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Natasya Jenas Anjani
"KeepSight adalah kampanye dengan tujuan utama mendorong orang-orang dengan diabetes untuk melakukan pemeriksaan mata rutin. Dengan mengidentifikasi masalah sejak dini saat masih bisa diobati, inisiatif ini berpotensi mencegah kebutaan yang terkait dengan diabetes. Kampanye ini menekankan pentingnya pemeriksaan mata secara rutin dan bertujuan meningkatkan kesadaran di antara pasien diabetes tentang risiko terhadap penglihatan mereka, memastikan mereka mengambil langkah-langkah proaktif untuk menjaga kesehatan mata mereka. KeepSight juga bekerja sama dengan penyedia layanan kesehatan, memanfaatkan keahlian dan sumber daya mereka untuk menjangkau audiens yang lebih luas dan memaksimalkan dampak pesannya. Melalui materi edukasi, penjangkauan masyarakat, dan kemitraan dengan profesional medis, KeepSight berusaha menjadikan pemeriksaan mata rutin sebagai praktik standar bagi individu dengan diabetes. Meskipun Australia memiliki beberapa ahli optometri dan oftalmologi terbaik di dunia, banyak orang Australia dengan diabetes kehilangan penglihatan mereka karena mereka tidak menyadari bagaimana kondisi mereka mempengaruhi mata mereka pada tahap awal. Kurangnya kesadaran dan intervensi tepat waktu ini menyebabkan kebutaan. KeepSight mengatasi masalah ini dengan membuat lebih mudah bagi individu untuk mengatur pemeriksaan mata diabetes rutin, dengan demikian mempromosikan deteksi dini dan pengobatan kondisi mata terkait diabetes. Kampanye ini menyederhanakan proses penjadwalan pemeriksaan mata, memberikan pengingat dan dukungan untuk memastikan pasien tidak melewatkan janji mereka. Dengan menghilangkan hambatan untuk mengakses perawatan mata, KeepSight bertujuan mengurangi secara signifikan kejadian kehilangan penglihatan terkait diabetes di Australia, sehingga meningkatkan kualitas hidup mereka yang terkena dampak kondisi ini.
KeepSight is a campaign with the primary goal of encouraging people with diabetes to sign up for routine eye exams. In identifying issues early when they are still treatable, this initiative presents a unique opportunity to prevent diabetes-related blindness. The campaign emphasizes the importance of regular eye check-ups and aims to increase awareness among diabetic patients about the risks to their vision, ensuring they take proactive steps to maintain their eye health. KeepSight also collaborates with healthcare providers, leveraging their expertise and resources to reach a wider audience and maximize the impact of its message. Through educational materials, community outreach, and partnerships with medical professionals, KeepSight strives to make routine eye exams a standard practice for individuals with diabetes. Although Australia is home to some of the best optometrists and ophthalmologists in the world, many Australians with diabetes lose their sight because they do not recognize how their condition impacts their eyes at an early enough stage. This lack of awareness and timely intervention leads to blindness. KeepSight addresses this issue by making it more straightforward for individuals to arrange routine diabetes eye exams, thereby promoting early detection and treatment of eye conditions related to diabetes. The campaign simplifies the process of scheduling eye exams, providing reminders and support to ensure patients do not miss their appointments. By removing barriers to accessing eye care, KeepSight aims to significantly reduce the incidence of diabetes-related vision loss in Australia, ultimately improving the quality of life for those affected by this condition."
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2024
MK-pdf
UI - Makalah dan Kertas Kerja  Universitas Indonesia Library
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La Nashia
"Industri kuliner menyumbang sebesar 41% dari produk domestik bruto (PDB) untuk sektor ekonomi kreatif. Pandemi covid-19 yang terjadi sejak tahun 2019 telah mengubah perilaku konsumen sehingga UKM kuliner yang tidak siap harus mengalami penurunan penjualan. Salah satu restoran yang menghadapi dampak buruk ini adalah Restoran X dimana tren penjualannya cenderung menurun paska pandemi covid-19. Business Coaching perlu dilakukan pada UKM ini, yang merupakan sebuah restoran dengan visi menghasilkan produk yang memiliki cita rasa tinggi, higienis, halal dan berkualitas tinggi. Metode Business Coaching adalah penelitian kualitatif yang diawali dengan memetakan kondisi dan masalah UKM, dilanjutkan dengan mengimplementasikan solusi perbaikan. Hasil dari analisis ini adalah Restoran X belum optimal dalam memenuhi kebutuhan konsumen akan makanan delivery, belum memiliki slogan yang efektif untuk digunakan pada advertising campaign, serta instagram yang belum dioptimalkan dengan campaign menarik dalam memenangkan persaingan di industri kuliner. perbaikan dilakukan pada ketiga permasalahan tersebut. Hasilnya, pengembangan produk khusus delivery telah mampu meningkatkan penjualan untuk makanan delivery. Selain itu, perbaikan slogan terbukti lebih efektif dan telah digunakan untuk advertising campaign. Peningkatan Instagram marketing campaign juga telah terbukti mampu meningkatkan performa instagram Restoran X.

The culinary industri contributes 41% of the Gross Domestic Product (GDP) for the creative economy sector. However, the COVID-19 pandemic that has occurred since 2019 has changed consumer behavior so that unprepared culinary SMEs must experience a sales decline. One of the restaurants facing this bad impact is Restaurant X where the sales trend tends to decline after the COVID-19 pandemic. Business Coaching needs to be done for this SME, a restaurants with a vision to produce Products that delicious, hygienic, halal and high quality. The Business Coaching method is qualitative research that begins with mapping the conditions and problems of SMEs, followed by implementing improvement solutions. The results of this analysis are Restaurant X has not been optimal in meeting consumer needs for food delivery, does not yet have an effective slogan to use in advertising campaigns, and instagram has not been optimized with attractive campaigns. Improvements were made to these three problems. As a result, the Development of special delivery Products has been able to increase the sales of Restaurant X for food delivery. In addition, the improvement of the slogan has proven to be more effective and has been used for advertising campaigns. The increase in instagram marketing campaigns has also been proven to be able to improve the performance of Restaurant X's Instagram"
Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
T-pdf
UI - Tesis Membership  Universitas Indonesia Library
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Resti Delia Saputri
"ABSTRAK
Banyaknya tindak kekerasan yang dialami oleh homoseksual memicu sebagian kelompok masyarakat lainnya untuk melakukan serta mengurangi tindakan kekerasan dan membantu mereka yang telah menjadi korban. Di Jerman, salah satu kampanye antikekerasan terhadap homoseksual dan upaya pendampingan terhadap korban kekerasan karena homofobia dilakukan melalui sebuah proyek bernama MANEO. Dalam situs resminya, MANEO menyampaikan berbagai informasi mengenai kegiatan dan kampanye antikekerasan terhadap homoseksual. Penelitian ini menganalisis bagaimana proyek MANEO mengkampanyekan wacana antikekerasan terhadap homoseksual melalui situs www.maneo.de. Dengan melakukan analisis tekstual terhadap tampilan dan berita dalam situs tersebut, penelitian ini bertujuan untuk memperlihatkan bagaimana proyek MANEO memposisikan homoseksual dalam masyarakat, dalam upaya untuk mengurangi diskriminasi dan kekerasan akibat homofobia. Analisis tekstual terhadap situs maneo.de yang difokuskan pada bagian Aktionen aksi dan Kampagne kampanye ini memperlihatkan bahwa MANEO berusaha untuk memberikan pesan kepada seluruh lapisan masyarakat untuk berhenti melakukan tindak kekerasan terhadap homoseksual.

ABSTRACT
The number of acts of violence experienced by homosexuals triggered some other community groups to do as well as reduce the acts of violence and help those who have become victims. In Germany, one of the anti violent campaigns against homosexuals and advisory efforts against victims of homophobic violence is done through a project called MANEO. In its official website, MANEO delivers various information on anti violence activities and campaigns against homosexuals. This study analyzes how the MANEO project campaigns on anti violence discourse against homosexuals through the www.maneo.de website. By conducting textual analysis of the display and news on the site, this study aims to show how the MANEO project positions homosexuals in the community, in an effort to reduce discrimination and violence from homophobia. Textual analysis of maneo.de sites focused on the Aktionen action and Kampagne campaign section shows that MANEO is trying to send messages to all levels of society to stop committing acts of violence against homosexuals."
Fakultas Ilmu Pengetahuan Budaya Universitas Indonesia, 2018
MK-Pdf
UI - Makalah dan Kertas Kerja  Universitas Indonesia Library
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Cakra Rian Ramadhan
"ABSTRAK
Tahun 2018 menjadi tahun Kemenangan Ridwan-Uu pada pemilihan Gubernur Jawa Barat 2018. Hal itu menjadi salah satu bukti bahwa media sosial memegang peranan penting dalam kampanye seperti yang telah dilakukan oleh Ridwan Kamil di Instagram. Karya ini bertujuan untuk mendeskripsikan bagaimana pengelolaan konten Instagram Ridwan Kamil sebagai suksesi dalam keberhasilan kampanye pada Pilkada Jawa Barat. Peneliti menggunakan metode analisis konten kuantitatif untuk mengklasifikasikan seluruh objek penelitian berdasarkan
kategori dan studi literatur sebelumnya. Hasil temuan menunjukkan bahwa Ridwan Kamil melakukan lima tahapan kampanye fungsional pada konten Instagram miliknya. Tahapan tersebut meliputi tahap identifikasi, tahap legitimasi, tahap partisipasi, tahap penetrasi, dan tahap distribusi. Setiap tahapan kampanye fungsional dijalankan sesuai dengan timeline kampanye yang dibagi setiap bulannya.

ABSTRACT
The year 2018 is the year of Ridwan-Uu s victory in the 2018 West Java Governor election. This is one proof that social media plays an important role in the campaign as Ridwan Kamil has done on Instagram. This work aims to describe how to manage Ridwan Kamil's Instagram content as a succession in the success of the campaign in the West Java Pilkada. The researcher uses the quantitative content analysis method to classify all research objects based on the categories and previous literature studies. The findings show that Ridwan Kamil carried out five stages of the functional campaign on his Instagram content. These stages include stages, stages of legitimacy, stages of participation, stages, and stages of distribution. Each stage of the functional campaign has done according
to the campaign timeline that is divided every month."
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2018
MK-Pdf
UI - Makalah dan Kertas Kerja  Universitas Indonesia Library
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Niken Kinanti Suryanto
"Skripsi ini membahas kampanye politik viral dan kaitannya dengan proses agenda-building di media massa online. Kampanye politik Faisal-Biem pada Pemilukada DKI Jakarta 2012 dipilih karena keduanya fokus menggunakan Twitter sebagai media kampanye, menciptakan buzz di dunia maya, dan mendapatkan angka publisitas tinggi di media massa online. Riset ini menggunakan pendekatan campuran. Hasil penelitian menunjukkan bahwa interaktivitas kampanye politik viral Faisal-Biem rendah dan terdapat lima tema kicauan, yakni program kerja, kegiatan kampanye, ajakan memilih, perspektif independen, serta tema lain. Selain itu, ditemukan pula bahwa proses agenda building pemberitaan di media massa online berpola Circular Relationship.

The focus of this thesis are this agenda building campaign in Jakarta Governor Election 2012 was chosen because they focused using Twitter, created "buzz" in internet, and got many publicities in online mass media. This is a mixed-method research. The results show that the interactivity of Faisal-Biem`s viral political campaign is low and there are five tweet topics, such as work plan, campaign, persuation to vote, independent perspective, and another topic. Furthermore, agenda building process that set is Circular Relationship. The viral political campaign and its relation with process in online mass media. Faisal-Biem`s political.
"
Depok: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2012
S44172
UI - Skripsi Membership  Universitas Indonesia Library
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Oktavia Ika Putri
"[ABSTRAK
Pemeriksaan kesehatan secara umum merupakan bagian yang umum dari perawatan kesehatan di beberapa negara. Jumlah permintaan layanan kesehatan di Taiwan mengalami peningkatan selama sepuluh tahun terakhir. Kenaikan permintaan tersebut didorong oleh beberapa faktor, termasuk populasi yang semakin menua, dan peningkatan jumlah kasus penyakit kronis. Fluktuasi jumlah kedatangan peserta tes kesehatan yang tidak menentu, membuat rumah sakit sulit untuk memberikan pelayanan yang memuaskan. Rumah sakit perlu membuat strategi perencanaan, seperti manajemen kesehatan untuk menangani masalah tersebut dengan cara memprediksi kedatangan peserta uji kesehatan. Aplikasi data mining dalam perawatan kesehatan adalah pembuktian bahwa data mining dapat memberikan informasi yang sangat berguna untuk semua pihak yang terlibat dalam industri kesehatan, seperti meningkatkan kualitas pelayanan rumah sakit. Penelitian ini menggunakan pengelompokan dan aturan asosiasi untuk mengetahui pola dari data pemeriksaan penyakit cerebrovascular, dengan tujuan memprediksi kedatangan kembali peserta tes kesetahan. Algoritma Apriori pembobotan dapat mengetahui hubungan antar item menggunakan nilai support, confidence, dan bobot masing-masing item sebagai tingkat prioritas dari aturan asosiasi, karakteristik aturan asosiasi dapat diketahui, yang mana hasil tersebut dapat membantu rumah sakit dalam meningkatkan kualitas pelayanan. Pada dasarnya, data memiliki partisi yang berbeda satu sama lain, atas dasar tersebut maka dalam penelitian ini dilakukan pengelompokan sebelum dilakukan penggalian informasi menggunakan aturan asosiasi, dimana proses tersebut merupakan salah satu proses yang penting. Setiap kelompok diharapkan mengandung asosiasi tanpa kontaminasi dari bagian kelompok lain yang memiliki pola hubungan yang berbeda. Penelitian ini menggunakan metode pengelompokan hirarki yang dikenal dengan Ward?s Agglomerative yang relatif sederhana untuk dipahami. Diimplementasikan, dan tidak perlu menentukan banyaknya jumlah kelompok pada awal proses.

ABSTRACT
General health examinations are common elements of health care in some country. Taiwan demand for healthcare services has increased over the past decade. The increase has been driven by several factors, including an ageing population, and the increasing prevalence of chronic disease. The fluctuation number of examinees with unpredictable coming behavior makes hospital difficult to provide the satisfying service. Hospital needs to make strategic planning such as healthcare management to solve this problem by predicting examinee coming. Data mining applications in healthcare is the realization that data mining can generate information that very useful to all parties involved in the healthcare industry, such as improving the treatment quality of hospitals. This research used clustering and association rule task to know the pattern of cerebrovascular medical examination databases to predict examinees? re-coming. The Weighted-Apriori algorithm finds out the relationships among item sets using support, confidence, and weight of each feature as the priority rank of the association rule, the characteristic of the rule can be generated, which help the hospital to improve the service quality. The data is performed on partitions that are essentially distinct from each other is the reason why clustering performs before association rule mining is one of essential process. Each cluster would be expected to contain associations without interference or contamination from other sub groupings that have different patterns of relationships. This research used hierarchical clustering method called Ward?s agglomerative which relatively simple to understand, implement, and does not need to specify number of clusters in advance.;General health examinations are common elements of health care in some country. Taiwan demand for healthcare services has increased over the past decade. The increase has been driven by several factors, including an ageing population, and the increasing prevalence of chronic disease. The fluctuation number of examinees with unpredictable coming behavior makes hospital difficult to provide the satisfying service. Hospital needs to make strategic planning such as healthcare management to solve this problem by predicting examinee coming. Data mining applications in healthcare is the realization that data mining can generate information that very useful to all parties involved in the healthcare industry, such as improving the treatment quality of hospitals. This research used clustering and association rule task to know the pattern of cerebrovascular medical examination databases to predict examinees? re-coming. The Weighted-Apriori algorithm finds out the relationships among item sets using support, confidence, and weight of each feature as the priority rank of the association rule, the characteristic of the rule can be generated, which help the hospital to improve the service quality. The data is performed on partitions that are essentially distinct from each other is the reason why clustering performs before association rule mining is one of essential process. Each cluster would be expected to contain associations without interference or contamination from other sub groupings that have different patterns of relationships. This research used hierarchical clustering method called Ward?s agglomerative which relatively simple to understand, implement, and does not need to specify number of clusters in advance.;General health examinations are common elements of health care in some country. Taiwan demand for healthcare services has increased over the past decade. The increase has been driven by several factors, including an ageing population, and the increasing prevalence of chronic disease. The fluctuation number of examinees with unpredictable coming behavior makes hospital difficult to provide the satisfying service. Hospital needs to make strategic planning such as healthcare management to solve this problem by predicting examinee coming. Data mining applications in healthcare is the realization that data mining can generate information that very useful to all parties involved in the healthcare industry, such as improving the treatment quality of hospitals. This research used clustering and association rule task to know the pattern of cerebrovascular medical examination databases to predict examinees? re-coming. The Weighted-Apriori algorithm finds out the relationships among item sets using support, confidence, and weight of each feature as the priority rank of the association rule, the characteristic of the rule can be generated, which help the hospital to improve the service quality. The data is performed on partitions that are essentially distinct from each other is the reason why clustering performs before association rule mining is one of essential process. Each cluster would be expected to contain associations without interference or contamination from other sub groupings that have different patterns of relationships. This research used hierarchical clustering method called Ward?s agglomerative which relatively simple to understand, implement, and does not need to specify number of clusters in advance., General health examinations are common elements of health care in some country. Taiwan demand for healthcare services has increased over the past decade. The increase has been driven by several factors, including an ageing population, and the increasing prevalence of chronic disease. The fluctuation number of examinees with unpredictable coming behavior makes hospital difficult to provide the satisfying service. Hospital needs to make strategic planning such as healthcare management to solve this problem by predicting examinee coming. Data mining applications in healthcare is the realization that data mining can generate information that very useful to all parties involved in the healthcare industry, such as improving the treatment quality of hospitals. This research used clustering and association rule task to know the pattern of cerebrovascular medical examination databases to predict examinees’ re-coming. The Weighted-Apriori algorithm finds out the relationships among item sets using support, confidence, and weight of each feature as the priority rank of the association rule, the characteristic of the rule can be generated, which help the hospital to improve the service quality. The data is performed on partitions that are essentially distinct from each other is the reason why clustering performs before association rule mining is one of essential process. Each cluster would be expected to contain associations without interference or contamination from other sub groupings that have different patterns of relationships. This research used hierarchical clustering method called Ward’s agglomerative which relatively simple to understand, implement, and does not need to specify number of clusters in advance.]"
Depok: Fakultas Teknik Universitas Indonesia, 2015
T44552
UI - Tesis Membership  Universitas Indonesia Library
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Sadhriany Pertiwi Saleh
"ABSTRAK
Penelitian ini dilatarbelakangi oleh pemanfaatan simbol-simbol populer yakni simbol kotak-kotak dan simbol metal dalam kampanye politik Jokowi – Ahok di Pilkada DKI Jakarta 2012. Penelitian ini bertujuan untuk melihat bagaimana pemanfaatan simbol-simbol populer dalam kampanye politik Jokowi - Ahok tersebut mendorong aspek awareness dan acceptance publik pada pesan politik untuk mendukung pasangan Jokowi – Ahok dalam Pilkada DKI Jakarta 2012. Objek penelitian diteliti menggunakan konsep Komunikasi Organisasi untuk melihat bagaimana tim kampanye berkomunikasi dengan publiknya. Penelitian ini juga menggunakan konsep Komunikasi Politik untuk melihat bagaimana penyampaian pesan bermuatan politis melalui media simbol-simbol populer seperti simbol kotak-kotak dan simbol metal. Penggunaan simbol ini diteliti menggunakan konsep interaksi simbolik, dan bagaimana pemanfaatan simbol populer mendorong awareness dan acceptance publik diteliti menggunakan konsep evaluasi program kehumasan. Penelitian ini merupakan penelitian kualitatif yang bersifat deskriptif dimana data penelitian diperoleh melalui hasil wawancara dan studi dokumentasi yang diteliti menggunakan teknik Evaluasi Program Kehumasan. Hasil analisis penelitian menunjukkan bahwa pemanfaatan simbol populer dalam kampanye, mampu mendorong terciptanya awareness dan acceptance publik pada pasangan Jokowi – Ahok, yang juga mendorong kesuksesan kampanye.

ABSTRACT
This research is motivated by the use of popular symbols in Jokowi and Ahok‟s political campaign in 2012 DKI Jakarta‟s Gubernatorial Election. This study aims to determine the effect of the use of the popular symbols in order to push the awareness and the acceptance of the Jakarta‟s public who‟s participated in 2012 DKI Jakarta Gubernatorial Election, and how the awareness and acceptance aspect contributed for the success of the campaign. The research method used is the evaluative research of public relation program by. Ronald D Smith, and the nature of the research is descriptive research. The approach used is qualitative data techniques in the form of interview with the informant and respondents. Results of this study indicate that the use popular symbols had specifically affected the awareness and acceptance of the public, which also contributed to reach the success of Jokowi – Ahok‟s political campaign in DKI Jakarta Gubernatorial Campaign of 2012."
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2013
T34899
UI - Tesis Membership  Universitas Indonesia Library
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Fase Badriah
"Iklan kampanye Suami SIAGA (SIap, Antar dan jaGa) merupakan salah satu kampanye media massa yang diputar di hampir semua stasiun televisi di Indonesia dan merupakan salah satu program Gerakan Sayang Ibu (GSI) yang diluncurkan oleh Menteri Urusan Paraxial Wanita pada tahun 1996 (kini Menteri Urusan Pemberdayaan Perempuan), yang bekerja sama dengan John Hopkins University/Centre for Communication Programs (JHUICCP) yang didanai oleh UNFPA. Isi pesan iklan tersebut adalah seputar perlunya partisipasi suami terhadap keselamatan ibu alas peristiwa maternal yang dialami.
Penelitian ini bertujuan untuk mengetahui respon suami terhadap iklan kampanye Suami SIAGA di televisi, di Kabupaten Sukabumi Jawa Barat tahun 1999. Penelitian ini merupakan analisa data sekunder dari 122 responden yang pernah menonton. iklan kampanye Suami SIAGA dari penelitian "Respon Masyarakat Terhadap Iklan Kampanye Suami SIAGA di Televisi di Kabupaten Sukabumi Jawa Barat 1999". Sedangkan data yang lain adalah data kualitatif adalah data primer yang digunakan untuk memperkaya data.
Penelitian ini mengunakan dua metode sekaligus yaitu metode kuantitatif dengan disain penelitian cross sectional, dan penelitian kualitatif menggunakan metoda Focus Group Discussion (FGD) dengan disain deskriptif analitik, yang diperlukan untuk memperkaya data. Sedangkan populasi penelitian adalah suami yang istrinya sedang hamil atau baru melahirkan (usia bayi kurang dari 6 bulan) dan pernah menonton iklan kampanye Suami SIAGA di televisi dan tinggal di Kabupaten Sukabumi Jawa Barat.
Dari hasil penelitian yang diperoleh menunjukkan bahwa respon suami terhadap iklan adalah positif (83%). Uji bivariat menunjukkan adanya hubungan yang signifikan antara respon dengan tingkat pendidikan (p-value 0,046) dan usia suami (p-value 0,0485). Hasil uji multivariat didapatkan model terbaik dan determinan terhadap respon yang terpilih adalah variabel pengetahuan tentang maternal dan variabel umur dengan Odd Ratio masing-masing 2,758 dan 3,667.
Walaupun respon terhadap iklan cukup baik, namun data kualitatif menunjukkan bahwa peneriman suami terhadap pesan hanya berdasarkan persepsi suami, yaitu hanya berkaitan dengan partisipasi mereka terhadap pekerjaan rumah tangga saat istri hamil dan atau melahirkan, bukan pada penerimaan yang lebih mendalam sesuai dengan tujuan pesan iklan yaitu pendekatan positif untuk melakukan tiga tindakan yaitu Siap Antar dan Saga. Hasil penelitian juga menunjukan iklan Suami SIAGA belum memuat unsur edukatif yang memberikan informasi penting yang perlu diketahui suami terutama dalam mengenali gejala bahaya saat istri hamil, padahal pengetahuan maternal sangat mempengaruhi kesiapan suami terutama mencegah faktor terlambat di rumah tangga dan terlambat ke pelayanan medis / transportasi, sehingga unsur pendekatan untuk melakukan tiga tindakan positif yaitu action suami SIap, Antar dan .jaGA dalam iklan terasa belum cukup, mengingat kompleksnya masalah ibu bersalin.
Berdasarkan hasil temuan penelitian, maka saran yang dianjurkan untuk intervensi adalah, perlu adanya program seri iklan sehingga mampu memberikan informasi yang lengkap tanpa mengurangi daya tarik iklan dan intensitas penayangan iklan. Sudah saatnya pula semua pihak menyadari bahwa masalah maternal bukan semata-mata masalah wanita, sehingga setiap upaya yang dibuat hendaknya juga melibatkan anggota keluarga dan masyarakat khususnya suami.

"Suami SIAGA" television campaign advertisement is one of mass media campaign of mother friendly movement from the previous Ministry of the Role Women (now Ministry of Women's Empowerment) in collaboration with JHU (John Hopkins University) funded by UNFPA in 1996, This program has been broadcasted at all private TV broadcasting station in Indonesia The Advertisement was made to increase husband's involvement in the safe motherhood.
One study had been conducted to learn the response of husbands in the district of Sukabumi toward the televised advertisement of Suami SIAGA. This cross-sectional study employed both quantitative and qualitative study. This thesis analysis a part of data collected throe the study that is those of respondents who ever watched the advertisement prior to study. The Number of respondents analyzed were 122.
The study populations are husband whose wife is pregnant or has a baby no more than 6 months of age and have ever watched Suami SIAGA advertisement in television which live in Sukabumi District, West Java 1999.
This analysis shows that most of husband?s responses to 'Suami SIAGA' advertisement are positive. While bivariate test show significant association between husband's response with educational level and their age. Models which is fit to the response are maternal knowledge and age which mean that those factors have relationship / association with response. Even though their response according to qualitative analysis is quite good, qualitative analysis shows that husband's understanding to the advertisement is based-on their responsibility toward household works while their wife is being pregnant or delivery a baby; not in the mean of preventing " the tree delays ".
Analysis shows that Suami SIAGA advertisement didn't put into account the necessity of educational aspect to inform husband in recognizing life threatening obstetric complications. On the other hand, maternal knowledge is very influencing husband readiness is preventing "the three delays".
This study recommends the program manager to make the advertisement series containing complete information in preventing maternal mortality. Hence, it's time for all part to realize that maternal mortality is not only the women's problem but also the community and the government, so all of interventions made should involved family member and community, in particular, the husband.
"
Depok: Fakultas Kesehatan Masyarakat Universitas Indonesia, 2000
T1159
UI - Tesis Membership  Universitas Indonesia Library
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Miftah Khairi Amrillah
"Skripsi ini membahas mengenai praktik kampanye politik yang dilakukan oleh Partai Gerindra pada pemilu legislatif tahun 2014. Kasus ini di analisis menggunakan teori kampanye politik modern. Pada kampanye politik yang dilakukan oleh Partai Gerindra terlihat bahwa media memainkan peran sentral, terutama televisi dan media berbasis internet. Studi ini menemukan bahwa kampanye politik Partai Gerindra sangat profesional. Partai Gerindra mempekerjakan tenaga ahli diluar kader partai untuk merancang kampanye politiknya. Kampanye politik yang dilakukan Partai Gerindra fokus terhadap satu figur politik untuk menarik dan mempengaruhi pemilih.

This undergraduate-thesis analyzes about Gerindra’s political campaign in legislative election 2014 using the modern political campaign theory. Media played a central role in Gerindra’s political campaign, mainly used television and internet. The study finds that Gerindra’s political campaign was highly professional. The party employed a marketing expert outside of their party members to design Gerindra’s political campaign. The campaign is focused or personalized to one political figure to attract and influenced voters."
Depok: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2015
S-Pdf
UI - Skripsi Membership  Universitas Indonesia Library
cover
Anneila Firza Kadriyanti
"ABSTRAK
Pemilihan Presiden (Pilpres) 2014 menjadi fenomena awal yang menyadarkan para konsultan politik dan kandidat tentang pentingnya kehadiran pasangan hidup (spouse) pada kampanye politik. Ternyata, kehadiran pasangan sang kandidat dalam proses politik yang dilalui sang kandidat dapat meningkatkan partisipasi politik masyarakat. Kehadiran pasangan (spouse) diyakini dapat semakin meningkatkan citra sang kandidat di mata publik, terlebih lagi jika sang pasangan juga memiliki karakter dan kharisma yang sama kuatnya dengan sang kandidat. Jika sekarang kampanye politik di Indonesia masih berorientasi dan terfokus pada sosok sang kandidat, sudah waktunya untuk mengubah strategi kampanye dengan ikut mengedepankan figur sang pasangan (spouse) untuk meningkatkan elektabilitas dan popularitas sang kandidat.

ABSTRACT
President Election in 2014 became the early phenomena that awaken political consultants and candidates about the importance of spouse presence in political campaign. To be proved, spouse presence in all candidate’s political process can increase public’s political participation. Spouse presence is believed to improve the candidate’s image. It will be more useful if the spouse has the character and charisma as strong as the candidate. Nowadays, political campaign in Indonesia still oriented and focused on the candidate figure. Now it’s time to change the campaign strategy by emphasizing the spouse figure to increase the candidate’s electability and popularity"
2015
T44331
UI - Tesis Membership  Universitas Indonesia Library
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