Artikel Jurnal :: Kembali

Artikel Jurnal :: Kembali

Manajemen ekuitas pelanggan sebagai suatu sistem pemasaran baru : customer equity management as new marketing system

([Publisher not identified] , [Date of publication not identified] )

 Abstrak

This study is about customer equity as a new marketing system. Customer equity's basic premise is straighforward : the customer is a financial asset that companies and organizations should measure, manage and maximize.

 Metadata

Jenis Koleksi: Artikel Jurnal
No. Panggil : 330 JUREKO 15:2 (2013)
Subjek :
Sumber Pengatalogannone
ISSN14113953
Majalah/JurnalJurnal ekonomi 15 (2) Juni 2013. Hal. : 263-277
Volumenone
Tipe Konten none
Tipe Media none
Tipe Carrier none
Akses Elektronik none
Institusi Pemilik Universitas Indonesia
Lokasi Perpustakaan UI, Lantai 4, R. Koleksi Jurnal
  • Ketersediaan
  • Ulasan
  • Sampul
No. Panggil No. Barkod Ketersediaan
330 JUREKO 15:2 (2013) TERSEDIA
Ulasan:
Tidak ada ulasan pada koleksi ini: 20439483
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