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"Kemasan ramah lingkungan adalah kemasan dengan fitur nilai berkelanjutan bagi lingkungan dan tidak membahayakan. Penelitian ini bertujuan untuk menganalisa pengaruh dari beberapa variabel yaitu sikap, norma pribadi, kepedulian lingkungan, dan kesediaan membayar konsumen terhadap intensi pembelian produk berkemasan ramah lingkungan. Sampel penelitian ini adalah konsumen dan non-konsumen produk Starbucks Coffee yang mengetahui kemasan ramah lingkungan produk Starbucks Coffee. Diolah dengan menggunakan metode Multiple Regression. Hasil penelitian menunjukkan bahwa sikap dan kepedulian lingkungan tidak berpengaruh signifikan terhadap intensi pembelian, sedangkan norma pribadi dan kesediaan membayar konsumen memiliki pengaruh signifikan terhadap intensi pembelian.

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Eco friendly packaging is defined as packaging with sustainable features for the environment and is not harmful towards it. This research analyses the significant influence of attitude, personal norms, environmental concern, and willingness to pay toward consumer rsquo s purchase intention of eco friendly packaged products. Research sample data includes consumer and non consumer of Starbucks Coffee who knows about Starbucks Coffee rsquo s eco friendly packaged products. The data were analyzed using Multiple Regression. The result of this research shows that attitude and environmental concern does not have significant effect on purhcase intention. However, personal norms and consumer rsquo s willingness to pay have significant effect on purchase intention."

"Saat ini pasar dunia terus berubah, pilar keberlanjutan seperti lingkungan, ekonomi dan keadilan sosial telah menjadi bagian dari pengambilan keputusan pemasaran. Mengembangkan strategi pemasaran di tengah-tengah masalah lingkungan dan ekonomi saat ini telah menyebabkan fokus pada pentingnya pemasaran hijau. Menggunakan theory of consumption values dan value-attitude-behavior model, penelitian ini mengusulkan untuk mengeksplorasi green consumer behavior untuk green product di Indonesia. Attitude toward green product dan consumer values seperti functional value (price and quality), social value, conditional value, epistemic value, emotional value, and environmental value digunakan untuk mempelajari green consumer behavior untuk green products. Penelitian ini mengembangkan model penelitian dan diuji secara empiris dengan mengumpulkan data dari kuesioner yang didistribusikan di Indonesia. Berdasarkan sampel 200 responden, hasilnya menunjukkan bahwa hanya social value yang berdampak positif pada green consumer behavior, functional value (price), functional value (quality), environmental value, conditional value, epistemic value, dan emotional value tidak mempengaruhi green consumer behavior. Sebagai mediator, attitude toward green product memiliki pengaruh yang signifikan terhadap epistemic value, environmental value, dan emotional value. Ini menegaskan dan secara signifikan menambah literatur green consumer behavior di pasar yang berkembang.

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At the moment the world market continues to change, sustainability pillars such as environment, economy and social justice have become part of marketing decision-making. Developing a marketing strategy in the midst of current environmental and economic issues has led to a focus on the importance of green marketing. Using the theory of consumption values and value-attitude-behavior model, this research proposes to explore the green consumer behavior for green products in Indonesia. Attitude toward green product and consumer values such as functional value (price and quality), social value, conditional value, epistemic value, emotional value, and environmental value were used to study the green consumer behavior for green products. This study developed a research model and empirically tested by collecting data from questionnaires that were distributed in Indonesia. Based on a sample of 200 respondents, the results indicate that only social value has a positive impact on green consumer behavior, functional value (price), functional value (quality), environmental value, conditional value, epistemic value, and emotional value do not influence green consumer behavior. As a mediator, attitude toward green product has a significant effect on epistemic value, environmental value, and emotional value. This confirms and significantly adds to the literature of green consumer behavior in a developing market."

"Tesis ini akan menguji tujuh hipotesis yang akan menunjukkan pengaruh environmental attitude, environmental concern, perceived seriousness of environmental problem, perceived environmental responsibility, peer influence, self-identity in environmental protection dan perceived qualityterhadap green purchasing behaviorproduk ramah lingkungan The Body Shop di Jakarta. Berdasarkan 200 responden dapat diketahui bahwa dari tujuh variabel independen yang diujikan, hanya tiga variabel saja yang terbukti memiliki pengaruh signifikan, variabel tersebut yaitu peer influence, self-identity in environmental protection dan perceived qualityyang memilikipengaruh terhadap green purchase behavior."

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Konsumen adalah open market drivers dimana penerimaan mereka terhadap suatu inovasi produk merupakan faktor penting yang mempengaruhi arah strategi perusahaan. Meskipun saat ini terdapat tren yang positif pada pertumbuhan pasar produk hijau, penjualan produk berkemasan ramah lingkungan belum optimal. Terdapat fenomena attitude-behavior gap dimana sikap positif konsumen tidak dengan mudah ditranslasikan ke perilakunya. Penelitian ini menggunakan pendekatan pemodelan sistem dinamis untuk menganalisis perilaku konsumen dalam mengadopsi produk berkemasan ramah lingkungan. Dalam menggambarkan preferensinya, konsumen dikategorikan menjadi tiga tipe yaitu konsumen potensial, biasa, dan loyal. Alternatif strategi dan skenario disimulasikan untuk menganalisis faktor-faktor kunci dalam proses adopsi. Hasil simulasi menghasilkan rekomendasi strategi untuk meningkatan konsumen loyal atas produk berkemasan ramah lingkungan.

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Consumers are key drivers in the open market, where their acceptance of an innovative product is a crucial factor influencing a company's strategic direction. Although there is currently a positive trend in the growth of the green product market, sales of green-packaged products have not been optimal. There is a phenomenon called the attitude-behavior gap, where consumers' positive attitudes are not easily translated into their behavior. This research utilizes a dynamic system modeling approach to analyze consumer behavior in adopting green-packaged products. In depicting their preferences, consumers are categorized into three types: potential, regular, and loyal consumers. Alternative strategies and scenarios are simulated to analyze key factors in the adoption process. The simulation results provide strategic recommendations to enhance consumer loyalty towards environmentally friendly packaged products.

 

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"Konsep green marketing tumbuh seiring dengan tuntutan masyarakat yang semakin sadar akan perlindungan terhadap lingkungan hidup. Sehingga mulai banyak perusahaan yang berlomba-lomba untuk menarik perhatian konsumen dengan mangangkat hal-hal yang terkait dengan lingkungan. Dengan demikian dalam penelitian ini peneliti membahas pengaruh dari strategi green marketing yang digunakan oleh The Body Shop dalam mempengaruhi loyalitas pelanggannya dengan menggunakan metode survey. Peneliti berusaha untuk melihat persepsi pelanggan terhadap nilai-nilai yang dianut oleh The Body Shop . dengan hasil penelitian yaitu strategi green marketing mempengaruhi loyalitas dari pelanggan, terutama pada nilai protect our planet. Dengan demikian peneliti menyarankan untuk melakukan promosi dan penanaman kepada pelanggan terutama mahasiswa tentang kebijakan dan kegiatan yang telah dilakukan oleh The Body Shop. Sehingga akan tertanam pada mahasiswa pentingnya penggunaan produk yang berbasis lingkungan.

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The concept of green marketing growing with the demands of society is increasingly aware of environmental protection. So, began many companies are vying to attract consumers? attention by raising matters related to the environment. Thus researchers strategies used by The Body Shop in influencing customer loyalty by using the survey method. Researchers attempted to see the customer's perception of the values espoused by The Body Shop. With the results of green marketing strategies affect the loyalty of customers, especially on the value of protect our planet. Thus researches suggest to do the promotion and cultivation to the customers mainly students about policies and activities that have been done by The Body Shop. So, that will be embedded in the students the importance of using environmentally-based product."

"Penelitian ini menguji faktor-faktor yang mempengaruhi sikap terhadap produk tiruan dari produk bermerek mewah, yaitu kesadaran akan merek, kepuasan pribadi, kesadaran akan nilai, inferensi harga-kualitas, pengaruh sosial, dan gengsi suatu merek. Berdasarkan data dari 212 konsumen dapat diketahui bahwa kesadaran akan nilai, inferensi harga-kualitas, dan pengaruh sosial memiliki pengaruh yang signifikan terhadap sikap terhadap produk tiruan dari produk bermerek mewah. Sedangkan kesadaran akan merek, kepuasan pribadi, dan gengsi suatu merek tidak memiliki pengaruh yang siginifikan tehadap sikap terhadap produk tiruan dari produk bermerek mewah. Sikap terhadap produk tiruan dari produk bermerek mewah memiliki pengaruh yang signifikan terhadap intensi pembelian produk tiruan dari produk bermerek mewah.

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This paper examines the factors that influence the attitudes towards counterfeit luxury brand, which are brand conscious, personal gratification, value conscious, price-quality inference, social influence, and brand prestige. Based on data collected from 212 consumers, value conscious, price-quality inference, and social influence were found to significantly influence attitudes towards counterfeit luxury brand. There was no significant relationship with brand conscious, personal gratification, and brand prestige. Attitudes towards counterfeit luxury brand were found to influence intention to purchase counterfeit luxury brand."

"Penelitian bertujuan untuk menganalisis pengaruh dari sikap, kepedulian lingkungan, norma personal, dan kesediaan untuk membayar terhadap niat beli generasi millennial pada produk berkemasan ramah lingkungan cassava bag. Penelitian ini menggunakan pendekatan kuantitatif dengan pengumpulan data menggunakan metode survei. Instrumen yang digunakan dalam penelitian ini adalah kuesioner dengan 14 pertanyaan yang disebarkan melalui google form. Sebelum menyebarkan kepada populasi asli, peneliti melakukan pre-test terlebih dahulu dengan 39 responden lalu setelah semua pertanyaan valid maka kuesioner bisa disebar ke populasi asli dengan 185 responden. Teknik analisis yang digunakan dalam penelitian adalah regresi linier berganda menggunakan SPSS 23.0. Hasil penelitian menjelaskan bahwa niat beli terhadap kemasan ramah lingkungan cassava bag dipengaruhi secara signifikan oleh kepedulian lingkungan, norma pribadi, dan kesediaan untuk membayar, namun tidah dipengaruhi oleh sikap. Dari analisis tersebut penelitian ini memberikan wawasan menarik tentang generasi milenia terhadap kemasan ramah lingkungan cassava bag. Wawasan yang berguna ini akan membantu pemasar dalam mengembangkan strategi terfokus pada generasi milenial dan mendorong mereka untuk mengurangi kerusakan lingkunan yang disebabkan oleh kemasan.

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This study aims to analyze the influence of attitudes, environmental concern, personal norms, and willingness to pay on the purchase intention of millennials for environmentally friendly cassava bag packaging products. This study uses a quantitative approach with data collection using a survey method. The instrument used in this study was a questionnaire with 14 questions distributed via google form. Before distributing to the main population, the researcher conducted a pre-test with 39 respondents then after all the questions were valid, the questionnaire could be distributed to the main population with 185 respondents. The analysis technique used in this study is multiple linear regression using SPSS 23.0. The results showed that there was an influence of environmental concern, personal norms and willingness to pay on the purchase intention of environmentally friendly cassava bag packaged products, but the attitude had no influence on the purchase intention of the millennial generation of environmentally friendly cassava bag packaging products. From this analysis, this study provides interesting insights into the millennial generation of environmentally friendly cassava bag packaging. These useful insights will assist marketers in developing strategies focused on millennials and encourage them to reduce environmental damage caused by packaging."

"Tujuan dari penelitian ini adalah untuk memberikan pemahaman yang jelas tentang bagaimana elemen pemasaran hijau mempengaruhi perilaku pembelian pelanggan. Untuk mendukung penelitian ini, akan digunakan metode penelitian survei untuk mengumpulkan data pada kuesioner yang diadaptasi dari penelitian sebelumnya. Kuesioner disebarkan secara online melalui berbagai platform sosial seperti grup WhatsApp dan Instagram. Sebanyak 195 responden yang telah terpapar unsur green marketing dan merupakan pembeli produk ramah lingkungan dikumpulkan dengan menggunakan metode purposive sampling. Data yang dikumpulkan telah dianalisis dengan SmartPLS untuk menilai model pengukuran untuk reliabilitas dan validitas dan model struktural untuk pengujian hipotesis dan konfirmasi. Hasil penelitian dapat menunjukkan bahwa ada hubungan positif dan signifikan antara pemasaran hijau, dan perilaku pembelian pelanggan. Mengingat bahwa, perilaku pembelian pelanggan sangat dipengaruhi oleh pengetahuan lingkungan & konsumsi hijau dan pemasaran hijau perusahaan.

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The purpose of this study is to provide a clear understanding of how green marketing elements influence customers’ buying behavior. To support this study, a survey research method will be utilized to collect data on a questionnaire adapted from previous research. The questionnaire is distributed online through various social platforms such as WhatsApp groups and Instagram. A total of 195 respondents that have been exposed to green marketing elements and are green products buyer were collected using purposive sampling method. The data collected have been analyzed with SmartPLS to assess the measurement model for reliability and validity and structural model for hypothesis testing and confirmation. The results may show that there is a positive and significant relation between green marketing, and customer buying behavior. Given that, the customer buying behavior is highly influenced by the environmental knowledge & green consumption, and the company's green marketing."

"Skripsi ini membahas tentang pengaruh inovasi produk terhadap purchase intention. Penelitian ini akan menggunakan riset eksploratif terlebih dahulu untuk mendapatkan gambaran dan pemahaman mengenai permasalahan penelitian, kemudian hasil riset eksploratori ini akan menjadi input bagi riset. Penelitian ini menggunakan pendekatan kuantitatif dan sampel dalam penelitian ini adalah 100 responden. Pengolahan data dalam penelitian ini menggunakan regresi berganda. Hasil penelitian ini menujukkan bahwa dari ketiga dimensi inovasi produk yang berpengauh langsung dan positif terhadap purchase intention adalah innovation attributes. Sedangkan adoption risk dan behavior change tidak berpengaruh langsung dan tidak positif terhadap purchase intention. Hal ini menujukkan bahwa konsumen akan berminat membeli Starbucks VIA apabila innovation attributes yang ditawarkan baik.

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This research discusses the effect of product innovation toward purchase intention. Researcher will use exploratory research in advance to get insight and understanding about research problem, and then the result from exploratory research will be used as input for conclusive research. This research applied quantitative approach and the sample of this research is 100 respondents. Multiple regression has been used to process the data.

The result of this research shows that from the three dimensions of product innovation, dimension that directly and positively affects purchase intention is innovation attributes. Whereas adoption risk and behavior change are not directly and positively affect purchase intention. This indicates that customers will be interested to buy Starbucks VIA if Starbucks offered the good innovation attributes."

"[Kerusakan pada lingkungan memancing kekhawatiran dunia dan menjadi titik tolak munculnya green consumerism yang dimulai dengan kesadaran konsumen akan hak-haknya untuk memperoleh produk yang layak, aman, dan ramah lingkungan. Hal tersebut memicu perusahaan untuk melakukan inovasi terhadap produk yang dihasilkannya dan melakukan pemasaran terhadap produk tersebut dengan menggunakan strategi green marketing. Penelitian ini bertujuan untuk mengetahui pengaruh dari green marketing dan perceived innovation terhadap intensi membeli green product dengan mengangkat lampu LED Panasonic. Dengan adanya perceived factors sebagai variabel mediator antara green marketing dan perceived innovation terhadap intensi membeli, yaitu perceived quality, perceived price, perceived risk, dan perceived value, penelitian ini menemukan bahwa perceived innovation memiliki pengaruh negatif yang signifikan terhadap perceived risk dan perceived risk secara signifikan berpengaruh negatif terhadap intensi membeli green product. Hasil lainnya menunjukkan green marketing awareness memiliki pengaruh negatif terhadap perceived quality, sedangkan perceived innovation memiliki pengaruh positif yang signifikan terhadap perceived quality.

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The damage of environment has provoked the world concern and it has become the turning point of green consumerism appearance, which was begin with the consumer's realization of their rights to get worthy, safe, and environmental- friendly products. It also encouraged company to do an innovation to their product and start using green marketing as their strategy to sell it. The purpose of this research is knowing the impact of green marketing and perceived innovation on purchase intention for green product which is Panasonic LED Lamp. By using perceived factors as mediator variabels between green marketing and perceived innovation on purchase intention for green product, which are perceived quality, perceived price, perceived risk, and perceived value, this research found that perceived innovation has a negative and significant impact on perceived risk and perceived risk significantly has a negative impact on purchase intention for green product. Others result show that green marketing awareness has a negative and significant impact on perceived quality, but perceived innovation significantly has positive impact on perceived quality., The damage of environment has provoked the world concern and it has become the turning point of green consumerism appearance, which was begin with the consumer?s realization of their rights to get worthy, safe, and environmental- friendly products. It also encouraged company to do an innovation to their product and start using green marketing as their strategy to sell it. The purpose of this research is knowing the impact of green marketing and perceived innovation on purchase intention for green product which is Panasonic LED Lamp. By using perceived factors as mediator variabels between green marketing and perceived innovation on purchase intention for green product, which are perceived quality, perceived price, perceived risk, and perceived value, this research found that perceived innovation has a negative and significant impact on perceived risk and perceived risk significantly has a negative impact on purchase intention for green product. Others result show that green marketing awareness has a negative and significant impact on perceived quality, but perceived innovation significantly has positive impact on perceived quality.]"