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Abstrak :
Consider some big ideas that have become business and cultural phenomena: how Starbucks transformed a declining coffee market by combining an experience destination with a premium product. Or how the established notion that ôdolls are for girlsö was shattered by a toy line called G.I. Joe. Most people mistakenly think breakthrough ideas are a matter of divine inspiration and luck. This book reveals a step-by-step methodology individuals and organizations can use to develop, create, and nurture the kinds of new products and services that capture the publicÆs imagination. Loaded with examplesùand packed with straightforward explanations of the processes that can lead to breakout hitsùthis book shows readers how to create an idea methodology, encourage free-thinking, keep good ideas, and bring revolutionary, revenue-generating new concepts to market.

Abstrak :
Leverage -- the real or imagined advantage one holds -- is the most important tool in a negotiation. Anyone who wants to consistently win at the negotiating table needs to master the art of gaining and maintaining leverage.

Abstrak :
Dalam pemilihan lokasi suatu usaha, perlu pertimbangan yang lebih dari pemilik usaha. Bisnis fashion merupakan salah satu usaha yang selalu berkembang mengingat fashion merupakan bagian dari kebutuhan sandang seluruh manusia. Lokasi dapat menjadi faktor penting agar bisnis fashion yang berjalan dapat bersaing secara efektif (Handoko, 2000). Kota Bogor merupakan salah satu kota perdagangan (Khairunnisa, 2011) dengan industri tekstil dan pakaian yang menonjol, salah satunya adalah bisnis fashion berupa factory outlet. Perkembangan bisnis factory outlet yang cukup pesat menyebabkan diperlukannya strategi pemasaran terukur. Penelitian ini dilakukan bertujuan untuk mengetahui pengaruh dari lokasi terhadap kesuksesan bisnis factory outlet di Kota Bogor. Peneliti melakukan observasi lapangan untuk melihat karakteristik factory outlet yang dilihat dari site (fasilitas dan konsep) dan situation (visibilitas, lahan parkir, dan kondisi lingkungan bisnis) dan alasan pemilihan lokasi. Selain itu, penelitian ini juga melihat nilai lokasi factory outlet sebagai daerah wisata belanja. Adapun variabel pengukur kesuksesan bisnis adalah lama berdirinya usaha, tren penjualan, dan break even point. Hasil dari penelitian ditemukan bahwa lokasi memiliki pengaruh terhadap kesuksesan bisnis. Factory outlet yang memiliki karakteristik primary location berkonsep japandi industrial dan modern, fasilitas sangat lengkap, produk casual, harga rata-rata tinggi, dan promosi baik. Factory outlet ini ada di lokasi yang strategis dan memiliki nilai lokasi tinggi sedangkan factory outlet dengan karakteristik secondary location berkonsep industrial dan modern, fasilitas lengkap, dengan produk sporty, chic style dan streetwear, harga rata-rata tinggi, dan promosi baik. Factory outlet ini ada di lokasi yang strategis dan kurang strategis, serta memiliki nilai lokasi rendah. Factory outlet dengan karakteristik primary location memiliki potensi sukses sedangkan factory outlet dengan karakteristik secondary location cenderung kurang berpotensi sukses. Oleh sebab itu, karakteristik lokasi factory outlet memiliki pengaruh terhadap kesuksesan bisnis factory outlet di Kota Bogor ......In the business location decision making process, more consideration is needed from the business owner. The fashion business is always growing considering that fashion is part of the human needs. Location can be an important factor in which the fashion business can compete effectively (Handoko, 2000). Bogor City is one of the well-known trading cities (Khairunnisa, 2011) with a prominent textile and clothing industry, one of which is in the form of factory outlets. The rapid development of the business needs a measurable marketing strategy. This research’s purpose is to determine the effect of location on the success of the factory outlet business in Bogor City. By that, the researcher did a field observation to see the characteristics of factory outlets as seen from the site (facilities and concepts) and situation (visibility, parking, and business environment conditions) and the reason why the location chosen. In addition, this research also looks at the value of the factory outlet location (accessibility, traffic, and land value). The variables for measuring the business success are the length of business establishment, sales trend, and breakeven point. The results of the study found that location has an influence on business success. Factory outlets that have the characteristics of a primary location with a japanese industrial and modern concept, very complete facilities, casual products, high average prices, and good promotions. This factory outlet is in a strategic location and has a high location value while the factory outlet with secondary location characteristics has an industrial and modern concept, complete facilities, with sporty, chic style and streetwear products, high average prices, and good promotions. This factory outlet is in a strategic and less strategic location, and has a low location value. Factory outlets with primary location characteristics have the potential for success, while factory outlets with secondary location characteristics tend to have less potential for success. Therefore, the characteristics of the factory outlet location have an influence on the success of the factory outlet business in Bogor City

Abstrak :
Industri kecantikan saat ini menjadi sebuah potensi pasar yang besar dalam bisnis, karena perawatan kecantikan telah menjadi sebuah kebutuhan yang dianggap penting untuk meningkatkan performa diri maka dijadikan momen bagi para pengusaha terutama pada sektor jasa untuk mendukung kehadiran klinik kecantikan dalam memenuhi kebutuhan masyarakat akan perawatan kecantikan, termasuk di Kecamatan Cibinong. Perkembangan bisnis klinik kecantikan yang semakin pesat membuat klinik kecantikan perlu memperisapkan strategi, lokasi menjadi strategi utama untuk sukses. Penelitian ini dilakukan dengan tujuan untuk mengetahui pengaruh lokasi tersebut terhadap kesuksesan bisnis klinik kecantikan di Kecamatan Cibinong. Variabel yang digunakan untuk mengukur tingkat kesuksesan ialah lama usaha, pencapaian BEP, dan jumlah pengunjung klinik kcentikan. Pengumpulan data pada penelitian ini dilakukan dengan cara observasi lingkungan klinik kecantikan dan wawancara kepada manajer atau pengelola klinik kecantikan. Hasil penelitian ini dapat menjelaskan bahwa lokasi memiliki pengaruh terhadap tingkat kesuksesan bisnis klinik kecantikan. Klinik kecantikan yang berada di kelas jalan arteri dan di sekitar kawasan komersil, permukiman, dan perkantoran pemerintahan memiliki tingkat kesuksesan yang lebih sukses dibanding kelas jalan lokal dan di sekitar kawasan permukiman. Klinik kecantikan dengan karakteristik lokasi strategis untuk kecantikan klinik yang dilihat berdasarkan aksesibilitas, visibilitas, dan kondisi lingkungan bisnis yang tergolong tinggi dan memiliki fasilitas sangat lengkap dan tipe klinik kecantikan jenis perawatan sangat lengkap dan target pasar differentiated marketing (tipe 1) memiliki tingkat kesuksesan yang sukses. Sedangkan lokasi yang kurang strategis untuk kecantikan klinik yang dilihat berdasarkan aksesibilitas, visibilitas, dan lingkungan bisnis yang tergolong sedang dan memiliki fasilitas lengkap dan tipe klinik kecantikan dengan jenis perawatan lengkap dan target pasar concentrated marketing (tipe 4) memiliki tingkat kesuksesan yang kurang sukses. ......The beauty industry is currently a huge market potential in business, because beauty care has become a necessity that is considered important to improve self-performance, so it is used as a moment for entrepreneurs, especially in the service sector, to support the presence of beauty clinics in meeting people's needs for beauty care. including in Cibinong District. The rapid development of the beauty clinic business makes beauty clinics need to prepare a strategy, location being the main strategy for success. This research was conducted with the aim to determine the effect of the location on the success of the beauty clinic business in Cibinong District. The variables used to measure the level of success are length of effort, achievement of BEP, and the number of visitors to the clinic. Data collection in this study was carried out by observing the environment of the beauty clinic and interviewing the manager or manager of the beauty clinic. The results of this study can explain that location has an influence on the success rate of the beauty clinic business. Beauty clinics located in arterial road classes and around commercial, residential and government office areas have a higher success rate than local road classes and around residential areas. A beauty clinic with the characteristics of a strategic location for a beauty clinic as seen based on accessibility, visibility and business environmental conditions which are classified as high and have very complete facilities and a type of beauty clinic with a very complete type of care and a differentiated marketing target market (type 1) has a successful success rate. While the location is less strategic for a beauty clinic as seen based on accessibility, visibility and business environment which is classified as moderate and has complete facilities and the type of beauty clinic with a complete type of treatment and concentrated marketing target market (type 4) has a success rate that is less successful.

Abstrak :
Leadership Lessons details the importance of preparing for success (acquiring expertise), to enduring against obstacles, to recognizing and exploiting opportunities.