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Abstrak :
Penelitian ini bertujuan untuk membahas bagaimana iPhone sebagai suatu merek smartphone dapat menghasilkan intensi pembelian ulang melalui daya tarik estetis, kultural, dan utilitarian yang ditawarkan produknya. Faktor- faktor tersebut akan menghasilkan gengsi/prestise bagi pengguna iPhone, yang berujung pada timbulnya intensi pembelian ulang. Penelitian ini merupakan penelitian kuantitatif dengan desain deskriptif, dengan pengolahan data menggunakan structural equation modeling SEM . Hasil penelitian menunjukkan bahwa untuk membentuk intensi pembelian ulang, produk iPhone harus mampu untuk membentuk gengsi/prestise bagi para penggunanya.

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This study focuses on how iPhone as smartphone brand manages to form repurchase intention of its customers through their aesthetics, cultural, and utilitarian appeal. These factors will eventually form a prestige for its users, which in the end will shape the customers repurchase intention. This study uses a quantitative method, with the design of a descriptive study, and data processing SEM. The result of this study shows that in order to form repurchase intention, iPhone would have to generate a prestige associated with the use of iPhone.

Abstrak :

ABSTRACT
Social media is an effective media to increase brand popularity. Previous studies found that the brand has significant effects on the consumers purchasing decision. Indicator of brand popularity on social media includes the number of followers, likes, shares, comments, and views of the video. The objective of this study is to analyze the effects of post time, post content, and brand interaction on brand post popularity of Facebook fan page. Data collected through observation of six (6) international top brands on the Facebook fan page. Data were analyzed using logit regression method. The results show that post time, post content, and brand interaction have significant effects on brand popularity. The managerial implication, it is crucial to highlight that Facebook is a useful platform on brand popularity building. Our discussion section shows some suggested in managing the brand based on our results.

Abstrak :
Penelitian ini dilakukan untuk menggambarkan pengaruh dari Packaging, Brand Popularity, Visual Merchandising, Dan Emotional Attachment terhadap pembelian impulsif yang terjadi di warung sebagai salah satu saluran distribusi terbesar di Indonesia khususnya untuk produk fast moving consumer goods (FMCG) sebagai salah satu industri yang terus berkembang. Dalam penelitian ini akan menunjukan pengaruh ke empat faktor pilihan tersebut terhadap pembelian impulsif produk Teh Pucuk Harum yang terjadi di traditional retailers atau warung yang di lihat di area Jakarta Selatan. ...... This study was conducted to illustrate the effect of Packaging, Brand Popularity, Visual Merchandising, And Emotional Attachment to impulse buying behavior that occurred in the traditional retailers (warung) as one of the largest distribution channel in Indonesia, especially for products of fast moving consumer goods (FMCG) as one of the industry continues to grow , In this study will show the influence of the four factors that selection against impulsive buying behavior on Teh Pucuk Harum that occur in traditional retailers (warung) from the view of sample in the area of South Jakarta.