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Hasil Pencarian

Ditemukan 2 dokumen yang sesuai dengan query
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Simatupang, Idayu Kristina
Komunikasi dalam proses keputusan pembelian produk high involvement berbasis teknologi tinggi (studi pada konsumen digital natives dan digital immigrants terhadap pembelian smartphone) = Communication analysis of high involvement decision on high tech product (studied about digital natives abd digital immigrants while taking high involvement decision to smartphone)
"[ABSTRAK
Studi ini berangkat dari keadaan dunia yang diwarnai oleh massifnya perkembangan
teknologi informasi dan komunikasi. Perkembangan teknologi berimplikasi pada dua
perilaku generasi konsumen yaitu generasi Digital Natives (DN) dan Digital
Immigrants (DI), suatu generasi yang sering mengalami kecemasan terhadap
teknologi, dikenal sebagai technology anxiety. Studi ini melihat bagaimana dua
generasi konsumen yang berbeda dalam proses memutuskan membeli produk
berbasis teknologi tinggi / high technology seperti smartphone, khususnya untuk
menggali proses komunikasi serta mengatasi technology anxiety. Berlandaskan
paradigma post-positivistik dengan pendekatan kualitatif, studi ini menghasilkan
temuan bahwa DI mengatasi kecemasan dan membeli high tech melalui proses
komunikasi dengan kelompok, sedangkan DN tidak memiliki kecemasan serta
cenderung melakukan proses komunikasi dengan dunia virtual sebelum membeli.
ABSTRACT
This research inspired by picture of a world whose full of information technology and
communications. Development of information technology and communications have
impact for the two generations of consumer behavior, namely the generation of
Digital Natives and Digital Immigrants, a generation that experience technology
anxiety. This research?s aim is digging about how two different generations of
consumers in the process of deciding to buy a high tech product, smartphones, in
particular to explore the communication process and how to overcome technology
anxiety. Based on the paradigm of post-positivistic with a qualitative approach, this
research found that the DI overcome anxiety and buy high-tech through the
communication process with the group, while the DN does not have anxiety and tend
to make the process of communication with the virtual world before buying., This research inspired by picture of a world whose full of information technology and
communications. Development of information technology and communications have
impact for the two generations of consumer behavior, namely the generation of
Digital Natives and Digital Immigrants, a generation that experience technology
anxiety. This research’s aim is digging about how two different generations of
consumers in the process of deciding to buy a high tech product, smartphones, in
particular to explore the communication process and how to overcome technology
anxiety. Based on the paradigm of post-positivistic with a qualitative approach, this
research found that the DI overcome anxiety and buy high-tech through the
communication process with the group, while the DN does not have anxiety and tend
to make the process of communication with the virtual world before buying.]"
2015
T44940
UI - Tesis Membership  Universitas Indonesia Library
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Simatupang, Idayu Kristina
Pemaknaan masyarakat pada image management Jokowi melalui pengunggahan video youtube 'Jokowi blusukkan' di New Media (studi pada kasus video Jokowi di @pemprovDKI) = Reception study of DKI's citizen toward image management Jokowi who uploading 'the Jokowi blusukkan' video on the new media (cases of Jokowi's video on @pemprovDKI)
"Penyusunan strategi komunikasi politik yang sesuai setelah seorang pemimpin terpilih sangat dibutuhkan guna mendapat dukungan masyarakat atas program-program politik yang telah dirancang tokoh tersebut. Saat tokoh politik berhasil mendapat pemaknaan citra yang positif di benak konstituennya, diharapkan program-programnya akan mendapat dukungan penuh.
Penelitian ini menggali pemaknaan masyarakat terhadap proses Image Management yang telah dilakukan oleh Jokowi melalui peran Political Public Relations ?PPR- yang menggunakan pendekatan digital dalam penyampaian strategi penyampaian komunikasi politik Jokowi, yaitu pada tahap pasca (?to govern? phase) Pemilihan Gubernur DKI Jakarta tahun 2012. Perumusan pemaknaan masyarakat terhadap gaya-gaya baru kegiatan PPR di era new media menjadi sentral tulisan ini.
Metode pengumpulan data yang digunakan dalam penelitian ini adalah dengan melakukan in-depth interview terhadap beberapa informan. Melalui wawancara mendalam, penelitian ini diharapkan dapat memotret pemaknaan sepenggal masyarakat DKI terhadap penggunaan new media dalam pembentukkan citra politik Jokowi.
Hasil penelitian ini diharapkan dapat memperkaya perspektif akan pemaknaan masyarakat pada proses image management tokoh politik yang menggunakan peranan Political Public Relations berbasis digital atau dikenal dengan istilah Digital Political Public Relations ?DPPR- yang dewasa ini sudah mulai diperhatikan untuk pembentukan image.
The right political communication strategy is based on the citizen?s characteristics ir really important to consider to. The assumption is the program from politician must be run well if public have the good perspective on them.
This research studies about reception of DKI?s citizen toward image management Jokowi whose created with his Political Public Relations by using digital approachment as their political communication strategy for Jokowi, pasca (?to givern? phase) Jakarta Local Governor Election 2012. The formula of DKI?s citizen reception while seeing their government using the new media is a key research of this.
Indepth interviews with the informant were conducted, and it is helped to analyse how far the using of new media gave the interpretation among DKI?s citizen to see the success of image management?s Jokowi.
The result of this research give more perspectives about PPR who using the digital approachment or called digital political public relations ?DPPR- whose used for political image."
Depok: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2013
S53152
UI - Skripsi Membership  Universitas Indonesia Library