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"Social commerce (s-commerce) adalah aktivitas perdagangan daring yang menggunakan social network sites (SNS) seperti Facebook dan Instagram. Masyarakat Indonesia sendiri diketahui memiliki sikap belanja yang sangat dipengaruhi oleh SNS. Motivasi intrinsik disebutkan sebagai hal yang paling memengaruhi seseorang untuk mengambil keputusan termasuk dalam berbelanja di s-commerce. Agar dapat mengetahui karakteristik s-commerce apa saja yang memengaruhi motivasi intrinsik seseorang, digunakan perspektif teori socio-technical. Teori socio-technical digunakan karena faktor sosial dan teknikal pada s-commerce tidak dapat dipisahkan. Model penelitian ini terdiri dari bagian 1) dukungan sosial (informational support dan emotional support); 2) penunjang teknikal (support for social interaction, support for recommendation, dan support for reputation); 3) self-determination theory (autonomy, competence, relatedness, dan motivasi intrinsik); dan 4) faktor intensi pembelian pada s-commerce. Penelitian dilakukan menggunakan metode covariance-based structural equation modelling (CB-SEM) dengan menggunakan survei daring yang diisi oleh 561 responden valid. Hasil analisis membuktikan bahwa semua faktor dalam karakteristik teknikal s-commerce memengaruhi autonomy dan competence; faktor emotional support memengaruhi relatedness; faktor informational support memengaruhi autonomy, competence, dan relatedness; faktor autonomy, competence, dan relatedness memengaruhi motivasi intrinsik; dan motivasi intrinsik memengaruhi intensi pembelian pada s-commerce. Penelitian ini diharapkan dapat mengisi kekosongan penelitian mengenai motivasi dalam s-commerce. Penelitian ini juga diharapkan dapat memiliki implikasi praktikal bagi pelaku industri s-commerce untuk mengimplementasi fitur yang sesuai dan mengatur strategi bisnis yang tepat.

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Social commerce (s-commerce) is an e-commerce activity that uses social network sites (SNS) such as Facebook and Instagram. In Indonesia, people are known to have a shopping behavior that is strongly influenced by SNS. Intrinsic motivation is mentioned as the thing that most influences one’s behavior, including shopping behavior in s-commerce. In order to find out what s-commerce characteristics affect one's intrinsic motivation, a socio-technical theory perspective is used; because social and technical factors in s-commerce cannot be separated. This research model consists of 1) social support (informational support and emotional support); 2) technical support (support for social interaction, support for recommendation, and support for reputation); 3) self-determination theory (autonomy, competence, relatedness, and intrinsic motivation); and 4) purchase intention in s-commerce. The study was conducted using the covariance-based structural equation modeling (CB-SEM) method using an online survey filled by 561 valid respondents. The results of the analysis prove that all factors in the technical characteristics of s-commerce affect autonomy and competence; emotional support factors affect relatedness; informational support factors affect autonomy, competence, and relatedness; autonomy, competence, and relatedness factors affect intrinsic motivation; and intrinsic motivation affects purchase intentions in s-commerce. This research is expected to fill the research gap regarding motivation in s-commerce. This research is also expected to have practical implications for the s-commerce industry players to implement the appropriate features and set the right business strategy."

"ABSTRAKPenelitian ini meneliti pengaruh purchase involvement terhadap perceived risk, pengaruh dari perceived risk terhadap trust, pengaruh purchase involvement terhadap trust serta pengaruh trust terhadap online repurchase intention konsumen pada online merchant/online shop. Responden penelitian ini merupakan konsumen yang pernah melakukan pembelian barang yang bersifat low/high involvement secara online pada online merchant. Responden penelitian ini berdomisili di wilayah Jakarta dan sekitarnya antara lain ; Bogor, Bekasi , Tangerang, Depok. Metode yang digunakan untuk pengolahan data dalam penelitian ini adalah Multiple Regression. Hasil penelitian membuktikan secara signifikan bahwa Low high purchase involvement pada online merchant memiliki pengaruh positif terhadap perceived risk, hanya high purchase involvement dan perceived risk yang berpengaruh terhadap trust, dan trust memiliki pengaruh positif terhadap online repurchase intention.Keywords : Purchase involvement, perceived risk, trust, online repurchase intention,online merchant,Online shop

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ABSTRACTAbstractThe purpose of this research is to analyse the effect of Purchase Involvement on Perceived Risk, the effect of perceived risk on trust, the effect of purchase involvement on trust, and the effect of trist on online repurchase intention. Respondents on this study are consumers who ever buy low high involvement product through online merchant online shop. Resident is resided in Jakarta and the nearest other city as Depok, Tangerang, Bogor, Bekasi. This study uses multiple regression to process the data. The results of this research show that Low high purchase involvement in online merchant has positive effect on perceived risk, only high purchase involvement and perceived risk that has positive effect on trust, and trust has positive effect on online repurchase intention. "

"Penelitian ini bertujuan untuk melihat pengaruh negative celebrity publicity dan celebrity identification terhadap intensi membeli. Negative celebrity publicity yang digunakan adalah artikel berita negatif mengenai celebrity endorser yang mengiklankan produk fiktif. Tingkat celebrity identification dibagi menjadi identifikasi rendah dan tinggi. Penelitian desain eksperimen 2 x 2 between subject dilakukan pada 545 partisipan perempuan berumur 18-25 tahun berasal dari wilayah Jabodetabek yang diperoleh secara daring. Hasil penelitian menunjukkan bahwa partisipan yang dipaparkan negative celebrity publicity memiliki intensi membeli yang lebih rendah secara signifikan dibandingkan partisipan yang tidak dipaparkan negative celebrity publicity. Selain itu, tingkat celebrity identification juga berpengaruh pada intensi membeli, dimana partisipan yang memiliki identifikasi tinggi menunjukkan intensi membeli yang lebih tinggi daripada partisipan yang memiliki identifikasi rendah. Namun tidak terdapat interaksi antara pemaparan negative celebrity publicity dan tingkat celebrity identification yang berpengaruh terhadap intensi membeli. Oleh karena itu, perusahaan harus memerhatikan kedua faktor ini ketika menggunakan celebrity endorsement sebagai strategi pemasarannya.

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The purpose of this study is to examine the effect of negative celebrity publicity and celebrity identification on consumers rsquo purchase intention. The negative celebrity publicity used in this study is a controversial news article about a celebrity who endorse a fictitious product. The consumers rsquo level of celebrity identification divided into low vs. high identification. Using 2 x 2 between subject experimental design and a sample of woman consumers age 18 25 years old living in Jabodetabek n 545 , the results showed that both negative celebrity publicity and celebrity identification affect purchase intention. Participants who were exposed to the negative celebrity publicity had less purchase intention compared to participants who were not exposed to the negative celebrity publicity. Celebrity identification also predict purchase intention, participant who were highly identified with celebrity endorser showed greater purchase intention than those who were lowly identified. No interaction effect found between negative celebrity publicity and celebrity identification toward purchase intention. Implication of this study is practitioner should concern about these factors negative celebrity publicity and celebrity identification when using celebrity endorsement as a marketing strategy."

"Tujuan dari penelitian ini adalah untuk mengetahui apakah attachment kuat vs lemah dapat memoderasi pengaruh jenis celebrity endorsement multiple vs single dengan intensi membeli. Single endorsement merupakan endorsement yang dilakukan oleh selebriti terhadap satu produk saja, sedangkan pada multiple endorsement dilakukan terhadap beberapa brand. Penelitian eksperimen online beetwen subject design menggunakan teknik incidental sampling untuk mendapatkan 351 perempuan berusia 18 hingga 25 tahun emerging adult . Hasil penelitian menunjukkan bahwa jenis celebrity endorsement memengaruhi intensi membeli secara signifikan B = 1,72.

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Author wants to find out the effect of attachment strong versus week as moderator in the relationship between types of celebrity endorsement single versus multiple and purchase intention. Single endorsement is an endorsement to a single brand, and multiple endorsements is an endorsement to more than one brand. This experimental study with between subject design is using incidental sampling technique to involve 351 18 to 25 year old women emerging adult . Results indicate that types of celebrity endorsement affect purchase intention significantly B 1,72."

"Fenomena Facebook dan penggunaan iklannya telah menjadi suatu hal yang krusial bagi para marketer di berbagai penjuru saat ini. Penelitian ini memiliki tujuan untuk mengetahui pengaruh terpaan facebook advertising terhadap consumer purchase intention yang terdapat di Sociolla. Penelitian ini merupakan penelitian kuantitatif dengan menggunakan teknik pengumpulan data kuesioner. Hasil penelitian ini menunjukan bahwa facebook advertising memiliki pengaruh yang signifikan terhadap purchase intention di Sociolla dan dimensi information entertainment dari variabel facebook advertising memiliki pengaruh yang paling kuat terhadap purchase intention di Sociolla.

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Phenomenon of Facebook and implication of its online advertising has gained enormous importance for marketers in todays world. The objective of this research is to analyze whether facebook advertising has impact on consumer purchase intention in Sociolla. This research uses quantitative approach with quesionnaire as data collecting technique. The result of this study proved that facebook advertising has significant influence on consumerpurchase intention in Sociolla, and the most highest influence from variabel facebook advertising on purchase intention in Sociolla is information entertaiment."

"Penelitian ini bertujuan menjelaskan mengenai pengaruh dari personal financial literacy terhadap personal financial behavior. Indikator personalfinancial literacy yang digunakan menurut Lusardi dan Mitchell, yang terdiri dari tiga dimensi, yaitu numeracy, inflation, dan risk diversification. Sedangkan indikator personal financial behavior menggunakan alat ukur Brent A. Marsh. Responden dalam penelitian ini adalah mahasiswa aktif perguruan tinggi negeri di bawah wilayah koordinasi Kementerian Riset, Teknologi, dan Pendidikan Tinggi, khususnya daerah Jakarta, Bogor, dan Depok. Analisis statistik regresi linear sederhana menunjukkan terdapat pengaruh yang signifikan dari personal financial literacy terhadap personal financial behavior, sehingga ditolak dan diterima, artinya semakin tinggi tingkat personal financial literacy maka akan semakin baik pula personal financial behavior. Dengan demikian, mahasiswa perlu meningkatkan personal financial literacy agar memiliki personal financial behavior semakin baik.

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This research explains the effect of personal financial literacy on personal financial behavior. Personal financial literacy indicator used by Lusardi and Mitchell, which consists of three dimensions, numeracy, inflation, and risk diversification. While the indicator personal financial behavior was developed from Brent A. Marsh`s. Respondents in this study are active college students under the coordination area of the Ministry of Research, Technology and Higher Education, especially Jakarta, Bogor and Depok areas. Simple linear regression statistical analysis shows that personal financial literacy has a significant effect on personal financial behavior, so is rejected and accepted, which means, the higher level of personal financial literacy and personal financial behavior will also better. Therefore, college students need to improve their personal financial literacy in order to have a better personal financial behavior."

"ABSTRAKBrand equity merupakan salah satu aspek penting dalam membangun customer satisfaction. Dalam dunia bisnis, customer satisfaction adalah hal yang fundamental dan memiliki peranan penting saat konsumen akan mengulangi pembelian repurchase intention. Tujuan utama dari penelitian ini adalah untuk mengetahui bagaimana pengaruh brand equity dengan dimensi brand loyalty, brand awareness, brand association, dan perceived quality terhadap customer satisfaction dan terhadap repurchase intention. Penelitian ini menggunakan pendekatan penelitian kuantitatif dengan teknik pengambilan purposive sampling. Pada penelitian ini sampel yang digunakan sebanyak 100 responden yang merupakan perempuan generasi millennial yang pernah menggunakan dan membeli produk pembalut Charm di Jakarta dan Depok. Instrumen penelitian ini menggunakan metode kuesioner dan dianalisis menggunakan aplikasi SPSS. Hasil penelitian menunjukkan bahwa brand equity memiliki pengaruh yang signifikan terhadap customer satisfaction dan customer satisfaction memiliki pengaruh yang signifikan terhadap repurchase intention.

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ABSTRACTBrand equity plays an important role in building customer satisfaction. In the world of business, customer satisfaction is fundamental and plays an important role in affecting consumers repurchase intention. The objective of this research is to determine the effect of brand equity with dimension of brand loyalty, brand awareness, brand association, and perceived quality towards customer satisfaction and towards repurchase intention of Charm product. In this quantitative research, the type of sampling method used was purposive sampling. The sample size of 100 respondents are millennials who used and bought Charms sanitary napkins in Jakarta and Depok. The data were collected with the help of questionnaire and was analysed using SPSS 23 application. The results show brand equity has a significant effect with customer satisfaction and customer satisfaction has a significant effect with repurchase intention."

"Tujuan riset ini adalah untuk memahami bagaimana atribut produk seperti merek dan kualitas rasa dapat mempengaruhi penilaian manfaat bagi konsumen, seperti manfaat hedonik mau pun manfaat utilitarian. Riset ini juga menilik bagaimana manfaat bagi konsumen mendorong mereka untuk kembali membeli produk yang sama. Temuan di riset ini akan berguna untuk pemain teh kemasan di Indonesia, yang mengalami persaingan ketat. Dilakukan secara kuantitatif deskriptif, data dikumpulkan melalui kuesioner di dunia maya dan didistribusikan di kampus Fakultas Ekonomi dan Bisnis UI.

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The purpose of this study is to understand how product attributes, namely brand and taste attributes, affect consumers in their assessment of consumer value such as hedonic and utilitarian value. This research will also study how the consumer value will in turn affect how consumer in making their repeat purchases. This study will provide insights for RTD Tea players in Indonesia who are facing heightened competition. This research is a quantitative descriptive study, with the data collected through online survey, distributed throughout the Faculty of Economics and Business, Universitas Indonesia."

"Penelitian ini bertujuan untuk menganalisis pengaruh financial self efficacy terhadap preferensi penggunaan produk perbankan. Penelitian ini merupakan penelitian eksplanatif dengan metode analisis binary logit model. Populasi pada penelitian ini adalah penduduk DKI Jakarta berusia 17 sampai 60 tahun. Sampel yang diambil sebanyak 200 responden yang tersebar di 5 kota administrasi di provinsi DKI Jakarta. Teknik penarikan sampel yang dilakukan dalam penelitian ini adalah secara quota sampling. Hasil dari penelitian ini menunjukan bahwa variabel independen financial self efficacy beserta ketiga indikatornya berpengaruh secara signifikan terhadap preferensi penggunaan produk perbankan. Sedangkan secara parsial, financial self efficacy scale berpengaruh terhadap preferensi penggunaan saving product dan liabilities product, willingness to take financial risk hanya berpengaruh terhadap preferensi penggunaan saving product, dan financial literacy factors berpengaruh terhadap preferensi penggunaan saving product dan liabilities product.

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This study aims to analyze the influence of financial self efficacy toward the preferences of using banking product. This research is an explanative research with binary logit model analysis method. The population in this study is citizens of DKI Jakarta aged 17 to 60 years. The sample is 200 respondents spread over 5 administrative areas in Jakarta. Sampling technique conducted in this research is quota sampling.

The results of this study indicate that the independent variable financial self efficacy and its three indicators significantly influence the preferences of using banking products. While partially, the financial self efficacy scale has an effect on the preference of using saving product and liabilities product, willingness to take financial risk only influence saving product preferences, and financial literacy factors influence the preference of saving product and liabilities product."