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"Skripsi ini membahas pengaruh promosi-promosi yang dilakukan oleh Shopee saat Men Sale Campaign pada Februari 2019 lalu terhadap keputusan pembelian secara online oleh pengguna Shopee dengan jenis kelamin pria. Terdapat variabel moderasi yaitu online brand trust yang dimiliki oleh Shopee sejak berdiri tiga tahun yang lalu. Penelitian ini adalah penelitian kuantitatif dengan desain deskriptif. Hasil penelitian menyarankan bahwa Shopee perlu menganalisa kembali promosi-promosi apa yang paling tepat dalam menyasar pengguna pria. Sesi games/ kompetisi seperti Kuis Shopee, Goyang Shopee, Mission Shopee (Selesaikan Misimu dan Dapatkan Hadiahnya), Shopee Pasti Ada Challenge (Semua Pasti Ada, Kalo Gak Ada, Dapat 5JT Voucher Shopee) bukan merupakan jenis promosi yang menarik untuk pengguna pria. Sales Promotion yang paling efektif dilakukan oleh Shopee adalah paket harga menarik, potongan harga/ diskon, dan voucher.

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This thesis discusses the influence of sales promotions carried out by Shopee during the Men Sale Campaign in February 2019 on online buying decisions by Shopee users with male gender. There is a moderating variable, namely online Brand Trust owned by Shopee since it was founded three years ago. This research is quantitative research with descriptive design research. The results of the study suggest that Shopee needs to re-analyze what promotions are most appropriate in targeting male users. Game sessions/competitions such as Shopee Quiz, Shopee Shake, Mission Shopee (Complete Your Missions and Get Prizes), Shopee Must Have a Challenge (All Must Have, If Not, Get 5JT Shopee Vouchers) are not an attractive type of promotion for male users. Shopee's most effective sales promotions are attractive price packages, discounts, and vouchers."

"[ABSTRAKPromosi penjualan biasanya digunakan oleh perusahaan untuk merangsang perilaku pembelian konsumen terhadap produk atau jasa. Tujuan penelitian ini adalah untuk menjelaskan bagaimana pengaruh promosi penjualan dalam bentuk online discount pricing terhadap online impulse buying pada produk fashion di Lazada. Penelitian ini menggunakan pendekatan kuantitatif. Sampel dalam penelitian ini adalah 100 orang konsumen dengan syarat telah mengakses situs dan membeli produk fashion tanpa perencanaan sebelumnya di Lazada dengan menggunakan metode non-probability sampling serta teknik purposive. Instrumen penelitian ini menggunakan kuisioner dan dianalisis menggunakan simple regression. Hasil dari penelitian ini menunjukkan bahwa promosi penjualan dalam bentuk online discount pricing memiliki pengaruh yang signifikan terhadap online impulse buying. Promosi penjualan dalam bentuk online discount pricing mempengaruhi online impulse buying sebesar 28.5% dan sisanya sebesar 71.5% dipengaruhi oleh faktor lainABSTRACTSales promotion are generally used by companies to stimulate consumer buying behavior of a product or service. The objective of this research is to analyze how the effect of sales promotion in the form of online discount pricing toward online impulse buying on fashion product in Lazada. This research applied quantitative approach. The sample of this research are 100 fashion products consumers in Lazada provided that have purchased a product without prior planning and collected using non-probability sampling with purposive technique. This research used questionnaire as research instrument and analyzed with simple regression. The result of this research indicate that sales promotion in the form of online discount pricing have a significant effect toward online impulse buying. Sales promotion in the form online discount pricing effect online impulse buying equal to 28.5% an residue equal to 71.5% effected by some other factors. ;Sales promotion are generally used by companies to stimulate consumer buying behavior of a product or service. The objective of this research is to analyze how the effect of sales promotion in the form of online discount pricing toward online impulse buying on fashion product in Lazada. This research applied quantitative approach. The sample of this research are 100 fashion products consumers in Lazada provided that have purchased a product without prior planning and collected using non-probability sampling with purposive technique. This research used questionnaire as research instrument and analyzed with simple regression. The result of this research indicate that sales promotion in the form of online discount pricing have a significant effect toward online impulse buying. Sales promotion in the form online discount pricing effect online impulse buying equal to 28.5% an residue equal to 71.5% effected by some other factors. , Sales promotion are generally used by companies to stimulate consumer buying behavior of a product or service. The objective of this research is to analyze how the effect of sales promotion in the form of online discount pricing toward online impulse buying on fashion product in Lazada. This research applied quantitative approach. The sample of this research are 100 fashion products consumers in Lazada provided that have purchased a product without prior planning and collected using non-probability sampling with purposive technique. This research used questionnaire as research instrument and analyzed with simple regression. The result of this research indicate that sales promotion in the form of online discount pricing have a significant effect toward online impulse buying. Sales promotion in the form online discount pricing effect online impulse buying equal to 28.5% an residue equal to 71.5% effected by some other factors. ]"

"Kemunculan internet yang mendorong berkembangnya online marketplace menimbulkan banyak jenis transaksi dengan skema baru, salah satunya adalah program promosi penjualan yang dilakukan oleh online marketplace PT XYZ. Program ini mengandung unsur jual beli dengan harga di bawah harga wajar, hadiah, serta mengandung adanya unsur undian sekaligus. Perlakuan pajak atas hal ini belum diatur secara rinci dalam peraturan perpajakan di Indonesia. Penelitian ini bertujuan untuk menganalisis pemotongan pajak penghasilan dalam program promosi penjualan dengan konsep penghasilan (taxable income) dan biaya pengurang dalam pajak (deductible expense) serta menganalisis pajak penghasilan yang melekat pada program promosi penjualan yang dilakukan oleh online marketplace PT XYZ. Penelitian ini menggunakan pendekatan kualitatif dengan studi pustaka dan studi lapangan kepada pihak ahli. Hasil dari penelitian ini menunjukkan bahwa masih terdapat perbedaan pandangan terkait program promosi ini dari otoritas pajak dan pelaku dalam menentukan pajak penghasilan yang berlaku atas program promosi penjualan oleh online marketplace tersebut. Perlakuan pajak penghasilan dapat dilihat dari skema program promosi yang dilakukan oleh online marketplace yaitu sebagai jual beli dengan potongan harga pada umumnya karena belum ada regulasi yang mengatur secara pasti, hadiah atas kegiatan karena jual beli dibawah harga wajar dilakukan berkaitan dengan kegiatan promosi, diperlakukan penghargaan karena adanya syarat dan ketentuan yang diberlakukan pada program ini, serta dianggap sebagai hadiah undian pada program yang memilih peserta terpilih melalui jalur undian. Adapun alternatif solusi yang dapat dilakukan adalah dengan membuat regulasi yang secara jelas memberi penegasan mengenai perlakuan pajak penghasilan pada program promosi penjualan oleh online marketplace, sebagaimana yang dilakukan oleh PT XYZ di Indonesia dan melakukan sosialisasi atas peraturan terkait.

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The emergence of the internet that encourages the development of online marketplaces has led to many types of transactions with new schemes, one of which is a sales promotion program conducted by the online marketplace PT XYZ. This program contains elements of buying and selling at prices below the fair price, prizes, and lottery at once. The tax treatment for this matter has not been regulated in detail in the tax regulations in Indonesia. This study aims to analyze income tax deductions in sales promotion programs with the concept of taxable income and deductible expenses and analyze the income tax attached to the sales promotion program conducted by the online marketplace PT XYZ. This research uses a qualitative approach with literature studies and field studies to experts. The results of this study indicate that there are still different views regarding this promotion program from the tax authorities and actors in determining the income tax that applies to the sales promotion program by the online marketplace. The treatment of income tax can be seen from the promotional program scheme carried out by the online marketplace, namely as a sale and purchase at discounted prices in general because there are no regulations that regulate it for certain, prizes for activities due to buying and selling below fair prices are carried out in connection with promotional activities, are treated as awards because there are terms and conditions that apply to this program, and it is considered a lottery prize in the program that selects selected participants through the lottery. The alternative solution that can be done is to make regulations that clearly provide confirmation of income tax treatment in sales promotion programs by online marketplaces, as is done by PT XYZ in Indonesia and socialize related regulations."

"Penelitian ini bertujuan untuk melihat apakah website quality, sales promotion, dan fashion consciousness dapat mempengaruhi impulse buying behavior pelanggan saat membeli pakaian dari toko daring. Belanja daring menyediakan saluran impulsif alternatif untuk pelanggan, selain dari toko ritel. Karena kepercayaan konsumen Indonesia dalam membuat transaksi daring makin meningkat, diperlukan pemahaman mengenai apa yang memicu konsumen untuk bertindak secara impulsif selama belanja daring. Data studi ini dikumpulkan melalui metode random sampling. 211 tanggapan dianalisis menggunakan uji validitas dan reliabilitas, dan dilanjutkan dengan Structural Equation Modeling. Promosi penjualan rupanya menjadi pemicu nomor satu bagi pembeli daring untuk membeli secara impulsif dan secara positif memoderasi hubungan antara kualiyas situs web dan pembelian impulsif. Pembelian impulsif dipengaruhi secara positif oleh kesadaran mode, tetapi kualitas situs web tidak terbukti mempengaruhi pebelian impulsif.

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This study aims to see whether website quality, sales promotion, and fashion consciousness can influence customers impulse buying behavior on buying apparel online. As online shopping provides customers the convenience to shop anywhere at any time, nowadays it is common to choose it as an alternative impulsive channel aside from brick and mortar store. As Indonesian consumers confidence in making online transaction rises, understanding what triggers consumers to act impulsively during online shopping is necessary, as several study found that online and offline shoppes behaviors are different. Data is collected through random sampling method. 211 valid responses are analyzed using validity and reliability tests, continued by Structural Equation Modelling. Sales promotion is apparently the number one trigger for online shoppers to buy impulsively and positively moderates the relationship between website quality and impulse buying behavior. Online impulse purchases are positively influenced by fashion consciousness, but website quality is discovered to have no positive influence on online impulse buying."

"Sejak periode tahun 2000-an, terdapat alat pembayaran menggunakan kartu (APMK) bagian dari layanan keuangan yang kian meningkat penggunaannya, atau juga dikenal sebagai uang elektronik. Faktor-faktor peningkatan penggunaan diketahui didapat dari eksternal uang elektronik seperti program pemerintah dan kemudahan penggunaan. Faktor internal uang elektronik seperti brand equity diketahui belum cukup kuat. Diduga, hal tersebut terjadi karena tidak adanya faktor pembeda, minimnya pengetahuan akan brand, atau tidak adanya respon terhadap upaya pemasaran. Sementara itu, upaya komunikasi pemasaran sudah dan sedang dilakukan, antara lain iklan dan promosi. Tesis ini berupaya meneliti dampak upaya komunikasi iklan dan promosi terhadap brand awareness dan brand association dari uang elektronik. Uang elektronik yang diteliti adalah OVO, dengan sample sebanyak 100 orang menggunakan cluster sampling berdomisili di pulau Jawa, dengan 2 tahap berupa penyaringan usia generasi millennial dan random. Penelitian menggunakan pendekatan kuantitatif, dengan 4 variabel, berupa 2 variabel independen (konten periklanan dan promosi penjualan), 1 variabel intervening (brand awareness), dan 1 variabel dependen (brand association). Dari penelitian diketahui konten periklanan dan promosi penjualan memiliki pengaruh signifikan terhadap masing-masing brand awareness dan brand association. Ketika digabungkan untuk menganalisis pengaruh konten periklanan, promosi penjualan, brand awareness sekaligus terhadap brand association, nilai pengaruh konten periklanan dan promosi penjualan berkurang namun pengaruh brand awareness bertambah.

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Since the 2000 era, there's card based payment system, part of banking services, which its used increasing nowadays. The system also known as electronic money. Reasons of increasing use such as external reasons - government program and ease of use. No internal factors such as brand equity that strong enough. It is supposed to happend because of no differentiation, low brand knowlegde, or no responses to marketing efforts. Meanwhile, any marketing and communication effort was and is still going, i.e. advertisement and promotion. This thesis' objective is to research the effect of communication effort of advertisement ad promotion to brand awareness and brand association of electronic money. The electronic money in research is OVO, with sample consist of 100 people using cluster sampling area of Java island origin, with 2 stages of millennials filtering, then random. The research uses quantitative approach with 4 variables, 2 independent variables (advertisement content and sales promotion); 1 intervening (Brand awareness), and 1 dependent (Brand association). By using multiple linear regressions and path analysis. The research resulted that advertisement content and sales promotion has significant effects to each of brand awareness and brand association. When it combined to analyze the effect of 2 variabels and 1 intervening to dependent variables, the regression coefficient adds, while sales promotion and advertisement content's regression coefficient lessen."

"Tesis ini membahas mengenai penggunaan promosi penjualan sebagai salah satu strategi perusahaan sebagai media pemasaran produk untuk membentuk perilaku pembelian dari konsumennya PT. Bintang Baru Indonesia Perkasa Raya sebagai perusahaan yang memproduksi cat mencoba memanfaatkan promosi penjualan sebagai alat untuk menaikkan volume penjualan produknya. Promosi penjualan yang digunakan adalah promosi penjualan yang berupa pemberian insentif pada waktu yang terbatas yang ditujukan kepada agen scbagai channel distribusi. Penelitian ini adalah penelitian kualitatif dengan desain deskriptiff Penelitian deskriptif dilakukan peneliti dengan tujuan untuk menerangkan proses bagaimana perusahaan yang diteliti menentukan dan menjalankan promosi penjuakannya sampai ketika agen menerima promosi penjualan yang berujung pada proses pembelian. Dengan menerapkan metode induktif peneliti dapat menganalisa hasil dari penelitian. Hasil penelitian menyatakan bahwa promosi penjualan dalam pcmbentukan perilaku pembelian sukses dalam penerapannya. Agen dalam mengambil program promosi penjuaian yang diadakan olch PT. Bintang Baru Indonesia Perkasa Raya dimulai dari kebutuhannya akan mencari keuntungan dalam krisis global yang sedang terjadi.

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This thesis is about using sales promotion as one of marketing tools ofa company to fomi buying behaviour of its costumer. PT. Bintang Baru Indonesia Perkasa Raya as a paint manufacturer use sales promotion to increaseits sales volume. Type of sales promotion was used is trade sales promotion, it’s a form of giving incentive to wholesaler as their channel of dsitribution. This thesis is using qualitative research method with descriptive design research method. Descriptive research design method was used to explain the process, how the company who being research choose and applied their Sales promotion method in their everyday marketing, and how the wholesaler accept the sales promotion which leads to buying behaviour. With applied inductive method, researcher analysed the these. And the research results is implied that the sales promotion that being used is succes on its applied. The wholesales on this research found that sales promotion is one of their answer to their needs to get more profit on this golbal crisis that happen lately."

"ABSTRAKIndustri jasa transportasi online saat ini tumbuh dengan sangat pesat. Tujuan penelitian ini adalah untuk menganalisis pengaruh promosi penjualan yang dilakukan Grab Indonesia sebagai penyedia jasa transportasi online terhadap purchase intention. Penelitian dilakukan dengan pendekatan kuantitatif. Sampel penelitian terdiri atas 100 responden yang tinggal di wilayah Jabodetabek, berusia 17 tahun ke atas, pengguna smartphone, mengetahui promosi penjualan yang dilakukan Grab, dan belum pernah menggunakan aplikasi Grab. Data penelitian didapat dengan menyebarkan kuesioner dan dianalisis dengan analisis regresi linear sederhana. Hasil penelitian menunjukkan bahwa terdapat pengaruh antara promosi penjualan terhadap purchase intention pada Grab Indonesia.

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ABSTRACTOnline based transportation service industry has nowadays been growing up rapidly. The purpose of this research is to analyze the effect of sales promotion of Grab Indonesia as online based transportation service provider on purchase intention. The study was conducted with a quantitative approach. The research sample consisted of 100 respondents living in the Jabodetabek area, people aged 17 years and above, users of smartphones, knowing Grab sales promotion and had never used the Grab application. The research data were obtained by distributing questionnaires and analyzed by simple linear regression analysis. The results showed that there is influence between sales promotions on purchase intention in Grab Indonesia."

"PT Modern Internasional Tbk merupakan perusahaan yang bergerak dibidang bisnis fotografi dan ritel, yang memiliki lisensi merk ritel 7-Eleven di Indonesia. Pada program magang ini, penulis ditempatkan di divisi food and beverages. Jabatan penulis adalah sebagai bagian dari tim sales dan marketing yang berperan untuk mengelola produk secara keseluruhan mulai dari proses impor hingga produk sampai ke tangan konsumen akhir. Tujuan dari laporan akhir magang ini yaitu untuk melihat seberapa efektif kegiatan promosi penjualan yang dilakukan dan apakah berdampak postitif pada penjualan Welch`s.

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PT Modern Internasional Tbk is a company engaged in the business of photography and retail, which has licensed the 7-Eleven retail brands in Indonesia. At this internship program, the authors placed in the food and beverages division . Position the writer is as part of a sales and marketing team whose role is to manage the overall product from the import process until the product reaches the final consumer. The purpose of the final report of this internship is to see how effective sales promotion activities are carried out and whether a positive impact on sales of Welch`s."