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"Sebagian penderita tekanan darah tinggi di Indonesia menggunakan pengobatan tradisional di samping obat-obatan antihipertensif. Penelitian ini bertujuan untuk mengetahui hubungan antara beberapa pengobatan tradisonal seperti buah pace, belimbing, bawang putih, atau jamu, yang dipercaya dapat menurunkan tekanan darah pada hipertensi stage 1 dan 2. Data diperoleh dari hasil survai lapangan yang dilakukan oleh mahasiswa tingkat 2 Fakultas Kedokteran Universitas Indonesia tahun 2001, 2002, 2003 di Kabupaten Bogor, Jawa Barat. Subjek penelitian dipilih secara random dari klaster rukun tetangga. Wawancara dan pengukuran tekanan darah dilakukan di rumah subjek oleh mahasiswa yang terlatih di bawah pengawasan staf pengajar. Terdapat 496 subjek dengan hipertensi stage 1 dan 2 dan sebanyak 11,5% menggunakan obat-obatan antihipertensi. Subjek hipertensi stage 2 yang minum obat antihipertensi 5,4 kali lipat jika dibandingkan dengan subjek hipertensi stage 1 (rasio odds suaian 5,44; 95% interval kepercayaan = 2,64 ? 11,27). Pengobatan tradisional yang dilakukan oleh subjek hipertensi terutama ketimun, belimbing, dan buah pace. Hal ini mungkin disebabkan kebiasaan yang kuat memakai obat tradisional dalam masyarakat, terbatasnya fasilitas kesehatan, dan harga obat antihipertensi yang mahal. Disimpulkan bahwa di daerah pedesaan, para penderita hipertensi melakukan pengobatan gabungan obat antihipertensi dengan obat-obat tradisional. (Med J Indones 2004; 13: 246-51)

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Some hypertensive subjects in Indonesia consume traditional herbal medicines in addition to the usual pharmacological drugs. This paper studied the relationship between several traditional herbal medicines, such as morinda, star fruit, garlic, or jamu, believed to control hypertension and the risk of current pharmacological antihypertensive drug users in subjects with stage 1 and 2 hypertension in a rural community West Java, Indonesia. The data were obtained from 3 field studies by the second year medical students of the Faculty of Medicine, University of Indonesia conducted in 2001, 2002, and 2003 in a subdistrict of the Bogor regency. The subjects were selected randomly from neighborhood clusters. Interviews and blood pressure measurements were conducted at the houses of the subjects by specially trained second year medical students supervised by faculty members. There were 496 subjects with stage 1 or 2 hypertension, with 11.5% under current antihypertensive drugs. Compared with the hypertension stage 1 subjects, hypertension stage 2 subjects were 5.4 times more likely to be currently taking pharmacological antihypertensive medication (adjusted odds ratio = 5.44; 95% confidence interval = 2.64-11.27). The combined of current antihypertensive medication with traditional medicines were cucumber which being the most dominant followed by star fruit and morinda. Reasons for this were probably the strong influence of culture, the limited medical facilities, and high cost of the antihypertensive drugs. It was concluded that in a rural Indonesia, it was common for hypertensive subjects to take pharmacological drugs as well as traditional medicine for antihypertensive therapy. (Med J Indones 2004; 13: 246-51)"

"ABSTRAKPenelitian ini berfokus untuk melihat konsep community relations sebagai salah satu bentuk implementasi dari CSR yang juga merupakan salah satu jenis hubungan yang dilaksanakan oleh praktisi public relations suatu perusahaan. Peneliti mengambil sebuah contoh kasus unik dari sebuah perusahaan yang berfokus pada pelestarian kesenian tradisional musik angklung, PT Saung Angklung Udjo (SAU) di Kota Bandung, Jawa Barat. Tujuan penelitian ini adalah menggali bagaimana konsep community relations digunakan oleh PT SAU sebagai strategi utama perusahaan dalam membentuk reputasi yang positif di mata stakeholder terkait. Melalui pendekatan kualitatif dan strategi studi kasus, peneliti melakukan wawancara mendalam dengan informan kunci yang telah dipilih, observasi, dan data sekunder digunakan sebagai metode pengumpulan data pada penelitian ini, Penelitian ini menggunakan metode analisis data tematik. Hasilnya adalah community relations telah diinternalisasikan menjadi nilai kunci yang dianut oleh perusahaan dan menjadi dasar dalam setiap perkembangan bisnis PT SAU kedepannya. Nilai dasar tersebut kemudian diturunkan menjadi strategi utama yang diterapkan ke dalam setiap bidang bisnis PT SAU. Community relations terbukti dapat digunakan sebagai strategi utama dalam membentuk reputasi perusahaan PT SAU secara positif di seluruh mata stakeholdernya. Hasil temuan yang menarik juga bahwa community relations memberikan efek lanjutan selain reputasi positif, yaitu berupa keberlanjutan perusahaan PT SAU yang telah bertahan selama 48 tahun sejak 1966. Akan tetapi hal ini tidak dibahas secara mendalam dan menjadi rekomendasi akademis untuk peneltian lanjutan.

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ABSTRACTThis research is focusing on the concept of community relations which seen as one form of implementation of CSR and also one kind of relationship that is carried out by corporate public relations practitioners. In this study, the researcher took on a fairly unique case of a corporate that focuses on the preservation of angklung as traditional music of Indonesia, PT Saung Angklung Udjo (SAU) which located in Bandung, West Java, Indonesia. The purpose of this study is to explore and explain how PT Saung Anklung Udjo uses community relations as the main strategy to shape a positive corporate reputation in the eyes of their stakeholders. The approach used in this study is qualitative approach. First, the research conducted in-depth interview with key informants who have been chosen on the basis that they were directly or indirectly involved in PT. SAU’s decision to use community relations as their main strategy. Secondly, the researcher conducted observation in PT. SAU for a determined period of time. Thirdly, the researcher also collected secondary data to back up his findings. Using a thematic data analysis method, the study finds that community relations is internalized as a core corporate value in PT SAU and adopted as the basis for every single business development.The study also finds that community relations is indeed used as PT SAU’s main strategy to shape a positive corporate reputation in the eyes of its stakeholders. In addition to that, the study also finds that community relations has not only resulted in a positive corporate reputation, but also corporate sustainability of PT SAU – which is evidenced by the length of PT SAU’s existence for 48 years since 1966. However, PT SAU’s corporate sustainability will not be discussed in depth in this study, but instead will only be put forth as a future research recommendation."