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"Some people have the ability to enter a room and draw instant attention, effortlessly exuding charm, radiating energy and a commanding presence. That enviable quality is called charisma! And those who have it are better able to influence what gets done and ultimately achieve what they want. To some extent, it's innate - but with a few simple principles anyone can develop a more charismatic and compelling presence. Filled with practical, powerful tools, exercises, and assessments, "The Laws of Charisma" explores the vital skills and traits anyone can use to earn trust, generate interest, and motivate others. Focusing on the four core elements of charisma, this book shows readers how to: radiate confidence, passion, power, and optimism; combine purpose, creativity, competence, and focus to inspire commitment; influence others by improving communication skills; and persuade and empower anyone by creating instant rapport. Charisma is the key that will unlock the door to improved relationships, greater income, and enhanced success in every area of life. "The Laws of Charisma" is all anyone needs to bring out the charismatic person within."

"A refreshing change from the same old worn-out techniques, "Maximum Influence" presents the life-changing skills and techniques that will help you fulfill all your hopes and dreams! What makes the difference between knowing what you want - and actually getting it? Whether it's wealth, professional success, or stronger relationships, "Maximum Influence" can you help make it real. Combining scientific research and real-world studies, this is the first and only complete catalog of proven techniques for persuasion, influence, and motivation."

"Salespeople, consultants, managers, executives, entrepreneurs. . . Influence is a crucial tool for absolutely anyone seeking success and prosperity. But how can everyday people actually become more influential? Maximum Influence unlocks the secrets of the master influencers. Now in an all-new edition, the book combines scientific research with real-world studies, presenting the most authoritative and effective arsenal of persuasion techniques ever. Author and renowned expert Kurt Mortensen reveals the 12 Laws of Persuasion, explaining why each law works, how to use it, and what to avoid. You will learn about the law of dissonance, the law of contrast, the law of expectation?and nine other proven principles that consciously and unconsciously propel people to act. You willalso discover how to: ? Read anyone instantly? Get people to trust you instinctively? Change minds easily? And convince anyone to give you almost anything. With new case studies and cutting-edge influencing techniques, this is the ultimate guide to the art and science of getting exactly what you want?when you want."

"Everything we want in life comes as a direct result of persuasion. Regardless of our job titles, careers, dreams, or goals, our ability to influence others is the key to success. Whether we're selling a product, presenting an idea, asking for a raise, or influencing someone to be a better person, persuasion is the magic ingredient."