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"This study examines the validity of governmental supports and policies; and financing for entrepreneurs in the context of global entrepreneurial activities. Our studies are based on the rich datasets of the Global Entrepreneurship Monitor (GEM) database covering 108 countries from 2001 to 2014. In this study, we examine whether countries with more favorable policies and supports towards entrepreneurship and availability of financing for entrepreneurs would result in the higher country’s entrepreneurial activities. We use total early-stage entrepreneurial activity (TEA), a percentage of 18 - 64 year old population who are either a nascent entrepreneur or an owner manager of a new business, as our dependent variable to represent country’s entrepreneurial activities. There are two main explanatory variables used in the study: governmental supports and financing for entrepreneurs. The governmental supports represents the extent to which public policies support entrepreneurship as a relevant economic issue, while financing for entrepreneurs indicates the availability of financial resources for small and medium enterprises (SMEs) including grants and subsidies. We also include three control variables of basic school entrepreneurial education and training; physical and services infrastructure; and cultural and social norms to test the significance of these factors to the country’s entrepreneurial activities. This study adopts panel regression model augmented with control variables. Our results suggest that there is no evident that government supports and financing for entrepreneurs have significant contribution for country’s entrepreneurial activities. It could be explained that entrepreneurial activities are more flourished in a country that has not set entrepreneurship as relevant economic issues as it might be the case for many emerging countries. The availability of formal financial resources also has a negative contribution to country’s entrepreneurial activities. It could be interpreted that in some countries many new start-ups and entrepreneurs seem to have a greater reliance to informal financing of 4Fs (Founders, Family, Friends and Foolhardy investors) instead of formal channels such as government grant and subsidies, venture capital or strategic partners. We also found that only social and cultural norm values which encourage actions leading to new business and entrepreneurships have a significant contribution in stimulating country’s entrepreneurship activities. However, there is no evident that psychical and services infrastructure; and entrepreneurial education and training at basic school is significantly affecting entrepreneurships in a country."

"ABSTRAKDespite the emergence of social media in many aspects of Vietnamese lives, including marketing and promotional activities, Vietnamese organizations have used little social media in their crisis communication efforts. The organizations are hesitant to adopt social media in crisis communication and prefer to use traditional media because of its controllability and professionalism. However, with the increasing number of organizational crises that started on social media in the past years, it is arguably that Vietnamese stakeholders use social media as one of their main communication channels during crises. Should the organizations use social media in response? Through a series of interviews to PR practitioners and stakeholders in Vietnam, this research aims to find out the similarities and gaps in the perception of social media use for crisis communication between these two groups, and to guide a crisis communication practice that is appreciated by stakeholders."

"Kegiatan berbelanja identik dengan konsumen yang lahir pada tahun 1977-1994 atau disebut Generasi Y. Generasi Y sendiri digambarkan sebagai Generasi yang memperhatikan penampilan dan gaya berpakaian, sehingga Generasi Y merupakan konsumen potensial. Bagi Generasi Y, kegiatan berbelanja tidak lagi dianggap sebagai tindakan sederhana, melainkan tindakan yang berorientasi untuk hiburan. Untuk itu, pemasar pada kelompok ini membutuhkan pendekatan yang berbeda dalam menggarap pasar konsumen Generasi Y. Untuk dapat menentukan pendekatan dalam menggarap pasar konsumen Generasi Y, pemasar perlu mengetahui gaya keputusan pembelian seperti apa yang dilakukan oleh konsumen Generasi Y. Dengan menggunakan statistik deskriptif, penelitian ini ingin mengetahui bagaimana gaya pengambilan keputusan pada konsumen pria Generasi Y untuk produk fashion casual yang dibeli di toko. Dengan menggunakan teknik Purposive sampling dan Snowball sampling, 180 pria di Universitas Kristen Satya Wacana Salatiga menjadi responden dalam penelitian ini. Hasil penelitian ini menunjukkan bahwa secara keseluruhan konsumen pria Generasi Y menggunakan Gaya Perfeksionis dalam melakukan keputusan pembelian terhadap produk fashion casual. Hal tersebut memunculkan dugaan bahwa responden cenderung memiliki karakteristik sports-oriented dibandingkan dengan socially driven."

"ABSTRAKDampak globalisasi mendorong banyak pengusaha ritel dari luar negeri dengan kemampuan kapital yang besar melakukan aktivitas bisnis di Indonesia. Hal ini didukung oleh fenomena industri fashion yang saat ini semakin berkembang di Indonesia. Pembelian tak terencana (impulse buying) merupakan tindakan pembelian yang dilakukan konsumen dimana sebelumnya belum ada rencana untuk membeli produk tersebut. Penelitian ini bertujuan untuk menguji hubungan fashion involvement, positive emotion, hedonic consumption tendency, dan fashion-oriented impulse buying pada ritel fashion di Galaxy Mall Surabaya. Metode penelitian ini menggunakan desain penelitian deskriptif konklusif dengan tipe multiple cross-sectional dan judgmental sampling. Penyebaran kuesioner telah dilakukan dengan cara survei langsung ke 188 pelanggan Zara, Pull&Bear, dan Stradivarius yang berusia 15-21 yang pernah melakukan aktivitas pembelian di salah satu dari ketiga ritel tersebut dalam 1 bulan terakhir. Hasil penelitian menunjukkan bahwa fashion involvement memiliki pengaruh positif terhadap positive emotion, hedonic consumption tendency, dan fashion-oriented impluse buying. kemudian hedonic consumption tendency memiliki pengaruh positif terhadap positif emotion dan fashion-oriented impulse buying, Temuan lainnya menunjukkan positive emotion tidak berpengaruh terhadap fashion-oriented impulse buying. Hasil penelitian ini juga merekomendasikan strategi retail mix dapat diterapkan oleh Zara, Pull&Bear, dan Stradivarius untuk memaksimalkan pendapatan ritel dari calon pelanggan dengan memanfaatkan perilaku impulse buying."

"In this study, the relationship between high performance work system (HPWS) and organizational citizenship behavior (OCB) in multinational corporations (MNCs) in Vietnam, a fast-developing country with highly economic growth in Asia, was investigated. Besides, the underlying mechanism of this relationship was also explored. From the social exchange approach, an underlying mediated mechanism of career success in the relationship between HPWS and OCB was hypothesized. Data collected from individual employees working in multinational companies in Vietnam was used to test the hypotheses. The research findings supported the partial mediating role of career success in the positive relationship between HPWS and OCB. In addition, research implications as well as suggestions for future research were also presented."