Hasil Pencarian  ::  Simpan CSV :: Kembali

"Pada iklim pasar yang sangat kompetitif, kesetiaan merek (brand loyalty) menghasilkan banyak manfaat seperti memberikan hambatan pasar bagi pesaing dan meningkatkatkan penjualan. Salah satu cara untuk menciptakan kesetiaan merek pada pelanggan adalah dengan meningkatkan kontak antara pelanggan dengan sebuah merek, sales encounter sendiri merupakan salah satu usaha pemasaran yang mengedepankan kontak langsung dengan pelanggan yang cocok diterapkan untuk produk dengan tingkat involvement tinggi seperti sepeda motor. Salesperson merupakan aktor utamanya. Peneliti memfokuskan penelitian pada persepsi konsumen, yakni sejauh mana dan bagaimana kemampuan salesperson dalam menggelar proses sales encounter dapat mempengaruhi perilaku konsumen, dan menciptakan brand loyalty. Studi kasus terhadap pengaruh sales encounter sepeda motor merek Honda melibatkan 120 orang reponden melalui kuesioner yang memuat 6 konstruk variabel sebagai instrumen utama penelitian yaitu salesperson task competence, salesperson interaction competence, customer encounter satisfaction, salesperson loyalty, brand attitude dan brand loyalty.

---

In a highly competitive market, brand loyalty generates many benefits such as providing market barriers for competitors and increasing sales. One way to create brand loyalty is to increase a contact between customer and the brand, sales encounter itself is a marketing efforts that provide a direct contact with the customer and it is suitable for products with a high level of involvement such as motorcycles. Salesperson is the main actor.

This study focus on customer perceptions, which is, how the ability of the salesperson to held the sales encounter can influence consumer behavior, and create brand loyalty. Case studies of the effect of the sales encounter of Honda motorcycles involved 120 respondents through a questionnaire containing six constructs variables as the main instrument of research such as salesperson task competence, salesperson interaction competence, customer encounter satisfaction, salesperson loyalty, brand attitude and brand loyalty."

"Perusahaan multinasional sangat erat kaitannya dengan adanya komunikasi antarbudaya dan pertemuan antarbudaya. Setiap budaya memiliki dimensi budaya nasional masing-masing. Penelitian ini menggunakan pendekatan penelitian kualitatif dengan wawancara mendalam melalui interpretative phenomenological analysis yang bertujuan untuk mengungkapkan pemaknaan pengalaman secara eksploratif bagaimana budaya kerja perusahaan yang dibentuk dalam Hofstede's cultural dimensions yang diimplementasikan oleh jajaran manajemen Jepang dan manajemen lokal di dalam PT. Hanwa Indonesia. Serta untuk mengungkapkan bentuk-bentuk pertemuan antarbudaya Indonesia dan Jepang di dalam PT. Hanwa Indonesia khususnya culture shock, akulturasi, dan komunikasi verbal dan nonverbal yang terikat budaya. Dalam studi ini ditemukan bahwa dimensi yang terbentuk dengan menggunakan Hofstede's cultural dimensions di dalam PT. Hanwa Indonesia yaitu large power distance, strong uncertainty avoidance, femininity, individualism, dan short term orientation. Pertemuan antarbudaya yang terjadi di dalam PT. Hanwa Indonesia yang dialami oleh para manajemen baik manajemen Jepang dan manajemen lokal yaitu culture shock, kemudian setelah melalui masa culture shock terdapat proses akulturasi di dalam perusahaan ini, terakhir adanya proses komunikasi verbal dan nonverbal antar kedua pihak baik manajemen Jepang maupun manajemen lokal. Dengan adanya manajer lokal di dalam PT. Hanwa Indonesia, memiliki fungsi sebagai penghubung antara budaya kerja Jepang dan budaya kerja Indonesia.

---

In multinational company it is closely related with intercultural communication and intercultural encounters. Each culture has its own national cultural dimension. This study method was conducted qualitatively with in-depth interviews uses interpretative phenomenological analysis which aims to reveal the exploratory meaning of experience of how the work culture of the company formed through Hofstede's cultural dimensions implemented by Japanese management and local management within PT. Hanwa Indonesia. Also to reveal the forms of Indonesian and Japanese intercultural encounters in PT. Hanwa Indonesia especially culture shock, acculturation, and verbal and nonverbal communication. The study showed that Hofstede's cultural dimensions in PT. Hanwa Indonesia are large power distance, strong uncertainty avoidance, femininity, individualism, and short term orientation. Intercultural encounters that occurred in PT. Hanwa Indonesia experienced by both of Japanese management and local management from culture shock, then acculturation process, finally there was verbal and nonverbal communication process between Japanese management and local management. With the presence of local managers, it has a function as a bridge between Japanese work culture and Indonesia work culture."

"Tulisan ini menelusuri dinamika place ballet sebagai interaksi spasial keseharian manusia yang berkontribusi terhadap perubahan place attachment. Place ballet dipahami sebagai rutinitas interaksi keseharian yang dialami secara unconscious yang dapat menghasilkan rasa familiaritas dan attachment terhadap situasi, elemen spasial, dan tempat tertentu. Place ballet berjalan dalam tempat yang memiliki singularitas secara tetap sehingga rutinitas kemudian berulang dalam kesehariannya dengan interaksi yang cenderung sama dan memproduksi memori sebagai landasan place attachment. Namun, replikasi interaksi spasial keseharian berjalan secara dinamis sehingga memungkinkan hadirnya disrupsi dan absensi rutinitas; menghasilkan rasa conscious yang kemudian mengubah place attachment. Tulisan ini membahas film The Truman Show (1998) karya Peter Weir sebagai penelusuran dinamika interaksi spasial keseharian dan proses perubahan dari place attachment menjadi detachment yang terjadi dalam film. Skripsi ini mengidentifikasi perkembangan kondisi consciousness yang berubah seiring dengan terjadinya dinamika place ballet. Sehingga hal ini memicu perubahan keberadaan place attachment, mengubah peran dan existential insideness manusia dalam place.

---

This study explores the dynamics of place ballet as the phenomenon of encounters in human’s daily life contributing to the shift in place attachment. Place ballet’s contribution as unconscious encounters in everyday routines result in a sense of familiarity and attachment towards a certain situation, elements, and place embodied in memory. In theory, place ballet achieves singularity through the repetitiveness of encounters occurring in everyday routines. However, there is a limitation on replicating everyday encounters, thus bringing disruptions in the everyday routine and evoking consciousness in the repeating of routine and the absence of place ballet. This study explores the shifting of everyday encounters, evoking the character’s consciousness of space and the shift from place attachment into detachment, as presented in the movie The Truman Show (1998) by Peter Weir. This paper identifies the shifting of a sense of consciousness as human interacts with the dynamics of place ballet, evoking shift in place attachment. The shifted perceptions of everyday encounters and place attachment on some degree indicates change in the feeling of existential insideness and human’s role in place."

"When the Scandinavian explorer Carl Bock, commissioned by the Dutch colonial authorities, undertook to make an expedition overland through Borneo in 1879, the island retained a sense of the exotic in the European imagination. Audiences were especially hungry for tales of the island’s headhunting Dayak inhabitants, a demand that Bock was happy to meet. In fact, he wrote two distinct narratives of the expedition: the Dutch-language report he had been tasked to write for the Dutch but also a longer, more entertainment-focused English-language travelogue for a broader audience. Comparing the two accounts, clearly based on the same underlying text but differing in many details and tone, provides critical insights into the unstable and unreliable nature of the colonial encounter as recounted in written sources. Such an analysis also reveals how these narratives were shaped retrospectively, to meet the expectations of different assumed audiences and quickly changing literary fashions."

"This article explores cross-cultural encounters and identities discourses in selected Polish and Russian travelogues about the Netherlands East Indies. Poles and Russians could travel to the Netherlands East Indies thanks to advantages afforded Europeans by the colonial system. Their occupations (for example, a privileged tourist, colonial scientist, diplomat) often made them suitable imperial agents. They defined themselves as Europeans but, as Eastern Europeans, they occupied an ambiguous position: Russians came from a land-based, economically backward “empire of the periphery“ (Boris Kagarlitsky 2008); Poles came from a semi-peripheral European nation subjected to foreign rule and, from their common experience of subjugation, some Polish authors were able to sympathize with the colonized peoples. Hence, a comparative approach leads to various insights into representations of colonial Indonesia."

"The Caribbean before Columbus is a new synthesis of the regions insular history on multiple scales: temporal, spatial, local, regional, environmental, social, and political. It combines the results of the authors 55 years of archaeological research with that of their colleagues. For the first time the complete histories of the major islands and island groups are elucidated, and new insights are gained through inter-island comparisons. The concepts of series and ages provide structure, but historical names, such as Taíno and Lucayan, are avoided. The authors challenge the conventional wisdom concerning island colonization, societal organization, interaction and transculturation, and other basic elements of cultural development and change. The emphasis is on elements that unite the Bahamas, Lesser Antilles, and Greater Antilles as a culture area, and also on their divergent pathways. Colonization is presented as a multifaceted wave-like process. Continuing ties to the surrounding mainland are highlighted. Interactions between residents and new colonists are recognized. New solutions are offered to the Huecoid problem, the Carib problem, the Taíno problem, and the evolution of social complexity, especially in Puerto Rico. These solutions required a rethinking of social organization and its expression on the landscape."