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"ABSTRAKPenelitian ini bertujuan untuk menganalisis pengaruh perceived product quality,perceived service quality dan perceived experience quality terhadap perceivedvalue, serta pengaruh perceived value tersebut terhadap keputusan infrequentcustomer untuk melakukan revisit intention pada trendy coffee café. Sampel dalampenelitian ini berjumlah 129 orang yang merupakan infrequent customer daritrendy coffee cafe. Metode yang digunakan untuk mengolah data dalam penelitianini adalah Multiple Regression. Hasil penelitian membuktikan secara signifikanbahwa perceived product quality dan perceived experience quality berpengaruhterhadap perceived value. Namun, perceived service quality tidak memilikipengaruh yang signifikan terhadap perceived value dari infrequent customer padatrendy coffee café, sedangkan perceived value memiliki pengaruh yang kuatterhadap revisit intention dari infrequent customer pada trendy coffee café.

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ABSTRACTThis study aimed to analyze the influence of perceived product quality, perceivedservice quality, perceived quality experience to the perceived value, and theeffect of the perceived value to revisit intention on infrequent customer of trendycoffee café. Sample in this research were 129 people who are infrequentcustomer of trendy coffee cafe. This study uses Multiple Regression to processthe data. The result of this research shows significantly that perceived productquality and perceived quality experience have impact on perceived value.However, perceived service quality does not have a significant impact on theperceived value of infrequent customer at the trendy coffee café, while theperceived value has positive impact on infrequent customer?s intention to revisittrendy coffee café."

"skripsi ini menggambarkan dari sebuah hubungan antara 4 variabel yaitu perceived quality, price fairness, perceived value, dan juga satisfaction kepada 2 variabel dependen yaitu revisit intention dan juga word of mouth intention. Objek yang dituju adalah coffee shop atau kedai kopi yang ada di Indonesia.

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This research is made to know about the variables that is going to affect the revisit intention and also the WOM intention towards Indonesian coffee shop as geographically.The variables are perceived quality, perceived value, price fairness, and also satisfaction. This research used the quantitative method by using survey with samples of data collection method with qualification of ever visited Indonesian coffee shop within the last 1 year"

"Tren pembukaan restoran kafe saat ini muncul secara konstan secara bersamaan. Walking Drums Cafe merupakan jenis cafe yang terus berkembang di Pati Unus dan Margonda. Dalam penelitian ini, tujuan dari penelitian ini adalah untuk menyelidiki peran persepsi kualitas (PQ), keadilan harga (PF), Atmosphere (ATM) dan kepuasan pelanggan (STF) pada niat berkunjung kembali (RI) pelanggan dan niat dari mulut ke mulut (WOM) terhadap Walking Drums Cafe. Untuk tujuan ini, data empiris dikumpulkan melalui instrumen survei tertulis dari pelanggan yang pernah mengunjungi atau sedang mengunjungi Walking Drums Cafe. Hipotesis dianalisis dengan estimasi kemungkinan maksimum. Temuan menunjukkan bahwa PQ dan PF  tidak memiliki pengaruh yang signifikan terhadap STF sementara ada pengaruh yang signifikan dari ATM ke STF, PQ ke PF, dan STF terhadap WOM dan RI. Beberapa wawasan teoritis dan manajerial yang signifikan juga disajikan.

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The trend of an opening of a cafe restaurants currently emerged in a constant way simultaneously. Walking Drums Cafe is the type of cafe which is growing continuously in Pati Unus and Margonda. In this research,  the aim of the current study is to investigate the role of perceived food quality (PQ), price fairness (PF), Atmosphere (ATM), and customer satisfaction (STF) on customers' revisit intention (RI) and word-of-mouth (WOM) intentions towards Walking Drums Cafe. For this purpose, the empirical data were collected by means of a written survey instrument from customers who had previously visited or currently visiting the Walking Drums Cafe. The hypotheses were analyzed with maximum-likelihood estimation. The findings revealed that PQ and PF didn’t have a significant impact to STF while there’s a significant impact from ATM to STF, PQ to PF, and STF to WOM and RI .Some significant theoretical and managerial insights are also presented."

"Tujuan penelitian ini adalah untuk menganalisis bagaimana pengaruh servicescape terhadap emotional states, perceived value dan behavioral intention konsumen The House of Raminten Café Cabang Kotabaru Yogyakarta. Pendekatan ini menggunakan pendekatan kuantitatif dan kualitatif. Pendekatan kuantitatif menggunakan sampel sebanyak 164 pengunjung The House of Raminten Café Cabang Kotabaru Yogyakarta dengan nonprobability sampling serta teknik convenience sampling.Pendekatan kualitatif dilakukan dengan indepth interview kepada 10 responden yang pernah berkunjung ke The House of Raminten Café Cabang Kotabaru Yogyakarta.Instrumen penelitian kuantitatif menggunakan kuesioner yang dianalisis menggunakan Structural Equation Modelling (SEM). Hasil penelitian kuantitatif menunjukkan bahwa terdapat pengaruh yang signifikan dan positif dari servicescape terhadap positive emotion. Selain itu, servicescape berpengaruh negatif terhadap negative emotions (partly supported). Positive dan negative emotion juga mempunyai pengaruh signifikan terhadap behavioral intention. Servicescape juga berpengaruh terhadap perceived value (partly supported). Perceived value berpengaruh secara signifikan terhadap behavioral intention. Emotional States baik positive maupun negative emotion berpengaruh secara signifikan terhadap perceived value.

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The objective of this research is to analyze the influence of servicescape towards emotional states, perceived value, and behavioral intention by consumers of The House of Raminten Cafe Kotabaru Yogyakarta. This research applies quantitative and qualitative approach. Quantitative approach was conducted by using 164 sample of visitors of The House of Raminten Cafe Kotabaru Yogyakarta, which was collected nonprobability sampling and convenience sampling technique. Qualitative approach was conducted with indepth interview to 10 respondents who have visited The House of Raminten Cafe Kotabaru Yogyakarta. Quantitative research instrument used were questionnaire and was analyzed using Structural Equation Modelling (SEM).

This research result that servicescape has significant influence towards emotion. Servicescape also had negative influence towards negative emotions (partly supported). Both of positive and negative emotion also have significant influence towards behavioral intention. Servicescape also has influence towards perceived value (partly supported). Perceived value has influence towards behavioral intention. Emotional states even positive or negative emotion has influence significantly towards perceived value."

"Industri pariwisata mudah dipengaruhi oleh hal-hal yang berkaitan dengan bencana alam, keamanan serta kebersihan pada destinasi wisata, efisiensi waktu, pemogokan transportasi, kualitas layanan pariwisata, dan lain sebagainya. Hal-hal tersebut dapat mempengaruhi ekonomi negara-negara berkembang yang industri pariwisatanya turut memberikan kontribusi devisa. Tujuan dari penelitian ini adalah untuk mengetahui bagaimana pengaruh perceived risks terhadap revisit intention ke Bali. Penelitian ini menggunakan pendekatan kuantitatif dengan jumlah sampel sebanyak 140 responden dari kalangan milenial DKI Jakarta dengan metode non-probability sampling yaitu convenience sampling. Analisis regresi berganda diterapkan untuk mengetahui pengaruh perceived risks terhadap revisit intention, serta untuk mengetahui pengaruh tiap dimensi yang ada pada variabel perceived risks seperti physical risk, time risk, satisfaction risk, socio- psychological risk, dan performance risk, terhadap variabel revisit intention. Sebagai hasil dari penelitian ini, perceived risks berpengaruh secara signifikan terhadap revisit intention. Kemudian dimensi physical risk dan time risk berpengaruh secara signifikan dengan hubungan yang negatif terhadap revisit intention, satisfaction risk berpengaruh secara signifikan dengan hubungan negatif terhadap revisit intention, dan socio-psychological risk serta performance risk berpengaruh secara signifikan dengan hubungan positif terhadap revisit intention.

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The tourism industry are easily influenced by matters related to natural disasters, safety and cleanliness at tourism destinations, time efficiency, transportation delays, the quality of tourism services, and so on. These things could influence the economies of developing countries whose tourism industry also contributes to foreign exchange. The purpose of this research is to find out how revisit intention impacted by perceived risks. This research use a quantitative approach with a sample of 140 respondents from the Millennials in DKI Jakarta with a non- probability sampling method, namely convenience sampling. Multiple regression analysis is applied to determine the impacts of perceived risks towards revisit intention, as well as to determine the impacts of each perceived risks' dimensions such as physical risk, time risk, satisfaction risk, socio-psychological risk, and performance risk, towards revisit intention variable. As a result of this research, the impacts of perceived risks variable towards revisit intention variable proven to be significant. The dimensions of physical risk and time risk are significantly related with a negative relationship toward the revisit intention, satisfaction risk is significantly related with positive relationship towards revisit intention, socio-psychological risk and performance risk are significantly related with a positive relationship towards revisit intention."

"Beberapa faktor yang mempengaruhi behavioral intention dari penumpang maskapai penerbangan domestik, yang terdiri dari service quality, perceived value, perceived image, satisfaction, dan customer engagement. Penelitian ini bertujuan untuk melakukan analisis terhadap behavioral intention dari penumpang maskapai penerbangan komersial domestik yang dipengaruhi oleh service quality yang ditawarkan oleh maskapai penerbangan komersial domestik, perceived value pelanggan terhadap layanan dari maskapai penerbangan komersial domestik, perceived image dari maskapai penerbangan komersial domestik, satisfaction yang ditawarkan oleh maskapai penerbangan komersial domestik, serta customer engagement yang dilakukan dan dirasakan oleh pelanggan maskapai penerbangan komersial domestik. Sebanyak 355 responden diperoleh melalui kuesioner online. Hipotesis kemudian diuji melalui metode structural equation modelling (SEM).Hasil empiris menunjukkan bahwa service quality memiliki pengaruh positif terhadap perceived image, satisfaction, dan perceived value. Satisfaction memiliki pengaruh positif terhadap customer engagement. Perceived value memiliki pengaruh positif terhadap customer engagement. Customer engagement, satisfaction, dan perceived image memiliki pengaruh yang positif terhadap behavioral intention. Hasil penelitian ini juga menunjukkan bahwa perceived image tidak memiliki pengaruh yang positif terhadap perceived value dan customer engagement, kemudian perceived value tidak memiliki pengaruh yang positif terhadap behavioral intention.

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There are some factors that influence behavioral intention of domestic commercial airline passengers, which consist of service quality, perceived value, perceived image, satisfaction, and customer engagement. This study aims to analyze the behavioral intention of domestic commercial airline passengers affected by the service quality offered by domestic commercial airlines, the perceived value of customers to services from domestic commercial airlines, perceived image of domestic commercial airlines, satisfaction offered by domestic commercial airlines, and customer engagement carried out and felt by domestic commercial airline passengers. A total of 355 respondents were obtained through an online questionnaire. The hypothesis is then tested through the method of structural equation modeling (SEM).

Empirical results show that service quality has a positive influence on perceived image, satisfaction, and perceived value. Satisfaction has a positive influence on customer engagement. Perceived value has a positive influence on customer engagement. Customer engagement, satisfaction, and perceived image have a positive influence on behavioral intention. The results of this study also show that perceived image does not have a positive influence on perceived value and customer engagement, then perceived value does not have a positive influence on behavioral intention."

"Tujuan penelitian ini adalah untuk menganalisis pengaruh customer perceived value terhadap word of mouth oleh pelanggan Starbucks Universtias Indonesia. Penelitian ini menggunakan pendekatan kuantitatif. Sampel penelitian ini adalah 100 Pelanggan Starbucks Coffee Universitas Indonesia dengan menggunakan metode non-probability sampling serta teknik convinience. Instrumen penelitian ini menggunakan kuesioner dan di analisis menggunakan linear regression. Hasil penelitian ini menunjukkan bahwa customer perceived value memiliki pengaruh dalam pembentukan word of mouth pelanggan Starbucks Coffee di Starbucks Coffee Universitas Indonesia, dan sisanya dipengaruhi oleh faktor lain. Hasil analisis menunjukkan bahwa dimensi nilai emosional, nilai sosial, dan nilai fungsional mempunyai pengaruh yang signifikan terhadap word of mouth.

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The objective of this research is to analyze the effect of customer perceived value to word of mouth WOM by customer of Starbucks CoffeeUniversity of Indonesia. This research applied quantitative approach. The sample of this research is 100 customers of Starbucks Coffee University of Indonesia Library, collected using non probabilty sampling with convinience technique. This research used quesionnaire as research instrument and alnalyzed using linear reggresion.

The result of this research show that customer perceived value has influenceto word of mouth by customer Starbucks Coffee at University Indonesia, and the residue effected by some other factor. The analysis indicated that emotional value, social value and functional value have a significant effect on word of mouth."

"Penelitian ini bertujuan untuk menguji pengaruh customer experience terhadap revisit intention melalui mediasi customer satisfaction pada Spincity Bowling Alley. Customer experience diperoleh dari berbagai pelayanan dan aktivitas yang diupayakan penyedia usaha yang berkaitan tertentu dengan mengoptimalkan sense (indera), feel (emosional), think (kognitif), act (tindakan), dan relate (hubungan). Penelitian ini menggunakan pendekatan kuantitatif, jenis penelitian eksplanatif, dengan menyebarkan kuesioner ke 100 responden dengan teknik pengambilan sampel non-probability sampling. Hasil penelitian memnunjukkan bahwa pengalaman berkunjung ke Spincity Bowling Alley berpengaruh dengan keingan pengunjung untuk datang kembali dengan melihat kepuasan pelanggan selama berkunjung.

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The purpose this research is to examine the effect of customer experience on revisit intentions through mediation of customer satisfaction at Spincity Bowling Alley. Customer experience is obtained from various services and activities that are pursued by business providers related to certain things by optimizing senses, feel, think, act, and relate. This study uses a quantitative approach, the type of explanatory research, by distributing questionnaires to 100 respondents with a non-probability sampling technique. The results of the study indicate that the experience of visiting Spincity Bowling Alley has an effect on the desire of visitors to come back by looking at customer satisfaction during their visit."

"Tanjung Lesung sebagai destinasi pantai dihantam tsunami selat Sunda pada 22 Desember 2018. Kejadian ini berdampak pada penurunan angka kunjungan wisatawan karena risiko perjalanan. Penelitian ini bertujuan untuk menganalisis pengaruh perceived risks terhadap revisit intention ke Tanjung Lesung dengan menggunakan destination image sebagai variabel mediasi. Penelitian ini menggunakan pendekatan kuantitatif dengan responden berupa wisatawan domestik dan menggunakan teknik non-probability sampling. Hasil penelitian ini menunjukkan bahwa terdapat pengaruh antara perceived risks terhadap revisit intention melalui destination image. Sehingga, ditemukan bahwa tingkat risiko yang dirasakan oleh wisatawan terhadap Tanjung Lesung pasca tsunami selat Sunda 2018 adalah rendah yang kemudian menciptakan citra destinasi yang positif dan adanya keinginan wisatawan untuk berkunjung kembali. Penelitian ini merekomendasikan agar pemerintah setempat segera membangun shelter tsunami di kawasan Tanjung Lesung dan meyakini wisatawan bahwa destinasi sudah dilengkapi dengan alat pendeteksi bencana yang memadai. Selain itu, terdapat juga rekomendasi untuk pihak pengelola agar meningkatkan maupun menambah pembangunan akomodasi untuk meningkatkan destination image Tanjung Lesung pasca bencana.

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Tanjung Lesung, a coastal destination was hit by tsunami of the Sunda Strait on December 22, 2018. This caused a decrease in tourists visits post-disaster due to the looming travel risk amongst tourists. This article aims to analyze the effects of perceived risks on the revisit intention to Tanjung Lesung by using destination image as the mediating variable. This article used quantitave approach by handing questionnaires to respondents, who were all domestic tourists by using the non-probability sampling technique. Results found that there are effects between perceived risks towards revisit intention through destination image; the risks felt by tourists who visited Tanjung Lesung post-tsunami are low, thus creating a positive destination image which results in revisit intention among tourists. This article recommends that the local government immediately build a tsunami shelter in the Tanjung Lesung area and convince tourists that the destination is equipped with adequate disaster detection equipment. In addition, there are also recommendations for the management to improve the construction of accommodation to support the post-disaster destination image of Tanjung Lesung."

"ABSTRAKSelama 150 tahun terakhir, kopi merupakan salah satu minuman paling populer di dunia dan telah tumbuh secara stabil. Sebagai negara produsen kopi terbesar keempat di dunia, kopi telah menjadi bagian intrinsik dari kehidupan sehari hari di Indonesia. Konsumsi kopi di Indonesia diprediksi akan terus meningkat disebabkan oleh perubahan gaya hidup masyarakat dan juga berkembangnya usaha kedai kopi di Indonesia yang terus meningkat. Penelitian ini bertujuan untuk mengetahui faktor faktor experiential values mana sajakah yang berpengaruh terhadap minat beli ulang konsumen dalam berkunjung kembali ke kedai kopi agar kedai kopi dapat bersaing di antara persaingan kedai kopi dan juga memberikan rancangan strategi terhadap faktor-faktor tersebut. Metode Structural Equation Modelling (SEM) digunakan untuk mengolah model. Analisis dilakukan dengan penyebaran kuesioner pada 210 responden pada mahasiswa/i kampus Universitas Indonesia. Perancangan strategi disusun dengan mempertimbangkan faktor Experiential Providers dan The Five A s dan diprioritaskan menggunakan Relationship Matrix. Hasil prioritas rekomendasi strategi yaitu melakukan pelatihan untuk pegawai dan membuat SOP terkait tata cara dalam melayani pelanggan, melakukan pemeliharaan fasilitas secara berkala, membuat program free drink/food testing, melakukan inovasi produk, dan meluncurkan promosi atau event pada hari besar."