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"Penyebaran melalui Word of mouth tidak lepas dari kegiatan pemasaran. Word of mouth tersebut kemudian dikembangkan menjadi strategi pemasaran viral marketing dan buzz marketing, dimana penyebaran tersebut tidak lepas dari model A.I.D.A. Melihat startegi ini sebuah saluran Youtube ?Kok Bisa?? mengunggah konten berjudul ? Kenapa Rupiah Melemah?? dan menjadi viral. Hal ini juga bertepatan dengan kondisi perekonomian di Indonesia mengalami krisi ekonomi 24 Agustus 2015, dimana mata uang rupiah menyentuh angka Rp 14.000,- dan merupakan rekor terburuknya, sejak tahun 1998. Banyak menuai komentar, topik ini kemudian menjadi perhatian hangat netizen (warga jejaring maya Internet), dimana emosi dan keterikatan mereka ikut terlibat dalam kejadian ini. Video tersebut kemudian ramai dibicarakan karena memberikan penjelasan simpel mengenai krisi yang ada dan menjadi Word of Mouth. Hal ini tidak lepas dari adanya proses A.I.D.A. Namun, seiiring dengan kemajuan teknologi, A.I.D.A pun berkembang menjadi A.I.S.A.S dengan adanya tambahan Search, Action dan Share. Ketiga hal tersebut yang menjadi kunci utama terjadinya word of mouth, terutama untuk Action dan Share. Ternyata staregi ini digunakan oleh saluran "Kok Bisa?" pada kontennya yang lain. Namun, konten tersebut tidak mendapatkan respon yang serupa. Hal ini kemudian dianalisis berdasarkan faktor Messenger, Message dan Environment dapat dijadikan pedoman dalam penyebaran konten video secara daring (online).

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Spreading a message through Word of Mouth, cannot be separated with Marketing Activities. Then, Word of Mouth is developing and become Viral and Buzz Marketing strategy. Where the spreading is also can not separate with A.I.D.A Model. Saw this strategy, a Youtube Channel ?Kok Bisa?? upload a content entitled ?Kenapa Rupiah Melemah?? which is become viral. It also coincided with the economic condition in Indonesia, which experienced an economic crisis in 24th August 2015. Where Rupiah touched Rp 14.000,- and become the worst record since 1998. A lot of Comment from the Netizen (Virtual citizens of Internet), where emotion and their attachment involved this event. Then, The Video is much to be discussed, because it?s providing a simple explanation of the economic crisis and become a word of mouth. This process of A.I.D.A however develops with the advancement of technology into A.I.S.A.S with additional Search, Action and Share. However, those three is a key in word of mouth. Especially for action and share. This strategy evidently used by "Kok Bisa" channel for other content. However, the content doesn?t get similar response. Then It?s analyzed based on factors Messenger, Message and Environment can be used as guidance in the deployment of video content online."

"ABSTRAKTesis ini membahas business coaching yang dilaksanakan Penulis dengan PT. Citramas Alfa Sejahtera, khususnya pada Divisi Sales Marketing yang memiliki tugas dan tanggung jawab untuk menjual produk teknik, peralatan industri, dan elektronik merek luar negeri untuk dipasarkan di Indonesia. Salah satu tujuan dari tesis ini adalah membantu pertumbuhan bisnis Divisi Sales Marketing PT. Citramas Alfa Sejahtera melalui perluasan saluran pemasaran dengan digital marketing. Produk trading merek KS Tools disepakati untuk menjadi benchmark sebagai tahap awal proyek digital marketing. Data dari hasil business coaching diolah dengan menggunakan analisis internal perusahaan, analisis bauran pemasaran 4P , analisis segmenting, targeting, dan positioning, analisis SWOT, analisis model bisnis kanvas, analisis industri melalui Porter rsquo;s Five Forces, dan analisis kesenjangan. Langkah yang diambil adalah perbaikan website KS Tools Indonesia yang lebih interaktif dan berpotensi untuk pengembangan e-commerce serta rencana perluasan pemasaran melalui media sosial dan marketplace.

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ABSTRACTThis thesis discusses business coaching process that conducted on PT. Citramas Alfa Sejahtera, mainly on Sales Marketing Division that has duties and responsibilities to sell engineering products, industrial equipments, and foreign brand electronics goods to be marketed in Indonesia. One of the goals of this thesis is to help the growth of Sales Marketing Division business operation of PT. Citramas Alfa Sejahtera through the expansion of marketing channels to digital marketing. KS Tools brand products has already decided to become a benchmark as an intial stage of this digital marketing projects. The data from business coaching is processed using company rsquo s internal analysis, marketing mix analysis 4P , segmenting, targeting, positioning analysis STP , SWOT analysis, business model canvas analysis, Porter rsquo s Five Forces industry analysis, and gap analysis. The measurement that has been taken is an improvement of KS Tools Indonesia rsquo s website, which is now become more interactive and have potential for e commerce development, and also marketing expansion plans through social media and marketplace. "

"Laporan magang ini bertujuan untuk membahas dan mengevaluasi pelaksanaan perikatan prosedur yang disepakati oleh KAP TRU atas transaksi penjualan yang dilakukan oleh PT DF dengan distributor. PT DF merupakan perusahaan yang bergerak di bidang produksi bahan bangunan dan memiliki program penjualan berupa potongan harga bagi distributornya sehingga PT DF membutuhkan verifikasi nilai transaksi atas seluruh penjualan dengan distributor selama program berlangsung. Laporan magang ini disusun dengan membandingkan kesesuaian antara prosedur yang dilakukan KAP TRU dengan standar yang berlaku. Hasil evaluasi menunjukkan bahwa pelaksanaan perikatan prosedur yang disepakati telah sesuai dengan standar yang berlaku, yaitu SJT 4400 serta teori yang terkait. Laporan magang ini juga berisikan refleksi diri selama pelaksanaan magang beserta rencana tindak lanjut untuk pengembangan diri di masa depan.

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This internship report aims to discuss and evaluate the implementation of the engagement of agreed upon procedures by KAP TRU for sales transactions carried out by PT DF with distributors. PT DF is a company engaged in the production of building materials and has a sales program in the form of discounts for its distributors so that PT DF requires verification of the transaction value of all sales with distributors during the program. This internship report is made by comparing the conformity between the procedures performed by KAP TRU with applicable theories and standards. The results of the evaluation show that the implementation of the agreed upon procedures agreement is in accordance with applicable standards, which are SJT 4400 and related theories. This internship report also contains self-reflection during the internship along with follow-up plans for future selfdevelopment."

"Tesis ini membahas mengenai peningkatan kinerja pemasaran Geulies Handamde melalui pengembangan merek, media internet dan jejaring bisnis. Pada bulan juni hingga september, Geulies Handmade mengalami penurunan angka penjualan. Berdasarkan analisis kondisi Geulies Handmade, hal tersebut disebabkan karena rendahnya brand awareness konsumen dan keterbatasan jangkauan saluran penjualan. Usulan strategi untuk mengatasi permasalahan tersebut adalah melakukan pengembangan merek dan saluran pemasarannya dengan memanfaatkan media internet dan jejaring bisnis. Pengembangan merek dilakukan dengan mengkomunikasikan logo, brand mantra dan mental map dari merek Geulies Handmade. Sedangkan pengembangan saluran pemasaran dilakukan dengan menjadikan media internet sebagai saluran pemasaran baru untuk memperluas jangkauan penjualan dan menambah reseller sebagai perluasan jejaring bisnis. Dengan melakukan hal-hal tersebut, brand awarenss Geulies Handmade semakin meningkat ditandai dengan meningkatnya pengikut sosial medianya. Angka penjualan juga berhasil ditingkatkan dengan penambahan penjualan dari salurann pemasaran yang baru.

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This thesis talks about increasing Geulies Handmade marketing performance through brand, internet media and business networking development. From June until September, Geulies Handmade had a decline trend in its sales. Based on Geulies Handmade condition analysis, this trend was because of low consumers brand awareness and limited range of sales channels. The strategic recommendation to overcome these problem are brand and marketing channel development strategy by utilizing the internet media and business networking.The development strategies are done by communicating the brand logo, brand mantra and mental map of the brand Geulies Handmade. While the development of marketing channels are done by making the Internet as a media, expanding the reach of sales and adding more reseller as an expansion of business networks. By doing these strategies, brand awareness of Geulis Handmade now is increasing, marked by the increase number of social media followers. Sales figures are also successfully improved by the addition of sales from new marketing channels."

"Services Marketing recognizes that services present special challenges that must be identified and addressed in real circumstances. The heart of the book's content is to develop strong customer relationships through quality service."

"ABSTRAKBengkel ABC adalah salah satu UKM bengkel yang berlokasi di Depok yang memiliki tujuan untuk mengembangkan bisnisnya menggunakan sistem franchise untuk meluaskan jangkauan layanannya. Dalam sistem franchise, franchiser memberikan hak penggunaan kepada franchisee atas nama perusahaan, merek dagang atau brand dan beberapa keahlian teknis. Brand bengkel ABC belum terlalu dikenal luas di luar wilayah Depok, karena itu peningkatan pada komunikasi pemasaran perlu dilakukan untuk mengkomunikasikan layanan bengkel ABC kepada masyarakat luas dan meluaskan jangkauan layanan dari bengkel ABC. Tujuan dari business coaching ini adalah meningkatkan komunikasi pemasaran dan mengembangkan jangkauan layanan bengkel ABC.

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ABSTRACTABC auto repair shop is one of car workshop located in Depok which has an objective for develop its business using the franchise system to expand the reach of its services. In a franchise system, franchisors give the franchisee the right to use their Company rsquo s Name, Trademarks or brand and some technical expertise. ABC service station rsquo s brand is still not well known outside Depok area, therefore improvement in marketing communication should be made for communicating ABC workshop rsquo s services to the 39 communities and to expand the reach of services of ABC workshop. The Objective of business coaching is to improve the marketing communication and developing the service area of ABC workshop."

"Where do brilliant executive wisdom and actions come from? Making Tough Decisions Well and Badly (MTDWB) assesses the literature that examines executives' conscious and non-conscious actions in decision making, implementation and assessment of outcomes. MTDWB includes anecdotal histories of good and bad decisions and the executives who made them. This volume uncovers the common threads in framing, forecasting, decision making and actions, looking at Steve Jobs, Martin Luther King, Jr, Senator Wayne Morris, Winston Churchill, Abraham Lincoln, Sam Walton, Mahatma Gandhi, and Bill Gates. Authors discuss how common threads could be useful for achieving superior competences. MTDWB assesses ten valuable decision making tools such as checklists and coaches; and tools to avoid such as use of product portfolio paradigms and use of fit-only regression analysis, that appear often in the popular business and academic literature on making tough decisions. MTDWB closes with ten recommendations for those responsible for making tough decisions."