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"Strategi pemasaran bagi produk-produk rumah sakit di Rumah Sakit Honoris telah dirancang dan dilaksanakan termasuk diantaranya berupa produk perawatan di ruang rawat VIP. Hanya saja dalam perkembangannya pemanfaatan ruang rawat inap VIP yang apabila dilihat dari indikator BOR-nya masih jauh dari memuaskan. Data yang ada menunjukkan bahwa sejak tahun 1998 sampai dengan tahun 2001 BOR ruang rawat inap VIP Rumah Sakit Honoris berkisar antara 30 % - 42 %. Demikian pula dari sisi penghasilan, ruang perawatan VIP belum memberikan kontribusi subsidi silang bagi kelas perawatan dibawahnya. Dalam rangka meningkatkan pemanfaatan ruang rawat inap VIP di kemudian hari, perlu di analisa sejauh mana strategi pemasaran ruang rawat inap VIP selama ini. Hal yang menjadi fokus penelitian adalah salah satu bagian dari pemasaran yaitu bauran pemasarannya (Marketing Mix). Akan di teliti pula bagaimanakah bauran pemasaran rumah sakit kompetitor hingga pada akhirnya akan diajukan saran bagaimanakah kebijakan bauran pemasaran di masa-masa mendatang. Penelitian dilaksanakan di Rumah Sakit Honoris - Tangerang dengan metode Observasi, wawancara terhadap responden serta penelaahan dokumen-dokumen yang ada. Lingkup penelitian adalah menganalisa bauran pemasaran ruang perawatan VIP yang terdiri dari bagaimanakah Produknya, berapa harga yang ditetapkan serta strategi penetapannya, bagaimana place-nya serta bagaimanakah mempromosikannya. Hasil penelitian berupa data-data bauran pemasaran ruang rawat VIP Rumah sakit Honoris serta rumah sakit-rumah sakit kompetitor. Data yang di sajikan terdiri dari fasilitas yang di sediakan di ruang perawatan VIP, fasilitas-fasilitas penunjang perawatan, harga/tarif yang di tetapkan, akses rumah sakit baik akses fisik maupun akses waktu serta upaya-upaya promosi yang telah dilakukan rumah sakit Honoris. Dari pembahasan diperoleh bahwa apabila di bandingkan dengan fasilitas yang disediakan di ruang perawatan VIP rumah sakit-rumah sakit kompetitor maka fasilitas yang disediakan rumah sakit Honoris relatif tidak jauh berbeda, namun walaupun demikian fasilitas yang tersedia di rumah sakit Honoris terkesan mewah. Tarif yang ditetapkan apabila dibadingkan dengan rumah sakit kompetitor masih cukup kompetitif namun apabila dibandingkan kompetitor terdekat terkesan lebih mahal. Dari sisi akses rumah sakit, maka rumah sakit honoris relatif kurang ideal. Sedangkan upaya promosi yang telah dilaksanakan nampaknya perlu lebih di kembangkan lagi. Untuk mengoptimalkan pemasaran ruang perawatan VIP di kemudian hari, maka upaya yang disarankan adalah :

1. Survey mengidentifikasi target pasar yang utama
2. Survey ATP dan WTP pasar sasaran
3. Improvisasi bauran pemasaran seperti :
   • Penawaran produk dalam bentuk paket
   • Pembentukan klinik satelit

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Marketing strategy for services provided by Honoris Hospital has been designed and applied such as VIP treatment rooms. BOR indicated that the utilization of the VIP Treatment rooms during 1998 to 2001 is about 30 % - 42 % which is less than satisfactory. From the financial aspects, the cash from VIP treatment rooms has not been enough to cross subsidies for the lower treatment levels.

In the effort to increase the efficiency of the VIP Treatment rooms occupancy in the future, effectiveness of marketing strategy currently applied needs to be analyze further. The focus of the study is part of marketing which is Marketing Mix. Study also needs to be conducted on the Marketing Mix of the competitor to establish a recommendation for the future Marketing Mix.

The research is held in Honoris Hospital - Tangerang by observation method, interviewing respondents and reviewing document. Scoop of research is to analyze the marketing mix the VIP treatment rooms which include the product, price, place and promotion.

The result contain of the Marketing Mix in Honoris Hospital and its competitors which is consist the facilities, supporting facilities, price, access to the hospital in term of location and time and promotional activities which has been applied.

From the evaluation, facilities provided by competitors is comparative to the treatment rooms in Honoris Hospital, however the facilities in Honoris Hospital looks more luxurious. The pricing is comparative compare to others more ever compare to the nearest competitor is still more expensive. From its location, Honoris Hospital is not quite ideal. The promotional activities could be improved.

To optimize the marketing for VIP treatment rooms in the future, a few recommendations can be applied:

1. Surveying the target Market
2. Surveying Market's Ability to Pay (ATP) and Willingness to Pay (WTP)
3. Improving Marketing Mix such as:
   • To offer related treatment in a package
   • Establish of satellite clinics

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"Penelitian ini bertujuan untuk mengetahui faktor-faktor karakteristik individu perawat, pekerjaan dan situasi pekerjaan yang berhubungan dengan mutu asuhan keperawatan di ruang rawat inap RSUP H. Adam Malik Medan. Penelitian ini merupakan desla-iptif analisis yang pengumpulan datanya secara cross sectional. Hipotesis yang dibuktikan dalam penelitian ini adalah adanya hubungan antara karakteristik perawat, pekerjaan dan situasi pekerjaan perawat pelaksana dengan mutu asuhan keperawatan di ruang rawat inap RSUP H. Adam Malik Medan.Sampel penelitian adalah perawat pelaksana yang bekerja di ruang rawat inap RSUP H. Adam Malik Medan, berjumlah 73 orang yang dipilih secara acak. Untuk akurasi data, pengamatan dilakukan sebanyak 3 kali berlangsung selama 3 minggu. Pengumpulan data dilakukan dengan melibatkan mahasiswa Program Studi Ilmu Keperawatan Fakultas Kedokteran Universitas Sumatera Utara sebanyak 12 orang membantu peneliti. Instrumen yang digunakan adalah instrumen pengukuran karakteristik individu (Stoner, 1996) dan isntrumen pengukuran dokumentasi proses keperawatan (Dep.Kes. RI, 1977), Kedua instrumen tersebut disesuaikan dengan kebutuhan penelitian. Hasil uji coba validitas dan reliabilitas instrumen menggunakan alpha cronbach, dengan hasil baik.Hasil penelitian pada analisis univariat menunjukkan bahwa mutu asuhan keperawatan oleh perawat pelaksana di ruang rawat inap RSUP H. Adam Malik Medan berada pada kategori baik( (50,7%). Dan hasil analisis bivariat diketahui bahwa karakteristik perawat secara statistik mempunyai hubungan yang signifikan dengan mutu asuhan keperawatan melalui pendekatan proses keperawatan adalah dimensi pendidikan formal dengan nilai p = 0,011, dimensi ruang perawatan rawat inap dengan nilai p = 0,045. hasil analisis multivariat dengan uji regresi logistik menggunakan metode Backward (CI = 95 %) menunjukkan bahwa dimensi pendidikan formal dengan nilai p = 0,0296 dan dimensi supervisi dengan nilai p = 0,0280 mempunyai hubungan paling signifikan secara statistik dengan mutu asuhan keperawatan.Berdasarkan hasil penelitian ini, maka pihak RSVP K Adam malik Medan khususnya bidang keperawatan perlu memperhatikan job description sesuai dengan kemampuan tenaga keperawatan yang ada, melakukan penilaian dan rekrutmen tenaga keperawatan sesuai kebutuhan, mengembangkan Model Praktik Keperawatan Profesional untuk meningkatkan mutu asuhan keperawatan , melakukan pelatihan berkelanjutan dalam lingkup mutu asuhan keperawatan dan supervisi. Selain itu, untuk penelitian lanjutan agar dilakukan dengan disain eksperimental menggunakan variabel mutu asuhan keperawatan dilakukan dengan Tara observasi langsung.Daftar Pustaka 60 (1981- 2001)

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Analysis of Factors Related to Quality of Nursing Upbringing in the Room of Stay Overnight Treatment of Central Public Hospital H. Adam Malik Medan Year 2001These research is have purpose to know characteristic factors of individual nurse, working and work situation related to quality of nursing upbringing in the room of stay overnight treatment of Central Hospital of H. Adam Malik Medan.These research is constitute the descriptive analysis which is data collecting in the cross sectional. Hypothesis which are proved in these research is the existence of relation between nurse characteristic, working and work situation of performer nurse with quality of nursing upbringing in the room of stay overnight treatment of Central Hospital of K Adam Malik Medan.Sample of research is the performer nurse which are working in the room of stay overnight treatment of central hospital of H. Adam Malik Medan, in a number of 73 persons who are selected in random manner. For data accuracy, the observation is performed in 3 times performed during 3 weeks. Data collecting is performed with involved university student of Program Study of Nursing Knowledge of Medical of North Sumatera University in a number of 12 persons is gave assist to researcher. Instrument which are used is the instrument of measuring of individual characteristic (Stoner, 1996) and instrument of measuring nursing process documentation (Health Departement of Republic of Indonesia, 1977). The result of validity test and reliability instrument is using alpha cronbach, with good result.Result of research in the univariat analysis is shown that quality of nursing upbringing in the room of stay overnight treatment of Central Hospital of H. Adam Malik Medan located in the good category (50,77 %). From the result bivariat analysis is known that characteristic of nurse in statistically is having significant relationship with quality of nursing upbringing through approach of nursing process is the dimension of formal education with value p = 0,011, dimension of room of stay overnight treatment with value p = 0,045. result of multivariate with logistic regression test is using Backward method (CI = 95 %) and dimension of supervision with value p = 0,0296 is having the most significant relationship in statistically with quality of nursing upbringing.Based on these result of research, then party of Central Hospital of H. Adam Malik Medan especially in the field of nursing is need to be considering the job description in accordance with the ability of nursing manpower which have, performing valuation and recruitment of nursing manpower according to the need, developing professional nursing practice model to increase quality of nursing upbringing, performing training in continuous in the scope of quality of nursing upbringing and supervision. Beside that, for the advanced research in order to be made with experimental design using qualitative approach. Therefore is suggested in order that the data collecting method for the variable of nursing upbringing is performed with direct observation manner.Bibliographi 60 (1981-2001)"

"Memberikan kepuasan kepada klien merupakan salah sate kiat untuk memenangkan kompetisi, selain untuk memberikan pelayanan yang bermutu dan merupakan kewajiban profesi. Salah sate cars untuk mengukur kepimsan klien sebagai pelanggan yaitu dengan metoda Importance-Performance Analysis atau analisis tingkat kepentingan dan kepuasan peianggan dan Manila dan lames (Supranto, 1997).Manajemen Keperawatan di Rumah Sakit Immanuel (RSI) Bandung mempunyai kelemahan balk dalam somber daya manusia maupun metoda penugasannya (Dokumentasi RSI, 2000). Berdasarkan fakta tersebut, kemungkinan terjadi ketidakpuasan pads klien, maka dirumuskan masalah penelitian: Bagaimanakah kesesuaian tingkat kepentingan dan kepuasan Mien terhadap pelaksanaan asuhan keperawatan di Ruang Rawat snap Pusat Medik RSI Bandung. Adapun tujuan penelitian ini adalah menganalisis kesesuaian tingkat kepentingan dan kepuasan klien.Penelitian non eksperimental dengan pendekatan deskriptif Variabel independen adalah karakteristik klien, dan variabel dependennya yaitu: tingkat kepentingan, tingkat kepuasan dan kesesuaian tingkat kepentingan dengan kepuasan. Sampel penelitian ini adalah seluruh Mien yang memenuhi kriteria inklusi berjumlah 109 Idien. Instrumen penelitian terdiri dua bagian. Bagian A tentang karakteristik klien terdiri dart delapan pertanyaan. Bagian B untuk mengukur tingkat kepentingan dan kepuasan klien dengan menggunakan skala Likert terdiri dart 41 pemyataan. Uji coba iinstrumen penelitian dilakukan di Rumah Sakit Kebonjati Bandung, terhadap 31 klien. Uji reliabilitas instrwnen dengan AriphaCronbach dan didapatkan nilai alpha 0.895. Analisis data mencakup analisis univariat, bivariat, dan multivariat.Hasil penelitian: rata-rata tindakan keperawatan dinilai penting rata-rata tindakan keperawatan dinilai twang memuaskan ; ada perbedaan yang signifikan rata-rata tingkat kepuasan dengan rata-rata tingkat kepentingan (p - 0.0001); terdapat 17 tindakan keperawatan yang dianggap belum sesuai; terjadi hubungan negatif antara umur dengan kesesuaian namun tidak signifikan (rr- -0.177, p= 0.66); tidak ada perbedaan kesesuaian pada pria dan wanita (per.744); terdapat_ perbedaan rata: rata kesesuaian pads pendidikan dasar, menengah dan tinggi namun tidak signifikan (p.-.107); ada perbedaan yang signifikan rata-rata kesesuaian pads tiga kelompok pekerjaan (p= 0.414); terdapat hubungan negatif antara penghasilan dengan kesesuaian (p=-0.026, r= -0.211); rata-rata kesesuaian dikelas III lebih tinggi dibandingkan di kelas II dan kelas I walau tidak signifikan (p~.101); tidak ada perbedaan yang signifikan rata-rata kesesuaian diantara lima kelompok keadaan penyakit (p-A:1.849); dan terdapat hubungan negatif antara lama rawat dengan kesesuaian namun tidak signifikan (p -0A2, r=-0.080). Penghasilan, pendidikan, pekerjaan, dan pilihan ruang rawat menjelaskan variasi sebesar 12.7% terhadap kesesuaian.Berdasarkan basil penelitian di atas, maka disampaikan beberapa saran yaitu: perlu memperbaiki 17 tindakan keperawatan yang dianggap belum sesuai oleh klien, mensosialisasikan standar asuhan keperawatan , penetapan uraian tugas secara jelas untuk setiap jenjang tenaga keperawatan, peningkatan pendidikan formal dan non formal, perubahan sistem penugasan dari fungsional menjadi tim, memelihara meningkatkan budaya 5R, dan meningkatkan mutu secara terpadu. Perlu adanya penelitian lebih lanjut terhadap faktor-faktor yang berhubungan dengan kepuasan klien.Daftar Pustaka 61 (1983 - 2001)

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Analysis on COompatibility of Patient's Interest and Satisfaction Rate on the Implementation of Nursing Care at In-House Treatment Room of Bandung Immanuel HospitalMeeting satisfaction for the clients constitutes is one of ways intended to win a competition, besides to provide a good quality service. It was also one of professional duties. One among several methods of measuring the satisfaction rate of clients as customers was by applying Importance-Performance Analysis or analysis of client's interest and satisfaction rate of Manila and James (Supranto, 1997)

Bandung Immanuel Hospital (RSI) is one of private hospitals existing in West Java. Based on nursing analysis, nursing management has some weaknesses, either its human resources or assignment method (RSI Documentation, 2000). Owing to this fact, there was a possibility of client's dissatisfaction. It was therefore formulated the research problem : How was the compatibility of client's interest and satisfaction rate on the implementation of nursing care at in-house treatment room of Medical Center of Bandung Immanuel Hospital. The objective of this research was to identify: client's characteristics, interest rate, satisfaction rate, compatibility between interest and satisfaction rate, difference between average interest and satisfaction rate and the most dominant client's characteristics in relation to compatibility.

The type of research was non-experimental by applying descriptive approach. The independent variable in this research was the client's characteristics, and the dependent variables are the interest rate, the satisfaction rate and the compatibility between interest and satisfaction. The sample of this research was all clients meeting the inclusive criteria totaling 109 clients. The research instrument comprises two pans. Part A related to client's characteristics consisting of eight questions, Part B was to measure the client's interest and satisfaction rate by applying Likert-scale consisting of 41 questions. Instrument experiment of this research was carried out on 31 clients at Bandung Kebonjati Hospital. Instrument reliability test applies Alpha Cron/melt and obtained the alpha value of 0,895. Data analysis comprises univariate, bivariate and multivariate analysis.

The result of research revealed : average nursing care was considered significant, average nursing care was considered less satisfied, there was a significant difference between average satisfaction rate and average interest rate (p = 0.0001). There are 17 nursing care considered incompatible. Negative relation occurred between age and compatibility but not significant (r = -0.177, p = 0.66); there was no compatibility difference on male and female (p = 0,7444)); there was a compatibility average difference on elementary, high and higher education but not significant (p = 0.107); there was significant compatibility in average on the three occupation groups ( p --0.014); the average in the III class was higher than in the lI and I class although it was not significant (p = 0.101); there was no significant difference among the condition the five disease group(p = 0.849); and there was no negative between length of care and common compatibility but not significant ( p = -0.42, r_= -0.80) Income, education, occupation, and preference of nursing room revealed variation of 12.7 % to the compatibility of interest and satisfaction rate .

Based on the above result of research, it was suggested that: There are some needs, a need to improve 17 nursing cares considered incompatible by the clients, and a need of socialization of nursing care standard in order that every nurse can clearly understand the definition of job description for each level of nurses, improvement of formal and non-formal education, change of assignment system from functional into team work, maintain and improve the "5R" culture. And improvement of integratedly total quality. It was also necessary to carry out a further research on the factors related to the client's satisfaction.

Literature 61 (1983 - 2001)"