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"ABSTRAK Makalah ini membahas stereotip media dari pria homoseksual dan unsur heteroseksisme dalam film the Imitation Game. Sebagai film independen yang paling banyak ditonton pada tahun 2014, the Imitation Game adalah karya bertema homosexual seperti pendahulunya Will and Grace (1998-2006) dan Brokeback Mountain (2005). Penelitian menggunakan teori analisis tekstual oleh Alan McKee untuk membahas unsur mise-en-scene dan narasi. Ditemukan bahwa meskipun Alan Turing sebagai tokoh utama terlihat berlawanan dengan stereotip pria gay, beberapa ciri karakternya masih terikat kepada stereotip homoseksual di media - yaitu feminin, flamboyan, dan menjadi penjahat/ korban. Selain itu, unsur heteroseksisme yang terjadi di the Imitation Game adalah formula berulang yang juga terjadi pada Will dan Grace dan Brokeback Mountain. Walaupun komunitas LGBT telah diterima di masyarakat Amerika, media AS sendiri masih butuh waktu untuk benar-benar merepresentasikan homoseksualitas tanpa unsur hetero-normativitas.Makalah ini membahas stereotip media dari pria homoseksual dan unsur heteroseksisme dalam film the Imitation Game. Sebagai film independen yang paling banyak ditonton pada tahun 2014, the Imitation Game adalah karya bertema homosexual seperti pendahulunya Will and Grace (1998-2006) dan Brokeback Mountain (2005). Penelitian menggunakan teori analisis tekstual oleh Alan McKee untuk membahas unsur mise-en-scene dan narasi. Ditemukan bahwa meskipun Alan Turing sebagai tokoh utama terlihat berlawanan dengan stereotip pria gay, beberapa ciri karakternya masih terikat kepada stereotip homoseksual di media - yaitu feminin, flamboyan, dan menjadi penjahat/ korban. Selain itu, unsur heteroseksisme yang terjadi di the Imitation Game adalah formula berulang yang juga terjadi pada Will dan Grace dan Brokeback Mountain. Walaupun komunitas LGBT telah diterima di masyarakat Amerika, media AS sendiri masih butuh waktu untuk benar-benar merepresentasikan homoseksualitas tanpa unsur hetero-normativitas.ABSTRACT This paper discusses the media?s stereotypes of homosexual men and heterosexualization in the Imitation Game film. As the most watched independent film in 2014, the Imitation Game is an influential homosexual-themed work following its two predecessors Will and Grace (1998-2006) and Brokeback Mountain (2005). Using textual analysis theory by Alan McKee to examine the mise-en-scenes and the narratives, this study has found that despite the seemingly non-stereotypical portrayal of Alan Turing as a gay mathematician, some of his character traits are still tied to the classical homosexual men stereotypes in the media ? the effeminate, flamboyant, and victim/villain personality. Furthermore, the heterosexualization which overvalues the relationship between a gay man and a straight woman is very prevalent in the film and diminishing the homosexual nature of the main character. The heterosexualization that happens in the Imitation Game is a repetitive formula that also occurs in Will and Grace and Brokeback Mountain. Thus, despite the society?s growing reception toward LGBT communities, the US media still has a long way to go before it could present homosexuality without overshadowing it with hetero-normativity.;This paper discusses the media?s stereotypes of homosexual men and heterosexualization in the Imitation Game film. As the most watched independent film in 2014, the Imitation Game is an influential homosexual-themed work following its two predecessors Will and Grace (1998-2006) and Brokeback Mountain (2005). Using textual analysis theory by Alan McKee to examine the mise-en-scenes and the narratives, this study has found that despite the seemingly non-stereotypical portrayal of Alan Turing as a gay mathematician, some of his character traits are still tied to the classical homosexual men stereotypes in the media ? the effeminate, flamboyant, and victim/villain personality. Furthermore, the heterosexualization which overvalues the relationship between a gay man and a straight woman is very prevalent in the film and diminishing the homosexual nature of the main character. The heterosexualization that happens in the Imitation Game is a repetitive formula that also occurs in Will and Grace and Brokeback Mountain. Thus, despite the society?s growing reception toward LGBT communities, the US media still has a long way to go before it could present homosexuality without overshadowing it with hetero-normativity.;This paper discusses the media?s stereotypes of homosexual men and heterosexualization in the Imitation Game film. As the most watched independent film in 2014, the Imitation Game is an influential homosexual-themed work following its two predecessors Will and Grace (1998-2006) and Brokeback Mountain (2005). Using textual analysis theory by Alan McKee to examine the mise-en-scenes and the narratives, this study has found that despite the seemingly non-stereotypical portrayal of Alan Turing as a gay mathematician, some of his character traits are still tied to the classical homosexual men stereotypes in the media ? the effeminate, flamboyant, and victim/villain personality. Furthermore, the heterosexualization which overvalues the relationship between a gay man and a straight woman is very prevalent in the film and diminishing the homosexual nature of the main character. The heterosexualization that happens in the Imitation Game is a repetitive formula that also occurs in Will and Grace and Brokeback Mountain. Thus, despite the society?s growing reception toward LGBT communities, the US media still has a long way to go before it could present homosexuality without overshadowing it with hetero-normativity.;This paper discusses the media?s stereotypes of homosexual men and heterosexualization in the Imitation Game film. As the most watched independent film in 2014, the Imitation Game is an influential homosexual-themed work following its two predecessors Will and Grace (1998-2006) and Brokeback Mountain (2005). Using textual analysis theory by Alan McKee to examine the mise-en-scenes and the narratives, this study has found that despite the seemingly non-stereotypical portrayal of Alan Turing as a gay mathematician, some of his character traits are still tied to the classical homosexual men stereotypes in the media ? the effeminate, flamboyant, and victim/villain personality. Furthermore, the heterosexualization which overvalues the relationship between a gay man and a straight woman is very prevalent in the film and diminishing the homosexual nature of the main character. The heterosexualization that happens in the Imitation Game is a repetitive formula that also occurs in Will and Grace and Brokeback Mountain. Thus, despite the society?s growing reception toward LGBT communities, the US media still has a long way to go before it could present homosexuality without overshadowing it with hetero-normativity."

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Film Gundala merupakan sebuah fenomena menarik dalam dunia perfilman Indonesia yang sempat menjadi salah satu topik paling hangat dibicarakan di social media pada pertengahan tahun 2019. Hanya dalam waktu 7 hari penonton film Gundala telah mencapai lebih dari 1 juta penonton dari seluruh Indonesia. Tidak heran apabila film ini meraih sejumlah prestasi yang membanggakan bagi perfilman Indonesia di kancah nasional maupun internasional. Kesuksesan ini menarik perhatian dari peneliti untuk mencari tahu apa yang membuat penonton puas terhadap film Gundala dikaitkan dengan teori terbaru Movie Marketing Mix dan Word of Mouth (WOM). Movie Marketing Mix dalam penelitian ini terdiri dari variabel People, Script, Features Promotions, dan Satisfaction. Ternyata dalam penelitian ini ditemukan bahwa variabel Script dan Word of Mouth memiliki pengaruh signifikan terhadap kepuasan dari penonton film Gundala.

 

Kata Kunci:

Film, Movie Marketing Mix, Word of Mouth, Satisfaction

 

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Gundala Movie was an interesting phenomenon for Indonesian movie industry which had been one of the hottest topic discussed on social media in mid 2019. In just 7 days, Gundala reached more than 1 million viewers across the country. No wonder if the film had a numbers of proud achievements for Indonesian movie industry in national level to international level. This success leads to the writer’s attention to do find out about what is the reason the behind Gundala movie audience’s satisfaction associated with the latest theory of Movie Marketing Mix and Word of Mouth (WOM). Movie Marketing Mix in this study consisted of the variable People, Script, Features Promotions, and Satisfaction. It turns out that in this study it was found that the Script and Word of Mouth variables had a significant influence on the satisfaction of Gundala film viewers.

 

Keywords:

Films, Movie Marketing Mix, Word of Mouth, Satisfaction

 

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"Film Nicos Weg-A1 karya Deutsche Welle merupakan salah satu media pembelajaran film yang tersedia pada platform Youtube dan dapat digunakan sebagai media penunjang pembelajaran bahasa Jerman secara individu maupun di kelas. Namun, film ini menerima banyak tulisan pada bagian kolom komentar Youtube yang mengatakan bahwa film Nicos Weg-A1 menggunakan bahasa yang terlalu sulit untuk para penonton pada tingkat A1. Penelitian ini bertujuan untuk mengetahui kesesuaian tata bahasa yang digunakan dalam percakapan film. Metode penelitian yang digunakan adalah kualitatif deskriptif dengan menggunakan buku ajar Studio [21] sebagai acuan analisis. Hasil penelitian menunjukkan bahwa meskipun film ini sudah banyak mengimplementasi tata bahasa tingkat A1, ditemukan beberapa jenis tata bahasa yang tidak sesuai dengan tingkat A1 setelah dibandingkan dengan buku ajar Studio [21]. Ketidaksesuaian tata bahasa tersebut berjumlah 15 jenis yang dilihat dari percakapan film memiliki fungsi pragmatis karena kegunaannya untuk menyesuaikan dengan konteks dan situasi percakapan di dalam film.

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Nicos Weg-A1 by Deutsche Welle is one of the learning mediums that is available on Youtube and can be used as a supporting medium for learning German individually or in a class. However, this film received some criticism in the comments section of Youtube saying that the film uses language that is too difficult for viewers at the A1 level. This study aims to determine the suitability of the grammar used in the conversation. The type of research used in this study was descriptive qualitative and used the Studio [21] textbook as a reference for the analysis. It comes with a conclusion that, although this film has implemented a lot of A1 level grammar, it was found that several types of grammar were not suitable for A1 level after being compared with the Studio [21] textbook. There are 15 types of grammar, which can be seen from the film's conversation that it has a pragmatic function because of its use to adjust to the conversation's context and situation. "

"Film merupakan gambaran atas realitas sosial yang terjadi sehari-hari di masyarakat. Ketika terdapat film yang muncul tidak sesuai dengan konstruksi sosial dominan di masyarakat, bukan tidak mungkin film tersebut akan mendapatkan respon negatif, bahkan hingga penolakan penayangan. Hal tersebut menimpa film ‘Kucumbu Tubuh Indahku’ garapan Garin Nugroho yang dirilis pada 18 April 2019 di Indonesia. Film ini menampilkan karakter Juno, seorang penari laki-laki dari kelompok tari Lengger Lanang yang lebih dominan diperlihatkan sisi femininnya dibanding maskulinitasnya. Penelitian ini menggunakan metode analisis wacana kritis Teun Van Dijk untuk melihat kognisi sosial yang ada di masyarakat, khususnya bagi kelompok yang melakukan penolakan terhadap penayangan film ini. Hasil penelitian menunjukkan bahwa konstruksi sosial berupa toxic masculinity dan diskriminasi terhadap kelompok LGBT masih menjadi narasi yang dominan ada di masyarakat.

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Film is a picture of social reality that happens everyday in society. When there is a film that appears not in accordance with the dominant social construction in society, it is not impossible that the film will get a negative response, even to the point of rejection of screening. This happened to the film 'Memories of My Body' directed by Garin Nugroho which was released on April 18, 2019 in Indonesia. This film features the character of Juno, a male dancer from the Lengger Lanang dance group who is more dominant in showing his feminine side than his masculinity. This study uses the critical discourse analysis method of Teun Van Dijk to see the social cognition that exists in society, especially for groups who reject the screening of this film. The results show that social construction in the form of toxic masculinity and discrimination against LGBT groups is still the dominant narrative in society."

"ABSTRAKSkripsi ini menganalisis kritik dan harapan Michael Jackson terhadap permasalahan identitas ras di Amerika Serikat dalam video musik _Black or White_. Penelitian ini bertujuan untuk membuktikan kecurigaan terhadap adegan _Panther Dance_ dan mengetahui pola hirarki dalam sebuah tempat dengan menggunakan pendekatan analisis elemen film (mise-en-scene) dan teori space dan place. Hasil penelitian membuktikan bahwa Jackson mengkritik rasisme individual dan rasisme institusional yang terjadi di Amerika Serikat dan mengungkap harapan Jackson agar Amerika Serikat di masa depan dapat menjadi rumah sesungguhnya bagi seluruh warga negara Amerika Serikat dari ras manapun. Dengan demikian, pandangan negatif tentang isi _Panther Dance_ tidak terbukti

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AbstractThis undergraduate thesis focuses on Michael Jackson_s curiosity and hope of the race identity problem in the United States in _Black or White_ music video. The aim of this research is to find out the truth about the negative assumption of _Panther Dance_ scene and to examine the hierarchy pattern within a setting by using film element (mise-en-scene) approach and the theory of space and place. The result of this research indicates that Jackson is curious about individual and institutional racism that occurred in the United States. It also indicates his hope that someday the United States could be the real _home_ of the whole US citizens from any races. Therefore, the negative assumption about _Panther Dance_ message cannot be proven"