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Hasil Pencarian

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Lia Estika Sari
"Penelitian ini bertujuan untuk mengungkap pengaruh motivasi wisatawan Muslim terhadap pemilihan destinasi dan pemenuhan akomodasi syariah, pengaruh destinasi dan akomodasi syariah terhadap kepuasan wisatawan Muslim dan pengaruh kepuasan terhadap loyalitas wisatawan Muslim. Penelitian ini menggunakan pendekatan kuantitatif. Sampel yang digunakan 250 responden wisatawan Muslim di Indonesia. Teknik pengumpulan data menggunakan kuesioner dengan pertanyaan tertutup untuk menilai hubungan antara Motivasi, Destinasi Syariah, Akomodasi, Kepuasan dan Loyalitas. Metode analisis menggunakan analisis PLS-SEM Partial Least Square - Structural Equation Modeling dengan menggunakan software smart PLS 3.0 Hasil penelitian ini menunjukkan bahwa motivasi memiliki hubungan atau pengaruh positif terhadap pemilihan destinasi syariah dan pemenuhan akomodasi syariah. Pemilihan destinasi syariah memiliki pengaruh positif dan signifikan terhadap kepuasan wisatawan Muslim. Pemenuhan akomodasi tidak memiliki pengaruh positif dan signifikan terhadap kepuasan wisatawan Muslim. Kepuasan memiliki pengaruh positif dan signifikan terhadap loyalitas wisatawan Muslim.

The aim of this research is to reveal the influence of Muslim's tourist motivation toward the selection of their sharia destination and the fulfilment of sharia accommodation, to know the influence of the destination and the sharia accommodation toward Muslim's tourist satisfaction and also the influence of the satisfaction toward Muslim's tourist loyalty. This research uses a quantitative approach, 250 respondents of Muslim's tourist in Indonesia participate in this research. Questionnaires with closed questions has been used as data collection techniques to assess the relationship between motivation, sharia destination, accommodation, satisfaction, and loyalty of Muslim's tourist. The analytical method PLS SEM Partial Least Square Structural Equation Modeling of software smart PLS 3.0 used to process the analysis. The result of this study indicates that motivation has a positive relationship with the selection of sharia destinations and the fulfillment of the sharia accommodation. The selection of sharia destinations significantly has a positive influence toward the loyalty of Muslim's tourist. The fulfillment of the accommodation does not have a positive and significant influence toward Muslim's tourist satisfaction. Satisfaction significantly has a positive influence toward the loyalty of Muslim's tourist.
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Jakarta: Program Pascasarjana Universitas Indonesia, 2017
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UI - Tesis Membership  Universitas Indonesia Library
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Iqbal Fadli Muhammad
"Seiring perkembangan pariwisata halal sebagai segmen baru yang terus mengalami pertumbuhan di dunia khususnya Indonesia. Penelitian ini membahas mengenai pengaruh informasi terhadap pemilihan destinasi wisata halal dan bauran pemasaran yaitu produk, harga, tempat, orang, proses, promosi dan bukti fisik terhadap kepuasan dan loyalitas wisatawan. Penelitian ini merupakan penelitian kuantitatif dengan teknik pengumpulan data consecutive sampling serta mengunakan kuesioner tertutup. Hasil penelitian ini menunjukan bahwa jenis informasi mempengaruhi terhadap pemilihan destinasi wisata halal. Sedangkan bauran pemasaran orang dan bukti fisik serta destinasi wisata halal mempengaruhi kepuasan wisatawan. Alhasil diketahui kepuasan wisatawan mempengaruhi loyalitas wisatawan.

Along with development of halal tourism as a new segment Along with development of halal tourism as a new segment which have experienced growth continues in the world, especially Indonesia. This research discusses the influence of information on the selection of halal tourism destinations and marketing mix ie product, price, place, person, process, promotion and physical evidence to the satisfaction and loyalty of tourists. This research is a quantitative research with consecutive sampling data collection techniques and using a closed questionnaire. The results of this study indicate that the type of information affects the selection of halal tourist destinations. While the marketing mix of people and physical evidence as well as kosher tourist destinations affect the satisfaction of tourists. As a result of customer satisfaction affects the loyalty of moslem tourists.
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Jakarta: Sekolah Kajian Stratejik dan Global Universitas Indonesia, 2017
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UI - Tesis Membership  Universitas Indonesia Library
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Rudy Haryono
"Informasi tentang pengaruh motivasi syariah, motivasi generik dan arti penting atribut destinasi wisata terhadap kepuasan dan loyalitas wisatawan muslim yang berkunjung ke Indonesia masih terbatas. Penelitian bertujuan mengetahui pengaruh variabel-variabel tersebut terhadap kepuasan wisatawan muslim agar dapat menyusun strategi yang tepat untuk dapat bertahan dalam persaingan industri wisata halal yang ketat. Kuesioner survei sebagai instrumen penelitian didistribusikan melalui Google Forms. Sampel dikumpulkan dengan menggunakan consecutive sampling. PLS-SEM digunakan sebagai alat analisis data. Hasil penelitian menunjukkan bahwa atribut syariah pada akomodasi dan transportasi adalah penting bagi wisatawan muslim dan berpengaruh secara positif dan signifikan terhadap kepuasan wisatawan muslim.

Information on the impact of Islamic motivation, generic motivation and the importance of destination attributes on the satisfaction and loyalty of Muslim tourists who visit Indonesia is still limited. The objective of this research is to know the influence of these variables on the satisfaction of Muslim tourists in order to formulate the right strategy to survive in the tight competition of halal tourism industry. The survei questionnaire as a research instrument is distributed through Google Forms. Sampels were collected using consecutive sampling. PLS SEM is used as tool of data analysis. The results show that the Islamic attributes on accommodation and transportation are important for Muslim travelers and have a positive and significant impact on Muslim tourist satisfaction.
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Jakarta: Sekolah Kajian Stratejik dan Global Universitas Indonesia, 2017
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UI - Tesis Membership  Universitas Indonesia Library
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Fahadil Amin Al Hasan
"ABSTRAK
Penelitian ini bertujuan untuk menganalisa pengaruh aspek sharia compliance dan customer experience yang terdiri dari helpfulness, value for time, customer recognition, promise fulfillment, problem solving, personalization, competence, accessibility terhadap kepuasan dan loyalitas wisatawan muslim berkunjung kembali ke hotel syariah. Populasi pada penelitian ini adalah wisatawan muslim yang pernah menginap di hotel syariah di wilayah Lombok, Indonesia, sedangkan jumlah sampel yang digunakan sebanyak 205 responden. Metode analisis data yang digunakan dalam penelitian ini adalah Structural Equation Modeling SEM . Hasil penelitian menunjukkan bahwa sharia compliance, helpfulness, customer recognition, promise fulfillment, personalization, berpengaruh signifikan terhadap kepuasan dan kepuasan berpengaruh terhadap loyalitas wisatawan muslim untuk berkunjung kembali ke hotel syariah.

ABSTRACT
This research aims to analyze the influence of sharia compliance and customer experiencewhich are helpfulness, value for time, customer recognition, promise fulfillment, problem solving, personalization, competence, accessibility on satisfaction and Muslim tourists loyalty who visited the sharia hotels. The population of the research are Muslim tourists who stay at sharia hotels in Lombok, Indonesia, while the number of samples used are 205 respondents. Data analysis method used is Structural Equation Modeling SEM . The results of the research shows that sharia compliance, helpfulness, customer recognition, promise fulfillment, personalization have significant influence on satisfaction, and satisfaction is proved to influence the loyalty of Muslim tourists who visited sharia hotels."
2017
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UI - Tesis Membership  Universitas Indonesia Library
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Rifqi Qowiyul Iman
"ABSTRAK
Penelitian ini dilakukan guna menganalisis pengaruh sharia compliance dan kualitas layanan pada hotel syariah yang mencakup tangibles, reability, responsiveness, assurance, dan empathy terhadap loyalitas wisatawan muslim yang dimediasi oleh kepuasan wisatawan. Pada penelitian ini populasi yang digunakan adalah wisatawan muslim yang pernah bermalam di salah satu hotel syariah di seluruh Indonesia. Ada pun jumlah sampel yang digunakan yakni berjumlah 210 responden. Metode analisis data yang digunakan dalam penelitian ini adalah Structural Equation Modeling SEM . Hasil penelitian menunjukkan bahwa sharia compliance dan kualitas layanan pada hotel syariah berpengaruh secara positif dan signifikan terhadap loyalitas wisatawan muslim, selain itu kepuasan wisatwan memiliki peran sebagai variable yang memediasi sharia compliance dan kualitas layanan terhadap loyalitas.

ABSTRACT
This study was conducted to analyze the influence of sharia compliance and service quality in sharia hotels that contains tangibles, reability, responsiveness, assurance, and empathy towards the loyalty of Muslim tourists mediated by the satisfaction of tourists. In this study the population used were Muslim tourists who ever stayed overnight in one of sharia hotels throughout Indonesia. There is also the number of samples used that amounted to 210 respondents. Data analysis method used in this research is Structural Equation Modeling SEM . The results showed that sharia compliance and service quality in sharia hotels have a positive and significant influence towards the loyalty of Muslim tourists, besides the satisfaction of tourists plays a role as variable that mediates sharia compliance and service quality towards loyalty. "
2017
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UI - Tesis Membership  Universitas Indonesia Library
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M. Zainul Wathani
"ABSTRAK
Penelitian ini bertujuan untuk menganalisa pengaruh aspek kepatuhan syariah/sharia compliance dan bauran pemasaran/marketing mix product, price, place, promotion, people, process, dan physical evidence terhadap kepuasan dan intensi wisatawan muslim berkunjung kembali ke hotel syariah. Populasi pada penelitian ini adalah wisatawan muslim yang pernah menginap di hotel syariah di Indonesia, sedangkan jumlah sampel yang digunakan sebanyak 159 responden. Metode analisis data yang digunakan adalah analisis faktor dan analisis regresi. Hasil penelitian menunjukkan bahwa product, price, process dan physical evidence berpengaruh signifikan terhadap kepuasan dan kepuasan berpengaruh terhadap intensi wisatawan muslim untuk berkunjung kembali ke hotel syariah.

ABSTRACT
This research aims to analyze the influence of sharia compliance and marketing mix product, price, place, promotion, people, process, and physical evidences on satisfaction and intention of Muslim tourists to revisit the sharia hotels. The population of the research are muslim tourists who ever stay at sharia hotels in Indonesia, while the number of samples used are 159 respondents. Data analysis method used is factor analysis and regression analysis. The results of the research shows that product, price, process and physical evidence have significant influence on satisfaction, and satisfaction is proved to influence the intention of Muslim tourists to revisit sharia hotels."
2017
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UI - Tesis Membership  Universitas Indonesia Library
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M Zainul Wathani
"ABSTRAK
Penelitian ini bertujuan untuk menganalisa pengaruh aspek kepatuhan syariah/sharia compliance dan bauran pemasaran/marketing mix product, price, place, promotion, people, process, dan physical evidence terhadap kepuasan dan intensi wisatawan muslim berkunjung kembali ke hotel syariah. Populasi pada penelitian ini adalah wisatawan muslim yang pernah menginap di hotel syariah di Indonesia, sedangkan jumlah sampel yang digunakan sebanyak 159 responden. Metode analisis data yang digunakan adalah analisis faktor dan analisis regresi. Hasil penelitian menunjukkan bahwa product, price, process dan physical evidence berpengaruh signifikan terhadap kepuasan dan kepuasan berpengaruh terhadap intensi wisatawan muslim untuk berkunjung kembali ke hotel syariah.

ABSTRACT
This research aims to analyze the influence of sharia compliance and marketing mix product, price, place, promotion, people, process, and physical evidences on satisfaction and intention of Muslim tourists to revisit the sharia hotels. The population of the research are muslim tourists who ever stay at sharia hotels in Indonesia, while the number of samples used are 159 respondents. Data analysis method used is factor analysis and regression analysis. The results of the research shows that product, price, process and physical evidence have significant influence on satisfaction, and satisfaction is proved to influence the intention of Muslim tourists to revisit sharia hotels. "
2017
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UI - Tesis Membership  Universitas Indonesia Library
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Yusreni Nur Ariefah
"Pariwisata merupakan sektor yang paling potensial untuk mendatangkan devisa dan mudah menciptakan lapangan kerja. Sebagai negara dengan jumlah Muslim terbanyak di dunia, Indonesia sangat berpotensi untuk mengembangkan wisata halal. Penelitian ini bertujuan menganalisis faktor-faktor motivasi turis terhadap kepuasan turis pada turis Muslim Indonesia menggunakan analisis regresi berganda. Hasil penelitian menunjukkan motivasi turis dan berpengaruh positif terhadap kepuasan turis dan variabel Islamic norms and practices mampu memoderasi pengaruh pull motivation terhadap kepuasan turis namun tidak untuk push motivation.

Tourism is the most potential sector to increase foreign exchange and easily to create job opportunities. As the country with the largest Muslim population in the world, Indonesia has the potential to develop a halal tourism. This study aims to analyze the factors of motivation on tourist satisfaction for Indonesian tourist Muslim using multiple regression analysis. The result of this research shows that tourist motivation has influence towards overall tourist satisfaction and the variable of Islamic norms and practices are able to moderate the effect of pull motivation on the overall tourist satisfaction but not to push motivation.
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Depok: Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
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UI - Skripsi Membership  Universitas Indonesia Library
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Yusnia Novianti
"Pariwisata merupakan komponen yang penting dalam perekonomian Indonesia untuk meningkatkan pendapatan devisa dan dapat membuka lapangan pekerjaan. Indonesia memiliki alam yang indah, pantai yang indah, iklim tropis, keragaman budaya dengan jumlah umat Islam terbesar di dunia, sehingga berpotensi untuk mengembangkan pariwisata halal. Penelitian ini bertujuan menganalisis faktor-faktor motivasi turis Muslim mancanegara dalam memilih Indonesia sebagai destinasi Wisata halal. Penelitian ini mengambil 221 sampel dan analisis yang digunakan untuk pengolahan data yaitu Structural Equation Modeling SEM. Hasil penelitian ini menunjukkan bahwa kelima faktor motivasi turis Muslim mancanegara berpengaruh signifikan terhadap Indonesia is my halal tourism destination, di antaranya yaitu Islamic compliance with self-fulfillment, Islamic compliance with self esteem needs, Islamic tourists safety needs, Islamic compliance with relationship needs dan Islamic compliance with physiological needs.

Tourism is an important component of the Indonesian economy to increase foreign exchange as well as create job opportunities. Indonesia has wonderful natural, gorgeous beaches, a tropical climate, cultural diversity with the largest number of Muslims in the world, and the potentially to develop halal tourism. The purpose of this research was to analyzed the factors of motivation of foreign Muslim tourists to choose Indonesia as a halal tourism destination. This research used 221 samples and used Structural Equation Modeling SEM as its methodology. The result of this research showed that all factors of motivation significantly affect Indonesia is my destination halal tourism. There are Islamic compliance with self fulfillment, Islamic compliance with self esteem needs, Islamic tourists safety needs, Islamic compliance with relationship needs and Islamic compliance with physiological needs. "
Depok: Fakultas Eknonomi dan Bisnis Universitas Indonesia, 2018
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UI - Skripsi Membership  Universitas Indonesia Library
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Dhyayi Warapsari
"Internet merupakan salah satu sumber informasi yang penting bagi turis yang hendak mengambil keputusan wisata. Komunikasi electronic word-of-mouth dari para turis yang pernah berwisata di suatu destinasi dapat menjadi sarana promosi bagi destinasi wisata tersebut. Hal itu pun berlaku dalam konteks pariwisata halal. Pariwisata halal dibangun atas dasar nilai-nilai Islami. Turis muslim yang menjadi sasaran dalam pasar tersebut adalah turis yang mempertimbangkan nilai-nilai agama dalam perilaku dan kehidupan sehari-hari mereka. Penelitian ini menganalisis pengaruh religiositas, persepsi nilai, dan kepuasan destinasi turis muslim terhadap electronic word-of-mouth. Persepsi nilai turis muslim terhadap destinasi wisata halal diukur dengan beberapa variabel turunan, yaitu kualitas dan harga dari dimensi nilai kognitif, emosional dan sosial dari dimensi nilai afektif, pengalaman baru dan pengalaman berbeda dari dimensi nilai epistemik, keamanan dan lokasi dari dimensi nilai kondisional, atribut fisik dan atribut nonfisik dari dimensi nilai Islami. Data dikumpulkan dari turis muslim Indonesia yang pernah berkunjung ke destinasi wisata halal Lombok melalui survei online dan dianalisis dengan metode Partial Least Squares Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan hanya nilai sosial dari persepsi nilai afektif yang memiliki pengaruh signifikan terhadap electronic word-of-mouth. Hal tersebut menandakan turis muslim melakukan komunikasi electronic-word-mouth jika mereka merasa lingkungan sosial mereka memiliki persepsi yang baik terhadap destinasi wisata halal dan terhadap turis yang berkunjung ke destinasi tersebut

The Internet is one of the important information sources for tourists when they are making travel decisions. Electronic word-of-mouth communication from tourists that have visited a destination can be used as a promotional media for that destination. It can also be applied in the context of halal tourism. Halal tourism is built based on Islamic values. Muslim tourists who are the target of that market are tourists who considering Islamic values in their daily life and behaviors. This study analyzes the effect of Muslim tourists’ religiosity, perceived value, and destination satisfaction on electronic word-of-mouth. Muslim tourists’ perceived value towards halal tourism destination is measured using several variables, i.e., quality and price from cognitive value dimension, emotional and social from affective value dimension, different experience and novelty from epistemic value dimension, safety and location from conditional value dimension, and physical attributes and nonphysical attributes from Islamic value dimension. The data for this study were collected from Indonesian Muslim tourists that have visited halal tourism destination in Lombok via online survey and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) method. The result shows that only social value from perceived affective value dimension has a significant effect on electronic word-of-mouth. It means that Muslim tourists will do electronic word-of-mouth communication if they feel their social environment have good perception towards halal tourism destination and towards tourists that visited that destination"
Depok: Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2020
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UI - Tesis Membership  Universitas Indonesia Library
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