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"Peningkatan tren belanja masyarakat membuat sektor ritel di Indonesia telah berkembang pesat. Ditambah dengan runtuhnya batasan antara lingkungan virtual dan kehidupan nyata berdampak pada masa depan ritel yang diperkirakan akan didominasi oleh ritel omni-channel. Penelitian ini bertujuan untuk menyelidiki peran mediasi perceived anjoyment dan attitude consistency untuk mengungkap bagaimana faktor lingkungan omni-channel dari interaction fluency, convenience, price advantage dan personalization berkontribusi terhadap omni-channel shopping intention berdasarkan kerangka S-O-R. Survei dilakukan terhadap konsumen yang pernah berbelanja di toko online dan offline Uniqlo melalui kuesioner online, dan 170 data dikumpulkan untuk dianalisis menggunakan PLSSEM. Hasil penelitian menunjukkan bahwa interaction fluency dan personalization secara positif mempengaruhi perceived enjoyment dan attitude consistency dan attitude consistency memediasi pengaruh interaction fluency terhadap omnichannel shopping intention. Temuan dari penelitian ini adalah bahwa faktor interactiojn fluency dan personalization dalam ritel omni-channel memerlukan keadaan afektif konsumen sesaat dan berkelanjutan untuk memfasilitasi omnichanel shopping intention.

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Increasing public shopping trends have meant that the retail sector in Indonesia has developed rapidly. This coupled with the collapse of boundaries between virtual and real-life environments has an impact on the future of retail which is expected to be dominated by omni-channel retail. This research aims to investigate the mediating role of perceived enjoyment and attitude consistency to reveal how omnichannel environmental factors such as interaction fluency, convenience, price advantage and personalization contribute to omni-channel shopping intention based on the S-O-R framework. Surveys were conducted on consumers who had shopped at Uniqlo online and offline stores via online questionnaires, and 170 data were collected for analysis using PLS-SEM. The research results show that interaction fluency and personalization positively influence perceived enjoyment and attitude consistency and attitude consistency mediates the influence of interaction fluency on omni-channel shopping intention. The findings of this research are that interaction fluency and personalization factors in omni-channel retail require momentary and sustained consumer affective states to facilitate omni-channel shopping intention."

"ABSTRAKMyer adalah salah satu toko serba ada atau lebih sering dikenal dengan istilah department store, yang beroperasi di negara Australia. Eksistensi Myer yang dikenal baik dalam kurun waktu lebih dari 1 abad nyatanya tidak menjamin keberlanjutan kesuksesan kinerjanya, yang justru mengalami penurunan drastis terutama beberapa tahun terakhir, yang juga terjadi pada industri department store secara menyeluruh. Makalah ini menganalisis tentang faktor-faktor yang berperan penting dalam mengganggu stabilitas keuntungan bisnis ritel industri department store, juga analisa tentang faktor-faktor yang berdampak pada kinerja Myer yang kian memburuk, melalui analisa eksternal, internal, faktor-faktor kegagalan, serta analisa posisi-situasional Myer. Beberapa faktor yang ditemukan adalah meningkatnya jumlah bisnis ritel online dan omni-channel secara signifikan, industri department store yang berkonsentrasi tinggi dengan pertumbuhan bisnis Myer yang rendah, serta kegagalan Myer dalam membangun strategi yang berkelanjutan untuk mempertahankan kesuksesannya. Makalah ini juga menyertakan objektif dan strategi yang Myer dapat kerjakan untuk kembali meraih keuntungan yang signifikan dan sustainable, meraih andil besar dalam pangsa pasar, serta mendapatkan kembali ketertarikan masyarakat terhadap Myer Department Store.

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ABSTRACTMyer is one of the leading department stores in Australia. However, Myer rsquo;s great existence that has been known for more than a century does not really guarantee its sustainable success. Myer along with the other department stores have been deteriorating and facing struggles to operate successfully in Australia, especially in the last few years. Thus, this paper is a comprehensive report that conducts in-depth analysis about important factors that affect the profit stability and sustainability in the department store industry as a whole, as well as key factors that affect Myer badly, by conducting external, internal, key factors for failure, and situational-position analysis. Some of the key findings are: increasing number of online retailers and omni-channel retailing, highly-concentrated department store industry with low Myer rsquo;s business growth over the years, and Myer rsquo;s failure in developing sustainable strategies for its long-term growth. This report also provides new objectives and strategies for Myer in order to gain back its great success, significant and sustainable profit, high market share, and customers rsquo; interest towards Myer. "

"Penelitian ini menganalisis pengaruh strategi cross-channel consistency pada merek Make Over terhadap brand loyalty melalui brand trust dan consumer satisfaction, dengan showrooming dan webrooming motivation sebagai variabel moderasi pada konsumen Gen Z dan Millenial di Indonesia. Penelitian ini menggunakan desain penelitian konklusif dan pendekatan kuantitatif dengan data yang berasal dari 346 responden yang dikumpulkan melalui survei online dan diolah menggunakan SmartPLS 4. Hasil analisis menunjukkan bahwa 4 dimensi cross-channel consistency berpengaruh positif terhadap brand trust, yang kemudian turut berpengaruh pada consumer satisfaction dan brand loyalty. Penelitian ini juga mengungkapkan showrooming dan webrooming motivation memiliki peran moderasi yang berbeda terhadap hampir seluruh hubungan tersebut, dengan product consistency sebagai pengecualian. Hasil analisis penelitian ini diharapkan dapat memberikan wawasan dan arahan bagi pelaku bisnis kosmetik di Indonesia.

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This study examines the impact of cross-channel consistency strategy on the Make Over brand’s brand loyalty through brand trust and consumer satisfaction, with the moderating role of showrooming and webrooming motivation on Gen Z and Millennial consumers in Indonesia. This study uses a conclusive research design with a quantitative approach, with data collected from 346 respondents through an online survey and further analyzed using SmartPLS 4. The analysis results showed that the 4 dimensions of crosschannel consistency positively affect brand trust, which in turn influences consumer satisfaction and brand loyalty. This study also reveals that showrooming and webrooming motivation have different moderating roles in almost all of these relationships, with product consistency being the exception. The findings of this study are expected to provide insights and guidance for cosmetic business actors in Indonesia."