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Abstrak :
Dengan dicanangkannya Gerakan Nasional Cinta Museum (GNCM) sejak tahun 2010 oleh Kementerian Kebudayaan dan Pariwisata, keberadaan dan aktifitas museum di Indonesia kini menjadi sorotan dan mengalami peningkatan. Melalui GNCM diharapkan dapat menggairahkan masyarakat untuk berkunjung dan menghidupkan museum. Museum Nasional sebagai museum terbesar dan tertua di Indonesia merupakan salah satu museum yang direvitalisasi dan reposisi. Adanya ketidak-seimbangan antara anggaran yang dikeluarkan dengan fluktuasi jumlah pengunjung mengindikasikan kemungkinan bahwa pemanfaatan atau pengelolaan jasa yang ditawarkan oleh Museum Nasional tidak sesuai dengan apa yang dicari atau butuhkan oleh pengunjung. Penelitian ini membahas pengaruh perceived service quality, emotional satisfaction, dan image terhadap repeat visit dan recommendation bagi first time visitor. Hasil penelitian ini menunjukkan bahwa empathy merupakan dimensi perceived service quality yang paling berpengaruh terhadap laten tersebut. Sedangkan perceived service quality itu sendiri berpengaruh terhadap emotional satisfaction dan image museum namun tidak memiliki hubungan langsung terhadap recommendation dan repeat visit. Laten satisfaction memiliki hubungan positif dengan image namun negative terhadap recommendation dan repeat visit. Image memiliki hubungan positif dengan recommendation dan repeat visit dan menjadi variabel moderasi bagi perceived service quality. ...... The launch of the National Love Museum Movement (GNCM) in 2010 by the Ministry of Culture and Tourism put a spotlight on the existence of museums in Indonesia and their activities. GNCM is expected to encourage people to visit and museums. The National Museum, the largest and oldest museum in Indonesia, is one of the museums that is being revitalized and repositioned. An imbalance between the budget spent and the fluctuations in the number of visitors indicates the possibility that the services being offered by the National Museum do not correspond to what is sought or needed by visitors. This study discusses the influence of perceived service quality, emotional satisfaction, and image in firsttime visitors? intention to make a repeat visit to and recommend the museum. Results of this study indicate that empathy is the most influential dimensions in the perception of service quality. While the perceived service quality itself affects the emotional satisfaction and image of the National Museum, it has no direct relation with recommendations and repeat visits. Satisfaction latent has a positive relationship on the image, but negative for recommendation and repeat visits. Image has a positive relationship on recommendations and repeat visits and could function as a moderating variable for perceived service quality.

Abstrak :
ABSTRAK Tesis ini membahas pengaruh perceived service quality of endorsed brand, parent brand reputation dan attitude toward endorsed brand terhadap loyalitas dari brand Citadines Rasuna Jakarta (Serviced-apartment yang merupakan endorsed brand dari Ascott Limited). Penelitian ini menggunakan descriptive research design dengan metode survey (kuesioner) dengan rancangan cross-sectional yang dilakukan terhadap pengguna layanan serviced-apartment Citadines Rasuna Jakarta. Teknik sampling yang digunakan adalah non-probability sampling menggunakan sampling jenuh (sensus). Hasil dari penelitian ini menunjukkan bahwa perceived service quality of endorsed brand berpengaruh positif terhadap attitude toward endorsed brand. Parent brand reputation berpengaruh positif terhadap perceived service quality of endorsed brand. Hasil penelitian juga menunjukkan ternyata parent brand reputation berpengaruh positif terhadap attitude toward endorsed brand. Selain itu dari hasil penelitian juga diperoleh hasil bahwa baik perceived service quality of endorsed brand, parent brand reputation, dan Attitude toward endorsed brand berpengaruh positif terhadap endorsed brand loyalty.

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ABSTRACT This thesis discusses the effect of perceived service quality of endorsed brand, parent brand reputation and attitude toward endorsed brand on Citadines Rasuna Jakarta brand loyalty (Serviced-apartment brand which is endorsed by Ascott Limited). This study uses descriptive research design with cross-sectional survey method (questionnaire) and using serviced-apartment Citadines Rasuna Jakarta users as the respondens. The sampling technique used is non-probability sampling with sensus method. Results from this study showed that the perceived service quality of endorsed brand have positive effect on attitude toward endorsed brand. Parent brand reputation have positive effect on perceived service quality of endorsed brand. The results also showed parent brand reputation turned out to be a positive influence on attitude toward endorsed brand. In addition, from the results of the study also showed that whether perceived service quality of endorsed brand, parent brand reputation, or attitude toward endorsed brand, altogether have positive effect on endorsed brand loyalty.

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ABSTRAK

Servicescape merupakan salah satu aspek yang berpengaruh terhadap niat konsumen untuk mengunjungi bank. Penelitian ini bertujuan untuk menganalisis pengaruh servicescape terhadap pleasure-feeling konsumen, pengaruh pleasure-feeling terhadap revisit intention, pengaruh servicescape terhadap perceived service quality, pengaruh perceived service quality terhadap revisit intention, dan pengaruh perceived service quality terhadap pleasure-feeling. Data dalam penelitian ini berasal dari data primer melalui penyebaran kuesioner menggunakan sampel sebanyak 171 responden dan kuesioner menggunakan skala Likert 1-7. Hasil penelitian ini menunjukkan servicescape berpengaruh signifikan terhadap pleasure-feeling, pleasure-feeling berpengaruh signifikan terhadap revisit intention. Servicescape berpengaruh signifikan terhadap perceived service quality. Perceived service quality tidak berpengaruh terhadap revisit Intention. Untuk berpengaruh signifikan terhadap revisit intention, servicescape harus dimediasi oleh pleasure-feeling dan perceived service quality. Perceived service quality berpengaruh signifikan terhadap pleasure-feeling. Penelitian di dalam jurnal terdahulu meneliti hubungan di antara variabel tersebut dan hasil penelitian menunjukkan adanya hubungan yang signifikan di antara variabel tersebut. Penelitian sebelumnya menggunakan variabel moderasi, namun hasil penelitian terdahulu memiliki kesamaan dengan hasil penelitian ini.

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ABSTRACT

Servicescape is one aspect which influences of consumer’s intention to visit the bank. The purpose of this study is to analyze the influence of servicescape to consumer’s pleasure-feeling, influence of pleasure-feeling to revisit intention, influence of servicescape to perceived service quality, influence of perceived service quality to revisit intention, and influence of perceived service quality to pleasure-feeling. Data in this study has been generated from primary source through the questionnaire which has been distributed to 171 respondent and the questionnaire has been using Likert Scale 1-7. The results show that servicescape influences pleasure-feeling significantly, pleasure-feeling influences revisit intention significantly. Servicescape influences perceived service quality significantly. Perceived service quality does not influence revisit intention. To be able influences revisit intention significantly, servicescape should be mediated significantly by pleasure-feeling and perceived service quality. Perceived service quality influences pleasure-feeling significantly. Previous journal study has examined the relationship between these variables and expressed significant relationship between them. Previous study have been using moderated variable, but the results of previous study have no differences with the current study.

Abstrak :
The government in Malaysia has fully adopted and developed the applications and practices of information communication technologies (ICTs) to provide better online services to enhance the government’s credibility. To understand service quality issues within this new delivery channel, this paper investigates e-procurement portal/websites through the use of E-Service-Quality (E-S-QUAL) and E-Recovery Service-Quality (E-RecS-QUAL) scales by employing a questionnaire survey distributed to 400 respondents. The collected data were analyzed using Smart PLS 3.0 to test the relationships among efficiency, system availability and privacy, responsiveness, and contact. The results show that both E-S-QUAL and E-RecS-QUAL strongly influence perceived service quality and behavioral intentions. In addition, the evidence of perceived service quality in its role as a mediator was significant. The findings constitute an empirical contribution to the literature on the application of electronic service quality.

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Poli gigi Rumah Sakit Siloam Tb. Simatupang menempatkan kepuasan pasien sebagai prioritas utama dan berupaya untuk menciptakan lingkungan yang nyaman dan memberikan pelayanan yang optimal bagi pasien. Penelitian ini bertujuan untuk menganalisis pengaruh multi sensory marketing terhadap perceived service quality pada poli gigi Rumah Sakit Siloam Tb. Simatupang DKI Jakarta. Penelitian ini menggunakan pendekatan kuantitatif dan teknik purposive sampling dengan menyebarkan kuesioner melalui Google Form kepada 100 responden yang pernah melakukan pengobatan di poli gigi Rumah Sakit Siloam Tb. Simatupang, berusia 18-38 tahun, berdomisili di Jabodetabek. Dalam menganalisis data, peneliti melakukan analisis deskriptif dan uji regresi linear sederhana menggunakan SPSS. Temuan dari penelitian ini menunjukan bahwa multi sensory marketing mempunyai pengaruh yang positif dan signifikan terhadap perceived service quality ...... Siloam Tb. Simatupang Hospital Dental Polyclinic places patient satisfaction as a top priority and strives to create a comfortable environment and provide optimal service to patients. This study aims to analyze the influence of multi-sensory marketing on perceived service quality at the Siloam Tb. Simatupang Hospital Dental Polyclinic. The study uses a quantitative approach and purposive sampling techniques by distributing questionnaires through Google Form to 100 respondents who have been treated in the dental polyclinic at Siloam Tb Simatupang Hospital, aged 18–38, who live in Jabodetabek. In analyzing the data, the researchers performed descriptive analysis and simple linear regression tests using SPSS. The findings from this study show that multisensory marketing has a positive and significant influence with perceived service quality.

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Penelitian ini bertujuan untuk menganalisis pengaruh atribut perceived service quality melalui e-marketplace SOCO by Sociolla terhadap loyalitas pelanggan pada pengguna SOCO by Sociolla di Indonesia. Seiring dengan berkembangnya harapan pelanggan dari tujuan utilitarian menjadi tujuan hedonis, model yang direkomendasikan ini menggabungkan konstruk utilitarian dan hedonik dengan mengintegrasikan Expectation Confirmation Theory dan E-Service Quality. Dalam penelitian ini, peneliti ingin menyelidiki faktor-faktor yang mempengaruhi perilaku konsumen dan loyalitas pelanggan di e-marketplace khusus kecantikan yaitu SOCO by Sociolla dengan menggunakan model baru yang diusulkan yaitu EMarketplace Customer Loyalty Model (ECLM). Penelitian ini menggunakan metode penelitian kuantitatif dengan menggunakan metode analisis statistik yaitu Partial Least Square - Structural Equation Modelling (PLS-SEM). Hasil dari penelitian ini menemukan bahwa atribut perceived service quality, perceived enjoyment, dan confirmation memiliki efek positif terhadap customer satisfaction. Kemudian personalisasi dan customer satisfaction dapat memiliki efek positif terhadap customer loyalty. Namun, pemenuhan nilai hedonik melalui perceived enjoyment tidak memiliki dampak yang signifikan terhadap customer loyalty di emarketplace SOCO by Sociolla. ......This study aims to analyse the effect of perceived service quality attributes through the SOCO by Sociolla e-marketplace on customer loyalty in SOCO by Sociolla users in Indonesia. As customer expectations evolve from utilitarian goals to hedonic goals, this recommended model combines utilitarian and hedonic constructs by integrating Expectation Confirmation Theory and E-Service Quality. In this study, researchers want to investigate the factors that influence consumer behaviour and customer loyalty in a special beauty e-marketplace, SOCO by Sociolla, using a new proposed model, namely the E-Marketplace Customer Loyalty Model (ECLM). This research uses quantitative research methods using statistical analysis methods, namely Partial Least Square - Structural Equation Modelling (PLS-SEM). The results of this study found that the attributes of perceived service quality, perceived enjoyment, and confirmation have a positive effect on customer satisfaction. Then personalization and customer satisfaction can have a positive effect on customer loyalty. However, the fulfilment of hedonic value through perceived enjoyment does not have a significant impact on customer loyalty in the SOCO by Sociolla e-marketplace.

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Penelitian ini bertujuan untuk menganalisis anteseden loyalitas konsumen pengguna aplikasi Jamsostek Mobile (JMO) dengan menerapkan teori Stimulus – Organisme – Respons (SOR). Data sebanyak 500 responden pengguna aplikasi Jamsostek Mobile (JMO diolah menggunakan aplikasi SmartPLS versi 3. Hasil penelitian menunjukkan bahwa persepsi kualitas layanan, persepsi citra merek, dan kepuasan pelanggan berpengaruh positif signifikan terhadap loyalitas pelanggan sebaliknya tidak dengan kepercayaan. Persepsi merek citra dan kepuasan pelanggan juga mampu memediasi pengaruh persepsi kualitas layanan terhadap loyalitas pelanggan sedangkan kepercayaan tidak mampu. Hasil ini menunjukkan bahwa persepsi kualitas layanan dapat menjadi stimulus loyalitas konsumen dalam menggunakan aplikasi mobile JMO, sedangkan variabel persepsi citra merek dan kepuasan pelanggan dapat berperan sebagai organisme yang mendukung respon pelanggan berupa loyalitas, sedangkan variabel kepercayaan belum mampu berperan sebagai organisme. ......This study aims to analyze the antecedents of consumer loyalty to users of the Jamsostek Mobile (JMO) application by applying the Stimulus – Organism – Response (SOR) theory. Data as many as 500 respondents users of the Jamsostek Mobile Application (JMO are processed using the SmartPLS application version 3. The results show that the perception of service quality, brand image perception, and customer satisfaction have a significant positive effect on customer loyalty instead with trust. Citra brand perception and customer satisfaction are also able to mediate the influence of service quality on customer loyalty. The brand image perception variable, trust and customer satisfaction can act as an organism that supports customer responses in the form of loyalty.

Abstrak :
Pemasar kini memiliki peluang untuk dapat meningkatkan perannya dalam perusahaan hingga ke tataran stratejik. Namun untuk dapat melakukannya, pemasar dituntut untuk memiliki kemampuan sehingga dapat mengoptimalkan konfigurasi dari berbagai aset berbasiskan pasar. Berbagai studi telah menunjukkan bahwa aset-aset tersebut seperti inovasi, persepsi atas kualitas jasa, kepuasan, loyalitas, dan aset-aset lainnya, memiliki kemampuan untuk memberikan pengaruh positif terhadap peningkatan nilai perusahaan.

Seringkali aset-aset berbasiskan pasar bersifat tak berwujud (intangible) sehingga relatif sulit untuk dilakukan penilaian agar selanjutnya dapat direpresentasikan dalam ukuran-ukuran keuangan. Pemegang saham cenderung menilai suatu perusahaan berdasarkan ukuran-ukuran keuangan. Maka apabila seorang pemasar memiliki kemampuan untuk merepresentasikan hasil dari konfigurasi aset-aset tersebut dalam ukuran keuangan, peranan pemasar secara stratejik dapat ditingkatkan.

Studi ini dimaksudkan untuk mengkaji konfigurasi aset-aset tersebut dalam bentuk hubungan sebab-akibat serta keterkaitannya dengan nilai perusahaan khususnya dalam perspektif pemegang saham. Peneliti menemukan bahwa terdapat jalur (path) tertentu diantara inovasi, kualitas jasa, kepuasan dan loyalitas pada konteks industri perbankan. Selain itu data mendukung hipotesa bahwa inovasi memiliki kontribusi positif yang relatif tinggi dan signifikan terhadap aset-aset yang menjadi variabel dalam penelitian ini. Selain itu juga diperoleh bahwa inovasi memiliki hubungan positif, kendati tidak signifikan dengan nilai pemegang saham yang direpresentasikan oleh rasio ......Nowadays marketers have an opportunity to increase their roles in a firm to be at a strategic level. But to take an advantage of this opportunity, they should have had capabilities to optimizing the configuration of the market-based assets (e.g. perceived innovativeness, perceived service quality, satisfaction, loyalty, etc). Earlier studies have shown that market-based assets have a positive effect in increasing the value of the firm.

Market-based assets has characteristic of intangible form, which makes them relatively difficult of being measured, especially to be represented in financial metric. Shareholders often assess the value of the firm in a financial way. Respectively, when a marketers is having capabilities to represent the result from the market-based assets configuration, which meet the needs of what shareholder’s wants, so that marketer would be able to extend their role at a strategic level.

This study proposed to learn and measure how the market-based assets configuration has a cause and effect relationships among them, then assess how they related with shareholder value. Researcher found that there is a certain path among the assets (marketing variables) especially from innovation through service quality and satisfaction and then creating loyalty of the customers. The hypotheses has supported by the data that innovation has a positive effect contributing in increasing of another assets, which is being measured as variables in this research. Besides that, there is a positive relationships among innovation and shareholder’s value (measured by q ratio), although it has not enough to be significant.

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BPRSUD Salatiga is one of the Government Public Hospitals which has function giving health services for society. The hospital had done some some treatments,for instance,enhance both quality and including the employees....

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ABSTRAK
Penelitian ini bertujuan untuk mengkaji apakah self image congruity, retail service quality, perceived service quality berpengaruh pada customer satisfaction dan menguji peran mediasi variable customer satisfaction pada customer loyalty distro Urban Surf dan Planet Surf di Jayapura. Analisis data dalam penelitian ini digunakan analisis multiple regression dan hierarical regression untuk mengukur variable independen pada variable dependen dengan variable mediasi. Hasil penelitian menunjukkan bahwa customer satisfaction memediasi secara penuh hubungan self image congruity dan retail service quality terhadap customer loyalty. Sementara itu customer satisfaction juga memediasi secara parsial hubungan customer perceived service quality terhadap customer loyalty.