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"Skripsi ini membahas kegiatan menulis blog tentang K-Pop yang meliputi alasanpenulisan, proses penulisan, dan cara penulisan, serta model pemikiran yangmenggambarkan kegiatan menulis dalam blog sebagai salah satu bentuk promosiberbasis advokasi sukarela dalam model hierarchy of effects. Penelitian ini adalahpenelitian kualitatif dengan desain deskriptif. Hasil penelitian menunjukkanbahwa blog merupakan media berbiaya minim yang dapat sukses dijadikansebagai sarana berpromosi di tingkat advokasi. Advokasi yang dilakukaninforman terhadap K-Pop diwujudkan dengan menulis segala hal berkaitandengan K-pop secara sukarela. Alasan melakukan advokasi secara sukarela adalahketertarikan yang tinggi terhadap K-Pop, ingin berbagi dengan pembaca lain yangjuga menyukai hal yang sama, membela K-Pop, dan mempersuasi pembaca untukmelakukan hal tertentu mengenai K-Pop.

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AbstractThe focus of this study is the activities of writing a blog about K-Pop that includesthe reason of writing, the writing process, and the writing methods, as well asmodels that describe the thought of writing the blog as promotion media ofvolunteer-based advocacy in the hierarchy of effects models. The study was adescriptive qualitative research design. The result of research show that the blog isa minimal-cost media that can be successfully used to promote brand at the levelof advocacy. Advocacy informant toward K-Pop is realized by writing everythingrelated to the K-Pop voluntarily. The reason of doing voluntary advocate is highinterest to K-Pop, want to share with readers who also likes the same things,advocate K-Pop, and persuade the readers to do certain thing about K-Pop."