Hasil Pencarian  ::  Simpan CSV :: Kembali

"ABSTRAKPada kebanyakan komunitas virtual, termasuk komunitas merek virtual, intensitas perilaku partisipatif lurking selalu lebih tinggi dari intensitas perilaku partisipatif posting. Namun demikian, sebagian besar penelitian selalu berfokus pada perilaku partisipatif posting dan mengabaikan peran perilaku partisipatif lurking. Faktanya, dalam konteks komunitas merek virtual pada perspektif pemasaran, perilaku partisipatif lurking perlu mendapatkan perhatian khusus.Penelitian ini mencoba untuk menelaah bagaimana value-in-use mendorong perilaku partisipatif posting dan lurking serta implikasinya pada loyalitas merek. Penelitian dilakukan pada beberapa komunitas merek virtual di Indonesia. Data dikumpulkan melalui survei online dan dianalisis melalui Structural Equation Model.Hasil penelitian ini menunjukkan bahwa value-in-use fungsional mendorong perilaku partisipatif posting maupun lurking, sementara tidak cukup bukti akan adanya dorongan value-in-use sosial. Di sisi lain, perilaku partisipatif posting dan lurking menunjukkan dampak positif pada loyalitas merek attitudinal. Sementara itu, hanya perilaku partisipatif lurking yang menunjukkan dampak positif pada loyalitas merek behavioral.

---

ABSTRAKThe majority of virtual communities, including virtual brand communities, the intensity of lurking participative behavior is always higher than the posting participative behavior intensity. However, most researches have always focused the discussion on the posting participative behavior and ignoring the role of the lurking participative behavior. In fact, in virtual brand community from marketing perspective, the lurking participative behavior needs more critical attention.This study attempts to examine how value-in-use drives both posting and lurking participative behavior and the implications on brand loyalty. The study was conducted on several virtual brand communities in Indonesia. Data were collected through an online survey and analyzed through Structural Equation Model.Results of this study suggest that functional value-in-use drives posting and lurking participative behavior while there is not enough evidence on social value-in-use. On the other side, posting and lurking participative behavior show a positive impact on attitudinal brand loyalty. Meanwhile, only lurking participative behavior shows positive impact on behavioral brand loyalty."

"ABSTRAKPenelitian ini bertujuan untuk meneliti peran konteks internal terhadap proses inovasi manajemen dan pengaruhnya pada kinerja perusahaan. Konteks internal organisasi diteliti dari beberapa variabel yang terdiri dari enacted environment, kepemimpinan inovasi, strategi bisnis, disain organisasi, dan kapabilitas organisasi. Penelitian ini berargumen bahwa proses inovasi manajemen dapat memberikan pengaruh kepada kinerja perusahaan dengan dukungan peran konteks internal organisasi dengan menggunakan konsep dan kerangka kerja inovasi manajemen yang dikembangkan oleh Birkinshaw, Hamel dan Mol (2008) dan inovasi manajemen dipercaya akan meningkatkan kinerja perusahaan dan menciptakan keunggulan sumber daya saing.Penelitian ini merupakan penelitian level organisasional dan menguji hipotesisnya pada salah satu perusahaan media penyiaran televisi nasional di Indonesia dengan menggunakan teknik sequential equitation methodology (SEM). Selain itu penelitian ini juga menggunakan analisis kualitatif melalui forum group discussion (FGD) dan wawancara kepada pihak eksternal.Kontribusi penelitian ini adalah menjelaskan fenomena proses inovasi manajemen yang terjadi di perusahaan yang memiliki two sided market serta peningkatan salah satu kinerjanya yang belum beriringan di Indonesia. Melalui penelitian ini ditemukan bahwa proses inovasi manajemen berpengaruh positif terhadap kinerja perusahaan dan konteks internal organisasi enacted environment, kepemimpinan dan kapabilitas organisasi berperan dan memberikan pengaruh positif terhadap proses inovasi manajemen, namun konteks internal strategi bisnis dan disain organisasi terbukti belum memberikan pengaruh yang positif terhadap proses inovasi manajemen di unit analisis penelitian ini.Berdasarkan telaah lebih lanjut melalui FGD, interview dengan pihak eksternal serta tinjauan pustaka lebih lanjut, ditemukan bahwa faktor korporat memiliki peran atas pengaruh konteks internal organisasi terhadap proses inovasi manajemen. Pada penelitian ini diduga bahwa faktor korporat menjadi penghambat peran konteks internal organisasi strategi bisnis dan disain organisasi terhadap keberlangsungan proses inovasi manajemen di dalam unit analisis penelitian, sehingga belum memberikan dampak optimal pada peningkatan dua kinerja perusahaan two sided market secara beriringan.

---

ABSTRAKThe Research was meant to study the role of internal context on the management innovation process and its influence on the company performance. The Organisation?s internal context was analysed through several variables namely: enacted environment, innovation leadership, business strategy, organisational design, and organisational capabilities. The Research argued that the management innovation process can influence the company performance through the support of the role of organisation?s internal context based on the concept and framework developed by Birkinshaw, Hamel, and Mol (2008). Management innovation is believed will increase company performance and create competitive advantage.The Research is an organisational level research and tests its hypotheses on one of national broadcasting television media company in Indonesia utilising sequential equitation methodology (SEM), qualitative analysis through forum group discussion (FGD) and interviews with external parties.The Research?s contributions are to give explanation on the phenomenon of management innovation process in a two-sided market company in Indonesia with and the rise of performance in only one of its market. The finding of the Research is the management innovation process positively influences the company?s performance while the internal context of the organisation namely the enacted environment, organisational leadership and capabilities positively influence the management innovation process. However the business strategy and organisational design internal contexts are proven to not give a positive influence on the management innovation process in this Research?s analysis unit.A further research through FGD, interviews with external parties, and library studies shows the corporate factor plays a role in determining how the organisational internal contexts give effects to the management innovation process. In this Research, it is assumed that the corporate factor is the limiting factor which hinder the role of business strategy and organisational design internal contexts in the continuation of management innovation process in the Research?s analysis unit, therefore yielding a less optimal effect on the side-by-side performance increase of a two-sided market company."

"Dalam era persaingan yang semakin ketat dewasa mi, suatu perusahaan (bank) akan rnemenangkan persaingan bila dapat membenkan nilai (value) dan kepuasan kepada nasabahnya melalui penyampaian produk (barang dan jasa) yang berkualitas dan harga bersaing. Kepuasan nasabah menimbulkan hubungan antara pihak bank dan nasabah menjadi harmonis, yang memungkinkan terciptanya loyalitas nasabah, serta tidak menutup kemungkinan adanya rekomendasi dan mulut ke mulut yang dapat menguntungkan pihak bank. PT. Bank Syariah Mandiri (BSM) adalah salah satu dari sedikit bank yang ada di Indonesia yang berbasis syariah. Dalam memenangkan persaingan yang ada, BSM hams berupaya untuk meningkatkan kepuasan pelanggan-nya dengan cara memperbaiki dan meningkatkan pelayanannya secara tents menerus. Berdasarkan pada kenyataan mi, maka penulis berinisiatif untuk mengadakan suatu penelitian guna memantau tingkat kepuasan nasabah BSM di Jakarta, khususnya yang menjadi nasabah tabungan BSM Investá Cendikia (TIC). Produk tabungan mi dipilih penulis karena produk mi merupakan produk andalan dan BSM yang telah berjalan selama 3 tahun, namun belum pemah dilakukan penelitian yang lebih mendalam mengenai faktor-faktor yang mempengaruhi nasabah memilih produk (TIC). Sehingga diharapkan produk mi dapat tetap menjadi produk yang unggul dibanding dengan produk-produk pesaingnya. Adapun penelitian yang dilakukan adalah dengan mengambil studi kasus pada Cabang-cabang BSM di DKI Jakarta. Penelitian mi dilaksanakan melalui penyebaran dengan disertai direct interview terhadap 100 responden (valid) yang merupakan nasabah dari Tabungan Investa Cendikia di cabang-cabang yang ada di DKI Jakarta, dengan menggunakan metode Convenience Sampling. Dalam mengukur tingkat kepuasan nasabah, digunakan metode SERVQUAL, yang terdiri dan kelompok: tampilan fisik (tangible); ketanggapan dalam memberikan pelayanan (responsiveness); kemampuan mewujudkan janji (reliability); kemampuan memberikan jaminan pelayanan (assurance); dan kemampuan memahami kebutuhan pelanggan (empathy). Dan hasil pengolahan data, secara keseluruhan tingkat kepuasan nasabah tabungan BSM Investa Cendikia adalah sebesar 64,78% dengan kesenjangan antara persepsi dan harapan sebesar -2,02. Kualitas pelayanan yang diberikan oleh cabang-cabang BSM di Jakarta dinilai cukup oleh nasabah untuk kelompok tangible saja (70,63%). Sementara itu empat kelompok lainnya (responsiveness (60,07%), reliability (57,07%), assurance (62,37), dan empathy (61,26%)) yang iebih banyak ditentukan oleh sikap profesional dan kemampuan petugas, masih perlu diperhatikan dan ditingkatkan melalui pelatihan dan penyegaran yang herkesinambungan. Untuk memperoleh strategi bagi BSM dalam menyikapi kelima kelompok SERVQUAL, digunakan Diagram Kartesius, yang dapat menggambarkan hubungan antara pelaksanaan dengan tingkat kepentingan dari tiap-tiap kelompok SERVQUAL. Dengan alat pengukur tersebut diharapkan dapat mengetahui unsur mana dari kelima kelompok yang ada, yang akan diprioritaskan perbaikannya.

---

Within an increasing competition era that is currently occuring, a company (bank) wins when it deliver both value and satisfaction to its customer with its best quality and with a competitive price. Customer's satisfaction can create a harmonious relation between bank and its customers, increasing probability of the creation of the customer's loyalty, and also recommended with mouth by mouth in which it will make profitable to bank. PT. Bank Syariah Mandiri (BSM) is one of a view bank in Indonesia which based on sharia basis. To be the winner in the competition, BSM have to increase their customers satisfaction by improving their services continously. Based on this fact, author has an initiative to do research to be able to observe the level of satisfaction for BSM's customers in Jakarta, especially in BSM Investa Cendikia Saving's customers. This product is chosen by author because it is a superior product which served for three years but no depth research on the factors that affected the customer to chose this product. So hopefully this product will always be a superior product compare to its competitor's. This research taken place on BSM DKI Jakarta's branches. This study implemented through estimating accompanied with direct interview to 100 respondents (valid) in their capacity as BSM Investa Cendikia Saving's customers at DKI Jakarta's branches with Convinience Sampling Method. In measuring level of customer's satisfaction, author using SERVQUAL method which devide into group of: tangible (physical evidence), responsive (response to serve), reliability (ability to fulfill promise), assurance (ability to assurance service) and empathy (ability to understand the customer's need). Based on the result of data processing, a comprehensive of customer's satisfaction is 64.78%, with different between perception and expectation, namely -2.02. The service quality delivered by BSM branches in Jakarta with its "adequate" valued by customer for tangible (70.63%). While four other categories such as responsive is (60.07%), reliability (57.07%), assurance (62.37%) and empathy (61.26%), which is highly determined by sense of professional and officer's ability, to be focused and improved through sustainable training and refreshment. To make strategics for BSM in focusing to fifth categories of SERVQUAL, author used Cartecius Diagram which illustrates relation between implementation with the level of importance in each categories of SERVQUAL. This tools, hopefully can examine which category from five groups will be priorities to be correct."

"ABSTRAKPendekatan teoritis utama penelitian adalah Theory of Planned Behavior dan Model of Goal Directed Behavior yang mengkaji perilaku individu di komunitas virtual mempengaruhi preferensi konsol video game dengan meneliti faktor-faktor aktivitas individu di komunitas virtual. Penelitian kuantitatif dilakukan melalui survei terhadap 3 komunitas video game (2 non-merk, 1 merk) berjumlah 220 responden. Pengujian hipotesis memakai Structural Equation Modeling dengan menguji bersama-sama model dari variabel independen dan dependen. Hasil penelitian menunjukkan perilaku hedonisme individu di komunitas virtual tidak berpengaruh signifikan dalam membentuk loyalitas dan anteseden pembentuk loyalitas terhadap suatu merk adalah perilaku mencari informasi. Kontribusi manajerial penelitan menunjukkan di komunitas virtual, individu lebih terpengaruh hal-hal rasional melalui proses pencarian informasi. Variabel norma subjektif dan kontrol terhadap perilaku tidak menunjukkan pengaruh signifikan terhadap perilaku yang mencerminkan loyalitas.

---

ABSTRACT

---

The main theoretical research approach are Theory of Planned Behavior and Model of Goal Directed Behavior that examines the behavior of individuals in virtual communities influencing the preferences of video game consoles by examining the factors of individual activity in the virtual community. Quantitative research was conducted through a survey of 3 video game communities (2 non-brands, 1 brand) with total 220 respondents. Hypothesis testing uses Structural Equation Modeling (SEM) by testing together along models of independent and dependent variables. The research results show that the hedonism behavior of individuals in virtual communities doesnt have significant effect in shaping loyalty and antecedents of forming loyalty to a brand is information seeking behavior. Managerial contributions show that in virtual communities, individuals are more affected by rational things through the information-seeking process. Subjective norm variables and control of behavior do not show a significant effect on behavior that reflects loyalty."

"ABSTRAKInovasi telah lama diakui sebagai sumber penting bagi pencapaiankeunggulan daya saing. Namun dalam industri asuransi terdapat perbedaanpandangan terhadap konsep ini; beberapa pelaku industri telah menyadaripentingnya inovasi sebagai sumber untuk mencapai pertumbuhan dan daya saing,sementara sebagian lagi lebih memilih imitasi sebagai sumber untuk mencapaikeunggulan biaya rendah. Dalam upaya meneliti isu inovasi dalam industriasuransi, studi ini memperluas studi Liao, Fei, dan Chen (2007) tentang hubunganantara knowledge sharing dan kapasitas absorptif dan pengaruh positifnyaterhadap kapabilitas inovasi, dengan memasukkan faktor-faktor penghambatinovasi ke dalam kerangka studinya; dan meneliti pengaruh positif kapabilitasinovasi terhadap kinerja perusahaan (e.g.: Garcia-Morales, Llorens-Montes, &Verdu-Jover, 2008).Melalui analisis atas data riset dari 212 strategic business unit dari 64perusahaan asuransi yang beroperasi di Indonesia, studi ini menemukan bahwafaktor hambatan-inovasi berpengaruh negatif pada kapabilitas inovasi namunhubungan sinergis antara knowledge sharing dan kapasitas absorptif dapatmengeliminasi atau meminimalisasi pengaruh negatif tersebut. Studi ini jugamenemukan bahwa faktor-faktor hambatan-inovasi memiliki akarnya di luarperusahaan namun harus ditangani dengan menggunakan sumber dayapengetahuan internal. Temuan ini menimbulkan pertanyaan mengenai kebutuhanuntuk mengkaji ulang konsep manajemen pengetahuan dan knowledge sharingagar tidak berfokus hanya pada pengetahuan internal tetapi perlu diperluas denganpengetahuan eksternal.Studi ini menyarankan kepada pelaku industri asuransi di Indonesia untuksegera meninggalkan strategi ?blind imitation? dan meningkatkan basispengetahuan melalui manajemen pengetahuan yang terintegrasi antarapengetahuan internal dan pengetahuan eksternal; dan kepada regulator asuransiagar memberikan arahan yang lebih tegas mengenai penggunaan dana pendidikandan latihan perusahaan asuransi pada pengetahuan state-of-the-art untuk tujuaninovasi dalam upaya meningkatkan keunggulan daya saing perusahaanperusahaanasuransi Indonesia di dalam negeri maupun di pasar regional atauinternasional;

---

ABSTRACTInnovation has long been considered important source of competitiveadvantage. However, in insurance industry innovation receives conflicting viewsfrom the players; either as a critical source of growth and competitiveness, orcostly undertaking as opposed to low cost imitation. In investigating this issue,this research extends the study of Liao, Fei, and Chen (2007) on the relationshipbetween knowledge sharing and absorptive capacity and its effect on innovationcapability, by incorporating innovation barriers into the framework; and theinfluence of innovation capability on firm performance (e.g.: Garcia-Morales,Llorens-Montes, & Verdu-Jover, 2008).Research in this study, conducted on 212 strategic business units of 64insurance companies in Indonesia, found that innovation barriers had negativeimpact on innovation capability but the synergic relationship between knowledgesharing and absorptive capacity could reduce such a negative influence. Thisstudy also found that innovation barriers have their roots outside organization buthave to be dealt with by developing and enforcing internal knowledge sharing ofresources. The findings prompt a question of rethinking knowledge managementto not only focus on internal knowledge sharing but to include external knowledgesharing in an integrated system.This study recommends the Indonesian insurance industry to immediatelyleave the 'blind imitation' strategy and enhance their knowledge base through anintegrated knowledge management between internal knowledge and externalknowledge; and the insurance regulators to provide more explicit directionregarding the use of funds for insurance company?s education and training onstate-of-the-art knowledge for innovation purpose, in order to increasecompetitive advantage of Indonesian insurance companies in domestic market aswell as in regional or international markets;Innovation has long been considered important source of competitiveadvantage. However, in insurance industry innovation receives conflicting viewsfrom the players; either as a critical source of growth and competitiveness, orcostly undertaking as opposed to low cost imitation. In investigating this issue,this research extends the study of Liao, Fei, and Chen (2007) on the relationshipbetween knowledge sharing and absorptive capacity and its effect on innovationcapability, by incorporating innovation barriers into the framework; and theinfluence of innovation capability on firm performance (e.g.: Garcia-Morales,Llorens-Montes, & Verdu-Jover, 2008).Research in this study, conducted on 212 strategic business units of 64insurance companies in Indonesia, found that innovation barriers had negativeimpact on innovation capability but the synergic relationship between knowledgesharing and absorptive capacity could reduce such a negative influence. Thisstudy also found that innovation barriers have their roots outside organization buthave to be dealt with by developing and enforcing internal knowledge sharing ofresources. The findings prompt a question of rethinking knowledge managementto not only focus on internal knowledge sharing but to include external knowledgesharing in an integrated system.This study recommends the Indonesian insurance industry to immediatelyleave the 'blind imitation' strategy and enhance their knowledge base through anintegrated knowledge management between internal knowledge and externalknowledge; and the insurance regulators to provide more explicit directionregarding the use of funds for insurance company?s education and training onstate-of-the-art knowledge for innovation purpose, in order to increasecompetitive advantage of Indonesian insurance companies in domestic market aswell as in regional or international markets"

"Penelitian ini bertujuan untuk menganalisis peran norma personal sebagai faktor inti dari norm activation theory (NAT) dalam memprediksi perilaku pro lingkungan yang belum sepenuhnya dijelaskan secara utuh pada theory of planned behavior (TPB). Pemilahan sampah merupakan kajian khusus tentang perilaku pro lingkungan yang menjadi fokus kajian ini. Ukuran sampel akhir adalah 300 responden dari tiga kota berbeda di Indonesia yaitu Bogor, Depok, dan Jakarta. Teknik purposive sampling dipilih sebagai teknik penarikan sampel dengan kriteria tertentu yang relevan dengan konteks. Pemodelan persamaan struktural digunakan untuk menguji hipotesis dan dilengkapi dengan regresi bertahap untuk mengungkapkan kontribusi masing-masing prediktor dalam model. Hasil penelitian menunjukkan bahwa norma personal memiliki peran penting dalam menjelaskan perilaku pemilahan sampah melalui integrasi TPB dan NAT. Penelitian ini memberikan kontribusi penting dalam bidang pemasaran sosial, melalui implikasi manajerial dan kontribusi teoritis.

---

This research aims to analyze the personal norms role as a core factor of norm activation theory (NAT) in predicting pro-environmental behavior that not completely well explained by the theory of planned behavior (TPB). Waste sorting is a particular study in pro-environmental behavior that becomes the focus of this study. The final sample size is 300 respondents from three different cities in Indonesia, namely Bogor, Depok, and Jakarta. Purposive sampling was chosen as the sampling technique with certain specific criteria relevant to the context.  Structural equation modeling was used to test the hypotheses and completed with stepwise regression to reveal each predictors contribution to the model. The results show that personal norm has an important role in explaining waste sorting behavior by integrating TPB and NAT. This research provides an essential contribution in the social marketing field through the managerial implication and the theoretical contribution."

"Disertasi ini membahas keterkaitan antara Strategi Bisnis, Inovasi, Konfigurasi Sumber Daya Organisasi dan pengelolaan Model Bisnis yang efektif. Investigasi keterkaitan antara hal-hal tersebut dilakukan melalui eksplorasi efek mediasi Tipe Inovasi dan efek mediasi Siklus Hidup Kapabilitas. Penelitian ini merupakan studi empiris atas pencapaian transformasi organisasi yang efektif. Pada akhirnya, pencapaian kinerja ditentukan oleh efektifitas proses adaptasi organisasi untuk mendapatkan keunggulan kompetitif yang lestari. Penelitian dilakukan melalui survei di tujuh (7) perusahaan di Indonesia yang bergerak di berbagai jenis bidang usaha. Perusahaan yang ikut dalam sampel adalah perusahaan terkemuka di industrinya masing- masing. Hasil akhir yang diperoleh adalah suatu kerangka kerja bagi perusahaan dalam mengelola konfigurasi organisasi yang tepat dalam beradaptasi untuk menghasilkan kinerja yang baik.

---

The following dissertation examines the relationships beween Business Strategy, Innovation, Firm Resource Configuration and the attainment of Effective Business Model. Examination on the relationships between constructs were conducted through explorations of the mediation effect of Innovation Type and mediation effect of Capability Lifecycle Path. This research study provides empirical evidence on the attainment of effective organization transformation. Ultimately, performance is determined by effective implementation of organizational adaptation in order to achieve Sustainable Competitive Advantage.

Research was based on a survey conducted on a total of seven (7) Indonesian firms in various lines of businesses. Sample firms are leading companies in their own related industries. In the end, the study provides a new framework for companies to manage the appropriate firm configuration to ensure adaptation leads to effectiveness."

"[ABSTRAKDisertasi ini bertujuan untuk menguji bahwa unsur antropomorfik dalam iklan, yaitu mendemonstrasikan keampuhan produk menggunakan perilaku manusia (demonstrasi antropomorfik), lebih efektif untuk menjelaskan keampuhan produk yang sulit dimengerti. Untuk mencapai tujuan ini dilakukan 3 studi eksperimental, dengan menggunakan arketip hero untuk menggambarkan produk dalam wujud manusia. 5 pilot studi dilakukan untuk membuat stimulus eksperimen berupa iklan TV animasi. Hasil studi 1 menunjukkan bahwa demonstrasi antropomorfik lebih efektif dibandingkan perilaku berbicara, dan non-antropomorfik.Pada studi 2, demonstrasi antropomorfik memiliki pengaruh paling positif terhadap persepsi keampuhan produk jika karakter yang melakukannya sangat mirip dengan manusia nyata. Pengaruh ini tidak signifikan dimoderasi oleh tendensi antropomorfik. Pada studi 3, perilaku dengan kekerasan/tanpa kekerasan dalam demonstrasi antropomorfik berpengaruh positif terhadap persepsi keampuhan produk pada partisipan laki-laki, dan pada partisipan dengan power yang rendah. Pada ketiga studi tersebut persepsi keampuhan produk secara signifikan menjadi mediasi pengaruh demonstrasi antropomorfik terhadap intensi membeli;

---

ABSTRACTThis dissertation aims to examine that anthropomorphic elements in advertising, demonstrating the efficacy of the product using human behavior (anthropomorphic demonstration), is more effective to explain the efficacy of the products that are difficult to understand. To achieve this goal we conducted three experimental studies, using hero archetype to illustrate the product in human form. Five pilot studies were conducted to create the experimental stimulus in the form of animated TV ads. Study 1 show that the anthropomorphic demonstration more effective than verbal behavior, and non-anthropomorphic.In study 2, the anthropomorphic demonstration has the most positive effect on the perceived product efficacy if the character is very similar to a real human. This effect is not significantly moderated by anthropomorphic tendencies. In study 3, the violent behavior in the anthropomorphic demonstration positively influences the perceived product efficacy on male participants, and the participants with low power. In all of these studies the perceived product efficacy significantly mediates anthropomorphic demonstration effect on purchase intention, This dissertation aims to examine that anthropomorphic elements in advertising, demonstrating the efficacy of the product using human behavior (anthropomorphic demonstration), is more effective to explain the efficacy of the products that are difficult to understand. To achieve this goal we conducted three experimental studies, using hero archetype to illustrate the product in human form. Five pilot studies were conducted to create the experimental stimulus in the form of animated TV ads. Study 1 show that the anthropomorphic demonstration more effective than verbal behavior, and non-anthropomorphic.In study 2, the anthropomorphic demonstration has the most positive effect on the perceived product efficacy if the character is very similar to a real human. This effect is not significantly moderated by anthropomorphic tendencies. In study 3, the violent behavior in the anthropomorphic demonstration positively influences the perceived product efficacy on male participants, and the participants with low power. In all of these studies the perceived product efficacy significantly mediates anthropomorphic demonstration effect on purchase intention]"

"Agar dapat menyediakan pariwisata ramah-Muslim serta menarik wisatawan Muslim sebagai target utama, pemasar destinasi tidak hanya harus mempertimbangkan atribut umum (generik) yang tersedia pada destinasi, namun mereka juga harus memastikan ketersediaan atribut yang dapat mengakomodir kebutuhan wisatawan Muslim, yaitu atribut Islam. Penelitian ini bertujuan untuk mengidentifikasi dan mengklasifikasikan atribut generik dan Islam kedalam basic, performance dan excitement factors sesuai dengan three-factor theory of customer satisfaction yang disebutkan dapat memiliki dampak yang berbeda terhadap kepuasan wisatawan. Selanjutnya, penelitian ini menguji pengaruh ketiga faktor tersebut terhadap kepuasan wisatawan dan konsekuensinya pada behavioral dan attitudinal loyalty serta konsekuensi negatif pada complaint dan churn intention. Selain itu, pengujian juga dilakukan terhadap pengaruh moderasi religiusitas Islam pada hubungan antara atribut Islam dan kepuasan wisatawan. Survei dilakukan dengan total sampel 835 wisatawan Muslim yang mengunjungi destinasi mayoritas non-Muslim dan destinasi mayoritas Muslim. Hasil penelitian menunjukkan bahwa perbedaan antara destinasi mayoritas non-Muslim dan destinasi mayoritas Muslim terletak pada anteseden pembentuk kepuasan (dalam penelitian ini atribut-atribut destinasi yang terdiri dari atribut generik dan atribut Islam). Sementara konsekuensi dari kepuasan tersebut ditemukan sama dikedua jenis destinasi. Untuk destinasi mayoritas non- Muslim, semua atribut generik ditemukan berpengaruh pada kepuasan wisatawan, dilain sisi untuk atribut Islam, hanya klasifikasi dari excitement factor yang secara signifikan mempengaruhi kepuasan mereka. Sedangkan untuk destinasi mayoritas Muslim, dari atribut generik ditemukan performance dan excitement factor serta basic factor dari atribut Islam yang berpengaruh pada kepuasan wisatawan. Konsekuensi kepuasan wisatawan pada kedua destinasi ditemukan memiliki pengaruh yang positif dan signifikan pada behavioral dan attitudinal loyalty serta secara negatif mempengaruhi complaint dan churn intention. Hasil penelitian juga menemukan bahwa efek moderasi dari religiusitas tidak signifikan di kedua jenis destinasi. 

---

To provide Muslim-friendly tourism and attract Muslim tourists as the main target, destination marketers must not only consider the generic attributes commonly available at the destination, they must also ensure the availability of attributes that serve the needs of Muslim tourists: Islamic attributes. This study identifies and classifies generic and Islamic attributes as basic, performance, and excitement factors in accordance with the three-factor theory of customer satisfaction to emphasise that the three factors may have different impacts on tourist satisfaction. This study also examines the influence of the three factors on satisfaction and the consequences of satisfaction on tourist behavioral and attitudinal loyalty, also the negative consequences on complaint and churn intention. The moderation effect of Islamic religiosity on the relationship between Islamic attributes and tourist satisfaction was also considered. A survey was conducted with total 835 Muslim tourists who visited non-Muslim and Muslim majority destinations.

The result of this study showed that the difference between non-Muslim majority destinations and Muslim majority destinations lies in the antecedents that forming satisfaction (in this study the destination attributes that consist of generic and Islamic attributes). While the consequences of satisfaction are found to be the same in both types of destinations. For the non-Muslim majority destinations, the results showed that all generic attributes influenced Muslim tourists satisfaction, whereas for Islamic attributes, only the classification of excitement factors significantly affected their satisfaction. For Muslim majority destinations, the generic performance and excitement factors as well as the Islamic basic factors were found to influence tourist satisfaction. The consequences of tourist satisfaction in both types of destinations have a positive and significant effect on increasing tourists behavioral and attitudinal loyalty and negatively influenced complaint and churn intention. Likewise, the moderation effect of Islamic religiosity was insignificant in both destinations. "