"[
ABSTRAKPenelitian ini dilaksanakan untuk mendapatkan gambaran tentang posisi
penerimaan pesan remaja terhadap pesan sanitasi yang diterima dalam Sosialisasi
Sanitasi Publik yang dilaksanakan di Cimahi dan Yogyakarta. Penelitian ini
dilakukan dengan menggunakan konsep teori penerimaan pesan Encoding-
Decoding oleh Stuart Hall, dengan teori pendukung Theory of Planned Behavior
oleh Icek Ajzen dan Human-Processing Information. Penelitian dilakukan dengan
pendekatan kualitatif. Latar belakang penelitian adalah pentingnya peran remaja
yang dengan kemampuan kognitifnya mampu menerima pesan sanitasi sehingga
dalam kondisi masyarakat yang minim kesadaran sanitasi dapat berperan dalam
menyebarkan pentingnya pesan dalam masyarakat yang sebagian besar hidup
dalam lingkungan yang kotor dan mengalami banyak penyakit terkait dengan
kebersihan lingkungan, seperti diare dan lainnya. Hasil penelitian menunjukkan
bahwa posisi narasumber remaja pada umumnya dominant-hegemonic, dan ada
pula yang negotiated. Posisi penerimaan pesan sanitasi remaja tersebut ditentukan
oleh pengalaman hidupnya. Posisi penerimaan pesan didukung dengan penelitian
melalui Theory of Planned Behavior melalui analisis human information
processing untuk melihat faktor-faktor yang membentuk intensi remaja terhadap
pesan sanitasi, yaitu attitude toward behavior yang positif, adanya subjective
norms, dan juga kontrol perilaku atau faktor-faktor yang mendorong atau
penghambat penerimaan pesan remaja. Penelitian ini dilakukan melalui humaninformation
processing.
ABSTRACTThe research has been conducted to get a description on the adolescents?
audience reception positions on sanitation public diplomacy campaign in Cimahi
and Yogyakarta. The research used the audience reception theory ? particularly
the encoding-decoding theory developed by Stuart Hall, supported by other theory
from Icek Ajzen called Theory of Planned Behavior and human processing
information. The research is conducted using a qualitative approach. The
background of the research is that with their cognitive development adolescence
can receive complex message and can play an important role to spread sanitation
message among the society, even though most of them are living under poor
sanitation condition which causes several diseases, such as diarrhea. The research
shown that most of the adolescence informants have chosen a dominanthegemonic
position, and one of them has a negotiated position. The positions is
supported by a research using the Theory of Planned Behavior through human
information processing to look for factors which create adolescence?s intention to
sanitation message, which include positive attitude toward behavior, subjective
norms, and perceived behavior control or factors which encourage or impede
adolescence?s reception on the message. The reseach has been conducted using
human information processing.;The research has been conducted to get a description on the adolescents?
audience reception positions on sanitation public diplomacy campaign in Cimahi
and Yogyakarta. The research used the audience reception theory ? particularly
the encoding-decoding theory developed by Stuart Hall, supported by other theory
from Icek Ajzen called Theory of Planned Behavior and human processing
information. The research is conducted using a qualitative approach. The
background of the research is that with their cognitive development adolescence
can receive complex message and can play an important role to spread sanitation
message among the society, even though most of them are living under poor
sanitation condition which causes several diseases, such as diarrhea. The research
shown that most of the adolescence informants have chosen a dominanthegemonic
position, and one of them has a negotiated position. The positions is
supported by a research using the Theory of Planned Behavior through human
information processing to look for factors which create adolescence?s intention to
sanitation message, which include positive attitude toward behavior, subjective
norms, and perceived behavior control or factors which encourage or impede
adolescence?s reception on the message. The reseach has been conducted using
human information processing., The research has been conducted to get a description on the adolescents‘
audience reception positions on sanitation public diplomacy campaign in Cimahi
and Yogyakarta. The research used the audience reception theory – particularly
the encoding-decoding theory developed by Stuart Hall, supported by other theory
from Icek Ajzen called Theory of Planned Behavior and human processing
information. The research is conducted using a qualitative approach. The
background of the research is that with their cognitive development adolescence
can receive complex message and can play an important role to spread sanitation
message among the society, even though most of them are living under poor
sanitation condition which causes several diseases, such as diarrhea. The research
shown that most of the adolescence informants have chosen a dominanthegemonic
position, and one of them has a negotiated position. The positions is
supported by a research using the Theory of Planned Behavior through human
information processing to look for factors which create adolescence‘s intention to
sanitation message, which include positive attitude toward behavior, subjective
norms, and perceived behavior control or factors which encourage or impede
adolescence‘s reception on the message. The reseach has been conducted using
human information processing.]"
