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Ika Yuliana
Mengalami Tanah: Mengurai Materialitas Tanah dan Kolektivitas Multispesies dalam Seni Ekologi New Rural Agenda = Encounter Tanah: Unraveling Soil Materiality and Multispecies Collectivity on Ecological Art New Rural Agenda”
"Dalam seni ekologis, materialitas objek-objek alam dihadirkan sebagai representasi hubungan manusia dan multispesies non-manusia. Dalam karya seni kontemporer yang partisipatif, Jatiwangi art Factory memaknai ulang tanah yang menjadi elemen penting bagi masyarakat Jatiwangi, Jawa Barat, yang dikenal sebagai penghasil genteng sejak 1905. Penelitian ini berlatar di Jatiwangi dan Kassel, Jerman—lokasi di mana peneliti terlibat dalam sebuah karya seni ekologis berjudul New Rural Agenda, sebuah konferensi performatif yang menghadirkan representasi human dan non-human untuk membicarakan agenda baru pedesaan, yang dipresentasikan di Documenta Fifteen, sebuah perhelatan penting bagi seni kontemporer dunia. Penelitian ini menggunakan metode autoetnografi, di mana peneliti melakukan refleksi dan analisis pengalaman ketubuhan “mengalami tanah” yang tersituasikan, dan menggunakan paradigma materiality turn dalam kajian Antropologi. Penelitian ini ingin menarasikan dan mengurai proses terbentuknya materialitas baru dan memori kolektif akan “tanah” dan multispesies lainnya dari mengalami “peristiwa seni” dari sudut pandang seniman.
In ecological art, the materiality of natural objects is involved as a representation of the relationship between humans and non-human multispecies. In contemporary participatory works of art, Jatiwangi art Factory reinterprets land as an essential element for the people of Jatiwangi, West Java, who have been known as tile producers since 1905. This research is set in Jatiwangi and Kassel, Germany, where researchers are involved in a work of ecological art entitled New Rural Agenda. This performative conference presents human and non-human representations to discuss the new rural agenda presented at Documenta Fifteen, a historical event for contemporary world art. This thesis research uses the autoethnography method, in which the researcher reflects and analyzes the bodily experience of "experiencing Tanah" on situated and views it from the paradigm of materiality turn in Anthropology studies. This research aims to narrate and describe the process of forming new materiality and collective memory of "Tanah" and other multispecies from experiencing art performance from the artist's point of view."
Depok: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2022
T-pdf
UI - Tesis Membership  Universitas Indonesia Library
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Nadhifa Alya Ramadhanty
Pelaksanaan Program Pendisiplinan Pemakaian Tenaga Listrik (P2TL) sebagai bentuk pencegahan pencurian listrik = Implementation of the Electricity Consumption Discipline Program as form of prevention of electric theft
"Permasalahan pencurian listrik masih menjadi masalah yang serius yang dihadapi oleh seluruh dunia, khususnya pada negara berkembang yakni Indonesia. Pencurian listrik juga menimbulkan kerugian materil yang tidak sedikit dan berdampak pada kerugian ekonomi perusahaan listrik jangka pendek maupun jangka panjang. Tugas Karya Akhir ini membahas mengenai Pelaksanaan Program Pendisiplinan Pemakaian Tenaga Listrik (P2TL) sebagai bentuk upaya pencegahan kejahatan pencurian listrik. Tujuan dari tulisan ini adalah untuk mengetahui bagaimana program ini dijalankan dengan melihatnya dari konsep kejahatan properti, social crime prevention dan juga teori crime triangle. Program P2TL ini bertujuan untuk mencegah kejahatan pencurian listrik dengan melakukan perencanaan secara menyeluruh dan melakukan sosialisasi kepada masyarakat dengan dukungan pihak-pihak yang terlibat. Program Pendisiplinan Pemakaian Tenaga Listrik (P2TL) ini diharapkan dapat menjadi bentuk pencegahan social crime prevention dan community crime prevention yang tepat dan efektif agar dapat meminimalisir pencurian listrik.
The problem of electricity theft is still a serious problem faced by the whole world, especially in developing countries, specifically Indonesia. Electricity theft also causes significant material losses and has an impact on the short-term and long-term economic losses of the electricity company. This Final Project discusses the Implementation of the Electricity Use Discipline Program (P2TL) as a form of preventing the crime of electricity theft. The purpose of this paper is to find out how this program is run by looking at it from the concept of property crime, social crime prevention and also the theory of the crime triangle. This P2TL program aims to prevent the crime of electricity theft by planning thoroughly and conducting outreach to the community with the support of the parties involved. The P2TL program is expected to be an appropriate and effective form of social crime prevention and community crime prevention in order to minimize electricity theft."
2023
TA-pdf
UI - Tugas Akhir  Universitas Indonesia Library
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Rizki Irma Suryani
Representasi fast fashion sebagai bentuk kejahatan lingkungan pada film dokumenter The True Cost = Fast fashion representation as an environmental crime in "The True Cost" documentary film
"Tulisan ini berupaya menjelaskan film dokumenter The True Cost melalui pendekatan kriminologi visual. Tujuannya adalah untuk menjawab pertanyaan bagaimanakah film dokumenter The True Cost memposisikan fast fashion sebagai bentuk kejahatan lingkungan terhadap negara-negara yang tidak atau belum maju (Global South). The True Cost merupakan film dokumenter yang rilis pada tahun 2015 dengan Andrew Morgan sebagai sutradaranya. Film ini menampilkan mengenai kenyataan di balik murahnya fast fashion. Fast fashion sebagai bentuk kejahatan lingkungan dianalisis menggunakan teori Southern Green Criminology oleh Goyes. Teori ini melihat bahwa fast fashion sebagai bentuk kejahatan lingkungan diciptakan oleh Global North dengan mengorbankan Global South. Hasil analisis menunjukkan bahwa murahnya fast fashion ternyata dibayar mahal oleh kerusakan lingkungan di kawasan Global South. Film dokumenter ini memperlihatkan fast fashion sebagai kejahatan lingkungan yang merugikan manusia, hewan, dan ekosistem. Berbagai macam kejahatan lingkungan tersebut ditemukan dari proses produksi dan siklus akhir fast fashion, dimana keduanya terjadi di Global South.
This paper attempts to explain The True Cost documentary film through a visual criminology approach. The aim is to answer the question of how The True Cost documentary film positions fast fashion as a form of environmental crime against countries that are not or have not yet developed (the Global South). The True Cost is a documentary film released in 2015 with Andrew Morgan as the director. This film shows the reality behind the cheapness of fast fashion. Fast fashion as an environmental crime is analyzed using the Southern Green Criminology theory by Goyes. This theory sees that fast fashion as a form of environmental crime was created by the Global North at the expense of the Global South. The results show that the cheapness of fast fashion is paid for by environmental damage in the Global South. This documentary film shows fast fashion as an environmental crime that harms humans, animals, and ecosystems. Various kinds of environmental crimes are found in the production process and the final cycle of fast fashion, both of which occur in the Global South."
2023
TA5331
UI - Tugas Akhir  Universitas Indonesia Library
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Yunesha Puti Lalita
Hubungan kredibilitas sumber (source kredibility) dan daya tarik sumber (source attractiveness) dengan sikap masyarakat pada kebijakan walikota = The Relation of source credibility and source attractiveness with public demeanour on government policy / Yunesha Puti Lalita
"[Penelitian ini membahas mengenai hal-hal yang memengaruhi sikap masyarakat
terhadap kebijakan pemerintah dengan memperhitungkan sosok pemimpin yang
memimpin pemerintahan tersebut. Dua konsep yang diukur adalah konsep
kredibilitas sumber Source Credibility) dan daya tarik sumber (Source
Attractiveness). Jika kebijakan dianalogikan sebagai produk setiap pemerintahan,
maka dibutuhkan seseorang yang memilki kredibilitas dan daya tarik di mata
masyarakat agar pesan yang disampaikan oleh pemerintah tersebut dapat diterima
dengan baik oleh masyarakat. Sehingga dengan kredibilitas dan daya tarik yang
tinggi, hendaknya setiap kebijakan yang diambil mampu dianggap positif oleh
masyarakat.
Berdasarkan paparan tadi penelitian ini meneliti Hubungan Kredibilitas Sumber
(Source Kredibility) dan Daya Tarik Sumber (Source Attractiveness) Dengan
Sikap Masyarakat Pada Kebijakan Pemerintah di Kota Surabaya, di bawah
pimpinan Ibu Tri Rismaharini. Penelitian ini bertujuan untuk mengetahui dan
menguji pengaruh antara variabel-variabel terkait pembentukan sikap positif
masyarakat yang disebabkan oleh adanya kredibilitas sumber dan daya tarik
sumber..
Penelitian ini adalah penelitian kuantitatif dengan desain eksplanatif, responden
pada penelitian ini adalah mahasiswa Ilmu Politik Universitas Airlangga Surabaya
berjumlah 136 orang yang ditarik secara acak sederhana (simle random) pada
populasi keseluruhan mahasiswa 2012-2013 yang berjumlah 214 orang. Metode
analisis data dilakukan dengan analisis statistik deskriptif dan analisis regresi
berganda untuk membuktikan hipotesis dalam penelitian ini.
Hasil penelitian menunjukkan adanya pengaruh yang positif dan signifikan dari
variable-variabel yang diuji dimana variable Kredibilitas Sumber (Source
Kredibility) dan Daya Tarik Sumber (Source Attractiveness) masing masing
memiliki pengaruh yang signifikan dan positif terhadap sikap masyarakat pada
kebijakan pemerintah Surabaya. Pada pengujian koefisien determinasi juga
ditemukan bahwa total variable sikap dapat dijelaskan sangat tinggi oleh variable
Kredibilitas Sumber (Source Kredibility) dan Daya Tarik Sumber (Source
Attractiveness), dimana kedua variable ini juga dipastikan memiliki pengeruh
secara bersama-sama dalam pembentukan sikap.;This research discouses the thins that affect public demeanour towards
government policy by considering a leader who leads government. Two concepts
measured related to the role of the leader in the contex of political communicators
in estabilishing positive public demeanour towards the policy is source credibility
concept nad source attranctiveness concept. If the policy is analogue as a product
of each government, it takes someone who has the credibility and attractiveness
on the public, so that the messages delivered by government can be well received
by the public. High credibility and attractiveness will make the public consider the
policy positive.
This research study the relation of source credibility and source attractiveness
with public demeanour on government policy in Surabaya under the ledearship of
Mrs. Tri Rismaharini. This research’s purpose is to identify and examine the
influence of the variables related to estabilishment of positive demeanor of public
caused by the presence of source credibility and source attractiveness.
This research is a quantitative research with explanatory design. The respondents
in this study were students of political science in University of Airlangga
amounted 136 people drawn randomly (simple random) in the overall population
of students from year 2012 an 2013 which amounted 214 people. Methods of data
analysisconducted by descriptive statistical analysis and multiple regression
analysis that prove this hypothesis.
The research showed that there is positive and significant influence of the
variables examined. Each source credibility and source attractiveness variables
has significant and positive influences on public demeanour towards government
policies in Surabaya. Coefficient of determination showed that the total of
demeanour variable can be explained by source credibility and source
attractiveness variables, which is also confirmed both variables have influenced
collectively in the demeanour estabilishment.;This research discouses the thins that affect public demeanour towards
government policy by considering a leader who leads government. Two concepts
measured related to the role of the leader in the contex of political communicators
in estabilishing positive public demeanour towards the policy is source credibility
concept nad source attranctiveness concept. If the policy is analogue as a product
of each government, it takes someone who has the credibility and attractiveness
on the public, so that the messages delivered by government can be well received
by the public. High credibility and attractiveness will make the public consider the
policy positive.
This research study the relation of source credibility and source attractiveness
with public demeanour on government policy in Surabaya under the ledearship of
Mrs. Tri Rismaharini. This research’s purpose is to identify and examine the
influence of the variables related to estabilishment of positive demeanor of public
caused by the presence of source credibility and source attractiveness.
This research is a quantitative research with explanatory design. The respondents
in this study were students of political science in University of Airlangga
amounted 136 people drawn randomly (simple random) in the overall population
of students from year 2012 an 2013 which amounted 214 people. Methods of data
analysisconducted by descriptive statistical analysis and multiple regression
analysis that prove this hypothesis.
The research showed that there is positive and significant influence of the
variables examined. Each source credibility and source attractiveness variables
has significant and positive influences on public demeanour towards government
policies in Surabaya. Coefficient of determination showed that the total of
demeanour variable can be explained by source credibility and source
attractiveness variables, which is also confirmed both variables have influenced
collectively in the demeanour estabilishment.;This research discouses the thins that affect public demeanour towards
government policy by considering a leader who leads government. Two concepts
measured related to the role of the leader in the contex of political communicators
in estabilishing positive public demeanour towards the policy is source credibility
concept nad source attranctiveness concept. If the policy is analogue as a product
of each government, it takes someone who has the credibility and attractiveness
on the public, so that the messages delivered by government can be well received
by the public. High credibility and attractiveness will make the public consider the
policy positive.
This research study the relation of source credibility and source attractiveness
with public demeanour on government policy in Surabaya under the ledearship of
Mrs. Tri Rismaharini. This research’s purpose is to identify and examine the
influence of the variables related to estabilishment of positive demeanor of public
caused by the presence of source credibility and source attractiveness.
This research is a quantitative research with explanatory design. The respondents
in this study were students of political science in University of Airlangga
amounted 136 people drawn randomly (simple random) in the overall population
of students from year 2012 an 2013 which amounted 214 people. Methods of data
analysisconducted by descriptive statistical analysis and multiple regression
analysis that prove this hypothesis.
The research showed that there is positive and significant influence of the
variables examined. Each source credibility and source attractiveness variables
has significant and positive influences on public demeanour towards government
policies in Surabaya. Coefficient of determination showed that the total of
demeanour variable can be explained by source credibility and source
attractiveness variables, which is also confirmed both variables have influenced
collectively in the demeanour estabilishment., This research discouses the thins that affect public demeanour towards
government policy by considering a leader who leads government. Two concepts
measured related to the role of the leader in the contex of political communicators
in estabilishing positive public demeanour towards the policy is source credibility
concept nad source attranctiveness concept. If the policy is analogue as a product
of each government, it takes someone who has the credibility and attractiveness
on the public, so that the messages delivered by government can be well received
by the public. High credibility and attractiveness will make the public consider the
policy positive.
This research study the relation of source credibility and source attractiveness
with public demeanour on government policy in Surabaya under the ledearship of
Mrs. Tri Rismaharini. This research’s purpose is to identify and examine the
influence of the variables related to estabilishment of positive demeanor of public
caused by the presence of source credibility and source attractiveness.
This research is a quantitative research with explanatory design. The respondents
in this study were students of political science in University of Airlangga
amounted 136 people drawn randomly (simple random) in the overall population
of students from year 2012 an 2013 which amounted 214 people. Methods of data
analysisconducted by descriptive statistical analysis and multiple regression
analysis that prove this hypothesis.
The research showed that there is positive and significant influence of the
variables examined. Each source credibility and source attractiveness variables
has significant and positive influences on public demeanour towards government
policies in Surabaya. Coefficient of determination showed that the total of
demeanour variable can be explained by source credibility and source
attractiveness variables, which is also confirmed both variables have influenced
collectively in the demeanour estabilishment.]"
2015
T41207
UI - Tesis Membership  Universitas Indonesia Library
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Verina Erlanti
Self disclosure pada komunikasi interpersonal dalam penerapan pemasaran sosial (studi kasus: program layanan alat suntik steril Yayasan Karisma) = Self disclosure in interpersonal communication in running social marketing (studi kasus: program layanan alat suntik steril Yayasan Karisma)
"[ABSTRAK
Latar belakang penelitian ini adalah fenomena penularan HIV melalui penggunaan alat suntik yang tidak steril dari Pengguna Narkoba Suntik (Penasun). Perilaku menyuntik penasun secara bergantian membuat tingginya angka penularan HIV di kalangan penasun untuk itu dibutuhkan peranan petugas outreach dalam menjalankan pemasaran sosialLayanan Alat Suntik Steril (LASS). Tujuan penelitian ini mendapatkan gambaran mengenai self-disclosure pada komunikasi interpersonal dalam menerapkan pemasaran sosialyang dilakukan oleh petugas outreach untuk merubah perilaku penasun agar menggunakan alat suntik steril. Metode penelitian kualitatif deskriptif. Disimpulkan penelitian ini menunjukkan ketidakberhasilan pemasaran sosial karena petugas outreach yang tidak mampu membuat penasun melakukan self-disclosure, banyak penasun yang belum membuka dirinya.
ABSTRACT
Background of this research was the phenomenon of HIV transmission through the use of unsterile needle syringe behaviour among Injecting Drug Users IDUs IDUs habbit to used unsterille needle syringe increased HIV transmission among them it make the role of outreach officer in running sosial marketing sterile needle syringe programme became important The purpose of this research was to get the description about self disclosure for social marketing which done by the outreach officer to change their behaviour use sterile needle syringe The methode was using descriptive qualitative The conclusion showed that the social marketing had not been success yet because outreach officer had not been able yet to make IDUs doing self disclosure so most IDUs had not been willing to open themselves to their outreach officer ;Background of this research was the phenomenon of HIV transmission through the use of unsterile needle syringe behaviour among Injecting Drug Users IDUs IDUs habbit to used unsterille needle syringe increased HIV transmission among them it make the role of outreach officer in running sosial marketing sterile needle syringe programme became important The purpose of this research was to get the description about self disclosure for social marketing which done by the outreach officer to change their behaviour use sterile needle syringe The methode was using descriptive qualitative The conclusion showed that the social marketing had not been success yet because outreach officer had not been able yet to make IDUs doing self disclosure so most IDUs had not been willing to open themselves to their outreach officer ;Background of this research was the phenomenon of HIV transmission through the use of unsterile needle syringe behaviour among Injecting Drug Users IDUs IDUs habbit to used unsterille needle syringe increased HIV transmission among them it make the role of outreach officer in running sosial marketing sterile needle syringe programme became important The purpose of this research was to get the description about self disclosure for social marketing which done by the outreach officer to change their behaviour use sterile needle syringe The methode was using descriptive qualitative The conclusion showed that the social marketing had not been success yet because outreach officer had not been able yet to make IDUs doing self disclosure so most IDUs had not been willing to open themselves to their outreach officer ;Background of this research was the phenomenon of HIV transmission through the use of unsterile needle syringe behaviour among Injecting Drug Users IDUs IDUs habbit to used unsterille needle syringe increased HIV transmission among them it make the role of outreach officer in running sosial marketing sterile needle syringe programme became important The purpose of this research was to get the description about self disclosure for social marketing which done by the outreach officer to change their behaviour use sterile needle syringe The methode was using descriptive qualitative The conclusion showed that the social marketing had not been success yet because outreach officer had not been able yet to make IDUs doing self disclosure so most IDUs had not been willing to open themselves to their outreach officer , Background of this research was the phenomenon of HIV transmission through the use of unsterile needle syringe behaviour among Injecting Drug Users IDUs IDUs habbit to used unsterille needle syringe increased HIV transmission among them it make the role of outreach officer in running sosial marketing sterile needle syringe programme became important The purpose of this research was to get the description about self disclosure for social marketing which done by the outreach officer to change their behaviour use sterile needle syringe The methode was using descriptive qualitative The conclusion showed that the social marketing had not been success yet because outreach officer had not been able yet to make IDUs doing self disclosure so most IDUs had not been willing to open themselves to their outreach officer ]"
2016
T45231
UI - Tesis Membership  Universitas Indonesia Library
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Filriady Kusmara
Analisis komunikasi pemasaran terpadu imc pada idol grup jkt48 studi deskriptif pada kegiatan pilar imc dalam mengelola komunitas merek jkt48 = Analysis of the marketing communication imc on idol group jkt48 descriptive studies of imc pillars on managing community brand of jkt48
"Tesis ini membahas tentang strategi kegiatan marketing tim management JKT48 yang dinilai cukup berhasil dalam persaingan industri musik Indonesia. Terutama melihat fakta bahwa industri musik mengalami tekanan yang sangat berat dalam beberapa tahun terakhir. Salah satu aspek penting yang menjadi andalan adalah peran komunitas yang sangat kuat. Penelitian ini adalah penelitian kualitatif dengan desain deskriptif dan pendekatan konstruktivis . Hasil penelitian menyarankan bahwa untuk bisa survive di era persaingan industri musik yang semakin ketat maka setiap management perlu membuat strategi dan langkah yang bisa mengkombinasikan aspek off air dan on air.
This study explain about the marketing strategy of JKT48 management, whom considered quite successful in the competition of Indonesia?s music industry. Especially with the fact that there were some heavy pressure to the industry in recent years. One of the important aspect is the role of the community. This research is qualitative descriptive interpretive with constructivist approach. The result of this research suggest that there has to be some kind of comprehensive marketing strategy in order to survive in the tough competition of the music industry. The strategy combine on air aspect as well as off air. "
Depok: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016
T-Pdf
UI - Tesis Membership  Universitas Indonesia Library
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Prima Laksmitasari
Objektivitas berita reshuffle kabinet dalam situs berita online (analisis isi tentang pemberitaan reshuffle kabinet kerja Jokowi JK di Kompas com dan Detik com periode 1 april s.d 30 Mei 2015) = Objectivity of the news of cabinet reshuffle on online news media sites a content (analysis of the news of Jokowi JK s cabinet reshuffle on kompas com and detik com during the period of 1 April to 30 May 2015)
"Tesis ini membahas mengenai objektivitas pemberitaan reshuffle kabinet di dua media online, yaitu Detik.com dan Kompas.com periode 1 April s.d. 30 Mei 2015. Dengan menggunakan konsep obyektivitas yang dikembangkan oleh J. Westerstahl (1983), penelitian ini dilakukan untuk melihat kecenderungan media online dalam memberitakan reshuffle kabinet dilihat dari indikator, kelengkapan unsur berita, nilai berita, pernyataan narasumber, tipe liputan, konteks informasi, pengetahuan dalam berita dan newstone. Penelitian dilakukan terhadap 138 sampel dari kedua media online dengan metode analisis isi.
Hasil penelitian menunjukkan bahwa Detik.com dan Kompas.com memiliki kecenderungan yang kurang objektif dalam memberitakan reshuffle kabinet. Faktor-faktor yang memicu kecenderungan tersebut adalah kelengkapan unsur berita yang sederhana, konteks informasi yang diperoleh dengan cara wawancara, pengetahuan yang berasal dari sumber sekunder dan tipe liputan satu sisi. Sifat dari media online di mana berita yang ditampilkan serba cepat menimbulkan kecenderungan berita yang dihasilkan tidak akurat, tidak berimbang dan cenderung dangkal. Selain itu, reshuffle kabinet yang merupakan hak prerogatif presiden untuk memperbaiki kinerja pemerintahan lebih ditampilkan sebagai persoalan politik antara presiden dengan partai-partai politik.
The thesis discusses about objectivity of the news of cabinet reshuffle on two online news media, detik.com and kompas.com during the period of 1 April to 30 May 2015. Using the concept of objectivity that are constructed by J. Westerstahl (1983), this thesis is conducted to identify the tendency of online news media in making a news about cabinet?s reshuffle, therefore it adopts several indicators that are also use by Westerstahl: completeness of news element, news values, news resource statement, type of coverage, context of information, knowledge of the news and newstone. The research is conducted to 138 data sample from both online news media using content analysis method.
The result of this thesis shows that both Detik.com and Kompas.com have the same tendency which is less objective in making news about cabinet reshuffle. Factors behind the result are both online news media not using the most complete news element, context of information is gathered by interview, knowledge of the news is coming from secondary resource, and it uses only one part information coverage. Moreover, the characteristic of online news media which is fast in making news, make the online news less accurate, imbalance and not comprehensive. Other than that, cabinet reshuffle is an authority of the President to fix and improve the cabinet performance runs better, but this matters sometime is showed as political problem between the President and Political Parties."
Depok: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2015
T45214
UI - Tesis Membership  Universitas Indonesia Library
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Acesa Rebecca Anindita
Analisis kampanye komunikasi dengan pendekatan social judgement theory = Communication campaign analysis using social judgement theory approach analisis
"[ABSTRAK
Penelitian ini dilatarbelakangi adanya berbagai macam bentuk kampanye yang
dilakukan untuk mengkumunikasikan isu atau permasalahan tertentu. Penelitian
ini menambahkan kajian teori karena menguji dua faktor sekaligus yaitu
hubungan komunikator dan pesan kampanye dengan sikap audiens. Penelitian ini
mengambil contoh kampanye pada ASI ekslusif yang dilakukan dengan dua
pendekatan, yaitu menggunakan komunikator yang berbeda.
Penelitian ini adalah penelitian eksperimental dengan dua kelompok eksperiment
yang diberikan perlakuan berupa bentuk kampanye berbeda. Partisipan berjumlah
40 orang, tiap kelompoknya terdiri dari 20 partisipan. Metode analisis yang
diigunakan adalah uji beda rata-rata tiap kelompok eksperiment untuk
menunjukan hubungan antara variabel yang diteliti.
Penelitian ini menemukan bahwa komunikator dan pesan kampanye memiliki
hubungan dengan sikap seseorang. Penelitian menemukan terdapat perbedaan
persepsi dan sikap mengenai komunikator, pesan dan sikap terhadap isu
kampanye yang didasarkan oleh perbedaan bentuk kampanye yang diterima.
Khalayak menganggap bahwa komunikator dokter dalam konteks kampanye
kesehatan dipandang lebih memiliki kredibilitas dibandingkan komunikator
kalangan populer
ABSTRACT
This research conducted as a result from so many campaigns that held nowadays
to communicate several issues or particular social concern. Campaign takes
various form, stressing in selecting the communicator and message form as a
purpose to change social behavior. Then again this research using breastfeeding
campaign as an example to scrutinize with two approaches, Moreover this
campaign is distinguished with its communicator, There are campaign using
doctor and in another campaign using public figure as a communicator.
Using experimental method with two experiment group and each group of
experiment treated by giving the group a video. Each video resemble two different
form in communicator. Total participans are fourty person divided by two group.
Analysis method is using T-test so we can compare and look througt the
The result from this research found that communicator and message have effect
upon behavioral change in each person. Proven by this research that doctor can
give more obvious impact in behavioral change rathen than public figure when in
they speak as communicator in breastfeeding campaign. Further more audience
think that doctor have strong credibility rather than public figure when it came to
breastfeeding topic., This research conducted as a result from so many campaigns that held nowadays
to communicate several issues or particular social concern. Campaign takes
various form, stressing in selecting the communicator and message form as a
purpose to change social behavior. Then again this research using breastfeeding
campaign as an example to scrutinize with two approaches, Moreover this
campaign is distinguished with its communicator, There are campaign using
doctor and in another campaign using public figure as a communicator.
Using experimental method with two experiment group and each group of
experiment treated by giving the group a video. Each video resemble two different
form in communicator. Total participans are fourty person divided by two group.
Analysis method is using T-test so we can compare and look througt the
The result from this research found that communicator and message have effect
upon behavioral change in each person. Proven by this research that doctor can
give more obvious impact in behavioral change rathen than public figure when in
they speak as communicator in breastfeeding campaign. Further more audience
think that doctor have strong credibility rather than public figure when it came to
breastfeeding topic.]"
2016
T-Pdf
UI - Tesis Membership  Universitas Indonesia Library
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Chininta Rizka Angelia
Imaji kebutuhan konsumsi melalui akun media sosial: studi semiotika foto endorser di Instagram = Artificial consumption needs through social media account: semiotic study in the endorser's photos on Instagram
"[Penelitian ini dilatarbelakangi oleh persaingan kompetitif antar produsen yang mendorong produsen untuk menyusun strategi pemasaran demi terserapnya kelimpahruahan produksi. Produsen berupaya menciptakan imaji kebutuhan melalui sistem tanda pada media sosial dengan konsep endorsement. Penelitian ini bertujuan untuk membongkar pemanfaatan sistem tanda pada media sosial yang dilakukan produsen untuk membangkitkan konsumsi. Berbasis teori Masyarakat Konsumsi dari Jean Baudrillard, penelitian ini menggunakan paradigma kritis dan metode analisis semiotika Roland Barthes. Hasil penelitian menunjukkan bahwa produsen menyelipkan aktivitas pemasaran melalui sistem tanda pada foto endorser di Instagram. Temuan lain dalam penelitian ini adalah terdapat relasi saling memasarkan antara produsen dan endorser.
This study's motivated by competitive rivalry among producers which encourage them to develop a marketing strategy for the sake of absorption abundance of production. The producer created artificial need through system of signs on social media. This study aimed to dismantle the use of system of signs on social media that carried producers to raise consumption. According to Consumer Society Theory by Jean Baudrillard, this study used critical paradigm with
Semiotic Analysis Method of Roland Barthes. The result showed that the producer slipped marketing activities through system of signs in endorser's photos on Instagram. Other finding in this study's there's a mutual relationship between producer and endorser. This study's motivated by competitive rivalry among producers which encourage them to develop a marketing strategy for the sake of absorption abundance of production. The producer created artificial need through system of signs on social media. This study aimed to dismantle the use of system of signs on social media that carried producers to raise consumption. According to Consumer Society Theory by Jean Baudrillard, this study used critical paradigm with
Semiotic Analysis Method of Roland Barthes. The result showed that the producer slipped marketing activities through system of signs in endorser's photos on Instagram. Other finding in this study's there's a mutual relationship between producer and endorser., This study‟s motivated by competitive rivalry among producers which
encourage them to develop a marketing strategy for the sake of absorption
abundance of production. The producer created artificial need through system of
signs on social media. This study aimed to dismantle the use of system of signs on
social media that carried producers to raise consumption. According to Consumer
Society Theory by Jean Baudrillard, this study used critical paradigm with
Semiotic Analysis Method of Roland Barthes. The result showed that the producer
slipped marketing activities through system of signs in endorser‟s photos on
Instagram. Other finding in this study‟s there‟s a mutual relationship between
producer and endorser.]"
Depok: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016
T45316
UI - Tesis Membership  Universitas Indonesia Library
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Athik Hidayatul Ummah
Pemrosesan pesan kampanye dan perilaku split-ticket voting (analisis fenomenologis interpretatif pada pemilih yang mengalami split-ticket voting pada pemilihan legislatif dan presiden tahun 2014 di DKI Jakarta) = Messages processing of campaign and split-ticket voting (interpretative phenomenological analysis on the split-ticket voters in parliamentary and presidential elections 2014 in Jakarta)
"[ABSTRAK
Tesis ini membahas tentang bagaimana pengolahan atau pemrosesan informasi
(dalam hal ini pesan-pesan kampanye) yang dilakukan oleh pemilih yang
melakukan split-ticket voting, yaitu memilih kandidat dari partai yang berbeda
pada pemilihan Legislatif dan pemilihan Presiden tahun 2014. Penelitian ini
adalah penelitian kualitatif dengan analisis fenomenologis interpretatif. Hasil
penelitian ini menunjukkan bahwa pemilih melakukan pemrosesan pesan
kampanye yang sederhana. Pemilih tidak membanding-bandingkan dan
memikirkan ideologi partai, kekuatan partai dan lembaga pemerintahan, serta
kekuatan isu. Pemilih dalam penelitian ini masuk dalam kategori unintentional,
yaitu pemilih yang tidak sengaja melakukan split-ticket voting dan tidak memiliki
motivasi khusus atau kepentingan tertentu. Selanjutnya, teori-teori split-ticket
voting perlu diuji kembali di Indonesia dalam konteks akademis dan metodologis.
Sementara dalam konteks praksis, para kandidat maupun partai politik perlu
memikirkan strategi khusus menghadapi pemilih unintentional di Indonesia.
ABSTRACT
This study discusses how information processing (in this case the campaign
messages) by split-ticket voter. They vote the candidates form the different parties
in legislative and presidential election in 2014. This study is a qualitative research
and uses interpretative phenomenological analysis. This study results that voters
do a simple campaign message processing. Voters are not comparing and thinking
about ideological moderation, party strength and institutional roles, and issues
ownership. Voters in this study are unintentional, are accidentally split-ticket
voting and they don?t have specially motivation. Theories of split-ticket voting
needs to be re-examined in the context of academic and methodological in
Indonesia. While in the context of praxis, candidates and political parties need to
think about specific strategies to face unintentional voters in Indonesia., This study discusses how information processing (in this case the campaign
messages) by split-ticket voter. They vote the candidates form the different parties
in legislative and presidential election in 2014. This study is a qualitative research
and uses interpretative phenomenological analysis. This study results that voters
do a simple campaign message processing. Voters are not comparing and thinking
about ideological moderation, party strength and institutional roles, and issues
ownership. Voters in this study are unintentional, are accidentally split-ticket
voting and they don’t have specially motivation. Theories of split-ticket voting
needs to be re-examined in the context of academic and methodological in
Indonesia. While in the context of praxis, candidates and political parties need to
think about specific strategies to face unintentional voters in Indonesia.]"
2016
T45302
UI - Tesis Membership  Universitas Indonesia Library
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