Analisis atribut - atribut CBBE (customer-based brand equity) :studi kasus:harian bisnis indonesia

Analisis perhitungn CBBE (Customer Based Brand Equity) Coffee House pada segmen konsumen SES AB di Jakarta : studi kasus Starbucks dan 5 Kompetitornya

Analisis pengaruh penggerak ekuitas pelanggan (customer equity drivers) terhadap loyalitas pelanggan bisnis di sektor penyedia jasa layanan I.T = Analysis of customer equity drivers effects on customer loyalty in B2B I.T services context

Manajemen ekuitas pelanggan sebagai suatu sistem pemasaran baru : customer equity management as new marketing system

Analisis pengaruh brand innovation terhadap customer value pada segment MPV low pasar otomotif Indonesia = Analysis influences of brand innovation on customer value in MPV low segment automotive Indonesia market