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"Artikel ini membahas mengenai dekonstruksi dalam iklan Bintang Tujuh Masuk Angin versi Orang Bejo. Penelitian ini termasuk dalam penelitian kualitatif dengan menggunakan teknik deskriptif dan analisis komparatif antara iklan Bintang Tujuh Masuk Angin versi Orang Bejo dan iklan Tolak Angin versi Truly Indonesia. Data yang digunakan adalah iklan Bintang Tujuh Masuk Angin versi Orang Bejo dan Iklan Tolak Angin versi Trully Indonesia. Hasil dari penelitian ini memperlihatkan bahwa iklan Bintang Tujuh Masuk Angin versi Orang Bejo mendekonstruksi gagasan yang dibawa dalam iklan Tolak Angin versi Trully Indonesia dengan menciptakan suatu oposisi biner baru yang lebih unggul. Oposisi biner ini kemudian dijadikan sebagai citra dari produk yang diiklankan sekaligus sebagai suatu usaha diferensiasi produk.

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This article analyzes the deconstruction process in the advertisement of Bintang Tujuh Masuk Angin (Orang Bejo Version). This research is classified as qualitative research by using descriptive methode and comparative analyzes between the advertisement of Bintang Tujuh Masuk Angin and Tolak Angin.

The finding shows that the advertisement of Bintang Tujuh Masuk Angin (Orang Bejo Version) deconstructed the idea in the advertisement of Tolak Angin by creating a new binary oposition in which Bintang Tujuh Masuk Angin is more superior. This binary oposition then becomes the image of the product and used as a differentiation from other brands."

"Perjanjian Sunda dan Portugis pada tahun 1522 adalah perjanjian mengenai pembangunan benteng oleh Portugis di daerah Sunda Kelapa yang ditandai dengan pembangunan padrão. Penelitian ini membahas pendapat Claude Guillot dan Heuken tentang perjanjian antara Sunda dan Portugis pada tahun 1522 Perbedaan pendapat kedua ahli sejarah ini terletak pada siapa yang melakukan perjanjian, tempat perjanjian, dan tempat pendirian padrão. Guillot pada tahun 1991 menyatakan bahwa yang melakukan perjanjian dengan Portugis adalah Banten, tempat perjanjian tersebut juga di Banten, dan padrão didirikan di muara sungai Cisadane. Sedangkan Heuken pada tahun 2002 menyatakan bahwa yang melakukan perjanjian dengan Portugis adalah Kerajaan Padjajaran, tempat perjanjian adalah Sunda Kelapa, dan padrão didirikan di muara sungai Ciliwung. Perbedaan pendapat ini akan dibahas dengan melihat beberapa sumber lain yang juga membahas mengenai perjanjian tersebut.

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The agreement between Sunda and Portuguese is about the construction planning of a portuguese fort near Sunda Kelapa which symbolized by a padrão. This research explain the opinion of Claude Guillot and Heuken about the agreement between Sunda and Portuguese in 1522,The different of their opinion are about who was doing the agreement, the place of agreement, and where the padrão was built. Guillot in 1991 said that the one who did the agreement with Portuguese is Banten, where the agreement is also in Banten, and the padrão was built at the mouth of Cisadane river. While Heuken in 2002 said that the one who did the agreement with Portuguese is Padjajaran, the agreement took place in Sunda Kelapa, and the padrão was built at the mouth of Ciliwung river. Differences of these opinions will be discussed by looking at some other sources that also discuss about the agreement."

"[ABSTRAKTernate merupakan salah satu daerah di Maluku yang pada abad ke-15 menjadi surga rempah-rempah yang paling dicari oleh bangsa Eropa. Melimpahnya rempah-rempah menimbulkan keinginan bangsa Portugis yang pada saat ituberada di Malaka ingin menguasai perdagangan dan politik di wilayah Maluku. Tercatat 20 orang Gubernur pernah memerintah di Ternate sebagai bentuk usaha Portugis dalam monopoli kekuasaan dan perdagangan. Salah satu gubernur yang ditugaskan sebagai utusan Raja Portugis, yakni António Galvão. Sebagai gubernur ketujuh, Galvãotelah menghasilkan banyak kebijakan dan karya yang berguna untuk kehidupan masyarakat Ternate. Mendapatjulukan sebagai Bapak Portugis pada masa itu, Galvão sangat berjasa dalam bidang pendidikan, penyebaran agama, serta manuskrip sejarah di Ternate.

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ABSTRACTIn fifteen century, Ternate is one of region in Moluccas that became a paradise of spices searched by most of Europeans. The abundance of spices created a desire for Portuguese who at that time was in Malacca for trade and political control in Moluccas. It was noted that 20 people as governor had lead in Ternate to establish Portuguese?s monopoly power and trade. One of governors who was assigned as the King of the Portuguese envoy, namely António Galvão. As the seventh governor, Galvão has produced many policies and achievements that is useful forTernate people. Earned the nickname as the father of Portuguese at that time, Galvão contributed in education, spread of religion, as well as historical manuscripts in Ternate., In fifteen century, Ternate is one of region in Moluccas that became a paradise of spices searched by most of Europeans. The abundance of spices created a desire for Portuguese who at that time was in Malacca for trade and political control in Moluccas. It was noted that 20 people as governor had lead in Ternate to establish Portuguese’s monopoly power and trade. One of governors who was assigned as the King of the Portuguese envoy, namely António Galvão. As the seventh governor, Galvão has produced many policies and achievements that is useful forTernate people. Earned the nickname as the father of Portuguese at that time, Galvão contributed in education, spread of religion, as well as historical manuscripts in Ternate.]"

"[ABSTRAK Sebagai penguasa Asia, Portugis berhasil menguasai perdagangan di Samudera Hindia pada tahun 1505 di bawah kepemimpinan raja Manuel1, karena pada saat itu tidak ada angkatan laut yang dapat menandingi kekuatan armada Portugis di Asia. Terlebih lagi, mereka memiliki sistem navigasi yang canggih. Keadaan itu pun dimanfaatkan oleh Portugis untuk mendapatkan keuntungan yang sebesar-besarnya, salah satunya adalah dengan membuat sistem cartazes, yang memaksa para pedagang atau pelaut untuk membayar pajak di setiap pos perdagangan Portugis. Portugis pun melakukan monopoli perdagangan dengan melarang para pedagang membawa rempah-rempah ketika melewati pos mereka. Sebaliknya, para pedagang justru harus menjual rempah-rempah itu ke pihak Portugis dengan harga yang sangat murah. Akan tetapi, Portugis mengalami kerugian karena korupsi. Selain itu, mahalnya tarif cartazes membuat para pedagang memilih jalur lain dan menghindari pos Portugis.ABSTRACT As a ruler of Asia, the Portuguese managed to dominate the trade in Indian Ocean in 1505, under the command of King Manuel, because at that time, there was no navy that can compete the power of the Portuguese?s fleet in Asia. Moreover, they have a sophisticated navigation system. That situation was also used by the Portuguese to get a lot of benefit, one of which is to create a cartazes system, which forced the traders or sailors to pay taxes on any Portuguese?s trading post. Portuguese monopolized the trading by prohibiting the traders to bring the spices when passing their posts. Instead, the traders actually have to sell that spices to the Portuguese with a very low price. However, the Portuguese loss because of corruption that is done by their officers. In addition, the high rates of cartazes makes traders to choose another path and avoid Portuguese?s posts.;As a ruler of Asia, the Portuguese managed to dominate the trade in Indian Ocean in 1505, under the command of King Manuel, because at that time, there was no navy that can compete the power of the Portuguese?s fleet in Asia. Moreover, they have a sophisticated navigation system. That situation was also used by the Portuguese to get a lot of benefit, one of which is to create a cartazes system, which forced the traders or sailors to pay taxes on any Portuguese?s trading post. Portuguese monopolized the trading by prohibiting the traders to bring the spices when passing their posts. Instead, the traders actually have to sell that spices to the Portuguese with a very low price. However, the Portuguese loss because of corruption that is done by their officers. In addition, the high rates of cartazes makes traders to choose another path and avoid Portuguese?s posts.;As a ruler of Asia, the Portuguese managed to dominate the trade in Indian Ocean in 1505, under the command of King Manuel, because at that time, there was no navy that can compete the power of the Portuguese?s fleet in Asia. Moreover, they have a sophisticated navigation system. That situation was also used by the Portuguese to get a lot of benefit, one of which is to create a cartazes system, which forced the traders or sailors to pay taxes on any Portuguese?s trading post. Portuguese monopolized the trading by prohibiting the traders to bring the spices when passing their posts. Instead, the traders actually have to sell that spices to the Portuguese with a very low price. However, the Portuguese loss because of corruption that is done by their officers. In addition, the high rates of cartazes makes traders to choose another path and avoid Portuguese?s posts., As a ruler of Asia, the Portuguese managed to dominate the trade in Indian Ocean in 1505, under the command of King Manuel, because at that time, there was no navy that can compete the power of the Portuguese’s fleet in Asia. Moreover, they have a sophisticated navigation system. That situation was also used by the Portuguese to get a lot of benefit, one of which is to create a cartazes system, which forced the traders or sailors to pay taxes on any Portuguese’s trading post. Portuguese monopolized the trading by prohibiting the traders to bring the spices when passing their posts. Instead, the traders actually have to sell that spices to the Portuguese with a very low price. However, the Portuguese loss because of corruption that is done by their officers. In addition, the high rates of cartazes makes traders to choose another path and avoid Portuguese’s posts.]"