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"Perdagangan satwa ilegal merupakan salah satu kejahatan yang memiliki tingkat pertumbuhan tercepat. Hal ini kemudian menyebabkan dibuatnya berbagai peraturan yang melarang pelaksanaannya. Di Indonesia sendiri, perdagangan satwa ilegal merupakan salah satu permasalahan yang belum dapat ditangani secara efektif oleh pihak penegak hukum. Hal ini dibuktikan dengan besarnya angka perdagangan yang ditemukan oleh beberapa NGO terkait. Salah satu penyebab perdagangan satwa ilegal dapat berkembang dengan begitu cepat adalah kemampuan para pelakunya untuk beradaptasi dengan perkembangan zaman, yang salah satunya adalah media sosial facebook. Media sosial facebook menyediakan berbagai kemudahan bagi pelaku untuk melakukan perdagangan satwa ilegal. Berbagai kemudahan yang ditawarkan antara lain berupa anonimitas, pemasaran bebas biaya, dan juga grup dengan pengaturan privasi yang ketat. Grup ini lah yang kemudian menyebabkan para pelaku dapat melakukan perdagangan dengan leluasa tanpa adanya kekhawatiran akan pengawasan penegak hukum. Dan karena keuntungan dan kerugian yang mungkin didapatkan oleh pelaku sangat jauh berbeda, maka pelaku dan calon pelaku semakin tertarik untuk melakukan perdagangan satwa ilegal di facebook.

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Illegal wildlife trafe is one of the fastest growing crimes. This led to the creation of regulations that prohibit its implementation. In Indonesia, illegal wildlife trade is one of the problems that can rsquo t be handled effectively by law enforcement agencies. This is evidenced by the trade statistics found by some NGO rsquo s that relevant to this problem. One of the causes of illegal wildlife trade can grow so quickly is the ability of the perpetrators to adapt to techonlogical advances, one of which is facebook itself. Facebook provides various facilities for these perpetrators that enables them to do illegal wildlife trade. The various conveniences offered by facebook include anonimity, free marketing, and also groups with strict privacy settings. This group is the one that enables these perpetrators to trade such goods freely without any worries of law enforcement supervision. And because of the advantages and disadvantages that may obtained by the perpetrators are very much different, these perpetrators and potential perpetrators increasingly interested to trade illegal wildlife on facebook."

"Indonesia merupakan negara dengan kekayaan alam yang melimpah. Lebih dari 10-20 jenis tumbuhan dan satwa yang ada di dunia berada di wilayah Indonesia. Namun sekarang ini keberadaan sumber daya alam hayati dan ekosistem di Indonesia sedang terancam. Hal ini disebabkan beberapa factor yang salah satu diantaranya adalah banyaknya jumlah perdagangan satwa liar dilindungi di Indonesia. Undang-undang Nomor 5 Tahun 1990 tentang Konservasi Sumber Daya Alam Hayati dan Ekosistemnya mengatur bahwa perdagangan satwa liar dilindungi sebagai suatu tindak pidana. Indonesia yang meratifikasi CITES pada tahun 1978 juga harus mengikuti ketentuan CITES dalam mengatur dan mengupayakan perlindungan hukum terhadap perdagangan satwa liar dilindungi.Skripsi ini mengambil studi kasus perdagangan ilegal Trenggiling sebagai satwa yang dilindungi. Sejak bulan Oktober 2016, Trenggiling telah dimasukkan dalam daftar Appendiks I CITES sehingga perdagangan dalam negeri maupun luar negeri adalah dilarang kecuali untuk tujuan non-komersil maupun keadaan luar biasa. Namun hingga saat ini perdagangan Trenggiling masih dapat ditemukan. Hal ini menunjukkan penegakan hukum dalam peraturan nasional masih belum dapat dilakukan secara optimal. Hal ini dapat terjadi karena masih banyak aparat penegak hukum yang belum menyadari dan mengerti secara penuh ancaman terhadap ekosistem ketika perdagangan satwa liar marak terjadi. Sehingga diperlukan perbaikan pada faktor-faktor yang mempengaruhi penegakan hukum terhadap tindak pidana perdagangan ilegal satwa liar ini.

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Indonesia is a country which has high biodiversity.10 20 of plant and animal species in this world are exist in Indonesia. But nowadays the existence of natural resources and ecosystems in Indonesia are being threatened. Endangerment of their lives caused by several factor, one of which is the number of illegal wildlife trade in Indonesia which grows rapidly. Law No. 5 of 1990 on Conservation of Natural Resources and Ecosystems rules that trading protected species is a crime. Indonesia as a country who has ratified CITES in 1978 should follow the convention to sought the regulation which create the law to protect wildlife species.

This thesis will take case study of Pangolin Manis javanica illegal trade. Since October 2016, Pangolin has been put to the list of Appendix I CITES which means the trade of this species is prohibited except for non commercial purpose or extraordinary reasons. This shows that law enforcement against illegal wildlife trade as stipulated in Indonesia Law cannot be executed optimally. This can happen because many of the law enforcers do not fully understand the threats of wildlife illegal trade to the ecosystem destruction. So it is necessary to improve all factors that affect law enforcement against criminal acts such wildlife trade."

"ABSTRAKNama : Dwi MeilaniProgram Studi : Magister Ilmu Kesehatan MasyarakatJudul Tesis : Analisis Perilaku Penolakan Vaksinasi Pada KomunitasAnti Vaksin di Media Sosial Facebook di Indonesia Tahun2016xvi 132 halaman, 6 tabel, 10 gambar, 4 lampiranMenurunnya cakupan vaksinasi di Indonesia diantaranya disebabkan oleh adanyakelompok yang menolak vaksinasi Kemkes, 2014 . Belum banyak penellitiantentang penolakan vaksin pada komunitas media sosial, karenanya penelitian inidilakukan pada dua komunitas anti vaksin di facebook group. Dengan tujuanmengetahui faktor determinan perilaku penolakan vaksin untuk dapat dijadikandasar merumuskan strategi program yang efektif. Penelitian menggunakanmetode kualitatif dan teori Health Belief Model. Hasil penelitian menemukandeterminan sosio demography yang membentuk persepsi informan terhadapvaksin dan risiko penyakit serta faktor penghambat dan faktor pencetus yangmendorong perilaku penolakan vaksin. Peneliti menyarankan kepada KementerianKesehatan untuk meningkatkan kampanye vaksinasi melalui media termasukmedia sosial, melakukan riset berkelanjutan untuk pengembangan vaksin, bagitenaga kesehatan untuk meningkatkan pengetahuan dan keterampilan terkaitvaksin dan teknik komunikasi efektif.Kata Kunci : Perilaku, Penolakan Vaksin, Health Belief Model, Anti Vaksin,Media Sosial

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ABSTRACTName Dwi MeilaniStudy Program Public Health ScienceTitle Vaccination Refusal Behavior Analysis On Anti VaccinesCommunities on Social Media Facebook In Indonesia 2016xvi 132 pages, 6 tables, 10 pictures, 4 attachmentsOne of the causes of declining vaccination coverage in Indonesia is the group thatrefused immunization MoH, 2014 . Not many studies on vaccine refusal onsocial media community that has been done, so this study was conducted on twoanti vaccine communities on facebook group. With the aim of knowing thedeterminant factor rejection behavior of vaccines, that can be used as a basis toformulate an effective program strategies. Research using qualitative methodsand theoretical Health Belief Model. The results of the study found, thedeterminants of socio demography that shape perceptions of informants to thevaccine and the risk of disease and inhibiting factors and precipitating factors thatdrive behavior vaccine refusal. Researchers suggested to the Ministry of Health toincrease the vaccination campaign through the media, including social media,conduct ongoing research on vaccine development, for health personnel toimprove their knowledge and skills related to vaccines and effectivecommunication techniques.Keywords Behavior, Vaccine Refusal, Health Belief Model, Anti vaccine.Social Media"

"[ABSTRAKIndonesia merupakan negara dengan kekayaan alamnya yang tinggi. Tercatat bahwa negara Indonesia memiliki 10-20% dari jenis tumbuhan dan satwa yang ada di dunia. Namun dewasa ini keberadaan sumber daya alam hayati dan ekosistem di Indonesia sedang terancam. Terancamnya kehidupan mereka disebabkan oleh beberapa faktor salah satunya adalah maraknya perdagangan satwa liar khususnya untuk satwa liar yang dilindungi di Indonesia. Kegiatan perdagangan satwa yang dilindungi merupakan tindak pidana menurut undang-undang Nomor 5 Tahun 1990 tentang Konservasi Sumber Daya Alam Hayati dan Ekosistemnya. Terlebih lagi, Indonesia telah meratifikasi Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES) pada tahun 1978 melalui Keputusan Presiden No. 43 tahun 1978, yang pada intinya Konvensi ini memberikan mekanisme internasional untuk mengatur perdagangan satwa liar. CITES mengatur dan mengawasi perdagangan dengan menggunakan ?daftar negatif? seperti perdagangan semua spesies yang diperbolehkan dan tidak diatur kecuali spesies tersebut muncul di appendiks. Skripsi ini mengambil studi kasus perdagangan burung Kakatua Kecil Jambul Kuning (Cacatua sulphurea) sebagai satwa yang dilindungi. Burung ini termasuk satwa yang dilindungi dan juga termasuk dalam Appendiks I CITES. Oleh karena itu baik perdagangan dalam negeri dan untuk tujuan ekspor adalah dilarang kecuali untuk tujuan non-komersil. Namun hingga saat ini perdagangan burung Kakatua Kecil Jambul Kuning masih dapat ditemukan. Hal ini menunjukkan bahwa penegakan hukum terhadap perdagangan satwa liar sebagaimana diatur dalam UU No.5 Tahun 1990 belum dapat dilakukan secara optimal. Hal ini dapat terjadi karena masih banyak para penegak hukum yang belum memahami secara penuh ancaman terhadap keanekaragaman hayati ketika banyak terjadi perdagangan illegal satwa liar yang dilindungi. Sehingga diperlukan perbaikan di semua faktor yang mempengaruhi penegakan hukum terhadap tindak pidana perdagangan tersebut.ABSTRACTIndonesia is a high biodiversity country. Indonesia has 10-20% of plant and animal species that exist in the world. But today the existence of natural resources and ecosystems in Indonesia are being threatened. Endangerment of their lives caused by several factors, one of which is the illegal wildlife trade, especially for the wildlife in Indonesia. Trading protected species is a crimes according to the law No. 5 of 1990 on Conservation of Natural Resources and Ecosystems. Moreover, Indonesia has ratified the Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES) in 1978 through Presidential Decree No. 43 in 1978. CITES provides an international mechanism for governing wildlife trading by using the "negative list" such as trade of all species are allowed and are not regulated unless these species appear in the appendix. This thesis will take case study of illegal trade Small Yellow-crested Cockatoo Bird (Cacatua sulphurea) as one of the protected animals. Cacatua sulphurea is protected animals according to the law No. 7 of 1999 on Preservation of Plants and Animals and also included in Appendix I of CITES. Therefore both domestic and for export purposes is prohibited except for non-commercial purposes. But until now the trade Small Yellow-crested cockatoo birds can still be found. This shows that law enforcement against illegal wildlife trade as stipulated in Law No. 5 of 1990 can not be performed optimally. This can happen because the law enforcers are still many who do not fully understand the threats to biodiversity as prevalent crime of trafficking in protected wildlife. So that the necessary improvement in all factors that affect law enforcement against criminal acts such trade.;Indonesia is a high biodiversity country. Indonesia has 10-20% of plant and animal species that exist in the world. But today the existence of natural resources and ecosystems in Indonesia are being threatened. Endangerment of their lives caused by several factors, one of which is the illegal wildlife trade, especially for the wildlife in Indonesia. Trading protected species is a crimes according to the law No. 5 of 1990 on Conservation of Natural Resources and Ecosystems. Moreover, Indonesia has ratified the Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES) in 1978 through Presidential Decree No. 43 in 1978. CITES provides an international mechanism for governing wildlife trading by using the "negative list" such as trade of all species are allowed and are not regulated unless these species appear in the appendix. This thesis will take case study of illegal trade Small Yellow-crested Cockatoo Bird (Cacatua sulphurea) as one of the protected animals. Cacatua sulphurea is protected animals according to the law No. 7 of 1999 on Preservation of Plants and Animals and also included in Appendix I of CITES. Therefore both domestic and for export purposes is prohibited except for non-commercial purposes. But until now the trade Small Yellow-crested cockatoo birds can still be found. This shows that law enforcement against illegal wildlife trade as stipulated in Law No. 5 of 1990 can not be performed optimally. This can happen because the law enforcers are still many who do not fully understand the threats to biodiversity as prevalent crime of trafficking in protected wildlife. So that the necessary improvement in all factors that affect law enforcement against criminal acts such trade.;Indonesia is a high biodiversity country. Indonesia has 10-20% of plant and animal species that exist in the world. But today the existence of natural resources and ecosystems in Indonesia are being threatened. Endangerment of their lives caused by several factors, one of which is the illegal wildlife trade, especially for the wildlife in Indonesia. Trading protected species is a crimes according to the law No. 5 of 1990 on Conservation of Natural Resources and Ecosystems. Moreover, Indonesia has ratified the Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES) in 1978 through Presidential Decree No. 43 in 1978. CITES provides an international mechanism for governing wildlife trading by using the "negative list" such as trade of all species are allowed and are not regulated unless these species appear in the appendix. This thesis will take case study of illegal trade Small Yellow-crested Cockatoo Bird (Cacatua sulphurea) as one of the protected animals. Cacatua sulphurea is protected animals according to the law No. 7 of 1999 on Preservation of Plants and Animals and also included in Appendix I of CITES. Therefore both domestic and for export purposes is prohibited except for non-commercial purposes. But until now the trade Small Yellow-crested cockatoo birds can still be found. This shows that law enforcement against illegal wildlife trade as stipulated in Law No. 5 of 1990 can not be performed optimally. This can happen because the law enforcers are still many who do not fully understand the threats to biodiversity as prevalent crime of trafficking in protected wildlife. So that the necessary improvement in all factors that affect law enforcement against criminal acts such trade., Indonesia is a high biodiversity country. Indonesia has 10-20% of plant and animal species that exist in the world. But today the existence of natural resources and ecosystems in Indonesia are being threatened. Endangerment of their lives caused by several factors, one of which is the illegal wildlife trade, especially for the wildlife in Indonesia. Trading protected species is a crimes according to the law No. 5 of 1990 on Conservation of Natural Resources and Ecosystems. Moreover, Indonesia has ratified the Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES) in 1978 through Presidential Decree No. 43 in 1978. CITES provides an international mechanism for governing wildlife trading by using the "negative list" such as trade of all species are allowed and are not regulated unless these species appear in the appendix. This thesis will take case study of illegal trade Small Yellow-crested Cockatoo Bird (Cacatua sulphurea) as one of the protected animals. Cacatua sulphurea is protected animals according to the law No. 7 of 1999 on Preservation of Plants and Animals and also included in Appendix I of CITES. Therefore both domestic and for export purposes is prohibited except for non-commercial purposes. But until now the trade Small Yellow-crested cockatoo birds can still be found. This shows that law enforcement against illegal wildlife trade as stipulated in Law No. 5 of 1990 can not be performed optimally. This can happen because the law enforcers are still many who do not fully understand the threats to biodiversity as prevalent crime of trafficking in protected wildlife. So that the necessary improvement in all factors that affect law enforcement against criminal acts such trade.]"

"Penelitian ini membahas peran Kementerian Lingkungan Hidup dan Kehutanan dalam upaya untuk menggurangi perdagangan ilegal. Permasalahan pelaksanaan kebijakan UU No.5 Tahun 1990 yang tidak jalan karena ringannya hukum di berlakukan serta pengawasasan oleh polhut yang tidak efektif karena terbatasnya SDM Polhut. Penelitian ini Post-positivis yang mengkaitkan hasil penelitiannya dengan teori Bell dan McGillivary peran pemerintah sebagai Administrative Regulation, Anticipatory Continuing Controls, Planning Prevention, dan Protecting Nature. Dari keempat dimensi belum berjalan dengan baik karena masih ada kendala dan kebijakan dasar sedang direvisi maka pemerintah menerapkan sistem multidoor untuk memberatkan sanksi yang diberikan dan bekerjasama dengan MMP, penyidik PNS, WCS dan WWF.Kata Kunci: Kementerian Lingkungan Hidup dan Kehutanan, Peran Pemerintah, Perdagangan, ilegal satwa liar.

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This undergraduate thesis discussesd the role of the Ministry of Environment and Forestry from the efforts made in tackling illegal trade in protected wildlife. The problem is implementation policy of law No.5 of 1990 not appropriate with procedure as casually given minor offences, monitoring is also less effective due to a number of forest ranger in addition. This Post positivis research which related result of the research and theory of Bell and McGillivary on the role of the Government as the Administrative Regulation, Anticipatory Continuing Controls, Planning Prevention and Protecting Nature. The four dimenstion are not well on of this research that Law is being revised so the government implements multidoor system to burden the sanction and cooperate with MMP, PPNS, WCS, WWF."

"Ujaran kebencian (hate speech) adalah tindakan komunikasi yang dilakukan seorang individu atau kelompok dalam bentuk provokasi, hasutan, atau hinaan terhadap individu atau kelompok lain terkait berbagai aspek, di antaranya yaitu warna kulit, etnis, gender, orientasi seksual, agama atau lainnya. Di Indonesia, ujaran kebencian semakin masif terjadi terutama di tahun 2017 yang disebut sebagai tahun ujaran kebencian. Di tahun yang sama, aparat pemerintah pun semakin serius untuk menangani ujaran kebencian, terutama di media sosial Facebook yang menjadikan Presiden Joko Widodo sebagai sasaran utama. Oleh karena itu, penelitian ini fokus pada penanganan ujaran kebencian terhadap Presiden Joko Widodo di Facebook pada 2017 berdasarkan UU Nomor 19 Tahun 2016 tentang Informasi dan Transaksi Elektronik. Penelitian ini menggunakan teori implementasi kebijakan publik Merilee S Grindle yang menekankan bahwa keberhasilan implementasi dipengaruhi oleh dua variabel besar, yakni isi kebijakan (content of policy) dan konteks implementasi (context of implementations). Dengan metode kualitatif, penelitian ini fokus pada sepak terjang kelompok Saracen yakni kelompok yang merupakan sindikat penyebar ujaran kebencian dan hoaks. Ada tiga kasus ujaran kebencian terkait kelompok Saracen yang diteliti. Ketiga kasus tersebut menggambarkan implementasi UU 19/2016 tentang ITE lewat regulasi turunan yang dibuat oleh Polri dan Kementerian Komunikasi dan Informatika. Dari penelitian ini dapat diketahui adanya persoalan teknis dalam penanganan ujaran kebencian di 2017. Selain itu, penelitian ini memperlihatkan adanya pesan politis lebih besar yakni memberikan peringatan sekaligus rasa takut pada para pengunggah ujaran kebencian tetapi disaat yang sama justru memunculkan ancaman terhadap hak kebebasan berpendapat. 

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Hate speech is speech which attacks others on grounds of their race, nationally, religious identity, gender, sexual orientation or other group membership, where this group membership is a morally arbitrary distinguishing characteristic. In Indonesia, hate speech is increasingly massive occurring especially in 2017. The year even referred to as the year of hate speech. In the same year, government officials become more serious to tackle hate speech. Especially in social media such as Facebook who targeting President Joko Widodo. Thus, this study focuses on the managing of hate speech against Joko Widodo on Facebook in 2017 under Law No. 19 of 2016 on Electronic Information and Transactions (UU ITE). With qualitative methods, this study focuses on Saracens group who had known as a syndicate of hate speech and hoax in Indonesia. There are three cases of hate speech related to the Saracen group being researched with politic of policy implementations theory. It described how Law 19/2016 of the ITE is implemented through derivative regulations created by the National Police and the Ministry of Communication and Informatics. This study also described technical issues about how government officials mistreated hate speech in 2017. Moreover, it showed bigger political messages about how government officials can be threatening freedom of expression.                                                                                                         "

"Perdagangan satwa liar yang tidak dilindungi di Indonesia menunjukkanpeningkatan yang semakin marak beberapa tahun belakangan, baik secara langsungmaupun melalui dunia maya. Kenyataan bahwa banyak dari praktik perdagangantersebut yang tidak sesuai dengan peraturan perundang-undangan yang berlakumenunjukkan bahwa terdapat ketidakjelasan penegakan hukum dalam perdagangansatwa liar yang tidak dilindungi di Indonesia. Perdagangan satwa liar yang tidakdilindungi di Indonesia harus diatur dengan jelas dan rinci dalam peraturanperundang-undangan sehingga dapat mendorong penegakan hukum yang tepat dansesuai. Oleh karena itu, penulis memandang perlu meninjau kembali pengaturan,penerapan dan penegakan hukum terhadap perdagangan satwa liar yang tidakdilindungi di Indonesia. Penelitian ini dilakukan dengan metode yuridis-normatifmelalui studi kepustakaan dan wawancara kepada beberapa narasumber. Hasilpenelitian ini menunjukkan bahwa penerapan dan penegakan hukum dalamperdagangan satwa liar yang tidak dilindungi di Indonesia sampai saat ini tidakberjalan sesuai peraturan perundang-undangan yang berlaku. Pada akhir penelitian,penulis memberi saran kepada pemerintah untuk meningkatkan pengawasanterhadap perdagangan satwa liar yang tidak dilindungi di Indonesia sertamempertimbangkan insentif, disinsentif, maupun sanksi administratif dan pidanasebagai bentuk- bentuk pilihan penegakan hukum dalam pengaturan perdagangansatwa liar yang tidak dilindungi di Indonesia.

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The unprotected wildlife trade in Indonesia has shown an increasing trend in recent

years, both directly and through cyberspace. The fact that many of these trading

practices are not in accordance with the prevailing laws and regulations shows that

there is a lack of clarity in the law enforcement of the unprotected wildlife trade in

Indonesia. The unprotected wildlife trade in Indonesia must be regulated clearly

and in detail in the laws and regulations so as to stimulate accurate and appropriate

law enforcement. Therefore, the author consider it is necessary to review the

regulation, implementation, and the law enforcement of the unprotected wildlife

trade in Indonesia. This research was conducted using legal-normative method

through literature study and interviews with several experts. The result of this study

indicate that the implementation and the law enforcement in the unprotected

wildlife trade in Indonesia has not been conducted according to the prevailing laws

and regulations. At the end of the thesis, the author recommend the government to

increase the supervision of the unprotected wildlife trade in Indonesia and to

consider incentive, disincentive, as well as administrative and criminal sanctions

as the forms of law enforcement options in the unprotected wildlife trade regulation

in Indonesia"

"ABSTRACTPenelitian ini dilakukan dengan tujuan untuk mengetahui perubahan pengetahuan, sikap, dan perilaku gizi seimbang pada pengguna Facebook Indonesia dengan media teks, komik dan video. Rancangan penelitian ini adalah quasi eksperimen dengan teks sebagai kontrol. Penelitian ini dilakukan kepada 84 responden terpilih. Kelompok teks berjumlah 25 orang, kelompok komik berjumlah 28 orang, dan kelompok video berjumlah 31 orang. Pengambilan data dilakukan sebanyak 3 kali selama 4 minggu yang terdiri dari 1 kali pre test dan 2 post test. Uji statistik yang digunakan untuk menganalisis hasil perubahan pada setiap kelompok adalah ANOVA. Hasil penelitian ini menunjukkan adanya peningkatan pengetahuan pada kelompok teks, peningkatan pengetahuan pada kelompok komik, dan peningkatan pengetahuan dan sikap pada kelompok video (p<0,05).

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ABSTRACTThis research‟s purpose is to understand the changement of knowledge, attitude, and behaviour of balanced nutrition on young adulthood facebook users after being intervened by text, comic, and video. The research plan that has been choosen is quasy experiment. This experiment is done to 84 facebook users aged 18 ? 25 year. There are 25 facebook users who receive text, 28 facebook users who receive comic, and facebook users who receive video. The data is taken three times in each group, included 1 pre test, 2 post test to see changement. The statistic experiment used to analyze the changement within or between in each group is ANOVA. The research shows that there is changement of knowledege in each group. There is difference in the average of attitude scor in video grup. There is no difference in the average of behaviour score in three groups (p>0,05)."

"Persaingan bisnis yang ketat saat ini memaksa banyak perusahaan untuk mencari strategi yang berbeda dalam menarik minat beli konsumen. Dengan perkembangan teknologi internet yang semakin pesat, banyak perusahaan memakai sosial media menjadi salah satu media promosi baru bagi perusahaan untuk memasarkan produknya.Tujuan penelitian ini adalah untuk menganalisis pengaruh terpaan iklan produk Lazada Indonesia di situs sosial media Facebook terhadap minat beli. Penelitian ini menggunakan pendekatan kuantitatif dengan penggunaan regresi sederhana sebagai metode analisisnya. Sampel dalam penelitian ini adalah 100 konsumen yang berdomisili di DKI Jakarta yang diambil dengan menggunakan metode nonprobability sampling serta teknik purposive. Data primer dikumpulkan melalui metode survey dan menggunakan kuesioner sebagai teknik pengambilan datanya. Hasil penelitian ini menunjukkan bahwa terpaan iklan memiliki pengaruh yang signifikan terhadap minat beli.

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Tight business competition today forced many companies to seek a different strategy to attract consumers to buy. With the rapidly increasing development of Internet, many companies are taking social media into a new media campaign for the company to market its products. The purpose of this study is to analyze how the influence of social media advertising exposure as one of the promotion media of Lazada Indonesia towards buying interest.

This study uses a quantitative approach with the use of a simple regression analysis method. The sample in this study was 100 consumers who live in Jakarta whom were taken using nonprobability methods and techniques of purposive sampling. Primary data was collected through a survey method and use questionnaire as a data collection technique. The results of this study indicate that exposure to advertising has a significant impact on buying interest."

"Indonesia sebagai negara yang memiliki keanekaragaman hayati yang tinggi, dikenal sebagai ldquo;hotspot rdquo; perdagangan jenis tumbuhan dan satwa liar karena perannya sebagai peyuplai terbesar di kawasan Asia. Di saat yang sama, Indonesia juga dikenal sebagai negara dengan laju penurunan keanekaragaman hayati yang tinggi. Penurunan ini salah satunya disebabkan oleh maraknya perdagangan ilegal jenis tumbuhan dan satwa liar. Selama ini, upaya penegakan hukum atas kejahatan tersebut hanya berfokus pada jenis yang dilindungi saja. Hal ini dikarenakan Undang-undang No. 5 tahun 1990 sebagai induk kebijakan konservasi di Indonesia tidak memberikan ketentuan sanksi yang memadai terhadap kegiatan perdagangan ilegal jenis tumbuhan dan satwa liar, khususnya bagi jenis yang tidak dilindungi. Padahal, terdapat banyak jenis, yang tidak termasuk jenis yang dilindungi, namun berada dalam kondisi populasi yang terancam dan masih diperdagangkan secara bebas. Penelitian ini bersifat yuridis normatif dengan tujuan untuk mencari alternatif instrumen penegakan hukum yang dapat menjerat para pelaku perdagangan ilegal jenis tumbuhan dan satwa liar yang tidak dilindungi undang-undang. Dengan mengambil sudut pandang yang lebih luas terhadap aktifitas perdagangan, tidak terbatas pada aktifitas jual beli saja, maka terdapat beberapa undang-undang yang dapat dijadikan alternatif instrumen penegakan hukum terhadap kejahatan ini, yaitu ; undang-undang tindak tindak pidana korupsi, undang-undang kepabeanan, undang-undang karantina ikan, hewan, dan tumbuhan, undang-undang kehutanan, serta undang-undang perikanan. Keberadaan undang-undang ini dapat menjadi solusi untuk mengisi kekosongan hukum, namun, hal ini tidak mengurangin urgensi untuk mengevaluasi kebijakan dalam undang-undang konservasi sumber daya alam hayati yang selama ini berlaku di Indonesia.

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Indonesia, as one of the countries that has very high rates of biodiversity, is well known as the ldquo hotspot rdquo of international wildlife trade because of its role as the biggest supplier in Asia. However, Indonesia is also well known as the country that experienced massive biodiversity degradation, which is mostly caused by the high number of illegal trading of plant, animal, and other wildlife form. Until this very day, the law enforcement on illegal wildlife trade is only focused on protected species because Undang Undang No. 5 tahun 1990, as the prime reference of conservation rsquo s policy in Indonesia, does not provide adequate instrument of sanction on illegal trade of unprotected species, whereas there are lots of species in Indonesia that are threatened in the wild and are still being traded illegally. This research is using juridical normative approach, with the purpose to provide an alternative instrument of law enforcement on illegal trading of unprotected species from another act aside of Undang Undang No. 5 tahun 1990. If we consider the trade of wildlife as more than a process of selling and buying, then there are some acts that can be used as an alternative of law enforcement instrument, such as an anti corruption act, anti money laundering act, custom act, quarantine act, forestry act, and fisheries act. Those acts are used only as an alternative, and it does not lessen the urgency to evaluate the current conservation policy in Indonesia itself."