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"BAGIAN SATUAnalisis Situasi: Transportasi Umum merupakan hal yang berhubungan dengan kehidupan sosial ekonomi masyarakat Hasil Riset menunjukkan bahwa masih banyak transportasi umum yang belum membuat penggunanya merasa aman dan nyaman Dengan meningkatnya pengguna internet di Indonesia penulis memutuskan untuk mendistribusikan tayangan tentang transportasi umum ini melalui internet YouTube BAGIAN DUAManfaat dan Tujuan: Manfaat utama dari tayangan ini yaitu untuk memberikan hiburan dan informasi bagi pengguna transportasi umum di Indonesia melalui internet dengan tujuan untuk menciptakan transportasi umum yang lebih baik BAGIAN TIGAPrototype yang Dikembangkan: Prototype yang dikembangkan merupakan sebuah video dengan format Video Blogging tentang seorang mahasiswa bernama Pepe 21 tahun yang menceritakan hal hal yang dapat ia temukan pada transportasi umum yang tidak dapat ia temukan saat ia menyetir mobilnya sendiri BAGIAN EMPATEvaluasi: Metode Pre Test yang dilakukan penulis yaitu melalui riset pustaka FGD kepada 8 orang pengguna transportasi umum berusia 18 24 tahun dan wawancara dengan Christian Sugiono Sementara penulis akan melakukan evaluasi dengan menganalisis YouTube Analytics dan FGD dengan 10 orang pengguna transportasi umum berusia 18 24 tahun BAGIAN LIMAAnggaran: Anggaran pembuatan Prorotype ini adalah sebesar Rp 1 250 000 Sedangkan rencana anggaran produksi per webisode sebesar Rp 5 115 000 dan untuk satu musim adalah Rp 25 575 000 Prakiraan pendapatan yang didapatkan dari iklan YouTube yaitu minimum sebesar Rp 7 200 000 webisode Rencana anggaran evaluasi yaitu sebesar Rp 500 000

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CHAPTER ONES

Situation Analysis: Public Transport is related with people rsquo s socio economic life Research shows that there are many public transport that still can not make the passengers feel comfortable and safe By the increase of the internet users in Indonesia the writer decided to distribute this show on the internet YouTube

CHAPTER TWO

Benefits and Goals: The main benefit of this show is to give entertainment and information for the passengers of public transport in Indonesia by using the internet with the main goal is to make the better public transportation

CHAPTER THREE

The Development of Prototype: The development of this prorotype is a video with video blogging format about a college student named Pepe 21 years old who tells about the things that he can find in public transport that he can not find when he is driving his car by himself

CHAPTER FOUR

Evaluation: Pre Test method that the writer used are by literature review FGD with 8 passengers of public transport aged 18 24 years old and interview with Christian Sugiono Meanwhile the writer will do the evaluation by analyzing YouTube Analytics and FGD with 10 passengers of public transport

CHAPTER FIVE

Budgetting: The budget of this prototype is Rp 1 250 000 Meanwhile the budget for each webisode is estimated to be about Rp 5 115 000 and Rp 25 575 000 for each season The minimum revenue comes from YouTube Advertisements is Rp 7 200 000 webisode The Budget for evaluation is estimated to be about Rp 500 000."

"ABSTRAKBAGIAN SATU ANALISIS SITUASIBudaya merupakan sesuatu yang harus dipelajari. Sebagai generasi penerus pemuda perlu mempelajari budaya. Televisi lokal berperan penting untuk memenuhi kebutuhan budaya-budaya yang berbeda-beda. Namun, program budaya untuk pemuda di TV lokal Bali masih sedikit. Padahal hasil riset menunjukkan terdapat permintaan untuk itu. Kesimpulannya, ada peluang untuk program budaya untuk pemuda.BAGIAN DUA MANFAAT DAN TUJUAN PENGEMBANGAN PROTOTYPEManfaat program ini adalah menambah tayangan baru tentang budaya untuk pemuda. Program ini juga memberikan wawasan mengenai budaya. Program ini bertujuan agar pemuda dapat menambah wawasan tentang budaya serta membantu menumbuhkan kepedulian terhadap budaya.BAGIAN TIGA PENGEMBANGAN PROTOTYPEEpisode prototype bertopik babi guling khas Bali. Episode ini membahas babi guling sebagai sesajen serta babi guling sebagai makanan yang dijual di rumah makan serta faktor apa yang mempengaruhi transisi tersebut.BAGIAN EMPAT EVALUASIPre-test dilakukan melalui metode Mini Theatre yang dihadiri 15 remaja berusia 15-24 tahun. Evaluasi internal dilakukan berkala pada setiap tahap pembuatan melalui diskusi. Evaluasi eksternal dilakukan di akhir musim.BAGIAN LIMA ANGGARANAnggaran pembuatan prototype adalah Rp 325.400,00. Anggaran pembuatan program per episode mencapai Rp 5.850.000. Anggaran pembuatan untuk satu musim adalah Rp 23.015.200,00. Perkiraan pendapatan maksimal melalui penjualan iklan per episode adalah Rp 8.400.000,00. Perkiraan keuntungan per episode adalah Rp Rp 2.550.000. Perkiraan pendapatan maksimal melalui penjualan iklan untuk satu musim sebesar Rp 33.150.000

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ABSTRACT

PART ONE SITUATIONAL ANALYSIS

Culture is learned. It is important for youth as the next generation to learn its culture. Local TV station can play a critical role in serving the different needs of different cultures. However cultural program for youth in Balinese local TV stations is limited. Research shows that youth are willing to watch cultural programs. This can be seen as an opportunity for cultural programs to be made.

PART TWO BENEFITS AND GOALS

The benefit of this program is to add a new cultural programs for youth. This program also shares knowledge about culture. This program aim to share knowledge about culture and encourage awareness.

PART THREE THE DEVELOPMENT OF THE PROTOTYPE

The prototype episode is Balinese traditional suckling pig. This episode discuss how suckling pig is used as an offering, how it is used as food sold in restaurant, and factors that influenced it.

PART FOUR EVALUATION

Pretest for the prototype will be held by mini theatre test participated by 15 youth aged 15-24 years old. Evaluation is also conducted internally and externally. Internally, it'll be held periodically according to the stage of production. External evaluation will be held at the end of the season.

PART FIVE BUDGET

This prototype cost Rp 325.400,00. The budget for an actual episode is Rp 5.850.000. The budget a whole season is Rp 23.015.200,00. The maximum expected advertisement revenue per episode is Rp 8.400.000,00. The expected revenue per episode is Rp 2.550.000. Thus, the maximum expected advertisment revenue for a whole season is Rp 33.150.000.;Culture is learned. It is important for youth as the next generation to learn its culture. Local TV station can play a critical role in serving the different needs of different cultures.

However cultural program for youth in Balinese local TV stations is limited. Research shows that youth are willing to watch cultural programs. This can be seen as an opportunity for cultural programs to be made.

The benefit of this program is to add a new cultural programs for youth. This program also shares knowledge about culture. This program aim to share knowledge about culture and encourage awareness.

The prototype episode is Balinese traditional suckling pig. This episode discuss how suckling pig is used as an offering, how it is used as food sold in restaurant, and factors that influenced it.

Pretest for the prototype will be held by mini theatre test participated by 15 youth aged 15-24 years old. Evaluation is also conducted internally and externally. Internally, it?ll be held periodically according to the stage of production. External evaluation will be held at the end of the season.

This prototype cost Rp 325.400,00. The budget for an actual episode is Rp 5.850.000. The budget a whole season is Rp 23.015.200,00. The maximum expected advertisement revenue per episode is Rp 8.400.000,00. The expected revenue per episode is Rp 2.550.000. Thus, the maximum expected advertisment revenue for a whole season is Rp 33.150.000"