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"Indonesia is a large market for consumer products targeting youth consumers, with populations of more than 70 million young inhabitants and market size of USD 155 billion. The large size of this potential market attracts foreign products with globallyrecognized brands to enter the Indonesian market. The objective of this study is to explain the purchase intention of youth consumers toward a particular brand of soft drink with global penetration by their perceptions and ethnocentrism. This study obtained response from 156 youths in Greater Jakarta, Indonesia. The resulting data was analyzed using structural equation modeling with LISREL software package. The study found that consumer ethnocentrism decreases purchase intention, both directly and indirectly through brand image. Contrary to the hypothesis, consumer ethnocentrism does not influence corporate image of the global firm, which significantly influences brand image but only slightly impacts purchase intentions directly. Indonesia adalah pasar yang besar bagi produk konsumen yang membidik kalangan pemuda, dengan70 juta populasi berusia muda dan ukuran pasar sebesar USD 155 milyar. Besarnya pasar potensialini menarik produk-produk asing dengan merek global untuk masuk ke pasar Indonesia. Tujuanstudi ini adalah menjelaskan bagaimana niat membeli dari konsumen muda terhadap salah satuproduk dengan merek global dipengaruhi oleh persepsi dan etnosentrisme mereka. Studi ini memperolehrespon dari 156 pemuda di wilayah Jabodetabek, Indonesia. Data yang diperoleh kemudiandiolah menggunakan pemodelan persamaan struktural dengan paket LISREL. Studi ini menemukanbahwa etnosentrisme konsumen mengurangi intensi membeli, baik secara langsung maupun secaratidak langsung melalui konstruk citra merek. Berlawanan dari hipotesis, etnosentrisme konsumentidak mempengaruhi citra perusahaan yang memiliki pengaruh yang kecil namun signifikan terhadapniat membeli."

"This paper aims to analyze how work overload influences turnover intentions of newly hired juniorauditors in public accounting offices. Job satisfaction, work related stress and work life conflicts areused as mediating variables between work overload and turnover intention. This study employed141 auditors from several accounting firms operating in the Greater Jakarta region. The samplewas selected using purposive sampling. Three mediation hypotheses were tested using StructuralEquation Modeling (SEM). The results show that work overload has a significant effect on increasingturnover intention through both job satisfaction and work related stress. In comparison, workoverload does not influence turnover intention through work life balance. This may be due to thenature of the respondents, in which a majority of the newly hired accountants employed in thisstudy are unmarried.Tulisan ini bertujuan menganalisis pengaruh beban kerja berlebih terhadap niat mengundurkandiri junior auditor pada kantor akuntan publik. Kepuasan kerja, stress kerja serta konflik hidup dankerja menjadi variable mediasi antara beban kerja berlebih dan niat mengundurkan diri. Penelitianini menggunakan 141 junior auditor dari beberapa kantor akuntan publik di Jabodetabek. Sampeldipilih menggunakan metode purposive sampling. Tiga hipotesis mediasi diuji menggunakanPemodelan Persamaan Struktural (SEM). Hasil penelitian menunjukkan adanya pengaruh positifyang signifikan antara beban kerja berlebih terhadap niat mengundurkan diri yang dimediasi olehkepuasan kerja dan stress terkait kerja. Sebaliknya, konflik hidup dan kerja tidak memediasi pengaruhbeban kerja berlebih terhadap niat mengundurkan diri. Hal ini mungkin dapat dijelaskan olehkarakteristik sampel dalam penelitian ini dengan mayoritas responden merupakan junior auditorberstatus lajang."

"ABSTRACTThe objective of this study is to explore and examine supportive factors of Mass Rapid Transport (MRT) implementation in Jakarta, Indonesia. Successful implementation requires proper understanding of which factors are influential to the acceptance of this technology. The population of this study is commuters along the North to South route of Jakarta MRT development site. We conducted the survey in thirteen locations along the track based on the Station Development Plan. We obtained only 392 valid data after the validation and verification process. This study used Factor Analysis (FA) to test the construct validity of the measurement instrument and Path Analysis (PA) to identify significant structural paths between variables. We found that only Attitude and Perceived Usefulness significantly predict Intention to Adopt MRT for private vehicle users, while only Attitude and Subjective Norms significantly predict Intention to Adopt MRT for public transportation users. We found that for current users of private transportation, both Overall Monthly Transport Expenditure and Intention to Adopt have significant influence to the Willingness to Pay. While for current users of public transports, no predictor is significant for their Willingness to Pay."