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"Studi ini mengeksplor mengenai anteseden dan keefektifan penerapan Ambidextrous Strategy (AS) sebagai prediktor sustainabilitas perusahaan (FS). Dalam model penelitian, AS dihipotesiskan dipengaruhi oleh Kompleksitas Kognisi Organisasional (OCC), Environmental Dynamism (ED), dan moderasi ED terhadap OCC. Studi ini mengangkat Industri Penyiaran Televisi FTA sebagai obyek penelitian dengan tren konvergensi media dan digital TV sebagai konteks ED. Pengolahan dilakukan dengan menggunakan Partial Least Square-Path Modelling (PLS-PM). Metode ini dipilih karena (1) Minimnya jumlah sampel penelitian (2) Model yang relatif kompleks dengan adanya higher-order latent, dan, (3) Kesesuaian dengan tujuan penelitian. Hasil dari penelitian ini mendukung hipotesis bahwa OCC dan ED berpengaruh positif dan signifikan terhadap penerapan Ambidextrous Strategy. Namun, ED ternyata melemahkan hubungan antara OCC dengan AS dan pengaruhnya tidak terbukti signifikan. Penerapan Ambidextrous Strategy terbukti efektif memprediksi sustainability stasiun televisi dalam tren konvergensi media dan digital TV.

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This study aims to explore the antecedents of Ambidextrous Strategy (AS) and its practices as the predictor of firm sustainability. Organizational Cognitive Complexity (OCC) and Environmental Dynamism (ED) are hypothesized as the antecedents of AS. Furthermore, relationship between OCC and AS is also tested using ED as moderator variable. The study covers only Free To Air TV Broadcating Industry and explores the issues of media convergence and digital TV as the context of ED. Data are processed using Partial Least Square-Path Modelling (PLS-PM). PLS-PM is chosen because of : (1) small sample size (2) relatively complex model with higher order latents, and, (3) appropriate with the objectives of the study. The results of the study partially support all the hypothesises, which, OCC and ED has positive significant effects on Ambidextrous Strategy practices. ED as moderator is surprisingly weaken the relationship between OCC and AS but the moderating effect is not statistically significant. The practice of AS is statistically significant affecting FS, therefore, AS is a good predictor of FS."

"The Business of television media industry was rising back after hit by the monetary crisis few years ago. The local autonomy which was put into effect by the government at almost the same time, and the issue of new regulation ?Article No. 32/2002?, regarding "Broadcast", push a head the growth of the new local TV Stations and will affect the map of TV Media lndustry in Indonesia in the future.Pay Television (Pay TV), regardless the distribution way of broadcasting relay, e.g.: Kabelvision (distributed through ?Cable") and lndovision (distributed through ?Satellite? ), slowly but sure have started making some new breakthroughs by creating new marketing strategies to gain more customers. Free-to-Air TV is not the competitor of Pay TV, and they could become a mutual partner each other.This research is aimed to analyze the business opportunity of Pay TV and Free-to-Air TV in Indonesia. The big opportunity was predicted to Free-to-Air TV and Pay TV if it were seen through the point of view from the big number of population, the number of potential households and the wide geographic area. But especially for Pay TV, the realization is quite difhcult as there are some elements involved in reaching the succeed possibility, like internal- and external environment, which make the result is not the same with the expectation. In this research, the factor which influenced the most to the business opportunity is the income level and education level (value worth 0.4745) and then followed by the capital, infrastructure and technology."

"Analisis Situasi: Kreativitas adalah hal yang penting dewasa ini. Anak-anak yang kreatif memiliki kualitas yang lebih baik. Pendidikan kreativitas adalah hal yang harus dilakukan sekarang ini. Salah satu caranya adalah dengan kreativitas seni. Program "Kreasi Anak Kreatif" akan mengajak anak-anak melihat berbagai jenis kreasi seni yang memiliki nilai kreativitas. Dengan begitu, program ini mampu menumbuhkan kreativitas anak-anak. Manfaat dan Tujuan Pengembangan Prototype: Manfaat bagi khalayak: memancing kreativitas anak melalui berbagai kreasi seni yang dimunculkan dalam program ini. Manfaat bagi pengelola: mendatangkan keuntungan finansial. Tujuan: secara sosial membangkitkan minat anak terhadap kreasi seni dan memancing kreativitas anak. Secara ekonomis mendatangkan keuntungan finansial bagi stasiun televisi. Prototype yang Dikembangkan: Program ini berjudul "Kreasi Anak Kreatif", formatnya adalah TV Magazine. Program ini mengangkat kreasi seni yang memiliki nilai kreativitas. Rencana tayang di Trans 7 setiap hari Jumat pukul 15.00 WIB. Durasi program 30 menit. Target khalayak primer anak-anak usia 9-12 tahun, target khalayak sekunder anak usia 6-8 tahun, di atas 12 tahun, dan orang tua dari keluarga SES A, B, C. Evaluasi: Pre-Test dilakukan dengan metode kuesioner terhadap 60 siswasiswi sekolah dasar sesuai dengan kriteria responden riset khalayak. Evaluasi dilakukan setelah penayangan program. Metode yang digunakan antara lain evaluasi internal (tim produksi) dan evaluasi eksternal (khalayak). Anggaran:a. Jumlah total anggaran pembuatan prototype: Rp 547.000,00b. Jumlah total anggaran pembuatan program: Rp 4.370.000,00 (Jabodetabek) dan Rp 13.655.000,00 (luar Jabodetabek)c. Jumlah perkiraan pendapatan (slot iklan): Rp 2.283.190.000,00 (Jabodetabek) dan Rp 2.162.485.000,00 (luar Jabodetabek)d. Jumlah anggaran evaluasi: Rp 700.000,00

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SITUATION ANALYSIS: Creativity is the most important thing these days. Creative children tend to have better quality among children their age. Thus, creative education is a concern of today?s education. One of the ways that can be done is to engage children into art. As a TV program, "Kreasi Anak Kreatif" will take children to see many types of art creation which have elements of creativity. Therefore, this program is able to develop and nurture children?s creativity.

Advantages and Purposes of Prototype Development: Advantages for society: to take out children?s creative potential through various art creation show in this program. Benefit for developer: to obtain profit for the station.

Purposes: socially to rise children?s interest for art creation and take out their creative potential. Economically to give financial profit for the TV station.

Developing Prototype: This program is called "Kreasi Anak Kreatif", a TV Magazine. It talks about art creation which have crative value. Planned to be broadcasted on Trans 7 TV station every Friday at 03.00PM. The program runs for 30 minutes. The primary target audience is children of 9-12 years-old. Secondary target audience is children of 6-8 yearsold, above 12 years-old, and parents from family of SES A, B, C.

Evaluation: Pre-Test is conducted by questionnaire to 60 elementary school students. The criteria is the same as respondents for audience research. Evaluation is conducted after the program is aired. The method is internal evaluation (production team) and external evaluation (audience).

Budgeting:

Budget for prototype development: Rp 547.000,00

Budget for program production: Rp 4.370.000,00 (Jabodetabek) and Rp Rp 13.655.000,00 (outside Jabodetabek)

Estimated total income (TVC): Rp 2.283.190.000,00 (Jabodetabek)

and Rp 2.162.485.000,00 (outside Jabodetabek)

Budget of evaluation: Rp 700.000,00"

"Analisis Situasi: Salah satu hak dasar anak adalah berwisata. Wisata penting bagi perkembangan anak-anak, terutama wisata yang mengandung unsur edukasi. Alternatif tempat wisata serta cara berwisata sangat diperlukan agar anak tertarik untuk belajar lewat berwisata. Di sisi lain, anak-anak juga perlu membiasakan gaya hidup sehat dan cinta lingkungan. Salah satu hal praktis yang mencakup keduanya adalah bersepeda. Program edutainment di televisi mendapat respon yang positif bagi anak-anak dan keluarga. Oleh karena itu, program feature ?Gowes Wisata? diharapkan dapat memberikan suguhan berkualitas bagi anak-anak. Manfaat dan Tujuan Pengembangan Prototipe: Manfaat bagi khalayak : memberikan wisata edukasi dengan bersepeda bagi anak-anak yang sehat dan ramah lingkungan. Manfaat bagi pengelola : membangun citra positif dan dapat menguntungkan secara finansial. Tujuan : menyuguhkan alternatif cara belajar baru kepada anak-anak dengan cara berkeliling di tempat wisata menggunakan sepeda dan secara ekonomis mampu memberikan keuntungan finansial pada stasiun TV yang menayangkan. Prototipe yang Dikembangkan: Program ini berjudul "Gowes Wisata" berformat feature edutainment, secara spesifik mengangkat wisata edukasi dengan bersepeda sebagai kemasannya, direncanakan untuk ditayangkan di Trans 7 tiap hari Kamis pukul 15.00 WIB selama 30 menit, dan ditargetkan untuk khalayak anakanak usia 6-12 tahun dari keluarga dengan SES A, B, dan C. Evaluasi: - Pre-test akan dilakukan dengan metode Focus Group Discussion (FGD) yang terdiri dari 12 anak laki-laki usia 6-12 tahun ; menggunakan instrumen berupa Panduan FGD ; dan dilakukan setelah prototipe selesai dibuat. - Evaluasi akan dilakukan setelah program disiarkan. Metode yang akan digunakan adalah Evaluasi Internal (antar tim produksi & pasca produksi) dan Evaluasi Eksternal (melibatkan pemirsa). Anggaran:- Jumlah total anggaran pembuatan prototipe : Rp 1.891.000,-- Jumlah total anggaran pembuatan program : Rp 3.350.000,- (Jabodetabek) dan Rp 12.260.000,- (Luar Jabodetabek)- Jumlah prakiraan pendapatan (slot iklan) : Rp 2.234.080.000,-- Jumlah Anggaran Evaluasi : Rp 1.640.000,-

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Situation Analysis: One of the fundamental rights of the child is traveling. Tourism is important for children's development, especially tourism which contains elements of education. Alternative tourist attractions and ways to travel are necessary for children interested in learning through travel. Meanwhile, children also need to get a healthy lifestyle and love the environment. One of the practical things that includes both is cycling. Edutainment programs on television gets a positive response for children and families. Therefore, the program features "Gowes Wisata" is expected to provide quality treats for children.

The Advantages & Purposes of Prototype Development: Advantages for society : gives educational tours by bicycle for children who are healthy and evironmentally friendly. Advantages for the TV company : helps to build company?s positive image & hopefully could financially profit the company itself. Purposes : presents an alternative way of learning to children in way round the sights on a bike and economically, to financially profit the involved TV station that broadcast.

The Developed Prototype: This program is titled ?Gowes Wisata? formatted as feature edutainment, specifically brings educational tour with cycling as a packaging, planned to be broadcasted on Trans 7 every Thursday at 15.00 WIB for 30 minutes long, and targeted for 6 - 12 years old kids audience who come from families with SES A, B, and C.

The Evaluation:

- Pre-test will be held using Focus Group Discussion (FGD) method in which the group consists of 12 boys and girls in their 6 - 12 years old age ; the instrument that will be used is FGD Guide; and will be done after the prototype is made.

- The Evaluation will be done after the program is broadcasted. The method that will be used is Internal Evaluation (involves production team and post-production team) and External Evaluation (involves the audience).

Budget:

- Total budget of prototype production process : 1.891.000,- IDR

- Total budget of program production process : 3.350.000,- IDR (In Jabodetabek) and 12.260.000,- IDR (Outside Jabodetabek)

- Estimated total income (advertisement slot) : 2.234.080.000,- IDR

- Total budget of evaluation : 1.640.000,- IDR"

"Perkembangan DVB sebagai standard global untuk penyiaran televisi digital melalui satelit telah menghasilkan aplikasi Direct To Home (DTH). Aplikasi DTH yang bersifat open system ini, dengan ditunjang oleh kemampuan interoperability, fleksibilitas dan aspek komersial telah membawa dampak penggunaan bandwidth secara lebih efisien dan dapat memberikan layanan siaran multi program ke pelanggan dengan murah dan mudah. Fenomena ini harus disikapi oleh para operator Pay TV yang saat ini sedang menghadapi dampak gbobalisasi dan era liberalisasi yang penuh persaingan.PT. Broadband Multimedia sebagai market leader dalam bisnis Pay TV di Indonesia haruslah merumuskan strategi perusahaan yang tepat dan bersikap adaptif terhadap perkembangan aplikasi DTH ini untuk mempertahankan dan memenuhi keinginan, harapan dan kebutuhan konsumen. Oleh karena itu dalam tesis ini dilakukan kajian formulasi strategi perusahaan dan analisis perencanaan bisnis DTH Pay TV dengan melihat aspek pasar, aspek teknik, aspek organisasi dan menajemen serta aspek keuangan yang bertujuan memberikan masukan kepada manajemen PT. Broadband Multimedia dalam menetapkan strategi pengembangannya.Dengan menganalisis lingkungan internal dan eksternal (dengan metode matrik IE dan matrik QSP) diperoleh kesimpulan : PT. Broadband Multimedia harus menetapkan strategi intensif pengembangan pasar dengan cara mengembangkan bisnis DTH Pay TV. Dari analisis aspek pasar didapatkan jumlah pelanggan Pay TV saat ini hanyalah sekitar 4,3 % dari jumlah keluarga kelas A di Indonesia, dan proyeksi jumlah pelanggan yang akan dicapai unit bisnis dalam 10 tahun adalah 347.465 pelanggan. Untuk kriteria desain teknik, sistem DTH akan mengacu pada standar DVB-S dengan menggunakan satelit Palapa C-2. Dalam menjalankan bisnis DTH ini, akan dibentuk suatu unit bisnis Baru yang terbagi atas 5 divisi yaitu Top Management, Technical & Operation Division, Accounting and Finance Division, Sales & Marketing Division dan HRD, Legal & General Affairs Division. Sedangkan berdasarkan perhitungan kriteria investasi, didapatkan hash : NPV : Rp 28. 527.499.701; IRR 23,08%; PI : 23,08%; ARR : 125,44%; dan PP : 6 tahun 2 bulan. Hasil tersebut mengindikasikan bahwa bisnis DTH Pay TV ini sanget layak untuk dikembangkan oleh PT. Broadband Multimedia. Dan faktor-faktor yang berpengaruh terhadap perubahan saldo dan arus kas, berturut-turut dari faktor yang paling sensitive adalah jumlah pelanggan pada tahun pertama, perubahan nilai tukar US Dollar terhadap rupiah, tarif langganan Paket 2 dan Paket 3, pertambahan jumlah pelanggan per tahun, tarif langganan Paket 1, pajak pendapatan, komisi penjualan, marketing budget dan initial charge.

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The improvement of DVB as a global standard for digital television broadcasting via satellite has resulted the Direct To Home application. The DTH application is an open system which is supported by capabilities of interoperability, flexibility and commercial aspect, has had effect of the using bandwidth efficiently, and given multi channel broadcast services to end user cheaper and easier. Pay TV operators, who are at this moment facing the effect of globalization and liberalism era which full of competition, have to react against this phenomenon.

PT. Broadband Multimedia Tbk. as the market leader in the Pay TV business in Indonesia should formulate the exact company strategy and adaptive to DTH application improvement in' order to survive and achieve the wants, the hopes and the needs of the consumers. With regard to previous idea stated, this thesis' will observe company's strategy formulation and analyze the DTH Pay TV business plan by observing the market aspect, the technical aspect, the organization and management aspect, and also the financial aspect which purpose to give input to PT. Broadband Multimedia management to come to a decision of their development strategy.

By analyzing the internal and external environment (using IE 8 QSP Matrix Methods) the conclusion is PT Broadband Multimedia has to implement the market development strategy intensively by developing the DTH Pay TV business. From market aspect view, the number of Pay TV subscribers in Indonesia in 2003 is approximately only 4.3% of the number of class A family in Indonesia, and the projection of the subscriber number will be reached in ten years is 347,465 subscribers. For the technical design criteria, the DTH system will refer to DVB-S standard by using Palapa C-2 Satellite. For running this DTH Pay business, a new business unit will be performed which consist of five divisions : Top Management, Technical and Operation Division, Accounting and Financial Division, Sales and Marketing Division, and HRD, Legal & General Affairs Division. Based on the investment criteria calculation, the results are the NPV : Rp 28. 527.499.701; the IRR : 23,08%; the PI : 23,08%; the ARR : 125,44%; and the PP : 6 years & 2 months. The results indicate that the DTH Pay TV business is very feasible to be developed by PT. Broadband Multimedia. The factors which influent to the changes of the cash flow- the sequence from the most sensitive factor- among others: the subscriber number in the first year, the exchange rate of USD to Rupiah, the monthly fee of Package 2 and 3, the increasing of subscriber number per year, the monthly fee of Package 1, income tax, selling commission, marketing budget and initial charge."

"Analisis Situasi: Kepedulian terhadap tumbuh kembang anak semakin meningkat di kalangan ibu saat ini. Mereka semakin peduli dengan informasi tumbuh kembang anak dan juga tidak lagi langsung percaya dengan mitos-mitos yang beredar di masyarakat. Sayangnya, meski memiliki potensi yang besar, permintaan informasi ini belum dapat dipenuhi oleh siaran televisi yang ada saat ini. Manfaat dan Tujuan Pengembangan Prototype: Manfaat dari pengembangan prototype ini adalah memberi pengetahuan seputar tumbuh kembang anak baik perkembangan dunia tumbuh kembang anak, penanganan masalah tumbuh kembang anak, dan pemahaman mengenai mitos-mitos tumbuh kembang anak. Tujuannya adalah untuk memberikan alternatif acara dan memenuhi kebutuhan informasi tumbuh kembang anak bagi khalayaknya. Prototype yang Dikembangkan: Disajikan secara ringan, menghibur, serta informatif, Smart Mom Smart Kid akan hadir dengan tayangan visual yang dinamis serta dekat dengan khalayaknya yaitu wanita berusia 22-40 tahun. Program ini akan diisi berbagai rubrik, mulai dari pengenalan masalah, solusi, hingga tips-tips praktis tumbuh kembang anak. Evaluasi: Pre-test media menggunakan kuisioner yang disebarkan ke 50 khalayak terbatas untuk memperoleh kritik dan saran dari penonton. Evaluasi internal berupa rapat redaksi tim produksi inti, sedangkan evaluasi eksternal menggunakan hasil rating Lembaga Riset AGB Nielsen dan penyebaran kuisioner pada khalayak terbatas. Anggaran:- Anggaran pembuatan prorotype Rp 315.000,00- Rencana anggaran produksi program di Jabodetabek Rp 3.000.000,00- Rencana anggaran produksi program di luar Jabodetabek Rp 13.260.000,00- Perkiraan laba maksimal di Jabodetabek Rp 397.000.000,00- Perkiraan laba maksimal di luar Jabodetabek Rp 386.740.000,00- Rencana anggaran evaluasi Rp 6.280.000,00

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Situation Analysis: The awareness of mothers upon their children?s growth and development increases these days. They put more attention on information about childhood growth and development, and also putting aside myths given by the society. Unfortunately, despite this huge potential of information needs, tv station rarely accommodates such demands in their current programs.

Benefit and Goals of The Developing Prototype: The benefit from developing prototype is to give a knowledge of child growth and development, including newest information of child growth and development, solution to child growth and development problem, and clarification to child growth and development myth. The goals are to give alternate program and to fulfill the need for child growth and development information for its audiences.

The Developing Prototype: Presented in a light, entertaining, yet informative way, Smart Mom Smart Kid will give a dynamic picture and familiar visual setting for its audiences, which are female at the age of 22-40 years. This program will also present various rubrics, such as problem introduction, problem solution, and also a practical tips.

Evaluation: Pre-test media will use questionnaires which spread to 50 limited audiences. Internal evaluation which is a weekly production meeting with the core production team and external evaluation by discussing the rating result from AGB Nielsen Media Research and also by spreading 50 questionnaires to limited audiences.

Budget Plan:

- Prototype production budget is Rp 315.000,00

- Budget plan for program production in Jabodetabek is Rp 3.000.000,00

- Budget plan for program production outside Jabodetabek is Rp 13.260.000,00

- Maximum profit estimation for inside Jabodetabek production is Rp 397.000.000,00

- Maximum profit estimation for outside Jabodetabek production is Rp 386.740.000,00

- Budget plan for evaluation is Rp 6.280.000,00"

"ABSTRAK Tesis ini membahas content strategy market challenger dalam menghadapi market leaderindustry televisi, dengan studi kasus pada NET terhadap Trans TV. Penelitian ini adalahpenelitian kualitatif dengan menggunakan desain deskriptif. Temuan dianalisis denganmenggunakan kerangka analisis Industrial Organization Model yang membahas marketstructure, conduct dan performance. Hasil temuan menunjukkan bahwa kondisi market structureyang oligopoli mempengaruhi conduct Trans TV sebagai market leader dan NET sebagai marketchallenger dalam memperebutkan target audience yang sama. Sebagai market challenger NETmelakukan strategi frontal attack terhadap Trans TV dengan content strategy yang berbeda.Performance content strategy tersebut ditunjukkan melalui rating, share dan penerimaan iklan

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ABSTRAK This thesis deals with the content strategy of the market challenger against the market leader oftelevision industry, with case study in NET towards Trans TV. This research is aqualitative studyusing descriptive analysis design. The findings were analized by usingthe Industrial OrganizationModel of analytical framework that explore the marketstructure, conduct and performance. Theanalisys is shows that condition of an oligopolymarket structure influences the conduct of TransTV as the Market leader and NET as themarket challenger in competing the same target audienceand advertising. As the marketchallenger NET conduct a frontal attack strategy against Trans TVwith a differentcontent strategy. The performances of the content strategies can be showed inrating,share and advertising revenue."

"Skripsi ini membahas tentang penerapan regulasi yang berkaitan dengan bencana alam dan media untuk melihat proses pembuatan berita bencana pada satu lembaga penyiaran publik dan dua lembaga penyiaran swasta. Proses dari sisi seorang reporter dan kepala peliputan masing-masing stasiun televisi. Berita bencana alam menjadi tinjauan dari penelitian ini karena berita ini masih mengambil banyak perhatian publik namun pemberitaannya tidak seimbang dari aspek manajemen bencana serta masih mengabaikan beberapa etika yang berlaku. Penelitian ini menganalisis aturan yang ada mengenai penyiaran bencana dan menguji bagaimana implementasinya pada lembaga penyiaran ketika sedang melakukan proses praproduksi hingga pascaproduksi sebuah berita bencana. Metode yang dilakukan adalah wawancara mendalam dan studi dokumen. Hasil penelitian menunjukkan bahwa lembaga penyiaran publik cenderung tidak tegas dalam menjalankan regulasi dalam proses pembuatan berita bencana, sementara lembaga penyiaran swasta menerapkan regulasi dalam pembuatan liputan dengan penerapan yang berbeda.

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This thesis discussesthe implementation of regulations that relate to natural disaster and mediato see the process of making disaster news in a public broadcasting institution, and two private broadcasting institutions.The process of making disaster news is seen from the side of a reporter and news manager of each broadcasting station. Natural disaster news become a main object of this research because disaster news is still taking much public attention but its news coverage is unbalanced from the aspects of disaster management and still ignores some of the prevailing ethics.

This study analyzes the existing regulation on disaster broadcasting and tests how they are implemented in broadcasting stations while preproduction to postproduction of making a natural disaster news. The methods used are in depth interviews and document studies. The results of this theses show that public broadcasting agencies are the least assertive in carrying out regulations in the process of making disaster news, and private broadcasters implement some regulations in the making of coverage, although the level of implementation is much different. "

"ABSTRACTPenelitian bertujuan mengungkap bagaimana ideologi neoliberalisme mempengaruhi struktur dan perilaku industri penyiaran, dalam hal ini televisi, baik pada masa orde baru maupun pada pasca revolusi Mei 1998. Dengan pendekatan ekonomi politik penelitian menyimpulkan bahwa pendirian industri penyiaran didorong semangat neoliberalisme alih-alih demokratisasi yang mengutamakan keberagaman isi dan kemajemukan kepemilikan"