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"Self service technology SST cukup banyak tersedia di Indonesia, myGraPARI merupakan satu-satunya SST dibidang telekomunikasi. Penelitian ini ditujukan untuk mengetahui peranan dari antecedent belief terhadap sikap dan kecenderungan untuk adopsi myGRaPARI. Antecedent belief pada penelitiain ini yaitu perceived ease of use, perceived usefulness, need of interaction dan perceived risk sebagai variabel endogen. Sikap pada penelitian ini berfungsi sebagai variabel mediasi terhadap kecenderugan untuk adopsi. Peneitian ini melibatkan 145 responden, dan data peneitian diproses dan dianaisis menggunakan metode Structural Equation Modeling SEM. Temuan dari penelitian ini yaitu perceived ease of use, dan need of interaction tidak signifikan memepegaruhi sikap konusmen unuk adopsi SST, namun perceived usefulness dan perceived risk signifikan berpengaruh terhadap sikap konsumen untuk adopsi SST.

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We can found Self Service Technology SST easily in Indonesia. One of SST is myGraPARI, a SST in telecommunication. This research is to explore the roles of antecedent belief toward attitude and intention to adopt toward myGraPARI. The antecedent beliefs in this research are perceived ease of use, perceived usefulness, need of interaction and perceived risk as endogen variable. Attitude as mediating variable toward intention to adopt. This research engaged 145 respondents, the data was processed and analyzed with Structural Equation Model SEM. The findings in this research are perceived ease of use, and need of interaction have not significant influence toward attitude to adopt. However, Perceived Usefulness and Perceived risk have significant influence to attitude towards intention to adopt."

"Teknologi memiliki peran yang signifikan dalam membentuk lansekap dari industri ritel. Kemajuan teknologi dalam proses pemberian pelayanan telah mempengaruhi proses interaksi antara konsumen dengan perusahaan. Namun, investasi teknologi tersebut tidak akan memberikan hasil maksimal jika tidak digunakan oleh konsumen. Penelitian ini bertujuan untuk menjelaskan pengaruh mediasi dari Attitude terhadap Self-Service Technology pada hubungan antara Antecedent Beliefs dan Intention to Use dengan cara lintas studi. 102 partisipan dengan beragam faktor demografi digunakan untuk menguji hipotesa bahwa Ease of Use dan Usefulness mempengaruhi Attitude secara positif, Need for Interaction dan Risk mempengaruhi Attitude secara negatif, dan Attitude terhadap Self-Service Technology memediasi hubungan antara Antecedent Beliefs dan Intention to Use. Hasil dari penelitian ini mengindikasikan bahwa Ease of Use dan Usefulness adalah faktor utama yang mempengaruhi Attitude terhadap Self-Service Technology. Secara tak terduga, hasil penelitian ini juga mengindikasikan bahwa Risk mempengaruhi Attitude secara positif dan Need for Interaction merupakan satu-satunya faktor signifikan yang mempengaruhi Attitude terhadap Self-Service Technology yang berfungsi untuk memfasilitasi proses transaksi. Penelitian ini juga mendiskusikan eksplorasi lebih jauh dan saran untuk penelitian selanjutnya, dengan implikasi hasil penelitian untuk perusahaan dalam merencanakan dan mengelola Self-Service Technology.

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Technology has played a significant role in shaping the landscape of retail industry. The advancement of technology in service delivery has affected the way customers interact with company. However, this capital invested by company will not pose its true benefits if not utilized by customers. This research attempted to elaborate the mediation influence of attitude towards Self Service Technology on the relationships between antecedent beliefs and intention to use Self Service Technology by using a cross sectional study. A sample of 102 individuals in a range of varied demographics was used to test the hypotheses that ease of use and usefulness positively influence attitude, need for interaction and risk negatively influence attitude, and that attitude towards Self Service Technology mediates the relationships between antecedent beliefs and intention to use Self Service Technology.

The results indicated that ease of use and usefulness are key determinants affecting people's attitude towards Self Service Technology. Unexpectedly, results suggested that perceived risk positively influences attitude towards Self Service Technology and that the need for interaction was found to be significant only to predict the attitude towards Self Service Technology facilitating transaction. Further exploration is elaborated, and the suggestions for future research avenues are discussed with practical implications of the findings critical for firms in planning and managing their Self Service Technologies. "

"Penelitian ini bertujuan untuk mengetahui Pengaruh Enam Antecedent Beliefs Terhadap Behavioral Intention dengan Mediasi Attitude. Responden dari penelitian ini adalah 259 nasabah dari Bank BCA, BNI, BRI dan MANDIRI. Penelitian ini merupakan penelitian kuantitatif dengan desain deskriptif serta menggunakan Structural Equation Modeling SEM . Hasil dari penelitian ini menunjukkan bahwa dari sepuluh hipotesis hanya empat hipotesis yang terbukti memiliki pengaruh yang signifikan. Hasil dalam penelitian ini juga menunjukkan bahwa subjective norm memiliki pengaruh yang lebih tinggi dibandingkan trust terhadap intensi menggunakan self-service technology Mesin Setor Tunai.

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The aim of the research is to study about The effect of six antecedent beliefs toward behavioral intention Attitude as mediating variable. The respondens of this study were 259 customers rsquo bank of BCA, BNI, BRI and Mandiri. This research is quantitative descriptive and using structural equation modeling SEM . The results of this research found that four out of ten hypotheses are empirically supported. Results of this reseach indicate that subjective norm has more significan impact on behavioral intention towards adopting self sercive technology Cash Deposit Machine."

"Penelitian ini bertujuan untuk menganalisis pengaruh product attribute beliefs content sensory attribute beliefs, packaging and branding attribute beliefs, functional attribute beliefs terhadap repurchase intention dengan dimediasi oleh customer perceived value hedonic utilitarian value. Metode penelitian yang dipakai dalam penelitian ini adalah metode kuantitatif. Metode sampling dalam penelitian ini adalah tipe non-probabilistic sampling yaitu convenience sampling. Penelitian dilakukan dengan single cross-sectional yaitu pengambilan data dilakukan satu kali periode pengambilan informasi. Pembagian kuesioner dilakukan dengan cara offline, dimana peneliti menyebarkan secara langsung kuesioner tercetak kepada responden yang memiliki domisili di Jabodetabek, berusia minimal 17 tahun, pernah membeli dan mengkonsumsi kopi siap minum kemasan botol plastik maksimal 1 bulan lalu terhitung saat kuesioner dibagikan. Kuesioner yang diberikan diisi sendiri oleh para responden self-administered. Metode analisis data menggunakan Structural Equation Modelling SEM. Hasil dari penelitian ini menunjukkan bahwa terdapat pengaruh product attribute beliefs content sensory attribute beliefs, packaging and branding attribute beliefs, functional attribute beliefs terhadap repurchase intention dengan dimediasi oleh customer perceived value hedonic utilitarian value. Temuan menyatakan bahwa konsumen dari kopi siap minum RTD membentuk persepsi utilitarian value adalah melalui packaging and branding dan content functional attribute beliefs, sedangkan persepsi hedonic value dibentuk melalui content sensory, packaging and branding, dan content functional attribute beliefs. Kemudian penelitian juga menunjukkan bahwa utilitarian value dan hedonic value terbukti mempengaruhi konsumen dalam repurchase intention.

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The purpose of this research is to analyze effect of product attribute beliefs towards customer perceived value and repurchase intention. The research method used in this research is quantitative method. The sampling method is non probabilistic sampling specifically convenience sampling. The study was conducted with a single cross sectional. Distribution of the questionnaire done by offline, where researchers spread directly printed questionnaires to respondents who have a domicile in Jabodetabek, aged at least 17 years, ever buy and consume ready to drink coffee in plastic bottles with maximum consumption in the last 1 month since the questionnaire was distributed. Questionnaires was filled by respondents self administered. Data were analyzed with Structural Equation Modelling SEM. The findings indicate that consumer of ready to drink coffee form utilitarian perceptions through packaging branding and content functional attribute belief, and hedonic perceptions through content sensory, packaging and branding, and content functional attribute beliefs. The findings further reveal that utilitarian value and hedonic value are proven to effect consumer repurchase intention."

"Penelitian ini membahas mengenai seberapa jauh konsumen pengguna kendaraan bermotor mampu merespon pemberlakuan Self-Service Technologies dalam proses pengisian BBM pada SPBU yang ditawarkan oleh PT Pertamina (Persero). Dengan adanya SPBU Self-Service tersebut, konsumen tidak lagi dilayani oleh petugas SPBU dalam mengisi BBM kendaraan bermotornya, melainkan dilakukan secara mandiri oleh konsumen. Meskipun layanan SPBU Self-Service menjanjikan profitabilitas yang tinggi karena adanya penghematan biaya tenaga kerja, namun beresiko menyebabkan terjadinya kegagalan layanan ketika konsumen tidak mau mencoba layanan Self-Service tersebut. Melihat resiko tersebut, melalui penelitian ini Penulis melakukan analisis dan pengujian bahwa adanya kesiapan konsumen ("consumer readiness") akan mampu mempengaruhi keputusan calon konsumen untuk mencoba layanan SPBU Self-Service. Kesiapan konsumen tersebut meliputi adanya kejelasan peran konsumen ("Role Clarity"), kemampuan konsumen ("Ability"), dan juga motivasi konsumen ("Motivation").

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This research is to explore on how extensive vehicles users can respond to the implementation of Self-Service Technologies in the purchase of fuels at Gas Stations provided by PT Pertamina (Persero). With these Self-Service Gas Stations, consumers are no longer serviced by Gas Stations staffs in filling their vehicles‟ fuels, instead they have to do it by themselves. Eventhough Self-Service Technologies offers high profitability due to the labour cost savings, but it actually could cause service failures when the consumers is not willing to try the Self-Service Technology. Considering such risk, through this research The Writer conducts analysis and verifies that with the involvement of consumer readiness will influence potential consumers‟ decision to try the Self-Service Gas Stations. The consumer readiness comprises of Role Clarity, Ability, and also Motivation of the consumers."

"ABSTRAKPenelitian ini bertujuan untuk dapat mengetahui faktor-faktor yang berpengaruh kepada penerimaan masyarakat pengguna jasa KRL Commuter Line terhadap adanya suatu teknologi baru yaitu mesin penjual tiket CVIM di samping pelayanan loket yang sudah ada sebelumnya dengan meneliti sikap terkait teknologi technology readiness dan need for interaction , dan faktor situasional perceived crowdedness dan role clarity terhadap niat untuk menggunakan intention to use mesin penjual tiket C-VIM . Selain itu, penelitin ini juga didesain untuk melihat perbedaan karakteristik pengguna mesin penjual tiket C-VIM dengan pengguna loket. Hasil penelitian ini menunjukkan adanya pengaruh positif yang signnifikan antara sikap terkait teknologi dan faktor situasional terhadap minat untuk menggunkan mesin penjual tiket C-VIM . Sebagai tambahan, hasil penelitian menunjukkan perbedaan yang signfikan antara kelompok pengguna mesin penjual tiket C-VIM dengan kelompok pengguna pelayanan loket. Need for Interaction merupakan pembeda utama ketika seseorang memilih menggunakan mesin penjual tiket C-VIM atau menggunakan pelayanan loket sedangkan Perceived Crowdedness tidak menunjukan hasil sebagai pembeda antara kelompok pengguna mesin penjual tiket C-VIM dengan kelompok pengguna pelayanan loket.

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ABSTRACTThis research aims to find out the factors affected the commuters rsquo acceptance of KRL Commuter Line to its new service technology, called CVIM or Commuter Vending Machine. It rsquo s placed beside the manual ticket counters that have been used previously, by studying the Technology Related Attitudes technology readiness and need for interaction , and Situational Factors perceived crowdedness and role clarity to the intentions to use the ticket selling machine or CVIM. Besides, this research is designed to observe the characteristic differences between CVIM rsquo s users and the manual tickets counters rsquo users. The result of this research shows the significant effect between Technology Related Attitudes and Situational Factors toward intention to use Commuter Vending Machine. In addition, the result of this research also shows the significant difference between CVIM users and manual ticket counters users. Need for interaction is the main difference when a user chooses to use C VIM or manual ticket counters, meanwhile perceived crowdedness has shown that it can rsquo t be identified as the difference between CVIM and manual ticket counters. "

"ABSTRAKSkripsi ini membahas pengaruh interaksi konsumen terhadap staff dan self service technology (SST) pada bisnis ritel. Penelitian sebelumnya "menunjukan bahwa hubungan langsung interpersonal service quality berpengaruh positif terhadap retail patronage intention. Peelitian ini bertujuan untuk memahami bagaimana mekanisme interaksi konsumen terhadap staf dan STST dapat berkontribusi pada perusahaan. Pene;itian ini mengambil studi kasus bisnis ritel bioskop CGV Blitz Grand Indonesia yang menyediakan layanan self-service technology (SST) kepada konsumennya. Dengan mengambil sampel penelitian sebanyak 100 responden, data tersebut diolah menggunakan structural equation modelling. Hasil penelitian menunjukan bahwa interaksi konsumen kepada staff (Interpersonal service quality) memiliki pengaruh positif terhadap retail patronage intentios.

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ABSTRACTThis thesis discusses the influence of consumer interactions on the staff and self service technology (SST) in the retail business. Previous research"Shows that the direct connection of interpersonal service quality positive effect on retail patronage intention. Peelitian aims to understand how the mechanisms of interaction of consumers towards staff and STST can contribute to the company. Pene; itian this case study retail business of cinema CGV Blitz Grand Indonesia that provide services self-service technology (SST) to their customers. By taking a sample of 100 respondents, the data is processed using structural equation modeling. the results showed that the interaction of the consumer to the staff (Interpersonal service quality) have a positive influence on the retail patronage intentios.;"

"Penelitian ini bertujuan untuk mengetahui pengaruh dari Theory of Planned Behavior (TPB) dan extended version dari TPB, yaitu Attitude towards Behavior, Subjective Injunctive Norms, Subjective Descriptive Norms, Perceived Behavioral Control, Control Beliefs, Injunctive Normative Beliefs, Descriptive Normative Beliefs, dan Control Beliefs. Ditambah dengan variabel pengetahuan akan produk menstruasi reusable terhadap minat beli produk. Penelitian ini menggunakan Structural Equation Modelling (SEM) dalam mengolah data. Hasil penelitian ini menunjukkan bahwa minat beli produk menstruasi reusable dipengaruhi oleh attitude towards purchasing reusable sanitary products, subjective descriptive norms, perceived behavioural control, dan reusable sanitary products knowledge. Selain itu, behavioural beliefs mempengaruhi attitude towards purchasing reusable sanitary products, injunctive normative beliefs mempengaruhi subjective injunctive norms, descriptive normative beliefs mempengaruhi subjective descriptive norms, dan control beliefs mempengaruhi perceived behavioural control

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This study aims to determine the effect of Theory of Planned Behavior (TPB) and the extended version of TPB, namely Attitude towards Behavior, Subjective Injunctive Norms, Subjective Descriptive Norms, Perceived Behavioral Control, Control Beliefs, Injunctive Normative Beliefs, Descriptive Normative Beliefs, and Control Beliefs. There is an additional variable of reusable menstrual products knowledge in purchasing products. This study uses Structural Equation Modeling (SEM) in processing the data. The results of this study indicate that intention to purchase reusable sanitary products is influenced by attitudes towards purchasing reusable sanitary products, subjective descriptive norms, perceived behavioral control, and reusable sanitary products knowledge. In addition, behavioral beliefs affect attitudes towards purchasing reusable sanitary products, injunctive normative beliefs affect subjective injunctive norms, descriptive normative beliefs affect subjective descriptive norms, and control beliefs affect perceived behavioral control."

"[ABTRAKRebranding adalah sebuah strategi marketing yang lumrah dilakukan olehbanyak perusahaan, terutama saat ada situasi dimana sebuah perusahaan diakuisisioleh perusahaan lainya. Dalam situasi tersebut strategi rebranding menjadi sangatpenting untuk diterapkan demi mendapatkan kepercayaan konsumen untuk terusmenggunakan produk atau jasa yang ditawarkan. Dalam penelitian ini, dapatdilihat faktor-faktor yang dapat mempengaruhi tingkat kepercayaan konsumendengan keinginan pembelian. Faktor yang mempengaruhi tingkat kepercayaanpada proses rebranding terlihat dari sikap skeptis dan resistensi terhadapperubahan yang membentuk brand attitude seseorang. Dalam penelitian ini,hubungan yang ditimbulkan antara sikap skeptis dan resistensi dapat dibuktikandan bersifat positif. Rasa keingintahuan menjadi faktor penting untukmempengaruhi tingkat resistensi. Pada penelitian ini terlihat hubungan yangsignifikan dan bersifat negatif antara rasa keingintahuan seseorang denganresistensi yang dimiliki. Pada akhirnya, resistensi akan mempengaruhi sikap yangdimiliki oleh seorang konsumen pada saat rebranding terjadi. Dari sikap yangdimiliki oleh seseorang tersebut, terbentuk tingkat keinginan pembelian yangtinggi pada sebuah merek.

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ABSTRACTRebranding is a common marketing strategy undertaken by manycompanies, especially when there is a situation where a company acquired byother companies such as merger and acquisition. In such a situation, it becomesvery important for a rebranding strategy to be applied correctly in order to obtainthe trust of consumers to continue to use the product or service being offered anddevelop a favorable attitude towards brand. In this study, there are factors that willaffect the level of consumer trust and purchase intention. Factors that influencethe level of trust will be shown and driven by skepticism and resistance to changethat will shape a customers's brand attitude. In this study, the relationship arisingbetween skepticism and resistance can be proven positive. Curiosity becomes animportant factor to influence the level of resistance. The study shows, there is asignificant relationship between curiosity and resistance and the relationship isnegative. It means the more curiosity shown by the customer, the less resistancehe or she will have toward a brand that undergoes changes. In the end, resistancewill affect the attitude towards brand when undergoes rebranding process. Thisattitude will proved center reason why a customer use the service in the websiteand generates transaction in the future.;Rebranding is a common marketing strategy undertaken by manycompanies, especially when there is a situation where a company acquired byother companies such as merger and acquisition. In such a situation, it becomesvery important for a rebranding strategy to be applied correctly in order to obtainthe trust of consumers to continue to use the product or service being offered anddevelop a favorable attitude towards brand. In this study, there are factors that willaffect the level of consumer trust and purchase intention. Factors that influencethe level of trust will be shown and driven by skepticism and resistance to changethat will shape a customers's brand attitude. In this study, the relationship arisingbetween skepticism and resistance can be proven positive. Curiosity becomes animportant factor to influence the level of resistance. The study shows, there is asignificant relationship between curiosity and resistance and the relationship isnegative. It means the more curiosity shown by the customer, the less resistancehe or she will have toward a brand that undergoes changes. In the end, resistancewill affect the attitude towards brand when undergoes rebranding process. Thisattitude will proved center reason why a customer use the service in the websiteand generates transaction in the future., Rebranding is a common marketing strategy undertaken by manycompanies, especially when there is a situation where a company acquired byother companies such as merger and acquisition. In such a situation, it becomesvery important for a rebranding strategy to be applied correctly in order to obtainthe trust of consumers to continue to use the product or service being offered anddevelop a favorable attitude towards brand. In this study, there are factors that willaffect the level of consumer trust and purchase intention. Factors that influencethe level of trust will be shown and driven by skepticism and resistance to changethat will shape a customers's brand attitude. In this study, the relationship arisingbetween skepticism and resistance can be proven positive. Curiosity becomes animportant factor to influence the level of resistance. The study shows, there is asignificant relationship between curiosity and resistance and the relationship isnegative. It means the more curiosity shown by the customer, the less resistancehe or she will have toward a brand that undergoes changes. In the end, resistancewill affect the attitude towards brand when undergoes rebranding process. Thisattitude will proved center reason why a customer use the service in the websiteand generates transaction in the future.]"

"Penelitian ini membahas mengenai hedonic shopping value yang terdiri dari novelty, fun, escapism, dan praise terhadap sikap konsumen terhadap kegiatan belanja online atau attitude toward online purchasing dan intensi pembelian produk diskon atau discounted product purchase intention dalam konteks single days discount atau biasa disebut dengan Harbolnas di Indonesia. Penelitian ini melaksanakan survei kepada 229 responden dari kelompok umur yang lahir pada tahun 1968 hingga 2006 dan berdomisili di Jabodetabek (Jakarta, Bogor, Depok, Tangerang, dan Bekasi). Metode penyebaran kuesioner dilakukan secara online menggunakan Google Form dan dianalisis menggunakan Structural Equation Modelling (SEM) dengan software pengolahan data LISREL 8.51. Hasil penelitian menunjukkan bahwa dalam attitude toward online purchase, variabel yang terbukti signifikan memengaruhi terdiri dari novelty, fun, praise, dan juga escapism. Dalam discounted product purchase intention, variabel attitude toward online purchase terbukti signifikan memengaruhi.

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This study investigated hedonic shopping value consisting of novelty, fun, escapism, and praise on consumer attitudes towards online purchasing activities and discounted product purchase intentions in the context of single days discount or commonly referred to as Harbolnas in Indonesia. This study conducted a survey of 229 respondents from age group born from 1968 to 2006 and domiciled in Jabodetabek (Jakarta, Bogor, Depok, Tangerang, and Bekasi). The method of distributing questionnaires is done online using Google Form and analyzed using Structural Equation Modeling (SEM) with data processing software LISREL 8.51. The results of this study shows that in attitude toward online purchases, the variables that have been shown to have a significant influence consist of novelty, fun, praise, and also escapism. In discounted product purchase intention, the attitude toward online purchase is proven to have a significant influence."