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"The eighth edition of Marketing Management: A Strategic Decision-Making Approach, concentrates on marketing decision-making, rather than mere description of marketing phenomena. By providing specific tools and decision frameworks, it prepares its readers to hit the ground running and contribute tangibly to the marketing efforts of firms large and small. Drawing on its authors' wealth of entrepreneurial and executive experience, along with their thought-leading research, the book provides an abundance of real-life examples of marketing decisions ? both good and not-so-good ? from around the world in companies ranging from entrepreneurial start-ups to multi-national giants."

"Penelitian ini menguji pengaruh dari komitmen manajemen dalam pemasaran internal dan employee engagement melalui komunikasi internal. Data dikumpulkan dari 135 karyawan full time di PT XYZ, Tbk Indonesia. Hasil dari structural equation modeling memperlihatkan bahwa komitmen manajemen dalam pemasaran internal berpengaruh positif dengan komunikasi internal formal. Komunikasi internal formal didukung oleh komunikasi internal informal. Lebih dari itu, internal marketing, komunikasi internal formal dan komunikasi internal informal mempengaruhi employee engagement. Penelitian ini berkontribusi memberikan pemahaman tentang komitmen manajemen dalam pemasaran internal di perusahaan sektor manufaktur.

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The present study examines the effect of management commitment to internal marketing on employee engagement through internal communications. Data were collected from 135 full-time employees of PT XYZ, Tbk in Indonesia. The results of structural equation modeling showed management commitment to internal marketing effect to internal formal communication and formal internal communication is facilitated informal internal communication. Moreover, management commitment to internal marketing, formal internal communication and informal internal communication affected employee engagement. The current study contributes to a deeper understanding of the management commitment to internal marketing in the company in manufacture sector."

"Skripsi ini membahas mengenai perilaku konsumen hotel butik di Indonesia. Penelitian ini bertujuan untuk mengetahui bagaimana persepsi brand authenticity, impression in memory, lifestyle-congruence, dan brand lovesaling berhubungan satu sama lain. Penelitian ini juga turut mengidentifikasi peran moderasi dari need for uniqueness dan price fairness dalam konteks hotel butik di Indonesia. Dengan menggunakan metode analisis Structural Equation Modelling (SEM), penelitian ini membuktikan bahwa terdapat hubungan positif antara brand authenticity dengan impression in memory, brand love, serta lifestyle-congruence. Penelitian juga membuktikan bahwa pengaruh dari brand authenticitydalam pembentukan brand loveakan lebih signifikan apabila terdapat peran impression in memorydan lifestyle-congruenceyang terlibat. Selain itu, hasil penelitian juga memnbuktikan bahwa need for unqiueness yang dimiliki para tamu hotel butik dapat memoderasi ketiga hubungan milik brand authenticitytersebut, sedangkan price fairnesshanya memoderasi dua dari ketiga hubungan brand authenticity, yaitu pada impression in memory dan brand love.

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This study focuses on consumer behavior of Indonesian boutique hotel’s guests. The study analyzes how brand authenticity, impression in memory, lifestyle-congruence, and brand love interrelate with one another. It also examines the moderating effect of the need for uniqueness and price fairness in the boutique hotel setting. The findings indicate that there are positive and significant relationship between brand authenticity with impression in memory, lifestyle-congruence, and brand love. It also indicates that brand authenticity creates more significant result into building brand love through impression in memory and lifestyle-congruence. Furthermore, the findings also indicate that need for uniqueness give significant moderation effect to the brand authenticity’s relationship with impression in memory, lifestyle-congruence, and brand love, while price fairness gives significant moderation effect to the relationship between brand authenticity with impression in memory, and brand authenticity with brand love. "

"Laporan magang ini bertujuan untuk menambah pengetahuan, keterampilan pengembangan diri, serta menganalisis pengalaman dan observasi real time penulis dengan tinjauan literatur manajemen tentang strategi pemasaran dalam konteks pengelolaan konsesi bandara Bisnis Ritel dan Ancillary PT Angkasa Pura Solusi. Studi kasus kualitatif melalui data sekunder dan observasi langsung. Data sekunder diberikan langsung dari situs web Divisi Bisnis Ritel, jurnal, surat kabar, situs web, catatan pemerintah dan analisis data wawancara lebih lanjut dilakukan selama laporan magang. Laporan magang ini dibuat dan dikembangkan agar penulis dapat merefleksikan pengalaman dan mengintegrasikannya dengan pengetahuan dan keterampilan sebelumnya dengan harapan dapat memberikan wawasan kepada pembaca tentang bisnis ritel di PT Angkasa Pura Solusi di Bandara Internasional Soekarno-Hatta.

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This internship report aims to gain knowledge, personal development skills, and analyzing writer's real time experience and observation with the management literature review about marketing strategy in the context of airport concession management of Retail and Ancillary Business of PT Angkasa Pura Solusi. Qualitative study case through secondary data and direct observation. Secondary data was given directly from Retail and Ancillary Business Division’s websites, journals, newspapers, websites, government records and further data analysis is conducted throughout the internship report. This internship report is made and developed for the writer to reflect on the experience and integrate it with previous knowledge and skills and in hope it can enlighten the reader and give insight into the retailing business in PT Angkasa Pura Solusi at Soekarno-Hatta International Airport.

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"buku ini membahas aspek manajemen secara mendetail dan sumber daya manusia."

"Call Center merupakan salah satu titik kontak antara Bank dengan pelanggannya. Penerapan Customer Relationship Marketing pada call center merupakan sebuah hal yang tidak dapat dipungkiri keberadaannya. Jika di masa lalu call center lebih dikenal merupakan operator telepon, maka pada studi ini ingin melihat peranan call center terhadap ekuitas merek perusahaan. Bank Mandiri memiliki call center yang beroperasi 7/24 dengan nama Mandiri Call. Penerapan customer relationship marketing telah dilakukan sejak terbentuknya call center dan diselaraskan penerapannya secara Organisasi.Karya akhir ini menunjukkan adanya pengaruh positif penerapan customer relationship marketing Mandiri Call terhadap brand equity Mandiri melalui peningkatan customer satisfaction Mandiri, customer rentention Mandiri, dan customer equity Mandiri.

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Call Center is a point of contact within Bank and the customer. Implementation of Customer Relationship Marketing in call center is an important matters nowadays. In the past, call center known as a telephone operator. In this research we elaborate more the role of call center to the company's Brand Equity. Mandiri Call is a call center that operate 24/7 by Bank Mandiri. The implementation of Customer Relationship Marketing has been done since the establishment of call center and allign them with Organization vision.This Thesis shows the positive impact of Customer Relationship Marketing to Brand Equity through the improvement of Customer Satisfaction Mandiri, Customer Rentention Mandiri, and Customer Equity Mandiri."

"ABSTRAKTIPTOP swalayan berdiri sejak tahun 1971 yang mengedepankan prinsip-prinsip islam di tengah perubahan sosial budaya dan tetap eksis hingga hari ini. Penelitian ini fokus pada implementasi perusahaan dalam menghadapi perubahan sosial dan budaya di setiap periodenya. TIPTOP swalayan menggunakan Budaya yang kuat dalam mengatur aspek internal organisasi. Nilai-nilai perusahaan diimplementasikan melalui ritual kegiatan dan acara kerohanian yang mampu membentuk anggota sehingga terbentuknya budaya dominan yaitu budaya islami. Manajemen pemasaran yang islami merupakan kebudayaan dominan di perusahaan ini. Selain itu, TIPTOP percaya bahwa lingkungan dimana organisasi beroperasi sangat berimplikasi terhadap kemajuan perusahaan. Lingkungan umum dan lingkungan spesifik organisasi perusahaan berkolaborasi untuk mempengaruhi posisi suatu organisasi. Penelitian ini juga membahas hubungan antara lingkungan umum dan spesifik yang mempengaruhi Budaya dominan perusahaan atau sebaliknya dimana, kedua faktor tersebut berpengaruh terhadap eksistensi TIPTOP swalayan.

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ABSTRACTTIPTOP retail store was built in 1971 with the principles of Islam, in the middle of culture and social changes and this store still survives until today. This study focused on the implementation of the company in facing social and culture changes in every period. TIPTOP retail store uses strong culture in managing the internal aspects of the organization. Corporate values through rites religious events and agendas are able to form the members into a dominant culture, in this case Islamic culture. Islamic marketing management is a dominant culture in this organization. Besides, TIPTOP believes that environment, where the organization runs, affects the organization development. General and specific environments combine to affect organization domain. This study also elaborated the relationship between general and specific environments combine to affect dominant culture, and vice versa. Where both of the factors influence the axistence of TIPTOP retail store. "