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Abstrak :
Penelitian ini bertujuan untuk mengetahui faktor-faktor yang mempengaruhi intensi PNS Badan Kepegawaian Negara RI dalam membayarkan zakat profesinya pada BAZNAS. Theory of Planned Behavior yang dimodifikasi dengan tambahan variabel Literasi Zakat PUSKAS BAZNAS menjadi dasar landasan teori penelitian ini. Metode penelitian berupa kualitatif survey dan menggunakan SEM-PLS (Structural Equation Modelling-Partial Least Square) sebagai alat analisisnya. Sampel berupa 119 orang PNS BKN yang bertugas di BKN RI Pusat. Hasil dari penelitian ini menunjukan bahwa pengetahuan zakat tidak berpengaruh secara langsung terhadap intensi membayar zakat ASN, namun secara bersama-sama dengan variabel lainnya, yaitu Attitude Towards Behaviour, Subjective Norms dan Perceived Behavioral Control mempengaruhi intensi membayar zakat PNS BKN. Variabel Attitude Towards Behaviour dan Perceived Behavioral Control mempengaruhi intensi membayar zakat PNS BKN sedangkan variabel Subjective Norms tidak berpengaruh terhadap intensi membayar zakat PNS BKN ......This study studies the factors that influence the intention of the Civil Servants of Badan Kepegawaian Negara RI in paying their zakat profession at BAZNAS. The Theory of Planned Behavior which is modified with the addition of Zakat Literacy by PUSKAS BAZNAS’s variable, form the basis of this research theory. The research method using qualitative survey and SEM-PLS (Structural Equation Modeling-Partial Least Square) as an analysis tool. The sample consisted of 119 BKN civil servants who were assigned at BKN RI Pusat. Results indicated that zakat knowledge had no direct effect on BKN civil servants’s intention to pay zakat, but jointly with other variables, Attitude towards behaviour, Subjective norms dan Perceived Behavioral control, had significant effects on BKN civil servants’s intention to pay zakat. Attitude towards behaviour and Perceived Behavioral control had significant effects on ASN intention to pay zakat. Subjective norms had no significant effects on BKN civil servants’s intention to pay zakat.

Abstrak :
This study investigates the factors affecting borrowing intention among young entrepreneur of Indonesia TDA community based on the Theory of Planned Behavior (TPB). About 100 questionnaires were accepted and analyzed using structural equation modeling (SEM) in determining the relationships. The results show that borrowing intention amongst young entrepreneur of Indonesia TDA community is influenced by attitude, subjective norms, perceived behavior control, self identity, situational temptation, and past behavior. The young entrepreneur of Indonesia TDA community believe that they have complete control of their behavior in borrowing as they perceived to be equipped with the knowledge about the personal financing. In addition, because of their experience in students’ loans since undergraduates’ level, the result explains why situational temptation were found to be a significant predictor. The findings offer implications for researchers and government.

Abstrak :
Munculnya jasa reservasi transportasi berbasis aplikasi sangat mengambil perhatian masyarakat di Jabodetabek untuk menggunakan aplikasi tersebut dan bergabung menjadi pengemudi maupun pengguna. Namun, masih banyak sekali kesulitan dalam menggunakan aplikasi yang dirasakan baik dari sisi pengemudi maupun pengguna. Sebuah penelitian terkait persepsi pengguna dan pengemudi terhadap teknologi tersebut dibutuhkan untuk terus mengembangkan jasa reservasi transportasi berbasis aplikasi ini. Penelitian ini berfokus pada studi kasus PT Gojek Indonesia. Analisis faktor yang berhubungan dengan proses pengadopsian pengguna dan pengemudi terhadap produk teknologi jasa reservasi transportasi berbasis aplikasi akan dilakukan menggunakan model terintegrasi Technology Acceptance Model (TAM) dan Theory of Planned Behavior (TPB). Analisis akan dilakukan dan data akan diolah menggunakan metode Structural Equation Modelling (SEM). Hasil penelitian menunjukkan bahwa dari sisi pengemudi kesan positif yang dirasakan tergolong rendah, namun kebermanfaatan dirasakan tergolong tinggi sehingga Gojek diharapkan mampu meningkatkan kualitas aplikasi untuk meningkatkan kesan positif. Dari sisi pengguna, kesan positif dan kebermanfaatan sudah dinilai cukup tinggi sehingga Gojek diharapkan mampu mempertahankan posisi dengan memberikan beberapa inovasi agar terus dapat berkompetisi.

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The new service of online transportation reservation is currently popular, encouraging other people to join as a driver and as a user. However, there are still many difficulties in using the applications from both the driver's side and the user’s side. A related study of users and drivers perception about technology adoption is needed to develop transportation reservation applications. This research focuses on case study of PT Gojek Indonesia. Analysis of factors related to users and drivers’ technology adoption of transportation reservation applications will be done using the integrated model Technology Acceptance Model (TAM) and Theory of Planned Behavior (TPB). The analysis will be conducted and the data will be processed using the method of Structural Equation Modelling (SEM). The results showed low attitude towards behavior, yet high perceived usefulness from the driver's side so Gojek is expected to improve the quality of its application to enhance the positive impression from the driver's side. From the user side, the attitude towards behavior and perceived usefulness has been rated high enough so that Gojek is expected to maintain their current position by providing some innovation.

Abstrak :
Penelitian ini bertujuan untuk mengetahui faktor-faktor yang mempengaruhi keinginan membeli produk green skincare pada milenial dan generasi Z menggunakan pendekatan the theory of planned behavior dengan country of origin dan price sensitivity sebagai variabel moderasi nya. Sampel yang digunakan dalam penelitian ini sebanyak 389 responden yang merupakan responden berusia 17 - 40 tahun, berdomisili di Jabodetabek, Indonesia, dan pernah menggunakan skincare dalam 6 bulan terakhir. Penelitian ini menggunakan Structural Equation Modeling (SEM) PLS dalam pengolahan data. Hasil penelitian ini membuktikan bahwa: (1) Attitude memiliki pengaruh positif pada Purchase Intention; (2) Subjective Norm memiliki pengaruh positif pada Purchase Intention; (3) Perceived Behavioral Control memiliki pengaruh positif pada Purchase Intention; (4) Country of Origin yang positif tidak memiliki pengaruh signifikan dalam hubungan antara Attitude dan Purchase Intention; (5) Country of Origin yang positif memperkuat hubungan antara Subjective Norm dan Purchase Intention; (6) Country of Origin yang positif tidak memiliki pengaruh signifikan dalam hubungan antara Perceived Behavior Control dan Purchase Intention; (7) Price Sensitivity yang tinggi melemahkan hubungan antara Attitude dan Purchase Intention; (8) Price Sensitivity yang tinggi melemahkan hubungan antara Subjective Norm dan Purchase Intention; (9) Price Sensitivity yang tinggi tidak memiliki pengaruh signifikan dalam hubungan antara Perceived Behavior Control dan Purchase Intention. ......This study aims to determine the factors that influence the desire to buy green skincare products for millennials and generation Z using the theory of planned behavior approach with country of origin and price sensitivity as moderating variables. The sample used in this study were 389 respondents who were respondents aged 17-40 years, domiciled in Jabodetabek, Indonesia, and had used skincare in the last 6 months. This research uses PLS Structural Equation Modeling (SEM) in data processing. The results of this study prove that: (1) Attitude has a positive effect on Purchase Intention; (2) Subjective Norm has a positive influence on Purchase Intention; (3) Perceived Behavioral Control has a positive effect on Purchase Intention; (4) Positive Country of Origin has no significant effect on the relationship between Attitude and Purchase Intention; (5) Positive Country of Origin strengthens the relationship between Subjective Norm and Purchase Intention; (6) Positive Country of Origin has no significant effect on the relationship between Perceived Behavior Control and Purchase Intention; (7) High Price Sensitivity weakens the relationship between Attitude and Purchase Intention; (8) High Price Sensitivity weakens the relationship between Subjective Norm and Purchase Intention; (9) High Price Sensitivity has no significant effect on the relationship between Perceived Behavior Control and Purchase Intention.