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Abstrak :
Tesis ini membahas tentang kampanye Media Sosial ?Guess What Happens Next?, yang dilaksanakan oleh Tirajeans. Di dalamnya dijelaskan tentang pentingnya evaluasi dalam strategi komunikasi media sosial dan penjelasan mengenai hal-hal yang termasuk dalam indikator evaluasi media sosial. Dalam penelitian ini, dapat dilihat melalui paradigma Lasswell bahwa di dalam komunikasi pemasaran interaktif terdapat lima komponen yaitu produk, pesan, media, konsumen dan efek yang menggunakan media sosial sebagai saluran dan media baru untuk penyampaian pesannya. Penelitian ini menggunakan pendekatan gabungan yaitu pendekatan kuantitatif yang didukung oleh pendekatan kualitatif. Sejumlah hal yang dapat diambil sebagai kesimpulan dari penelitian ini adalah bahwa perlu adanya evaluasi dalam sebuah kampanye media sosial untuk menilai apakah strategi komunikasi yang digunakan merupakan strategi yang baik dan sesuai dengan tujuan akhir kampanye media sosial tersebut. Indikator indikator yang mendukung bahwa evaluasi tersebut baik dapat dilihat dari tools yang ada untuk menilai media sosial. ......This thesis discusses Social Media campaign ?Guess What Happens Next?, implemented by Tirajeans. It describes the importance of evaluation in social media communication strategy and an explanation of the things included in the evaluation indicators of social media. In this study, it can be seen through the paradigm of Lasswell that in the interactive marketing communications, there are five components of which is the product, the message, media, consumers and the effects of using new media like social media as a channel for the delivery of the message. This study used a mixed method approach. It is a quantitative method that is supported by a qualitative method. A number of things can be taken as a conclusion from this study, that is the need for evaluation in a social media campaign to assess whether the communication strategy used is a good strategy and in accordance with the ultimate goal of social media campaigns. Indicators to support that evaluation can be seen from both the existing tools to assess social media.

Abstrak :
[Reformasi birokrasi Pemerintah Indonesia bertujuan untuk memberikan pelayanan yang cepat, transparan dan akuntabel. Tujuan penelitian ini adalah untuk mengevaluasi implementasi strategi komunikasi salah satu program reformasi birokrasi pemerintah, yaitu penyelenggaraan layanan unggulan pencatatan nikah di lingkungan Kementerian Agama. Penelitian ini menggunakan metodologi kualitatif deskriptif dengan pendekatan studi kasus intrinsik, melalui wawancara mendalam dengan responden terpilih dan dokumentasi. Hasil penelitian dan pembahasan dengan lima orang narasumber menunjukkan bahwa strategi komunikasi pada program pelayanan pencatatan nikah di Kementerian Agama telah menerapkan kerangka Nine steps of Strategic Public Relations, yaitu analisa situasi, analisa organisasi, analisa publik, tujuan dan sasaran, tindakan dan respon strategi, komunikasi efektif, taktik komunikasi dan implementasi rencana strategis. Namun demikian terdapat beberapa step yang harus dioptimalisasikan;Bureaucratic Reform of the Indonesian Government aims to provide the better service for the public that is fast, transparent and accountable. The aim of this research is to evaluate the implementation of the communication strategy in one of the current feature program, which is the civil registration in the office of Religious Affairs, known as KUA. This research uses descriptive qualitative methodology with a case study approach. The result of this research after having discussed by five expert resources had concluded that the communication strategy used in civil registration program in KUA right now is appropriate and effective by using Nine steps of Strategic Public Relations that includes situation analysis, organizational analysis, public analysis, goals and objectives, action and response strategies, effective communication, communication tactics and implementation of strategic plans. Although there are steps to be optimized, Bureaucratic Reform of the Indonesian Government aims to provide the better service for the public that is fast, transparent and accountable. The aim of this research is to evaluate the implementation of the communication strategy in one of the current feature program, which is the civil registration in the office of Religious Affairs, known as KUA. This research uses descriptive qualitative methodology with a case study approach. The result of this research after having discussed by five expert resources had concluded that the communication strategy used in civil registration program in KUA right now is appropriate and effective by using Nine steps of Strategic Public Relations that includes situation analysis, organizational analysis, public analysis, goals and objectives, action and response strategies, effective communication, communication tactics and implementation of strategic plans. Although there are steps to be optimized]

Abstrak :
ABSTRAK
Penelitian ini dilatarbelakangi oleh eksistensi UU No.5/1999 tentang Larangan Praktek Monopoli dan Persaingan Usaha Tidak Sehat yang telah berlaku efektif selama 12 tahun. Penelitian ini bertujuan untuk mengetahui sejauh mana implementasi strategi komunikasi yang telah dijalankan oleh Komisi Pengawas Persaingan Usaha untuk mengubah perilaku pelaku usaha yang bersaing tidak sehat menjadi sehat sesuai dengan UU No.5/1999. Metode penelitian yang digunakan adalah survei dengan pendekatan deskriptif kuantitatif dengan pengambilan sampel secara random. Survei dilakukan terhadap pelaku usaha yang tergabung dalam Kamar Dagang dan Industri (KADIN) DKI Jakarta. Hasil penelitian menunjukkan bahwa Pada dasarnya, implementasi UU No.5/1999 telah memberikan implikasi yang cukup signifikan terhadap situasi usaha yang terjadi di lapangan, hanya saja ada pemahaman pelaku usaha terhadap konsep-konsep persaingan yang dimuat dalam UU No.5/1999 masih sangat terbatas.

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ABSTRACT
This research was motivated by the existence of the Law No.5/1999 about Law Concerning Prohibition of Monopolistic Practices and Unfair Business Competition which was effective for 12 years. This study aims to determine the extent of implementation of communication strategies that have been run by the Commission for The Supervision of Business Competition Republic of Indonesia (KPPU RI) to change the behavior of competing businesses unfair to be fair according to the Law No.5/1999. The method used is descriptive quantitative survey approach with random sampling. The survey was conducted of businesses who are members of the Chamber of Commerce and Industry (KADIN) of DKI Jakarta. The results showed that basically, the implementation of Law No.5/1999 has significant implications for the situation that occurred in the field of business, it's just no understanding of the business to the concepts of competition contained in the Law No.5/1999 is still very limited.

Abstrak :
Telepon selular dengan layanan SMSnya dimanfaatkan oleh operator telekomunikasi selular sebagai media komunikasi pemasaran, yang disebut SMS broadcast. Pemanfaatan SMS broadcast memerlukan strategi untuk pemasarannya. Penelitian ini mengidentifikasi pemanfaatan SMS broadcast dalam memasarkan produk dan jasa serta mengidentifikasi strategi komunikasi pemasaran yang digunakan oleh divisi Product Prepaid Marketing pada PT. Excelcomindo Pratama, Tbk melalui pendekatan segmentation targeting positioning (STP), push dan pull, dan integrated marketing communication (IMC). Hasil dari penelitian ini dapat disimpulkan bahwa pemanfaatan SMS broadcast sebagai media komunikasi pemasaran langsung pada IMC dapat menggunakan strategi STP dalam mengkomunikasikan pesan yang disampaikan kepada pelanggan dengan menggunakan saluran komunikasi push atau pull. ......The operators has made use of SMS service on the cellular phone as a mean of marketing communication, which is called SMS broadcast. The utilization of SMS broadcast needs a strategy in its marketing. This research is meant to identify the utilization of SMS broadcast in promoting a product and service and identifying the marketing communication strategy used by Product Prepaid Marketing division of PT. Excelcomindo Pratarna, Tbk through the perspective of segmentation targeting positioning, push and pull, and integrated marketing communication. The research concluded that the utilization of SMS broadcast as a mean of marketing communication straight to IMC can utilize STP strategy in communicating the messages delivered to the customers with a communication channels push or pull.

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Penelitian ini berfokus pada menganalisis strategi komunikasi CSR (Corporate Social Responsibility) yang dilakukan oleh PT. Pertamina dalam meningkatkan engagement kampanye “Pertamina Peduli Cianjur 2022” di media sosial. Perusahaan memiliki kewajiban untuk mengimplementasikan strategi komunikasi CSR sebagai bentuk kepeduliannya terhadap para pemangku kepentingan. Dengan menerapkan strategi komunikasi CSR melalui media sosial secara tidak langsung hal ini juga turut meningkatkan engagement dengan pemangku kepentingan. Sehingga, melalui strategi tersebut dapat membentuk hubungan yang baik dengan para pemangku kepentingan. Dalam hal ini, PT. Pertamina memanfaatkan media sosial yang dimiliki untuk mengimplementasikan komunikasi CSR untuk meningkatkan engagement dengan pemangku kepentingan melalui kampanye “Pertamina Peduli Cianjur 2022”. Analisis dalam penelitian ini menggunakan metode studi literatur dan observasi media sosial. Hasil penelitian ini menunjukkan bahwa PT. Pertamina menggunakan strategi komunikasi CSR pada “Pertamina Peduli Cianjur 2022”. PT. Pertamina juga menggunakan sosial media untuk meningkatkan engagement kampanye “Pertamina Peduli Cianjur 2022”. ......This study focuses on analyzing the CSR (Corporate Social Responsibility) communication strategy carried out by PT. Pertamina is increasing engagement with the "Pertamina Cares Cianjur 2022" campaign on social media. Companies have an obligation to implement a CSR communication strategy as a form of concern for stakeholders. By implementing a CSR communication strategy through social media, this also indirectly increases engagement with stakeholders. So, through this strategy can form a good relationship with stakeholders. In this case, PT. Pertamina utilizes its social media to implement CSR communication to increase engagement with stakeholders through the "Pertamina Cares Cianjur 2022" campaign. The analysis in this study uses the method of literature study and social media observation. The results of this study indicate that PT. Pertamina uses a CSR communication strategy in "Pertamina Cares Cianjur 2022". PT. Pertamina also uses social media to increase engagement with the "Pertamina Cares Cianjur 2022" campaign.

Abstrak :
Mostly; monetary policy of Bank Indonesia rise polemic. There are ones that do agree, while others do not....

Abstrak :
Tesis ini menganalisis komunikasi internal di Kementerian Perdagangan (Kemendag) dalam konteks manajemen perubahan berdasarkan teori Strategic Communication Model dari Roger D?Aprix. Penelitian dilatarbelakangi fakta bahwa komunikasi internal belum menjadi perhatian serius di banyak kementerian/lembaga pemerintah. Penelitian ini adalah penelitian kualitatif deskriptif dan berbasis studi kasus. Hasil penelitian menunjukkan bahwa komunikasi internal di Kemendag belum berperan secara ideal dalam mendukung pelaksanaan manajemen perubahan karena belum direncanakan secara strategis dengan pendekatan yang komprehensif. Salah satu saran yang dikemukakan peneliti adalah pentingnya kajian-kajian akademis yang dapat membantu kementerian/lembaga melaksanakan komunikasi internal, bukan hanya terbatas pada sosialisasi program, tetapi terkait pengembangan ilmu kehumasan pemerintahan untuk memfasilitasi dan/atau mengelola perubahan, pemanfaatan IMC (integrated marketing communication) di K/L atau social marketing untuk mendapatkan dukungan staf dalam mencapai tujuan organisasi. ...... This thesis analyzes internal communication practices in managing change based on the theory of Strategi Communication Model from Roger D?Aprix. The study is based on the fact that many ministries/government organizations have not yet put serious attention to internal communication. This is a descriptive qualitative research based on a case study. The research results show that ?internal communication has not provided ideal support to change management in the Ministry, as it is not planned strategically using a comprehensive approach. One of recommendations provided by the researcher is the importance of having academic studies to help government bodies to implement better internal communication which is not limited only to socialization, but to improve public relations skills for facilitating and/or managing changes in the organization, the use of IMC (integrated marketing communication) approach or social marketing to get staff support in achieving organization?s objectives.

Abstrak :
[Tesis ini menganalisis komunikasi internal pada organisasi perusahaan multinasional dalam konteks manajemen komunikasi yang didasarkan pada faktor penentu dan faktor penghambat komunikasi yang efektif (Lesley, 1991) serta menganalisis strategi komunikasi yang dilakukan organisasi dalam rangka sosialisasi Good Corporate Governance (“GCG”). Studi ini mengangkat kasus perusahaan multinasional yaitu Telin Group, yang mensosiliasikan kebijakan di anak perusahaan dengan dua perbedaan karakteristik. Penelitian ini menggunakan pendekatan kualitatif dengan perolehan data melalui wawancara mendalam, studi dokumen dan kepustakaan. Hasil akhir dari studi ini menunjukkan bahwa komunikasi organisasi internal adalah sangat penting dan jelas dibutuhkan dalam sebuah organisasi untuk mencapai tujuan-tujuan organisasi. Komunikasi internal yang dikelola dan diorganisasikan secara baik dapat membantu organisasi dalam menciptakan iklim komunikasi yang baik dan kondusif;This thesis analyzing internal communication on the multinational corporations to take the socialization Good Corporate Governance (“GCG”) at PT Telekomunikasi Indonesia International group and 2 subsidiary company Telin Malaysia dan Telin Timor Leste. In terms of management of communications based on decisive and a barrier aspect to effective communication presented by Lesley (1991) and also analyzed the communications strategy within the socialization of the GCG. This study took the case to the multinational companies that TELIN Group, where the parent policy socialize the group policy in subsidiaries, studied company profile is divided into companies that are in the countries that already have good rules of corporate governance and in countries that do not have corporate governance rules. This study used a qualitative approach and descriptive analysis. Data were obtained through in-depth interviews , a number of valuable dokunmen , and literature study . At the end result of this study showed that internal organizational communication is very important and clearly needed within an organization to achieve organizational goals . Internal communications are managed and well organized can help organizations to create a climate of good and conductive communication., This thesis analyzing internal communication on the multinational corporations to take the socialization Good Corporate Governance (“GCG”) at PT Telekomunikasi Indonesia International group and 2 subsidiary company Telin Malaysia dan Telin Timor Leste. In terms of management of communications based on decisive and a barrier aspect to effective communication presented by Lesley (1991) and also analyzed the communications strategy within the socialization of the GCG. This study took the case to the multinational companies that TELIN Group, where the parent policy socialize the group policy in subsidiaries, studied company profile is divided into companies that are in the countries that already have good rules of corporate governance and in countries that do not have corporate governance rules. This study used a qualitative approach and descriptive analysis. Data were obtained through in-depth interviews , a number of valuable dokunmen , and literature study . At the end result of this study showed that internal organizational communication is very important and clearly needed within an organization to achieve organizational goals . Internal communications are managed and well organized can help organizations to create a climate of good and conductive communication.]

Abstrak :
ABSTRAK
Kegiatan pertambangan emas skala kecil berdampak negatif pada aspek ekologi, sosial, dan ekonomi. Meski sudah dilakukan sosialisasi untuk menghentikan kegiatan tersebut, kegiatan penambangan emas skala kecil masih berlangsung. Penelitian bertujuan untuk: 1) menganalisis hubungan sikap, norma subyektif, dan persepsi tentang kemampuan mengubah perilaku dengan intensi untuk mengubah perilaku penambangan emas skala kecil, 2) menganalisis hubungan antara kebergantungan pada sumber daya tambang dan persepsi tentang kemampuan mengubah perilaku, dan 3) merancang strategi komunikasi untuk sosialisasi bahaya merkuri. Data dikumpulkan melalui wawancara terstruktur dan wawancara mendalam. Hasil uji korelasi rank Spearman menunjukkan bahwa sikap dan norma subyektif berhubungan negatif dengan intensi untuk mengubah perilaku. Sebaliknya, persepsi tentang kemampuan mengubah perilaku berhubungan positif dengan intensi untuk mengubah perilaku. Hanya sikap yang berhubungan nyata dengan intensi untuk mengubah perilaku. Tingkat kebergantungan pada sumber daya tambang berhubungan positif dengan persepsi tentang kemampuan mengubah perilaku. Strategi sosialisasi bahaya merkuri mencakup: 1) melibatkan berbagai pemangku kepentingan (pemerintah, tokoh masyarakat, perusahaan, akademisi) sebagai sumber pesan 2) menyampaikan pesan tentang sumber pencemaran, jalur pajanan, toksisitas merkuri serta valuasi ekonomi penggunaan merkuri, dan alternatif mata pencaharian lain, 3) memanfaatkan forum, media tercetak, dan media hibrida untuk penyampaian pesan, dan 4) melibatkan semua kalangan masyarakat sebagai penerima pesan

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ABSTRACT
Small-scale gold mining give a negative impact in the aspect of ecology, social, and economy. Although some socialization aims to stop the activities had been employed, small scale mining activities still exist. Aims of the research: 1) analyzing the relation between attitude, subjective norm, and perceived ability to change behavior with the intention to change the behavior of the small-scale gold mining, 2) analyzing the relation between mine dependence with perceived ability to change behavior, 3) designing communication strategy in socializing mercury hazard. The data are collected by doing the structured and in-depth interview. The result of rank Spearman correlation test showed that attitude and subjective norm related nagatively with the intention to change behavior. On the contrary, perceived ability to change behavior related positively with the intention. Attitude is the only aspect that have signifficant relation with the intention to change behavior. The mine dependence related with the perceived ability to change behavior. The strategies of mercury hazard socialization: 1) involving the stakeholder (e.g. government, local public figure, the mining company, and academician) as sources of messages, 2) informing the source of pollution, exposure, mercury toxicity and economic valuation of mercury usage, and the living source alternative, 3) using forum, printed media, hybrid media in socializing, and 4) involving the community as the receiver.;

Abstrak :
Tesis ini mendiskripsikan stategi komunikasi Presiden SBY dengan rakyat melalui PO BOX & SMS 9949. Strategi komunikasi politik yang digunakan melalui PO BOX & SMS 9949 adalah menjalin komunikasi dengan rakyat dengan pesan persuasif yang dilakukan dengan metode penyampaian yang informative dan persuasive, yaitu bentuk dan isi pesan yang bertujuan mempengaruhi khalayak dengan cara memberi penerangan dengan menyampaikan pesan yang sesuai kepentingan politik SBY. PO BOX dan SMS 9949 menjadi salah satu media komunikasi interpersonal Presiden SBY, yang berupaya mengelola citra diri (self image) atau pencitraan. Upaya memanfaatkan SMS dan POX 9949 sebagai pencitraan, antara lain dapat dilihat dari surat jawaban Staf Khusus Presiden kepada pengirim surat, dan pidato yang sangat persuasif dan menggiring opini bahwa presiden telah bekerja sesuai dengan harapan rakyat. Dalam konteks komunikasi presiden dengan rakyat melalui media SMS dan PO BOX 9949, unsur attention (perhatian), interest (minat), desire (hasrat) sudah terpenuhi. Namun, pada tataran decision (keputusan) dan action (tindakan) sangat minim atau tidak optimal sehingga tidak menimbulkan efek politik yang tinggi kepada rakyat. Bahkan, komunikasi interpersonal yang face to face, SBY juga tidak dapat membuktikan decision dan action dari komunikasinya, sehingga komunikasi SBY hanya memberikan harapan belaka tapi minim realisasi. ......This thesis describes the communication strategy of the President to the people through SMS & PO BOX 9949. The Political communication strategies used by PO BOX & SMS 9949 is to establish communication with people with persuasive messages carried by delivery methods informative and persuasive, that influencing audiences. SMS and PO BOX 9949 become the President interpersonal communication media, which seeks to manage self-image or political imagery. Efforts to utilize SMS and POX 9949 as imaging, among others, can be seen from a letter of response to the President's special staff sending letters, and speeches were very persuasive and lead opinion that the president has been working in accordance with the expectations of the people. In the context of presidential communication with the people through the medium of PO BOX and SMS 9949, elements of attention, interest, desire are submitted. However, at the level of decision and action is minimal or not optimally. In fact, face to face communication, also can not prove the decision and action of the communication.