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"ABSTRAKThe practice of library space consumption is very important to be elaborated by using cultural and media perspective, becaus it elaborates on the problem of why digital native users interpret of space. This article is part of a dissertation research, which describes social practices and space representation by digital native users at UGM library. Data Collection Method. It is a qualitative research with participant observation, interviews, and supporting documentation, involving six informants selected purposively. Analysis Data. Ethnographic approach is carried out by paying attention to the meaning of the actions of the events that occur in digital native users. Results & Discussions. The results showed that UGM library space was used as productive and non-productive space. As productive space means that digital native users leveraged teh space for learning or other activities related to their study. Meanwhile, non-productive space refers to space to spend their leisure activities. The result showed that digital native users in leveraging the space did not correspond to the initial function of the space. There was inconsistency with the representations of space that was originally designed by the UGM library. Digital natives had their own way of leveraging the library space. Conclusion. There are other motivation how digital native users leveraging the library space. In representational space, digital native users have their own interests. Further research should discuss more specifically in revealing reasons of space use from another theories or perspectives."

"Pengalaman ruang merupakan salah satu aspek di dalam ritel yang dapat menciptakan consuming experience. Konsumen bukan lagi hanya mengkonsumsi suatu komoditi, tetapi juga mencari pengalaman multi-sensori. Fenomena cross-shopping kemudian membuat adanya multifungsi ruang pada ritel marak ditemukan. Skripsi ini akan mengkaji lebih lanjut bagaimana consuming experience dapat hadir melalui variabel stimuli ruang dan menghasilkan pengalaman baru kepada konsumen. Melalui kajian teori terkait dan studi kasus terhadap dua jenis ritel berbeda, ditemukan bahwa pengolahan variabel stimuli ruang yang berbeda, baik dengan penambahan fungsi atau tidak, tetap dapat menghadirkan consuming experience dan mempengaruhi perilaku dengan cara tersendiri.

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Space experience is one of aspect in retail space that can create consuming experience. Consumers are no longer come to only consume the products, but also look for the multisensory experience. The cross-shopping phenomenon makes the multifunctional retail space has been considerably found. This thesis is aimed to know how the consuming experience can emerge among environmental stimuli variables and create a new experience to consumers. Through relevant theories and case studies regarding to two types of retail, the researcher found that with different way of stimuli variables development, whether it is multifunction or not, these retail still can create the consuming experience and influence behavior by their own."

"Tesis ini membahas citra seorang influencer media sosial yang dijadikan sebagai referensi gaya hidup konsumsi di kalangan pengikutnya dalam konteks studi kasus beauty influencer Berlian Salim, dimana ia merupakan bagian dari kelompok referensi yang masuk dalam kategori influencer menengah (mid-influencer), dimana memiliki jumlah pengikut sekitar lebih dari 290 ribu orang dan cukup dekat dengan pengikutnya, sehingga masih memungkinkan untuk berinteraksi atau merespon para pengikutnya, sehingga dianggap kredibel dan relatable antara image yang ditampilakan dengan produk yang di endorse. Penelitian ini adalah penelitian kualitatif dengan menggunakan studi kasus. Peneliti menggunakan teori budaya konsumer, Hasil penelitian ini menyatakan bahwa produser sebagai bentuk kapitalis menggunakan citra (image) yang melekat pada influencer media sosial untuk memanipulasi simbol dan makna dari suatu produk. Produk yang di endorse memediasi citra reference yang sangat kuat, sehingga mempengaruhi pengikut dalam pemaknaan produk tersebut, dimana pengikut membayangkan diri mereka menjadi sama dengan citra yang ditampilkan influencer media sosial ketika mereka mengkonsumsi serangkaian produk yang sama dengan influencer media sosial tersebut (Berlian Salim).

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This thesis discusses the image of an influencer of social media which is used as a reference for consumption lifestyles among followers in the context of Berlian Salim's beauty influencer case study, where it is part of a reference group included in the mid-influencer category, which has a number of followers around more than 290 thousand people and quite close to their followers, so it is still possible to interact or respond to their followers, so that it is considered credible and relatable between images displayed with endorsed products. This research is a qualitative study using case studies. The researcher uses the theory of consumer culture. The results of this study state that the producer as a capitalist form uses the image that is attached to social media influencers to manipulate the symbols and meanings of a product. Endorsed products mediate a very strong reference image, affecting followers in the meaning of the product, where followers imagine themselves to be the same as the image displayed by social media influencers when they consume the same series of products as the social media influencer (Berlian Salim)."