Hasil Pencarian  ::  Simpan CSV :: Kembali

Abstrak :
Reward-based crowdfunding offers an advantageous setting for co-creation, where many forms of interactions between backers and project initiators contribute to the success of crowdfunding campaigns. However, there is a lack of study on the impact of backer co-creation in the form of comments, on the performance of crowdfunding campaigns. This study examines the influence of co-creation comments from backers, in terms of co-ideation, co-evaluation, and co-design comments, on the performance of crowdfunding campaigns, using signaling theory as a framework. This study also investigates if the responses of the project initiators (measured by the reply length, reply speed, reply ratio, and reply sentiment) have an impact on the crowdfunding performance. We utilized a panel dataset consisting of 525 reward-based crowdfunding initiatives, encompassing a total of 16,240 observation days. The results show that backers' co-ideation and co-evaluation activity leads to a higher funding amount. The effect of co-ideation comments on the number of backers is greater when project initiators respond to co-ideation comments with positive sentiments. We also found that to increase the amount of pledges, project initiators should reply to co-evaluation comments quickly, concisely, and with positive sentiment. ......Reward-based crowdfunding merupakan sebuah media yang sangat potensial untuk ko-kreasi, di mana berbagai bentuk interaksi antara penyumbang dana dan pemrakarsa proyek, berkontribusi terhadap keberhasilan kampanye crowdfunding. Namun, penelitian mengenai dampak ko-kreasi yang berbentuk komentar atau dialog antara penyumbang dana dan pemrakarsa proyek, terhadap kinerja kampanye crowdfunding masih kurang. Penelitian ini menguji pengaruh komentar ko-kreasi dari penyumbang dana, yang berbentuk komentar co-ideation, co-evaluation, dan co-design, terhadap kinerja kampanye crowdfunding, dengan menggunakan teori signaling sebagai kerangka kerjanya. Studi ini juga menyelidiki apakah tanggapan pemrakarsa proyek (diukur dari lamanya balasan, kecepatan balasan, rasio balasan, dan sentimen balasan) berdampak pada kinerja crowdfunding. Kami menggunakan data panel yang terdiri dari 525 kampanye crowdfunding, yang mencakup total 16.240 hari observasi. Hasil riset menunjukkan bahwa proyek yang menerima lebih banyak komentar co-ideation dan co-evaluation menghasilkan jumlah pendanaan yang lebih tinggi. Pengaruh komentar co-ideation terhadap jumlah penyumbang dana akan lebih besar ketika pemrakarsa proyek membalas komentar co-ideation dengan sentimen positif. Kami juga menemukan bahwa untuk meningkatkan jumlah dana terkumpul, pemrakarsa proyek harus membalas komentar co-evaluation dengan cepat, ringkas, dan dengan sentimen positif.

Abstrak :
Tinjauan artikel akademis ini menggali ranah dinamis analisis bisnis di era digital dengan mengkaji secara kritis lima Jurnal/Artikel Ilmiah. Dalam menghadapi tantangan dan peluang yang belum pernah terjadi sebelumnya, perusahaan berupaya memanfaatkan data dan analitik untuk pengambilan keputusan yang tepat dan keunggulan kompetitif yang berkelanjutan. Tinjauan ini menilai kekuatan dan kelemahan setiap artikel, mencakup topik mulai dari integrasi analitik dalam manajemen hingga persinggungannya dengan pemasaran, kebijakan publik, dan dampak transformatif dari data besar. Wawasan utama menggarisbawahi pentingnya menyeimbangkan penilaian manusia dengan wawasan berbasis data, menerapkan analisis di seluruh domain organisasi, dan mengatasi tantangan terkait privasi dan regulasi data. Implikasinya terhadap praktik menekankan penerapan kemampuan analitik tingkat lanjut, penilaian ulang pendekatan manajemen data tradisional, dan memprioritaskan kepuasan pelanggan melalui analitik real-time. Tinjauan ini diakhiri dengan menyoroti pentingnya penanganan data yang bertanggung jawab dan kepatuhan terhadap peraturan privasi. Pekerjaan ini menjadi landasan bagi studi kasus yang akan datang, yang bertujuan untuk memberikan wawasan praktis tentang bagaimana perusahaan teknologi multinasional menavigasi tantangan-tantangan ini dan memanfaatkan analisis canggih untuk pertumbuhan berkelanjutan dalam lanskap bisnis yang berpusat pada data. Secara keseluruhan, tinjauan ini menawarkan wawasan berharga bagi para akademisi, profesional, dan pembuat kebijakan dalam menavigasi lanskap analisis bisnis di era digital. ......This academic article review delves into the dynamic realm of business analytics in the digital age by critically examining five scholarly Journals/Articles. In the face of unprecedented challenges and opportunities, companies strive to leverage data and analytics for informed decision-making and sustained competitive advantage. The review assesses the strengths and weaknesses of each article, covering topics ranging from the integration of analytics in management to its intersections with marketing, public policy, and the transformative effects of big data. Key insights underscore the importance of balancing human judgment with data-driven insights, applying analytics across organizational domains, and addressing challenges related to data privacy and regulation. Implications for practice emphasize the adoption of advanced analytics capabilities, reassessment of traditional data management approaches, and prioritization of customer satisfaction through real-time analytics. The review concludes by highlighting the significance of responsible data handling and adherence to privacy regulations. This work sets the stage for a forthcoming case study, aiming to provide practical insights into how a multinational technology corporation navigates these challenges and utilizes advanced analytics for sustainable growth in the data-centric business landscape. Overall, the review offers valuable insights for scholars, professionals, and policymakers navigating the nuanced landscape of business analytics in the digital era.

Abstrak :
This book covers ideas, methods, algorithms, and tools for the in-depth study of the performance and reliability of dependable fault-tolerant systems. The chapters identify the current challenges that designers and practitioners must confront to ensure the reliability, availability, and performance of systems, with special focus on their dynamic behaviors and dependencies. Topics include network calculus, workload and scheduling; simulation, sensitivity analysis and applications; queuing networks analysis; clouds, federations and big data; and tools. This collection of recent research exposes system researchers, performance analysts, and practitioners to a spectrum of issues so that they can address these challenges in their work.

Abstrak :
ABSTRAK
Industri kartu kredit di Indonesia saat ini terus mengalami meningkatkan. Berdasarkan data AKKI Asosiasi Kartu Kredit Indonesia bahwa pada tahun 2015 nilai transaksi kartu kredit mencapai Rp.273,14 triliun yaitu meningkat 8.4 dibandingkan dengan tahun 2014 yang sebesar Rp.250.17 triliun. Hal ini sejalan dengan tingginya persaingan di industri kartu kredit dimana terdapat 24 bank/perusahaan penerbit kartu kredit di Indonesia Bank Indonesia, 2015 . Pada tesis ini membahas mengenai pengolahan Big data menggunakan data transaksi pemegang kartu kredit Bank BRI dengan software R untuk didapatkan informasi yang dapat digunakan pada peningkatan strategi pemasaran bank tersebut. Hasil dari pengolahan data tersebut menunjukkan bahwa pemegang kartu kredit Bank BRI paling banyak melakukan transaksi satu kali dalam sebulan dan sales volume transaksinya rata-rata diatas Rp.2 juta. Pemegang kartu kredit BRI paling banyak melakukan transaksi di sepuluh kota yaitu kota Jakarta Jakarta barat, Jakarta timur, Jakarta utara , Surabaya, Makassar, Bandung, Tangerang, Jakarta Selatan, Medan, Yogyakarta, Bekasi dan Surabaya kota.Sepuluh merchant yang paling banyak ditransaksikan oleh pemegang kartu kredit BRI yaitu PT. Trinusa Travelindo www.traveloka.com , Matahari Dept. Store, Chatime, Mc Donalds indonesia, Pizza Hut, Indomaret, Hypermart dan carrefour. Jenis kartu kredit BRI yang paling banyak digunakan di kelompok transaksi tertinggi satu kali, dua kali dan lebih dari empat kali yaitu kartu kredit standard sedangkan untuk kelompok transaksi tertinggi tiga kali dan empat kali yaitu kartu kredit platinum. Informasi ini dapat digunakan oleh bank dalam menentukan strategi pemasarannya yang berdasarkan pasar sasaran, jenis kartu kredit dan kebiasaan dari pemegang kartunya sehingga dapat meningkatkan efesiensi dan efektifitas dari strategi pemesaran tersebut. Hasil pengolahan data ditampilkan dalam bentuk bar chart. Selanjutnya dilakukan penelitian pre-eksperimental mengenai pengaruh pesan promosi SMS Blast dengan loss-framed message dan gain-framed message. Penelitian dilakukan pada 200 pemegang kartu kredit Bank BRI yang termasuk kedalam kelompok transaksi tertinggi tiga kali sebulan dan dibagi menjadi dua grup. Treatment diberikan dalam bentuk SMS Blast kepada subjek. Hasil SMS Blast promosi menunjukkan bahwa grup yang diberikan pesan dengan loss-framed message memicu transaksi lebih besar 27,2 dibandingkan dengan gain-framed message. Hasil ini sesuai dengan teori yang menjelaskan bahwa individu pada dasarnya akan menghindari kerugian atau loss aversion Kahneman dan Tversky, 1979 .

---

ABSTRACT
The credit card industry in Indonesia is constantly improving. Based on data from AKKI Association of Indonesian Credit Card that in 2015 the value of credit card transactions reached Rp.273, 14 trillion, which increased 8.4 compared to the year 2014 which amounted to Rp.250.17 trillion. This is in line with the high competition in the credit card industry where there are 24 banks credit card issuing companies in Indonesia Bank Indonesia, 2015 . In this thesis discusses the processing of Big data using the data of Bank BRI credit card transactions with software R to obtain information that can be used on improving the bank 39 s marketing strategy. The result of data processing shows that Bank BRI credit card holders do most transactions once a month and sales volume of transactions on average above Rp.2 million. BRI credit card holders make the most transactions in ten cities Jakarta West Jakarta, East Jakarta, North Jakarta , Surabaya, Makassar, Bandung, Tangerang, South Jakarta, Medan, Yogyakarta, Bekasi and Surabaya kota.Ten merchant with the most transaction by BRI credit card holders are PT. Trinusa Travelindo www.traveloka.com , Sun Dept. Store, Chatime, Mc Donalds Indonesia, Pizza Hut, Indomaret, Hypermart and Carrefour. BRI credit card types are the most widely used in the highest transaction group once, twice and more than four times is the standard credit card while for the highest transaction group three times and four times is the platinum credit card. This information can be used by the bank in determining its marketing strategy based on the target market, the type of credit card and the habits of the card holder so as to improve the efficiency and effectiveness of the enlargement strategy. The results of data processing is displayed in the form of a bar chart. Furthermore, pre experimental research on the effect of promotional SMS Blast messages with loss framed message and gain framed message. The study was conducted on 200 Bank BRI credit card holders who were included in the highest transaction group three times a month and divided into two groups. Treatment is given in the form of SMS Blast to the subject. The result of the promotional SMS Blast indicates that the group given message with loss framed message triggers a larger transaction of 27.2 compared to the gain framed message. This result is consistent with the theory that explains that individuals will essentially avoid loss or loss aversion Kahneman and Tversky, 1979 .

Abstrak :
This book covers ideas, methods, algorithms, and tools for the in-depth study of the performance and reliability of dependable fault-tolerant systems. The chapters identify the current challenges that designers and practitioners must confront to ensure the reliability, availability, and performance of systems, with special focus on their dynamic behaviors and dependencies. Topics include network calculus, workload and scheduling; simulation, sensitivity analysis and applications; queuing networks analysis; clouds, federations and big data; and tools. This collection of recent research exposes system researchers, performance analysts, and practitioners to a spectrum of issues so that they can address these challenges in their work.