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"This book takes a different approach. It is intended to provide the reader a foundation of basic concepts relevant to using and managing information. This text is not intended to provide a comprehensive treatment on any one aspect of MIS, for certainly each aspect is itself a topic of many books. This text is not intended to provide readers enough technological knowledge to make them MIS experts. It is not intended to be a source of discussion of any particular technology. This text is written to help managers begin to form a point of view of how IS will help or hinder their organizations and create opportunities for them"

"Praise for the first edition: 'Peppers and Rogers do a beautiful job of integrating actionable frameworks, the thinking of other leaders in the field, and best practices from leading-edge companies.'--Dr. Hugh J. Watson, C. Herman and Mary Virginia Terry Chair of Business Administration, Terry College of Business, University of Georgia. 'Peppers and Rogers have been the vanguard for the developing field of customer relationship management, and in this book, they bring their wealth of experience and knowledge into academic focus. This text successfully centers the development of the field and its theories and methodologies squarely within the broader context of enterprise competitive theory. It is a must-have for educators of customer relationship management and anyone who considers customer-centric marketing the cornerstone of sound corporate strategy.'--Dr. Charlotte Mason, Department Head, Director, and Professor, Department of Marketing and Distribution, Terry College of Business, University of Georgia. 'Don and Martha have done it again! The useful concepts and rich case studies revealed in Managing Customer Relationships remove any excuse for those of us responsible for actually delivering one-to-one customer results. This is the ultimate inside scoop!'--Roy Barnes, Formerly with Marriott, now President, Blue Space Consulting. 'This is going to become the how-to book on developing a customer-driven enterprise. The marketplace is so much in need of this road map!'--Mike Henry, Leader for Consumer Insights at Acxiom. Praise for the second edition: 'Every company has customers, and that's why every company needs a reference guide like this. Peppers and Rogers are uniquely qualified to provide us with the top textbook on the subject, and the essential tool for the field they helped to create'--David Reibstein, William Stewart Woodside Professor of Marketing, The Wharton School, University of Pennsylvania."

"ABSTRAKDalam kiprahnya selama ini, UI telah menunjukkan dirinya sebagai universitas yang tidak hanya menjadi kebanggaan bagi sivitas akademisnya tetapi juga menjadi kebanggaan bangsa Indonesia. Merujuk kepada pemeringkatan The Higher Education-QS World University Rangkings 2016 , posisi UI di tahun 2016 masih tertinggi dibandingkan posisi universitas lainnya di Indonesia. Namun posisi tersebut belum sesuai dengan capaian target kinerja yang diharapkan di tahun 2016 ini sehingga perlu dilakukan perbaikan kinerja. Perbaikan kinerja dapat dilakukan apabila deviasi kinerja dapat diukur sehingga diperlukan adanya ukuran kinerja baik ukuran individual, tim maupun organisasional. Kondisi saat ini, Direktorat Sistem dan Teknologi Informasi DSTI belum memiliki indikator kinerja utama IKU , target dan inisiatif strategis untuk unit kerja struktural di bawah Direktur STI dengan menggunakan pendekatan balanced scorecard BSC . Dengan adanya IKU, target dan inisiatif strategis diharapkan akan dapat digunakan sebagai tolok ukur untuk melihat kontribusi tiap unit kerja terhadap pencapaian target kinerja universitas dan juga dapat digunakan untuk melakukan penilaian kinerja unit kerja tersebut. Dari penelitian ini, dihasilkan sembilan tabel BSC unit kerja dengan 16 IKU untuk Kepala sub direktorat dan 29 IKU untuk Kepala Seksi dan target pada tahun 2019 diharapkan dapat tercapai 100 .

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ABSTRACTOver the years, UI has shown its reputation as one of the best university that can give a pride not only for its civitas academic but also for all Indonesian. According to the Higher Education QS World University Rangkings 2016 , UI listed at the higher positions among all of Universities in Indonesia. However, that position still not met the expected target in 2016 and leaves room for improvement. Performance improvement can be done only if performance deviation of all the working units can be measured. Therefore, performance indicator is required for all individu, units and organization. Currently, Directorate of Information Systems and Technology DSTI does not have key performance indicators KPI , targets and list of strategyc initiatives for all the working units under Director of STI using balance scorecard framework. With key performance indicators, targets and strategyc initiatives, hopefully DSTI can measure the performance of every working units and their contribution to the achievement of University target. From this research, produced nine table BSC of working units with 16 KPI for head of sub directorate and 29 KPI for section head, and expected target in 2019 can achieve 100 ."