Pengaruh Kualitas Konten dan Source Homophily Konten Kreator TikTok di Indonesia terhadap Intensi Membeli Produk Kecantikan = The Significance of Content Quality and Source Homophily of TikTok Creator Content in Indonesia on Intention to Purchase Beauty Products

Analisis Strategi Komunikasi Pemasaran Produk Fashion Lokal Terhadap Online Purchase Intention Dalam Live Streaming TikTok. Studi Kasus Pada Merek Produk Fashion Lokal SWEPO = Analysis of Marketing Communication Strategy for Local Fashion Products Against Online Buying Intentions in Live Streaming TikTok. Case Study on Local Fashion Brand SWEPO

Eksplorasi Pengaruh dari Personalization dan Authenticity terhadap Puchase Intention dalam aplikasi Tiktok = Exploration of the Effects of Personalization and Authenticity towards Purchase Intention in Tiktok

Faktor-Faktor yang Memengaruhi Niat Pembelian Buku Bajakan pada Konsumen Muslim di Indonesia = Analysis of Factors that Influence the Purchase Intention to Pirated Books among Muslim Consumers in Indonesia

Pengaruh tingkat undervaluation dan ketersediaan kas terhadap kemungkinan pelaksanaan kebijakan pembelian kembali saham = The effect of undervaluation and cash holdings on likelihood of share repurchase decision