in Indonesia.

Economic objectives: Get a many advertisers, especially in the field of tourism, for example, a travel company or advertising of tourism from the tourism ministry.

Third Section

Prototype Developed

The prototype developed is shaped travel radio program sequences, with young children Jakarta segmentation, with AB socioeconomic status. In the idea, the program called "Eksonesia" (Eksotik Indonesia) will be broadcast in Mustang FM every Friday at 16:00 to 18:00 pm. This event lasted two hours with the division of the two sessions. In each episode of "Eksonesia" discusses many various tourist destinations. In the first session, this programs will discuss the interesting tourist destinations of the city. The second session will discuss the interesting tourist destinations of the city.

Fourth Section

Evaluation

The pre-test was conducted by using FGD and take as many as 30 participants. FGDs will be held in two weeks before the first day of premiere broadcast. Instruments such as the pre-test media is a FGD guide. While, the evaluation grouped into two, namely: production and program quality evaluation, audience evaluation, and costs evaluation.

Audiences evaluation and production and program quality evaluation will be carried out simultaneously. To perform this two evaluations, it use listener’s tele-survey method. The survey will also conducted with the response of listeners in the website or email of the Mustang FM. Evaluation with telesurvey will held on the fourth episodes (first month). While evaluation will be held continuously by monitoring responses received, either via email or Twitter. Cost evaluation will be held a monthly by comparing the cost of program production, and program income.

Fifth Section

Budget

Programming budget per episode: Rp 2,640,000

Total cost of production of the program for three months (13 episodes): Rp 34.320.000

Pre Test Budget: Rp 1.825.000

Evaluation Budget: Rp 1.800.000"