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Abstrak :
[Pertumbuhan industri restoran menengah dan atas di Indonesia, khususnya Jabodetabek menjadi semakin pesat. Hal ini mendorong terciptanya kebiasaan makan diluar pada masyarakat Indonesia, khususnya di Jabodetabek. Beragam pilihan restoran dapat membingungkan konsumen terlebih jika konsumen belum pernah mencoba restoran tersebut sebelumnya, sehingga menggunakan situs gastronomi pencarian restoran seperti Zomato Indonesia menjadi alternatif yang dapat dipilih para konsumen sebelum mencoba restoran tersebut. Penelitian ini bertujuan untuk mengetahui seberapa signifikan faktor-faktor yang terdapat pada Zomato Indonesia dalam mempengaruhi behavioral intention to taste pembacanya (readers), dimana behavioral intention to taste berpotensi dipengaruhi oleh tujuh variabel yang digolongkan kedalam tiga kategori variabel utama yaitu (1) inspiring taste desire (yang terdiri dari variabel: experiencing appeal dan generating empathy), (2) forming taste awareness (yang terdiri dari variabel: providing image, delivering knowledge dan presenting guide), dan (3) facilitating interpersonal interaction (yang terdiri dari variabel: social influence dan cybercommunity influence). Sampel penelitian merupakan para anggota Zomato Indonesia. Data diolah dengan menggunakan metode regresi berganda. Hasil penelitian menunjukan bahwa generating empathy, presenting guide, social influence dan cybercommunity influence secara positif mempengaruhi behavioral intention to taste pembaca (readers). Sedangkan experiencing appeal, providing image, dan delivering knowledge tidak berpengaruh secara positif terhadap behavioral intention to taste.;"The growth of the middle and upper class restaurant industry in Indonesia," "especially Jabodetabek becoming increasingly rapid. This encourages the eating out habits of Indonesian people, particularly in Jabodetabek. A wide selection of restaurants can confuse consumers, especially when consumers have never tried the restaurant before, so using gastronomy website like Zomato Indonesia can be chosen by consumers before trying the restaurant. This study aims to determine how significant all factors of Zomato Indonesia in influencing reader?s behavioral intention to taste, where behavioral intention to taste potentially affected by the seven variables that are classified into three main categories of variables: (1) inspiring taste desire (which consists of: experiencing appeal and generating empathy), (2) forming taste awareness (which consists of: providing image, delivering knowledge and presenting guide), and (3) facilitating interpersonal interaction (which consists of: social influence and cybercommunity influence). The research samples are Zomato Indonesia members. The data is processed by multiple regression method. The result shows that the generating empathy, presenting guide, social influence and cybercommunity influence positively affect reader?s behavioral intention to taste. While experiencing appeal, providing images, and delivering knowledge do not affect positively reader?s behavioral intention to taste., "The growth of the middle and upper class restaurant industry in Indonesia," "especially Jabodetabek becoming increasingly rapid. This encourages the eating out habits of Indonesian people, particularly in Jabodetabek. A wide selection of restaurants can confuse consumers, especially when consumers have never tried the restaurant before, so using gastronomy website like Zomato Indonesia can be chosen by consumers before trying the restaurant. This study aims to determine how significant all factors of Zomato Indonesia in influencing reader’s behavioral intention to taste, where behavioral intention to taste potentially affected by the seven variables that are classified into three main categories of variables: (1) inspiring taste desire (which consists of: experiencing appeal and generating empathy), (2) forming taste awareness (which consists of: providing image, delivering knowledge and presenting guide), and (3) facilitating interpersonal interaction (which consists of: social influence and cybercommunity influence). The research samples are Zomato Indonesia members. The data is processed by multiple regression method. The result shows that the generating empathy, presenting guide, social influence and cybercommunity influence positively affect reader’s behavioral intention to taste. While experiencing appeal, providing images, and delivering knowledge do not affect positively reader’s behavioral intention to taste.]

Abstrak :
Bioskop Blitzmegaplex dapat dikatakan sebagai pemain yang cukup baru dalam industri jasa hiburan bioskop di Indonesia dan menawarkan berbagai keunikan tersendiri terkait dengan kegiatan promosi secara online yang mereka lakukan sejak awal berdiri. Berbagai macam promo-promo ditampilkan secara menarik dan lengkap di website resmi Blitzmegaplex (www.blitzmegaplex.com). Tujuan dari penelitian ini adalah menganalisa pengaruh positif pada website Blitzmegaplex yang mencakup Perceived Ease of Use, Perceived Usefulness, Attitude dan Behavioral Intention. Penelitian dilakukan pada dengan responden pengguna internet yang mengakses website Blitzmegaplex dalam 1 bulan terakhir maupun yang melakukan pembelian tiket bioskop secara online via website Blitzmegaplex, penggemar film-film terbaru di bioskop yang bertempat tinggal di Jatabek (Jakarta, Tangerang & Bekasi) dan konsumen yang pernah/gemar/sering menonton di bioskop Blitzmegaplex yang terletak di daerah Jatabek (sesuai dengan cabang-cabang lokasi Blitzmegaplex). Hasil penelitian untuk keseluruhan produk menunjukkan bahwa Perceived Ease of Use berpengaruh signifikan terhadap Perceived Usefulness dan terhadap Attitude secara langsung. Perceived Usefulness berpengaruh signifikan terhadap Attitude dan terhadap Behavioral Intention secara langsung. Untuk Attitude, variabel ini berpengaruh signifikan terhadap Behavioral Intention secara langsung,. Penelitian terdahulu meneliti hubungan antara unsur tersebut dan menyatakan ada hubungan yang signifikan diantara mereka. Hasil penelitian ini memiliki perbedaan dengan hasil penelitian sebelumnya dikarenakan perbedaan lokasi negara yang diteliti.

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Blitzmegaplex cinema can be regarded as a fairly new player in the industry of cinema entertainment services in Indonesia and offers a variety of unique characteristics associated with promotional activities online that they do since its establishment. Various kinds of promo presented in an interesting and complete the official website Blitzmegaplex (www.blitzmegaplex.com). The purpose of this study was to analyze a positive influence of Blitzmegaplex website which includes Perceived Ease of Use, Perceived Usefulness, Attitude and Behavioral Intention. The study was conducted with respondents who are Internet users who access the website Blitzmegaplex in the last 1 month or those who purchased movie tickets online via the website Blitzmegaplex, fans of the latest movies in theaters residing in Jatabek (Jakarta, Tangerang and Bekasi) and consumers who ever / likes / watch in cinema Blitzmegaplex often located in areas Jatabek (according to branches Blitzmegaplex location). The results indicate that Perceived Ease of Use significantly affect on Perceived Usefulness and Attitude toward. Perceived Usefulness and Attitude significantly affect on Behavioral Intention directly. For Attitude, had a significant effect on Behavioral Intention directly. Previous research examining the relationship between these elements and expressed no significant relationship between them. The results of this study have a difference with the results of previous studies because of differences in the location of the countries studied.

Abstrak :
Penelitian ini dilakukan untuk mengetahui faktor-faktor yang memengaruhi behavioral intention dari konsumen untuk dapat menggunakan layanan telemedisin khususnya pada Halodoc. Faktor-faktor yang digunakan dalam penelitian ini adalah social influence, perceived usefulness, perceived technology usage risk, dan perceived ubiquity sebagai faktor eksternal serta health anxiety dan offline consultation habit sebagai faktor internal. Selain itu, terdapat variabel perceived value dan trust yang berperan sebagai mediasi serta adanya penambahan variabel facilitating condition dan website information. Untuk menguji 13 hipotesis dalam penelitian ini, peneliti menggunakan metode penelitian single-cross sectional survey dan metode purposive sampling sehingga didapatkan data sebanyak 582 responden yang merupakan Warga Negara Indonesia berusia antara 18-60 tahun dan pernah menggunakan layanan dari Halodoc. Dari hasil pengolahan data menggunakan metode Partial Least Square- Structural Equation Method (PLS-SEM) ditemukan hanya 11 hipotesis yang diterima. Hasil tersebut menunjukkan bahwa social influence, perceived usefulness, perceived ubiquity, dan health anxiety memiliki pengaruh yang signifikan dan positif terhadap perceived value. Sedangkan, offline consultation habit memiliki pengaruh yang signifikan tetapi negatif terhadap perceived value. Kemudian social influence dan perceived ubiquity memiliki pengaruh yang signifikan dan positif terhadap trust. Namun, perceived technology usage risk tidak berpengaruh signifikan terhadap perceived value dan trust. Terakhir, perceived value, trust, facilitating condition, dan website information berpengaruh signifikan dan positif terhadap behavioral intention. Penelitian ini juga memberikan implikasi manajerial yang dapat dijadikan sebagai bahan pertimbangan dalam pengembangan layanan selanjutnya. ......This research aims to identify the factors that influence consumer behavioral intention to use telemedicine services, particularly on Halodoc. The factors used in this study are social influence, perceived usefulness, perceived technology usage risk, and perceived ubiquity as external factors, as well as health anxiety and offline consultation habit as internal factors. Additionally, the variables perceived value and trust play a mediating role, and facilitating condition and website information are included. To test 13 hypotheses in this study, the researcher employed a single-cross sectional survey method and purposive sampling, resulting in 582 respondents who are Indonesian citizens aged between 18-60 years and have used Halodoc services. Using Partial Least Square- Structural Equation Method (PLS-SEM), it was found that only 11 hypotheses were accepted. The results show that social influence, perceived usefulness, perceived ubiquity, and health anxiety have significant and positive effects on perceived value. Offline consultation habit has a significant but negative effect on perceived value. Social influence and perceived ubiquity also have significant and positive effects on trust. However, perceived technology usage risk does not have a significant effect on perceived value and trust. Finally, perceived value, trust, facilitating condition, and website information have significant and positive effects on behavioral intention. This study also provides managerial implications that can be used as a consideration in the development of subsequent services.