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"The presence of application-based taxis such as Grabcar and Gocar is a challenge for conventional taxis. Its existence can be reduced to conventional taxi company turnover. On March 22, 2016 thousands of conventional taxi drivers held a demonstration against the existence of online taxis, because online taxis were declared in violation of the Traffic Law and consequently the streets in Jakarta were chaotic. The existence of online taxis cannot be avoided any more, due to technological developments. Online taxis provide benefits and convenience for passengers in ordering and the rates are cheaper than conventional taxi rates. Anyone who has a cellphone and downloads the application, can order the online taxi and pick him up at the place where the passenger booked it. Therefore, the Government through the Ministry of Transportation issued Ministerial Regulation No. 32/2016 which recognizes the existence of online taxis in Indonesia and this Ministerial Regulation is revised through Ministerial Regulation No. 26/2017 and revised again to become Ministerial Regulation No. 108/2017."

"ABSTRAKKehadiran angkutan transportasi online mulai meresahkan pengemudi transportasi konvensional seperti taksi, hingga menimbulkan aksi demonstrasi para pengemudi taksi yang terjadi pada tanggal 22 Maret 2016. Blue Bird sebagai salah satu perusahaan taksi yang memiliki citra baik di mata masyarakat turut mengikuti aksi demonstrasi tersebut yang berujung pada situasi krisis yang dialami oleh perusahaan. Makalah ini bertujuan untuk menganalisis situasi krisis yang dialami oleh Blue Bird dan strategi yang dilakukan oleh pihak Blue Bird dalam menangani krisis perusahaan pascademonstrasi pada tanggal 22 Maret 2016 lalu. Hasil analisis terkait dengan pemahaman mengenai tahapan penanganan krisis menunjukkan Blue Bird cenderung lamban dalam mempersiapkan langkah mulai dari pre-crisis hingga crisis event.

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ABSTRACTThe existence of online transportation starting to disturb conventional transportation drivers such as taxi, that lead to demonstration on March 22nd, 2016. Blue Bird is one of taxi company that has good image in people rsquo s mind, also joined the demonstration which gave crisis situation to the company. This paper aims to analyse crisis situation that happened and the Blue Bird rsquo s strategy to handle the crisis post demonstration. Analysis result relates to concept of steps of crisis handling shows that Blue Bird had slow response in preparing steps start form pre crisis to crisis event."