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"New Product development has become an important part of a company success and survival. In the steel industry where product is the same, every steel companies is vulnerable to price cut. To defend them self, these steel companies need to develop new product that will put them in a better competitive position. This research aims to describe new product development process at PT. Krakatau Steel and the process effected the speed, cost, and quality of the new product. This research is a descriptive research. The new product development process at PT. Krakatau Steel follow a sequential phase. The speed of the development is steel low compare to leading steel company. The cost of the new product development was never evaluated. The company only rely on new product production cost to determine profitability. The quality of the new product conforms with industrial standard because the new products are derivatives of existing and improvement of existing product."

"ABSTRAKPenelitian ini bertujuan untuk mengevaluasi sistem pengendalian internal pada proses pengembangan produk bancassurance dan merekomendasikan tindakan perbaikan atas masalah yang timbul dalam proses pengembangan produk bancassurance. Unit analisis yang digunakan adalah aspek pengembangan produk bancassurance dalam Divisi Wealth Management pada sebuah perbankan terkemuka di Indonesia (PT. X). Penelitian ini menggunakan metode penelitian deskriptif kualitatif dengan pendekatan studi kasus. Data-data yang digunakan dalam penelitian ini dikumpulkan melalui metode observasi dan wawancara. Penelitian ini membahas mengenai sistem pengendalian internal pada proses pengembangan produk bancassurance yang dievaluasi dengan menggunakan kerangka kerja pengendalian internal COSO (2013) yang terdiri dari 5 (lima) komponen (lingkungan pengendalian, penilaian risiko, aktivitas pengendalian, informasi dan komunikasi, kegiatan pemantauan) dan 17 prinsip yang mewakili konsep dasar yang terkait dengan setiap komponen. Kemudian dilanjutkan dengan menganalisis kelemahan beserta upaya perbaikan atas sistem pengendalian internal pada Divisi Wealth Management PT. X. Dari penelitian ini dapat disimpulkan bahwa menurut kerangka kerja pengendalian internal COSO (2013), penerapan sistem pengendalian internal pada Divisi Wealth Management PT. X sudah terbilang baik dan efektif. Namun apabila ditinjau lebih lanjut dalam pelaksanaannya terutama dalam aspek pengembangan produk bancassurance, masih terdapat beberapa faktor yang mempengaruhi sistem pengendalian internal pada Divisi Wealth Management PT. X menjadi kurang efektif sehingga sebaiknya dilakukan perbaikan agar tujuan Divisi Wealth Management PT. X dapat tercapai secara optimal.

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ABSTRACTThis research aims to evaluate the internal control system in the bancassurance product development process and recommend corrective actions for problems that arise in the bancassurance product development process. The research subject used is the aspect of bancassurance product development in the Wealth Management Division of a leading banking in Indonesia (PT. X). This research uses a descriptive qualitative research method with a case study approach. The data used in this research are collected through observation and interview methods. This research discusses about internal control system in the bancassurance product development process that are evaluated using the COSO's internal control-integrated framework (2013) which consists of 5 (five) components (control environment, risk assessment, control activities, information and communication, monitoring activities) and 17 principles that representing the fundamental concepts associated with each component. Then proceed with analyzing the weaknesses along with efforts to improve the internal control system at PT. X's Wealth Management Division. From this research, it can be concluded that according to COSO's internal control-integrated framework (2013), the implementation of the internal control system in PT. X's Wealth Management Division has been considered good and effective. However, if further reviewed in its implementation, especially in the aspect of bancassurance product development process, there are still several factors that influence the internal control system of PT. X's Wealth Management Division to be less effective so it needs improvements in orders to achieve the goal of PT. X's Wealth Management Division optimally."

"Pengembangan produk obat yang berpusat pada kebutuhan konsumen atau pasien merupakan proses kompleks yang membutuhkan pendekatan sistematis dan saintifik. Pengembangan produk baru atau new product development (NPD) juga harus memerhatikan cost-efficiency, sustainability, dan profitability selama masa hidup produk (product life cycle) tersebut (Patravale, et al., 2016). Pada CPOB juga dijelaskan bahwa apabila suatu formula pembuatan atau metode preparasi baru diadopsi, hendaklah diambil langkah untuk membuktikan prosedur tersebut cocok untuk pelaksanaan produksi rutin, dan bahwa proses yang telah ditetapkan dengan menggunakan bahan dan peralatan yang telah ditentukan, akan senantiasa menghasilkan produk yang memenuhi persyaratan mutu (BPOM, 2018). PT Medifarma Laboratories merupakan industri farmasi yang berfokus pada toll manufacturing. Pengembangan produk di PT Medifarma Laboratories mencakup serangkaian prosedur yang berkaitan. Berdasarkan fakta-fakta di atas, diketahui bahwa pengembangan produk memerlukan proses yang panjang dan harus didukung oleh hasil penelitian berbasis data. Oleh karena itu, penting untuk mengetahui proses pengembangan produk atau obat yang baik. Tujuan tugas khusus ini antara lain, mengetahui alur proses pengembangan produk baru (New Product Development/NPD) dan mengetahui penyusunan Manufacturing Form and Procedure (MFP) untuk produk baru di PT Medifarma Laboratories.

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The development of patient-centered or consumer-focused drug products is a complex process requiring a systematic and scientific approach. New Product Development (NPD) must also consider cost-efficiency, sustainability, and profitability throughout the product's lifecycle (Patravale et al., 2016). In the Indonesian National Agency of Drug and Food Control (BPOM) regulations, it's highlighted that when a new formulation or preparation method is adopted, steps should be taken to prove that the procedure is suitable for routine production and that the established process using specified materials and equipment will consistently produce products meeting quality requirements (BPOM, 2018). PT Medifarma Laboratories is a pharmaceutical industry focused on toll manufacturing. Product development at PT Medifarma Laboratories involves a series of related procedures. Based on the facts, it's evident that product development requires a lengthy process supported by research-based data. Therefore, it's crucial to understand the process of good product or drug development. The objectives of this specific task include understanding the workflow of New Product Development (NPD) and creating a Manufacturing Form and Procedure (MFP) for new products at PT Medifarma Laboratories."

"[ABSTRAKJurnal ini membahas analisa dan strategi pemasaran suatu produk yang di simulasikan akan di pasarkan di negara Amerika Serikat. Penulis menggunakan teori SWOT Analysis Strengths Weakness Opportunities and Threats dan teori PESTLE Political Economical Social Technological Legal and Environmental untuk mempelajari analisa produk dan strategi pemasaran. Untuk mempermudah pembahasan penulis menggunakan studi kasus Fruit Tea salah satu produk yang mendominasi di kategorinya. Dari pembahasan ini kita dapat memahami bagaimana menganalisa suatu produk yang akan di pasarkan di pasar yang baru dan sebagai referensi strategi yang efektif dalam pemasaran produk agar dapat mencapai angka penjualan yang maksimal. ABSTRACTThis paper assesses analysis and marketing strategies of product which simulated to be marketed in USA. The author used PESTLE theory (Political, Economical, Sociological, Technological, Legal, and Environmental) and SWOT analysis theory (Strengths Weaknesses Opportunities and Threats). PESTLE analysis will be conducted as a macro and external analysis, which is as an attempt of data search to identify market potential by looking from external factors that represent the current situation. A situation which the company doesn't have ability to influence it. PESTLE analysis will be conducted as a summary of PESTE macro analysis, which assessing deeper circumstances. The author used Fruit tea brand, one of the market leader in its category. this assessment will lead us to better understanding of hoe to analyze our product that will be launched in a new market and as a knowledge reference of effective strategies in product marketing in purpose to acquire a maximum sale. , This paper assesses analysis and marketing strategies of product which simulated to be marketed in USA The author used SWOT analysis theory Strengths Weaknesses Opportunities and Threats and PESTLE theory Political Economical Sociological Technological Legal and Environmental to assess the product analysis and marketing strategies The author used Fruit Tea brand one of the market leader in its category This assessment will lead us to better understanding of how to analyze our product that will be launched in a new market and as a knowledge reference of effective strategies in product marketing in purpose to acquire a maximum sale ]"

"ABSTRAKPenggunaan celebrity endorser sebagai strategi untuk mempromosikan dan membangun citra produk sudah menjadi hal yang sering ditemui. Selain keuntungan yang diberikan terdapat risiko yang dimilik dalam penggunaan celebrity endorser seperti, publisitas negatif yang mampu mempengaruhi pembentukan presepsi negatif terhadap celebrity endorser. Dalam makalah ini akan membahas pengaruh dari presepsi negatif yang terdapat pada celebrity endorser apakah mampu membentuk presepsi negatif terhadap citra produk yang diwakilinya. Kesimpulan dari makalah ini adalah presepsi negatif yang dimiliki celebrity endorser dapat berpengaruh terhadap citra produk apabila celebrity endorser memiliki credibility expertise yang tinggi terhadap produk.

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ABSTRACTThe use of celebrity endorser as the part of the strategy to promote and build a brand image is a common practice to find. Along with the known advantages, there is also a risk of such practice affecting the perception of the brand to its consumers, turning it into a negative perception. This paper will discus the effect of the image of the celebrity endorsers towards the product 39 s image, such as the influence of a negative publicity of the celebrity endorsers towards the brands they represent. In the end, this paper concludes that negative publicity will influence the product 39 s brand image if the celebrity endorser has a high credibility expertise of the product."

"Sebuah startup dikatakan berhasil apabila terjadi kesesuaian produk dengan kebutuhan pasar, atau sering disebut product-market fit. Tak hanya kesesuaian produk, kesuksesan startup juga ditentukan oleh pasar yang tepat. Dengan keduanya, startup dapat mengalami pertumbuhan yang eksponensial. Namun, fakta di lapangan menunjukkan 90% startup mengalami kegagalan dan sebagian besar diakibatkan ketidaksesuaian produk dengan pasar. Salah satu faktor sukses startup adalah kegiatan komunikasi nilai produk untuk meningkatkan jumlah pengguna serta posisi perusahaan. Instrumen digital seperti media sosial menjadi pilihan banyak perusahaan dengan semua kelebihan dan potensinya saat ini. Penelitian ini meneliti strategi komunikasi media sosial yang dilakukan startup dalam proses mencapai product-market fit. Jenis penelitian ini adalah studi kasus dengan pendekatan kualitatif deskriptif dengan tahapan wawancara dan observasi demi prinsip triangulasi, dengan proses analisa coding terhadap startup yang telah melewati product-market fit. Hasil uji menggambarkan kegiatan komunikasi dalam pembangunan startup, serta tujuan, strategi dan taktik di media sosial. Rumusan tujuan, strategi dan taktik sosial media untuk mencapai product-market fit bergantung pada jenis produk, target pengguna, tahapan pembangunan serta kondisi dan keputusan perusahaan. Kegiatan komunikasi media sosial bersifat mendukung kegiatan lainnya di awal pembangunan startup, dan semakin aktif seiring proses pencapaian product-market fit hingga mengembangkan bisnis.

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A startup can be said to be successful if it was able to match between the market needs and its product offerings, also known as product-market fit. Not only product fit, a startup's success is also determined by the right market. With both, a startup can experience an exponential growth. Yet, the fact of the matter is that 90% of startups fail, with the majority of failures caused by ill-fitting product within a marketplace. A crucial factor for a startup's success is its communications effort highlighting product values to increase its userbase along with the company's positioning. Digital platforms such as social media becomes the startups' preferred tool with all of their advantages and potential. This study researches the social media communications strategy that many startups undergo in the process of attaining product-market fit. This is a case study with a descriptive qualitative approach, employing such techniques including interviews and observations to triangulate the results, and also coding analysis process toward startups which have gone through product-market fit. The study portrays communications strategy in the build up of a startup, as well as strategic, tactical, and purposing of the social media ecosystem. The formulations of social media purpose, strategy and tactics to achieve market fit are dependent upon product offerings, target user, stage of growth and the company's conditions and culture. The social media communications effort typically support other activities in the early stages of a startup's growth, and increase in intensity along with growth to achieve product-market fit to business maturation."

"The increasing competitiveness of todays industry forced each company to improve the quality of its products by considering customer demand One way to improve the quality is by doing a product development process using the Quality Function Deployment (QFD). Regardless of all the benefits of QFD possessed this method is subjective by nature, especially in the determination of engineering characteristics target efforts. This study uses Fuzzy QFD method to point out the optimal engineering characteristics value for towing tractor product, produced by PTT United Tractors Pandu Engineering, with special acknowledgement on uncertainties and vagueness in determining importance rating. satisfaction level the relationship between customer attributes with engineering characteristics, and technical correlation. The first step is to decide on parameter coeficients between attributes using fuzzy linear regression technique. These coefficients will act as constraints in determining the optimal engineering characteristics value with the means of multiobjective decision making, along with other constraints."

"Dalam menangani kebutuhan kustomisasi dan produksi perangkat lunak secara massal, paradigma Software Product Line Engineering (SPLE) merupakan alternatif yang menjanjikan. Pengembangan dengan SPLE mendefinisikan commonality dan kemungkinan variability dari semua varian produk dalam suatu domain. Selain itu, aspek keamanan dan manajemen hak akses juga penting untuk dipertimbangkan dalam pengembangan aplikasi web. Variabilitas yang muncul tidak hanya terbatas pada implementasi, namun juga tujuan dari setiap pihak yang terlibat dalam varian produk yang tergambar dalam aturan otorisasi. Penelitian terdahulu terkait pengembangan web dengan SPLE masih belum dapat mendefinisikan variabilitas aturan otorisasi dengan mudah, serta masih tightly coupled terhadap framework back-end dan front-end. Penelitian ini bertujuan untuk menyusun mekanisme pengaturan access control yang mudah divariasikan, loosely coupled terhadap suatu framework, dan konsisten terhadap semua service dalam suatu sistem microservices yang dibuat dengan pendekatan SPLE. Penelitian dilakukan melalui tiga tahap, yaitu studi literatur, desain pemodelan variabilitas aturan otorisasi, dan desain auth library. Penelitian ini memanfaatkan SecureUML untuk menambahkan pemodelan struktur access control ke dalam UML-DOP Profile sehingga menjadi Auth-UML-DOP. Auth-UML-DOP mendukung modifikasi permission dengan delta dan pendefinisian metode restriksi tambahan. Auth library yang telah disusun terbagi menjadi modul abstraksi, modul variasi, dan modul ekstensi, serta memanfaatkan strategy dan factory pattern untuk mempermudah ekstensi fungsionalitas pada auth library. Kemudahan ekstensi tersebut memungkinkan auth library untuk diadaptasi ke dalam arsitektur microservices dengan pendekatan centralized authorization menggunakan gateway module.

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Software Product Line Engineering (SPLE) is a prospective alternative to handle software customization and mass production needs. SPLE approach starts development by defining commonalities and variability possibilities for every product variant in a domain. On the other side, access control aspects are also important to model on a software engineering process. Variabilities on access control mechanisms is not limited to implementations, but also considers every stakeholder goals of a product variant. Previous studies on SPLE web development lacks authorization rules variability definitions, and current auth libraries are still tightly coupled on front-end and back-end frameworks. This research aims at defining variability-aware authorization mechanism that is loosely coupled to a certain framework, and can be consistently used within SPLE-based microservices architecture. This research is done through three steps: literature study, authorization variability modelling, and auth library design. This research uses SecureUML to add access control structural modelling to UML-DOP Profile, which now called Auth-UML-DOP. Auth-UML-DOP supports permission modification using delta modules and additional restriction method definitions. This research also proposes auth library which divided into three types: abstractions, variations, and extensions. The proposed library also uses strategy and factory design pattern to ease auth library extension. The flexibility allows the proposed auth library to be adapted into microservices architecture with centralized authorization approach using an API gateway module."

"Usaha Mikro, Kecil, dan Menengah (UMKM) merupakan salah satu sektor yang penting bagi perekonomian negara. Mulai dari kontribusi terhadap PDB (Produk Domestik Bruto) hingga penyerapan tenaga kerja di Indonesia. Namun, masih banyak kendala, hambatan, serta masalah yang dihadapi pelaku UMKM di Indonesia. PT. Karabha Digdaya (PT KD) berupaya untuk mensejahterakan para pelaku UMKM melalui Corporate Social Responsibility (CSR), khususnya dalam program Pengembangan Produk UMKM Standar Ekspor. Dari perspektif ilmu kesejahteraan sosial (kesos), program ini tidak hanya memberdayakan pelaku UMKM, tetapi juga memperkuat modal sosial dan meningkatkan kapasitas ekonomi pelaku yang bermanfaat pada peningkatan taraf hidup masyarakat Kecamatan Tapos. Penelitian ini berusaha untuk menjelaskan proses perencanaan Program Pengembangan Produk UMKM Standar Ekspor dalam CSR PT. Karabha Digdaya yang akan dianalisis secara keseluruhan menggunakan tahapan proses perencanaan oleh Kettner. Teori Kettner diantaranya adalah defining programs, problem analysis, needs assessment, selecting a strategy and establishing objective, program design, data requirements for performance measurement, monitoring and using information technology, program evaluation, dan budgeting. Penelitian ini menggunakan pendekatan kualitatif dengan studi deskriptif melalui wawancara semi-struktur, studi literatur , dan observasi sebagai metode pengumpulan data. Metode sampling dalam penelitian ini menggunakan purposive sampling. Hasil temuan penelitian menunjukan bahwa program ini didesain dengan tujuan untuk memperkenalkan produk UMKM Tapos ke pasar global dan mensejahterakan para pelaku UMKM. Proses perencanaan program melibatkan kerja sama antara PT KD dan pemerintah setempat, serta dilakukan melalui beberapa tahapan, yaitu penilaian produk UMKM, klasifikasi produk UMKM, dan kolaborasi dengan mitra. Adapun faktor-faktor yang mendukung program ini, antara lain adalah semangat kewirausahaan yang tinggi dari para pelaku UMKM, kemitraan kolaboratif dengan lembaga lain, dan dukungan dari karyawan PT KD serta pemerintah setempat. Namun, terdapat juga beberapa faktor penghambat, seperti mindset pelaku UMKM yang belum siap untuk bersaing di pasar global, kemampuan pemasaran yang minim, dan tingkat pendidikan masyarakat yang rendah.

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Micro, Small and Medium Enterprises (MSMEs) are an important sector for the country's economy. Starting from contribution to GDP (Gross Domestic Product) to employment in Indonesia. However, there are still many obstacles and problems faced by MSMEs in Indonesia. PT. Karabha Digdaya (PT KD) strives to improve the welfare of MSME players through Corporate Social Responsibility (CSR), especially in the Export Standard MSME Product Development program. From a social welfare science perspective, this program not only empowers MSME actors, but also strengthens social capital and increases the economic capacity of actors which is beneficial in increasing the living standards of the people of Tapos District. This research seeks to explain the planning process for the MSME Export Standard Product Development Program in PT's CSR. Karabha Digdaya which will be analyzed as a whole using the planning process stages by Kettner. Kettner's theories include defining programs, problem analysis, needs assessment, selecting a strategy and achieving objectives, program design, data requirements for performance measurement, monitoring and using information technology, program evaluation, and budgeting. This research uses a qualitative approach with a descriptive study through semi-structured interviews, literature study, and observation as data collection methods. The sampling method in this research uses purposive sampling. The research findings show that this program was designed with the aim of introducing Tapos MSME products to the global market and improving the welfare of their local MSMEs. The program planning process involves collaboration between PT KD and the local government, and is carried out through several stages, namely MSME product assessment, MSME product classification, and collaboration with partners. The factors that support this program include the high entrepreneurial spirit of their local MSMEs, collaborative partnerships with other institutions, and support from PT KD employees and the local government. However, there are also several inhibiting factors, such as the mindset of MSME players who are not ready to compete in the global market, minimal marketing capabilities, and low levels of public education."