Sovi Mutia
Pengaruh relationship marketing terhadap customer loyalty: studi pada loyalty program "Love your body club" The body shop = The effect of relationship marketing towards customer loyalty: study on loyalty program "Love your body club" The body shop
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2017
 UI - Skripsi Membership
Putri Ayasha Nailah Adriana
Analisis Strategi Electronic Customer Relationship Management dalam Mempertahankan Loyalitas Pelanggan = Analysis of Electronic Customer Relationship Management Strategies in Maintaining Customer Loyalty
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2023
 UI - Makalah dan Kertas Kerja
Buttle, Francis
Customer relationship management (manajemen hubungan pelanggan) : concept and tools = Customer relationship management
Bayumedia Publishing, 2007
 Buku Teks SO
Farrel Agastya Wibowo
Pengaruh Customer Relationship Management Terhadap Loyalitas Pelanggan: Studi Literatur Tahun 2019-2023 di Indonesia = The Impact of Customer Relationship Management on Customer Loyalty: A Literature Review from 2019-2023 in Indonesia
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2023
 UI - Makalah dan Kertas Kerja
Naufalia
Efektivitas customer relationship marketing Carrefour loyalitas pada multi retail = The effectiveness of customer relationship marketing in Carrefour multi retail loyalty
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015
 UI - Skripsi Membership