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"ABSTRAKEra Globalisasi yang diikuti dengan meningkatnya konsumsi masyarakat berbanding lurus dengan peran media sebagai penarik minat publik. Iklan sebagai teks persuasif yang berfungsi untuk menarik minat publik seringkali menggunakan pilihan kata dan gambar tertentu untuk membuatnya menarik dan mudah diingat. Pilihan kata dalam bahasa yang digunakan dalam iklan inilah yang dinamakan dengan unsur retorika. Melalui penelitian kepustakaan dan metode analisis-deskriptif, jurnal ini bertujuan untuk mengetahui unsur retorika apa saja yang muncul dalam tujuh iklan Aspirin dari Bayer Jerman. Berdasarkan hasil penelitian, diperoleh kesimpulan bahwa dalam tujuh iklan Aspirin yang diteliti selalu terdapat unsur retorika yang muncul dalam bentuk yang berbeda-beda.

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ABSTRACT

Globalization era which followed by the increase of consumptive behavior of the society also affected by media as a public attraction. Advertisement as one of persuasive text, often use selected words and picture to make it more attractiv. This special use of certain words and sentences is known as rhetorical figures. Through literature research and analytical-descriptive method, this journal aims to know which rhetorical figures are found in seven Aspirin advertisements of Bayer Germany. Based on the research result, it can be concluded that there is at least one kind of rhetorical figures in each advertisements that emerge in various forms."

"Lieferando.de merupakan salah satu perusahaan penyedia layanan pengantar makanan terbesar di Jerman. Dalam memasarkan jasanya, Lieferando.de menggunakan iklan sebagai media promosi. Iklan yang diterbitkan oleh Lieferando.de acap kali mengundang decak tawa dan menarik perhatian publik. Hal ini disebabkan oleh penggunaan unsur retorika di dalam iklan yang diterbitkannya. Penelitian ini bertujuan untuk mengetahui jenis-jenis retorika yang terdapat dalam iklan Lieferando.de. Hasil dari penelitian ini menunjukkan bahwa terdapat jenis retorika seperti jenis repetisi dan destabilisasi yang digunakan di dalam keenam iklan Lieferando.de yang dianalisis.

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AbstractLieferando.de is one of the biggest food delivery service companies in Germany. Lieferando.de uses advertisements as its media campaign to promote its service. Lieferando.de often releases funny and interesting advertisements to attract public rsquo s attention as it uses rhetorical operation in its advertisements. This research takes aim to find out the rhetorical operation in Lieferando.de rsquo s advertisements. The result of the research shows that there are two kinds of rhetorical operations, such as repetition and destabilization found in six advertisements of Lieferando.de."

"Dalam bidang periklanan, bahasa memiliki peran yang sangat penting. Bahasa dapat menjadikan sebuah iklan agar tampak lebih menarik. Dalam iklan,ada banyak sekali alat retorika yang dapat dipergunakan. Parallelismus, alliteration, dan endreim merupakan tigadiantaranya.Lufthansa yang merupakan maskapai penerbangan Jerman juga menggunakan alat retorikadalam iklannya agar terlihat menarik. Penggunaan parallelismus, alliteration, dan endreim dijadikan oleh Lufthansa sebagai alat untuk menarik perhatian konsumen. Peneltian ini bertujuan untuk menjelaskan bentuk parallelismus, alliteration, dan endreim yang terdapat di dalam iklan maskapai penerbangan Lufthansa. Metode yang digunakan dalam penelitian ini adalah metode kualitatif yang bersumber pada kajian pustaka. Penelitian ini meneliti sepuluh iklan Lufthansa mengenai penggunaan parallelismus, alliteration, dan endreim dalam iklan Lufthansa. Berdasarkan hasil penelitian, penggunaan parallelismus, alliteration, dan endreim ditemukan pada sepuluh iklan maskapai penerbangan Lufthansa ini. Parallelismus, alliteration, dan endreim yang muncul berfungsi untuk menarik perhatian konsumen.

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In the field of advertising, language has a very important role. Language can make an advertisement to appear more attractive. In advertising, there are a lot of rhetorical figures that can be used. Parallelismus, alliteration, and endreim are three of them. Lufthansa, an airline from Germany, also use rhetorical figures in their advertisement to make it look attractive. They are used by Lufthansa as a tool to attract potential customers. Thus, this study explain parallelismus, alliteration, and endreim that contained in the Lufthansa's advertisements. This study uses qualitative method which is based on a literature review. This study analyzes 10 advertisements of Lufthansa to parallelismus, alliteration, and endreim. Based on the results, the usage of parallelismus, alliteration, and endreim is found in ten advertisements of Lufthansa. Parallelismus, alliteration, and endreim that appears in advertisement serves to attract the attention of consumers."

"Due to scientific uncertainties and political problems, policymakers rely on socially constructed norms when drafting what they hope to be an efficient patent system....."

"This article examines uses of Indonesian third person singular pronouns ia and dia in news reports. It takes as its departure point the general account of the pronouns which specifies that ia can occur only in subject position, while dia can occur in subject or object position. The article shows that, although both pronouns can occur in subject position, they differ distributionally and functionally. Ia occurs almost three times as frequently as dia and predominates in subject position, while dia occurs mostly in non-subject position. Ia is primarily used to convey the notion that the referent is a reliable and authoritative source of information and to focus on the referent as an agent or protagonist who is initiating or performing some action or a series of actions. By contrast, dia tends to be selected for contexts in which the referent is presented as a speaker who is elaborating on what has been said previously rather than introducing a new point. The predominance of ia in news report accords with its characterization as a pronoun strongly associated with formal registers."

"ABSTRAKPenelitian ini bertujuan untuk mengkaji bagaimana anggota organisasi birokrasi berinteraksi pada Whatsapp group chat berdasarkan konsep rhetorical sensitivity sensitivitas retorik, serta kaitannya dengan konteks birokrasi di Indonesia. Paradigma yang digunakan dalam penelitian ini adalah post-positivism dengan metode penelitian netnografi pada teks grup WhatsApp salah satu unit kerja di Kementerian Pariwisata. Hasil penelitian menunjukkan bahwa dalam berinteraksi pada grup WhatsApp, tiap-tiap individu akan menampilkan satu dari tiga gaya sensitivitas retorik rhetorical sensitive, noble self atau rhetorical reflector ketika mereka dihadapkan pada satu situasi komunikasi atau arah komunikasi organisasi tertentu Edie Paulson, 1986. Penelitian ini juga menunjukkan bahwa WhatsApp group chat berpotensi mempersingkat alur komunikasi birokrasi, namun enkulturasi budaya instansi pemerintah yang sudah mengakar tidak serta merta hilang dengan hadirnya komunikasi bermediasi teknologi dalam organisasi birokrasi.

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ABSTRACTThis study aims to examine how members of bureaucracy organization interact in WhatsApp group chat based on the rhetorical sensitivity concept, and how it relates to the Indonesian bureaucracy context. It observed the WhatsApp group chat of one of the working units in the Ministry of Tourism under the post positivism paradigm with netnography as the research methodology. The result shows that each members of the WhatsApp group chat tend to performs one out of three rhetorical style ndash the rhetorical sensitive, noble self or rhetorical reflector ndash when faced with particular communication situation or certain organizational communication flow Eddie Paulson, 1986. Other finding also shows that WhatsApp group chat is potential to shorten the bureaucracy communication flow however the enculturation of bureaucratic culture which have been rooted over a very long period of time within the government office would not be easily shifted with the presence of the technology mediated communication in this bureaucratic organization."